For retailers that sell a wide array of products and also have stores in a fairly large number of markets, advertising has long been both extremely valuable and very complicated. In the two and a half decades that TSI concentrated its work on the advertising departments of these retailers advertising was expensive. Newspapers in major markets charged over $100 per column-inch for ads, and the department stores and big-box retailers bought their ads1 by the page (126-132 column inches), not the column inch. Therefore, the advertising departments were charged by the management of these retailers with 1) negotiating the best rates possible, 2) using the mix of media that provided the most bang for the buck, and 3) designing and producing the ads that produced the most sales.
Most large retail advertising departments were divided into roughly the same areas with which we had become familiar at advertising agencies: media, production, and finance. The years that we had spent working with advertising agencies helped us understand some of their issues. However, the differences were many and complicated:
A primary difference was that retail advertising was event-based rather than campaign-based. Most retail events were the same from one one year to the next: Presidents Day, Easter, Mother’s Day, Father’s Day, etc. The dates might change a little, but the approaches were usually similar.
Another fundamental difference was the calendar. Most retailers organized their finances and advertising using a 4-5-4 retail calendar2. The first month of the year was usually February. Most retailers divided the year into two “seasons”, spring and fall. Fall began in August.
The large organizations had a separate manager for each major media: newspapers, direct mail, and broadcast. A few also had a magazine manager. Inserts (the pull-out flyers in newspapers) were usually treated like direct mail in the production area, but were ordered by the newspaper area.
Newspapers were much more important for retailers than for other types of businesses, especially in the nineties when potential customers still started their day by reading the local newspaper.
Each retailer negotiated an annual contract with each paper. The contracts often provided significant discounts for the quantity (column-inches) or nature of the advertising. For example, one retailer got some of its full-page ads in one of its major papers free if it met established criteria for other ads! On the other hand, if a retailer ran too little advertising for the contract period, the penalties could be staggering.
Not all newspapers were the same dimensions. There were two basic sizes, tabloid and broadsheet, but the actual dimensions varied somewhat. Sometimes ads were just photo-reduced to fit, sometimes different versions were necessary.
Inserts were included in the contract, but the rules as to how they were counted varied.
Some ads (called “spreads”) covered two full pages and the marginal area in the middle (“the gutter”).
Merchandise suppliers often paid for part of the cost of ads that featured their products. This was called “co-op”.
Most large retailers needed to know the net (of co-op) cost of ads for each merchandise area. The bonuses for the merchandise managers depended upon their sales markups less net advertising expenses.
Many retailers with a large number of stores needed to know the net (of co-op) cost of ads for each store. This was tricky for markets that included multiple stores.
Many chains had more than one logo (name on the front of the store). They required different versions for production purposes.
A few chains had more than one financial entity. This was challenging.
The financial books absolutely had to be closed within a few days of the end of the month. In some cases, especially in the May Company divisions, a set of corporate reports in specified formats were required every month.
No agency that TSI had dealt with had a photo studio, but many of the retailers did.
The production area of most of these retailers borrowed merchandise from the selling departments. The merchandise was sent to a photo studio, either in the department or outside. After the shoot the merchandise needed to be returned or at least accounted for. A special area called the “loan room” or “merch room” managed this activity.
Most retailers did a high percentage of their business in the second half of November and December. Many of them froze their computer systems (no purchases, no upgrades, no testing) during this period, which might extend in either direction.
No law specified that every retailer must follow every tenet listed above. Every AdDept installation required some custom code.
The sales pitch: After only two or three installations I had felt comfortable talking with ad agency executives. They generally knew nothing about computers. For the most part they cared little about efficiency; we could almost never point to a position that could be eliminated. It was therefore difficult to persuade them that the computer would save them money. I generally focused on three things: 1) how careful record-keeping could help them locate which clients were unprofitable; 2) how the GrandAd media system would allow improved cash flow; and 3) how a computer system could help if they got a chance to win a big client. I called the last one of these the “reaching for the brass ring” argument.
These arguments did not translate well when we tried to persuade retail advertisers. Usually the retailer had already decided whether or not to get a system for reasons that we could not control. Something had happened that made the current method of handling the work no longer feasible. Macy’s acquisition of the Gimbles stores overwhelmed the system that the advertising department had been using. Hecht’s was in a similar situation after it acquired John Wanamaker. Belk desperately needed help when they consolidated five divisions into one in Charlotte.
Although this phrase is now popular, I had never heard it before I started using it in the ’90s.
Often I would not be acquainted with the circumstances that motivated the important players. I always emphasized the value of having one central set of data to which everyone could contribute and from which everyone could draw. I called this approach “one version of the truth” by which “everyone could benefit from the work done by others.” Everyone could appreciate these notions, but placing a dollar value on the idea of shared data was difficult. Fairly often I would find something in my talks with employees that was horrendously inefficient or even dangerous or illegal, but I could not count on it.
An equally difficult problem was trying to figure out which individual(s) needed to be convinced. In some cases the IT department might not even participate in the software search, but they may have veto power over the final decision. Finding out where the sale stood often required someone from TSI who was willing and able to spend a great deal of time communicating by mail and phone. This was something that I was definitely loathe to do. Fortunately, I found someone, Doug Pease, who was quite good at it. Much more about him is posted here.
One thing that we did not need to worry about was competition. No other software company was crazy enough to attempt to address this market. A few retailers tried to develop something in-house. They all ended up spending millions of dollars or giving up or both.
Difficulties after the installation: I disliked two things about dealing with advertising agencies as clients: 1) It was sometimes difficult to get them to pay their bills; 2) they tended to go out of business or merge with competitors without warning.
We had no problems with retailers paying their bills except when they declared bankruptcy. The first time that this happened I was totally unprepared. A few smaller clients later closed down entirely, but none of these events was catastrophic to TSI.
An equally vexing problem was when one chain of stores acquired another. If the other chain had no system, this usually worked in our favor. If they both used AdDept (TSI’s administrative system for large retail advertising departments described here), we lost one client, but the remaining one usually became more dependent on our support and services. They often also asked us to help with the transition as well.
In the end, however, most of our biggest clients were acquired by Macy’s. The advertising was all managed by one department in New York. That process spelled doom for AdDept because by the time that it happened, Macy’s no longer used AdDept.
One other trend usually produced a little work on the AdDept side, the outsourcing of newspaper buying. We were usually asked to design and implement interfaces with the company that bought the ads. Unfortunately, this same process had a dire effect on AxN, TSI’s method of delivering and managing insertion orders online. When Dick’s Sporting Goods announced in 2014 that it was outsourcing its buying of newspaper space, we decided to shut down TSI.
Decision-making: The ways that decisions were made in retail advertising departments differed fundamentally differed from the way that entrepreneurs like advertising agency executives did. If I could talk to one of the principals at the agency, I could explain why the GrandAd system could produce positive results that could affect 1) the agency’s bottom line, and 2) the agency’s reputation. The situation was totally different in the advertising departments of large retailers.
The department either had a budget for a system or it did not. These were two entirely different cases. If the department had a budget, it was probably because of some huge external factor involving a merger or a takeover. In that case, the eventual purchase was almost a foregone conclusion. The challenge was to fashion a proposal that was within the budget, but not by much.
If the department was not in that position, the process was completely different. The first step was to find a person who had enough authority to requisition funds. This was usually the advertising director. However, advertising directors seldom requested information from us. Our contacts were generally much lower on the totem pole, usually the manager of the business office in the advertising department. So, we would first need to convince our contact and then convince the advertising director either directly, if possible, or indirectly.
We then depended upon the advertising director to requisition the funds. We might not have any idea who would evaluate the request. Sometimes it was someone in corporate finance, sometimes it was someone in the IT department, and in the large organizations approval might be necessary by a holding company such as the May Company, Federated, or Tandy.
At this point it was important for us to recognize which was the case. I was poor at this part of the job, but Doug Pease was much better. If he could connect me with the right person, I could usually frame the arguments for him or her. If no money was available, of course, we probably would not get the sale anyway. During some periods retailers were all tightening their belts. In tough times nobody in retail considered any capital purchase that did not generate sales.
If the final decision needed approval from the holding company, it was extremely difficult for us to influence them directly. In some cases like the May Company and Tandy, it worked out amazingly well for us. TSI’s problems with Federated are documented in detail here.
I began to appreciate the complexity of the situation when one customer told me that “Christmas only comes once.” He meant that the department had a budget at that point, but it had to spend the entire amount in that fiscal year. After that they would be strapped for cash. In general, that was how things worked.
However, some advertising departments had figured out a way around this. They charged the merchandise managers more than the ads cost. I do not know how they accounted for the difference, but they were sometimes had accumulated enough money in this fashion to circumvent the decision-makers in finance and IT. I know for a fact that the AdDept system was financed this way in a couple of cases.
The finance people generally were not upset when they found out about the unauthorized purchase. It was usually easy to determine that AdDept reducee administrative costs fairly rapidly. The IT department, however, might be more upset, especially if the AS/400 was not on their list of approved hardware systems.
Ancillary expenses: For entrepreneurs like ad agencies all expenses came out of the same checking account. The retail advertising departments had a different perspective. Sales tax and travel expenses probably did not hit the advertising department’s line on the income statement. No one ever complained about either type of billing, and they were always paid promptly.
However, the company may have had some rules about travel expenses. I was once grilled about flying first class for a training session. I had to provide proof that I purchased an economy fare and was upgraded by the airline. Some retailers insisted that I stay at a hotel at which they had a special rate. This was usually folly on their part. I liked to stay at Hampton Inns because of the free breakfast and the Hilton Honors points. Hampton’s rates were almost always lower than the “special rate” of the designated hotel.
1. Display ads in newspapers are always called ROP. It is not an acronym; the three letters, which stand for “run of press”, are always pronounced individually.
2. Every week starts with a Sunday. Every month has four or five weeks (twenty-eight or thirty-five days). The purpose of this arrangement and many examples are provided here.
My recollection of many of the events portrayed below was fuzzy. I was not even certain of the year (1998) or the time of year (autumn) until I found a dated document. Lacking a good way of pinning down the details, I needed to guess at or be vague about some things.
Background: For me the period from 1995 through 1999 was the busiest, most exciting, and most stressful of any that I spent working for TSI. It was also the most potentially terrifying period. Our marketing director, Doug Pease1, had hit the mother lode and put us in a position to dominate the market on which I had decided to focus our attention back in the late eighties.
Most large retailers, especially department stores, were organized into divisions, and each division was responsible for its own advertising. So, when a large retail organization decided to name AdDept as the preferred system for advertising, we would usually install a system at each division. In 1998 the May Company,2 which at the time had seven department store divisions, had already endorsed AdDept. Doug had also negotiated installations for the three divisions of the Tandy Corporation3 and he convinced the people at Proffitt’s4 Marketing Group (PMG) to purchase systems for six of their divisions. In addition to these, Doug had also made headway at several other potential clients such as Elde- Beerman, Gottschalks, and Macy’s West.
In short, TSI’s business was finally booming. The challenge was no longer whether the company could generate enough income to meet the next payroll. The question—and it was a very serious one—was whether we could meet our commitments to all of these new installations, almost all of which required significant custom programming.
There were a few other issues as well. The twenty-first century was approaching. AdDept had been made Y2K-compliant from the outset. We also had produced a version of the GrandAd system for the AS/400 that would work in the twenty-first century. We needed to convert all of the software that we used in TSI’s office as well. These undertakings were labor-intensive and required extensive testing. The details of those efforts are described here.
The company therefore faced tremendous challenges in providing the software and support for commitments that I had already made and for the prospective contracts that were almost certainly imminent. Furthermore, the person who had at that point done most of the AdDept programming, myself, would undoubtedly be devoting much less time to coding in the next few years.
I would be doing all the installations and on-site training. I also accompanied Doug on many sales trips. I gathered all of the requirements for new code and wrote the design documents and programming requests. I wrote all the marketing materials and anything else that needed to be written, as well. I also ran the business and extinguished the most serious fires. Last but not least, I did the great majority of the research on new hardware offerings and new software techniques. I still did quite a bit of coding, but I now relied on the programmers for most of it.
Steve Shaw.
Fortunately, I had a team of all-stars to help. Sandy Sant’Angelo handled the support line, which during the late nineties was nearly always busy. She was quite good at documenting problems and making the customers feel comfortable. The programmers were Steve Shaw, Harry Burt, and Denise Bessette. Steve and Harry were both good programmers, and they were both familiar and comfortable with TSI’s programming standards. However, they had little knowledge of details of the AdDept system or the way that retail advertisers worked and thought. Early in 1998 Steve Shaw surprised me by leaving TSI to take a programming job at the Phoenix Life in Hartford.
Denise was extremely dependable. She was also very meticulous in her work habits and thoroughly familiar with both TSI’s standards and most of the basics of advertising. She told me that she did not want to travel, however. Therefore, I could not use her for any of the trips that I made to clients.
The Known Problem: I always tried to keep the employees—especially the programmers—happy. The work at TSI environment was, I think, generally positive. The company had very few rules. There was no dress code at all, although I expected the employees to spruce up a little when customers came to our office for training. I wrote up a short document that listed what we expected of employees. My door was literally always open.
TSI paid the programmers pretty well, and by the mid-1990’s we had implemented good programs of health and disability insurance and a 401K with matching contributions. Although I felt a great deal of stress during this period, I tried to avoid putting pressure on the coders.
TSI’s corporate ladder.
I understood that there was one problem that was inherent to TSI and other small businesses: there was little or no room for advancement. I could reward people for good work, and I could try to make their work challenging and enjoyable. However, it they were ambitious and wanted to climb the corporate ladder, there was not much that I could do. I suspect that this is why Steve quit. Similarly, if they were interested in a position with more responsibility, my options were likewise limited.
I tolerated—and even encouraged—a certain amount of creativity, but after Sue left the office (described here) in 1994. I made all the important decisions. It wasn’t that I liked exercising power. I just reckoned that none of the programmers were interested in managing the business. I would have been happy just to code all day.
As good as the staff was, our upcoming workload was so massive that there was very little room for error. I knew, for example, that Sue and I could not consider another big trip until all the installations were stable, which might take years. I also understood that I had to keep the entire programming team intact if possible. As I have explained in other blog entries, I figured that every time that a programmer quit I lost at least six months of my own productivity between the time spent looking for a replacement, training him or her, and correcting all the mistakes. Furthermore, there was never a good time to look for coders, but 1997—just months before Y2K raised its ugly head—was one of the worst.
Harry and Steve were good programmers, but I knew very well that the key member of the team for the next few years was Denise. Losing her would be a catastrophe that I did not want to contemplate. I probably should have worried more than I did.
TSI’s Telephone System: Each desk at TSI had a unit like the one shown at the left. The company had many phone lines, but no one, not even Doug or I, had a direct line. TSI had two phone numbers that outsiders knew about. One line was dedicated to customers reporting problems or asking questions. That line was answered by Sandy.
The other number was in the phone book and on our letterhead and business cards. We disclosed it to prospects, vendors, and a few others. That line was answered by the administrative person.
There were also two rollover lines. If a caller called either the main number or the support number, and that line was busy, the phone would still ring, but someone at TSI would need to press the flashing button for a rollover line to answer it.
TSI relied on this phone system until the business shut down in 2014. Doug and a few others pressed me to get a more modern system in which each person had her/his own line. A couple of times I priced out these options, but I could see no advantage that was worth spending thousands of dollars. Besides, I liked our phones. In my assessment, they had one overarching advantage. They made it much more difficult for employees to initiate or receive calls from the outside. There was also a fairly strong incentive to keep non-business calls short.
Harry and Denise dressed up for a TSI Christmas party.
Denise Bessette: Denise was the first programmer that Sue and I hired in 1984. The details are posted here. She worked full-time for a couple of years and then part-time for quite a few years while she finished her undergraduate degree at Smith College and then earned a masters degree at Trinity College. In 1993 she became a full-time employee again. We let her use Sue’s office, which was better than her previous location, but it was still less than optimal because Sue never removed all of her junk after she stopped coming to the office in 1994. We also gave Denise a substantial raise. I tried to keep her in the loop on what direction the company was going, but I did not set up any kind of a formal process for doing so. I should have, but I didn’t. My excuse was that I was away on trips a lot, and when I was in the office I was exceptionally busy.
I should emphasize that, even though we had worked together for many years, Denise and I did not have much of a personal relationship. She invited Sue and me to her house in Stafford, CT, for supper once in the eighties. We never reciprocated, presumably because our house was always a mess. I doubt that in all of those years Denise and I had talked about anything besides work more than a handful of times.
During the time that Denise had worked at TSI she had occasionally received phone calls from her husband, her mother, or one of her sisters. She might have received one or two calls from other people. In the fall of 1998, however, even I, who would ordinarily pay little or no attention to such a thing, noticed that she was receiving numerous phone calls from a “friend” named Jackie.
Herberger’s: My most vivid memories of this period were when I was in St. Cloud, MN, the home base for Herberger’s a chain of eleven department stores, 1300 miles away from TSI’s office. At the time I was installing TSI’s AdDept system on a small AS/400 in the advertising department there. A more detailed description of the installation is posted here.
The offices were on an upper floor of this store.
I only visited Herberger’s a few times. The occasion that I remember the most clearly was certainly not my first trip there. It might have been the second or third. I remember that it was rather cold, but the weather did not approach the frigid levels for which nearby Frostbite Falls is famous.
In those days the only way to reach St. Cloud was through the Minneapolis-St. Paul airport. Northwest Airlines sponsored a shuttle service to the St. Cloud Regional Airport5. I can’t remember whether on this occasion I took that flight or rented a car and drove. I am pretty sure that I stayed at a hotel that was within easy walking distance of Herberger’s headquarters, which was on St. Cloud’s main drag, St. Gernaine St. I am pretty sure that I stayed two nights and then flew back to Connecticut on the third evening.
The main thing that I remember about my first day there was that I called the office several times to see if everything was all right. This was beyond unusual for me. On most trips, unless I needed help about some problem that I had encountered, I seldom called more than once. I have always hated talking on the phone, even if it was to people I liked. I liked all of TSI’s employees.
I don’t think that I spoke with Denise on any of those calls. However, I got the distinct impression that something was amiss. Although there was nothing particular that provoked alarm, the feeling of impending dread almost nearly overwhelmed me. I desperately wanted to get back to TSI’s office to discover the details so that I could deal with the situation. Of course, this was not possible. I had made a commitment to get the system up and running at Herberger’s, and I could not abandon the project because of a nebulous feeling.
After my first day at Herberger’s I ate supper by myself as usual. I don’t remember where I dined or what I did afterwards. I might have taken a walk. I might have read a book. I might have watched television. I do remember worrying.
I always got very tired after dinner. Every night I took a shower around 9:30 or 10:00 and then went to bed. I sat in bed for a few minutes reading a book. I almost never got through more than one chapter before the letters would begin to swim around on the page. I would then turn out the lights. Normally I was sound asleep within a few seconds.
St. Cloud in 1997 had newer cars, but otherwise it looked just like this.
Not this night. For a few hours I emulated Bobby Lewis—“Tossin’ and turnin'”6. I decided to make myself physically tired. There were not many choices available for nocturnal exercise. I dressed and put on my coat and hat. I then walked around St. Cloud for at least an hour. I did not go far. I just walked up and down the streets. None of the buildings seemed to have more than three stories. The only other thing that I remember noticing was a Maytag or Whirlpool store that sold appliances. I had thought that these stores—mainstays of my youth—had gone the way of the dodo, but they evidently still persisted in St. Cloud in 1998.
I eventually drifted back to the hotel and tried to sleep. I probably dozed off for a while before it was time to prepare for work. I remember that I ironed my shirt while I listened to Vivaldi on my CD player through my Bose headphones.
I was running on fumes that day. I chain-drank black coffee to try to remain alert. I took notes on all of the things that the Herberger’s employees said that they needed AdDept to do. I knew very well that Steve VeZain at PMG had already made it clear to me that no custom code would be provided for Herberger’s. Steve said that they needed to adapt to the system that worked for everyone else. I called in to TSI’s office several times on that second day, as well.
I flew back to Connecticut that night in an even worse mood than the foul outlook that these exhausting trips usually produced. On the one hand I was frustrated because the AdDept system did not work the way that the Herberger’s employees wanted it to, and there was nothing much that I could do to help them. They had no clout with PMG. They were, after all, by far the smallest division, and they were on the wrong side of the Mason-Dixon line. On the other hand I was also very apprehensive about what I would find out when I went into the office the next day.
The Denouement: On my first day back in the office Denise confided that she had been offered a job as IT director at a fairly small company that used an AS/400. I am not sure whether she would have any employees under her or not. Truth to tell, I did not care much what kind of job it was. My sole objective was to take whatever steps were necessary to persuade her to stay at TSI. I also learned that Jackie, as I expected, was a corporate headhunter for an employment agency.
I tried to talk Denise out of accepting the job. I emphasized how important I thought that she was to TSI. She asserted that she was mostly looking for something new. She had been doing mostly the same job for thirteen years.The best that I could get out of her was that she would think about it overnight.
Denise usually arrived at TSI’s office at about 9:007. The morning following our conversation I went outside to meet her in the parking lot. I was extremely nervous when her car finally pulled into the lot. She got out and immediately informed me that she had decided to accept the other job.
I cannot say that I was surprised, but I was still crushed. I couldn’t face going back into the office. So I went and sat in my car and moped. I felt as bad or at least nearly as bad as when Bill Davey and I just missed qualifying for the National Debate Tournament in 1970 (described here) or when Sue abandoned me to go to Alaska in 1973 (described here). No situation in the intervening twenty-three years came close to evoking this feeling.
I had no idea how to deal with this situation. We had mountains of work. I was in no position to take on more of it myself, and I could only squeeze a little more out of Harry. I had made commitments to several clients. I could not select one or two to work on and dismiss the others. They all had deadlines, and they had given us deposits or were long-time clients that I was not prepared to disappoint.
Sitting in the car was not helping. I drove to the Enfield Square Mall, parked my Saturn, went inside, and walked around. At that time there were some benches inside. I rested on one of them every so often. Eventually a plan coalesced in my mind. It seemed like a good idea; I just wish that I had thought of it earlier so that it would not appear that I was being extorted.
That evening I discussed my idea with Sue. I honestly thought that it would be as difficult to persuade her to agree as it would be to convince Denise. I was wrong. She understood the important role that Denise played, and she agreed in principle with everything that I proposed. She also knew that I was miserable.
I located the original written proposal that I presented to Denise. It was somewhat different from what I remembered. Here is what it said:
Denise as Principal:
Denise will have 25% share8 in TSI. The three principals will have monthly meetings to go over the results of the previous month vis-à-vis the business plan and discuss other issues. The 25% share will entitled her to a presumptive bonus of 25% of the profits after employee bonuses and SARSEP contributions. Denise will give up her commissions.
Denise will be given a budget of $125,000 for fiscal 1999. She will have six objectives:
Do what it takes to bring our staff up to strength.
Work with Doug to come up with a profitable and sustainable business plan for current products: fee schedules for programming and support, etc. The deadline for this is April 1, 1999.
Come up with a concrete plan for TSI’s next software (or whatever) product. The plan should include recommendations about whether it should be done inside of TSI-AdDept or in another milieu. The deadline for this is September 1, 1999. TSI will pay for necessary travel. Mike has several frequent flier round-trips to use.
Come up with suggestions to ease tension and make work fun for everyone. This involves removing the “Wag the Dog” orientation we now have.
Implement remote dial-in support and a LAN (TSI will pay for the hardware).
Get someone AS/400 certified or figure a way around it.
Suggestion: Use part of the budget to hire Steve back in a new position. I would like to get five man-days of programming/support from the two of you, but this won’t work if there is not a firm system in place to guarantee freedom from support calls. The easiest way to accomplish this would be to work from some other location (which requires remote dial-in support).
I met privately with Denise on the following day. She was stunned by the offer and very impressed. However, she had already made a commitment to the other company. Moreover, there was another employee at the other company whose fate was somehow linked to Denise getting hired. I don’t remember the details. In any event Denise accepted my offer, I got our lawyers to make it legal, and she called the other company and Jackie. Neither was pleased.
This the first page of TSI’s revised stockholders agreement.
When I spoke with Denise, I made it clear that the monthly meetings would actually include Sue only if Sue insisted on attending, which I doubted would happen often. When we actually distributed annual bonuses, we gave Sue a minimal one and split the profits 50-50. The “concrete plan” became AxN. I do not recognize the “Wag the Dog” reference, but within a year the company moved into a new office in East Windsor with a remarkably different atmosphere (as described here). The “someone” who became AS/400-certified9 was myself (as described here). Denise did not hire Steve Shaw back. Instead she hired Brian Rollet, who was something of a disappointment to her.
Denise and I worked together amicably and productively for another sixteen years. If she had not agreed to my plan, those years would have been been much less pleasant for me. I don’t know if I could have achieved half of what we accomplished together.
1. Much more about Doug Pease can be read here and in many of the blog entries about clients that he persuaded to purchase AdDept in the nineties.
2. TSI’s involvement with the May Company at the corporate level is posted here.
3. TSI’s dealings with Tandy Corporation are detailed here.
4. In the nineties Proffitt’s Inc. purchased all of those chains and turned them into divisions. After it purchased Saks Fifth Avenue, which already used AdDept, it changed its name to Saks Inc. TSI’s relationship with this company is described here. Separate blogs describe the individual divisions.
5. In 2021 this shuttle is no longer in operation. The only commercial flights from STC are on Allegiant Airlines. There are only two potential destinations—Fort Meyers/Punta Gorda and Phoenix/Mesa. Residents who want to fly anywhere else must somehow get to Minneapolis. Northwest Airlines filed for bankruptcy in 2005 and was acquired by Delta in 2008.
6. You can listen to the number 1 single on the Billboard chart for all of 1961 here.
7. Denise asked for this allowance when her son was young. It gave her time to get him off to school or wherever else he was headed. She also had a fairly long drive to Enfield and even longer to East Windsor. She often stayed late.
8. When TSI incorporated in 1994, Sue was given 45 percent of the stock, and I got 55 percent. The revised agreement left me with 40, Sue with 35, and Denise with 25.
9. IBM had implemented a new requirement for business partners. Not only did the software need to be certified, but also someone at each company must be certified by passing a test that was sales-oriented and a test that was more technical. I took both of these tests, as is described here.
Enfield is the northernmost town in central Connecticut. Historically it was noted for its two industrial giants, the Hartford-Bigelow Carpet Mill and the Hazard Powder Company, which manufactured gunpowder.1 The town had two claims to fame. 1) Enfield Square was the only mall between Hartford and Springfield, MA. 2) Enfield was at one time home to the great Paul Robeson2, or at least to his family. For some reason almost no one in the area seemed to care about the second distinction.
The Neighborhood: Our ranch house on North St. was much more modest than the Robeson’s stately dwelling, and so were those of our neighbors. I did not really know how to be a good neighbor. In the years following our move to Enfield I only really met one of our neighbors. A man named Fred, who was perhaps twenty years older than I was, told me a little about the history of our property. I never really got acquainted with anyone else in the neighborhood.
Part of the reason for this might involve the house’s peculiar layout. The front door to our house faced North St., but the driveway was on Hamilton Court. Fred was our neighbor on that side. The west side of the yard was fenced to separate it from the driveway and sidewalk leading to Hazard Memorial School. Directly across Hamilton Court from us was a two-story house that was divided into four units. It had dozens residents over the years. We seldom interacted with any of them. On the other side of North St. was Allen St., which had only a dozen or so houses before it dead-ended. There was also a house directly across North St. from ours, but I don’t think that we ever met the occupants.
Every year Fred got out a stepladder and trimmed the bushes that separated his backyard from the western side of our yard, which we thought of as the back yard. He informed me that the line of bushes was actually in his property.
Yard Work: That was fine with me, but when Fred and his wife moved to Florida a few years later, the first thing that the family that moved in did was to install a wooden fence adjacent to the bushes. So, the responsibility for maintaining the bushes fell to me willy-nilly.
Those were by no means the only bushes on our property, There were good-sized forsythias in both the northeast and northwest corners of the property. Large burning bushes flanked the house on both sides. Knee-level evergreens decorated the north side of the garage and part of the front. We had at least one rhododendron and two mountain laurels. There were hollies in the front side of the house, but I think that Sue put those in later to replace something else. A hedge of some kind that was about eight feet long, two feet thick, and four or five feet high was positioned fifteen or so feet in front of the door leading to the entryway.
I suspect that the power hedge trimmer might be in this box.
I was well aware that grass and weeds grew, but it had never really occurred to me that these bushes would keep growing all spring and summer, as well as most of the winter. Keeping all of these bushes from overgrowing the house was a task that I had not reckoned on. I bought a power hedge trimmer, but it was heavy, and it could not handle some of the thick branches. I used it on the hedges sometimes, but for most of the other bushes it was easier to use old-fashioned hedge clippers and a lopper. Of course, since we had never faced the issue of bushes before, I had to buy those as well.
Then there were the trees. The property had a spindly pine tree on the east lawn and nine maple trees—seven big red maples that encircled the house, one even larger green maple, and one small Japanese maple that really seemed out of place. In the spring the maples shed thousands of those little helicopter seeds, many of which took root in our gutters. In the fall, of course, the trees discharged all of their leaves.
The very best thing about life in Enfield in those days was that the city had hired a company to come around once a year to vacuum up leaves from the curbside. In our neighborhood it occurred a little after Thanksgiving. I bought a backpack leaf blower, but it still took a lot of time and effort to blow all those leaves down to the street. Even though our corner lot provided us with more footage on the two streets on which we lived than any of the neighbors had, it still seemed as if our mountain range of leaves was as lofty as anyone’s.
The leaf blower has rested in the garage for years.
The town eventually discontinued the blatant socialism of this service. It was replaced with leaf pickup days. The leaves all had to be bundled in large paper bags, and there was a limit to how many could be left at one time. I seem to remember that they allowed twenty bags at a time. When the objective was changed to getting the leaves in bags rather than down to the street, the usefulness of the leaf blower decreased markedly. I eventually abandoned it in favor of old-fashioned rakes. Sue insisted that the best way was to rake the leaves onto a sheet and then carry the sheet to the destination. I tried this, but found the extra step saved no time or effort.
At some point Enfield stopped accepting the bags, too. Instead brown tipper-barrels were supplied. Every week a truck came to collect their contents, which could include any type of lawn waste. Well, my yard’s leaves could fill dozens or maybe even hundreds of those barrels. I decided to just chop up the leaves in October and early November using the lawnmower with its mulching setting. I have been satisfied with the results.
I also had to take care of the 10,000 square-foot lawn, of course. When I say “take care of” I actually mean “mow”. I never fertilized or watered it, and I only spent any time weeding it once—on August 17, 1988, as explained here. I probably should have bought a small tractor as soon as we moved in. It would have paid for itself several times over. However, I was a several decades younger when we moved to Enfield, and I actually liked the exercise of mowing the lawn—as long as the mower was self-propelled.
I went through three or four lawnmowers before I purchased in 2011 or thereabouts a really good one from the Honda dealer across the street from TSI’s office in East Windsor.
Gardening: Vegetable gardening was my primary hobby when we lived in Rockville. When we looked at houses, I always tried to imagine where a garden could be located. It was not easy to find a decent spot on a lawn that also featured so many maple trees that became very leafy just when the crops needed sunlight.
My main garden was a square patch—perhaps fifteen feet on each side—of land right in front of the bushes on the north side of the house. It was between two trees and far enough away from the house that it received six or seven hours of direct sunlight during the summer months. This was adequate for most popular plants, but it was a continual frustration for me, especially since I understood that over time the trees would only get bigger.
That small piece of land was thickly covered by a thick mat of zoysia grass. I needed to use a spade to remove the turf during the first spring. It was backbreaking work, but I persevered. Then I borrowed Betty Slanetz’s rototiller to cultivate the soil. That was much easier, but in the process I accidentally punctured one of the hoses for the sprinkling system that lay beneath our entire lawn.3
I planted the usual crops—tomatoes, peppers, beans, broccoli, cauliflower, Brussels sprouts, and peppers. I had very little luck with root crops—onions, garlic, and carrots. I never did figure out what was wrong with my technique. My carrots never got more than a few inches long. The onions that I produced were scarcely larger than the sets that I planted in the spring.
In later years I purchased the starters for my tomato plants from Jeanie Smith, who lived at the northwest corner of North Maple and Moody Road. I tried several different kinds of tomatoes, but my favorites were (if I remember correctly) Red Rockets. Unfortunately after a few years of spectacular harvests, they got the blight, and it apparently leached into the soil. Thereafter, my harvest were not very good, and there really was nowhere else on the property suitable for growing tomatoes.
In point of fact, I really was not that big a fan of tomatoes per se. However, the chili that I made with freshly picked tomatoes was just delicious.
My favorite crop was green beans. I tried both bush beans and pole beans. I had some really good harvests, but the Mexican bean beetles, which seemed to arrive en masse in early July were devastating. During the first year I went out every morning and pulled off beetles with my fingers. They always hid on the underside of the leaves. I really did not want to use an insecticide, but I could not come up with another way of keeping the beetles and their voracious larvae from destroying the entire crop. In most other cases I eschewed the use of pesticides in order to protect the cats.
One Christmas Tom and Patti Corcoran gave me a book by Mike Wavada entitled All I Know about Beans and Beetles. Every page was blank.
Since I lived in New England I felt compelled to grow squash and zucchini. Nice crops of broccoli and cauliflower resulted after I learned about bacillus thuringiensis (BT), the environmentally safe way to eliminate cabbage worms. I grew some Brussels sprouts that produced little cabbages well into December. One mild winter one of the plants even wintered over and produced more little heads in the spring!
On the west side of the lawn by the fence I grew some asparagus and strawberries. These plants required an awful lot of weeding and attention, but they both produced nice crops for several years.
I gave up on the main garden after a few years. The growth of the surrounding trees had made it increasingly difficult for the crops to receive sufficient sunlight. I kept up the asparagus and strawberries for a few years after that. At some point I probably just became too busy to pay them the attention that they needed.
The Basement: The house on North St. had a full basement. The staircase down was in the hallway that led to the bedrooms, and the door was directly across from the entrance to the kitchen.
The washer and the shelves. The dryer is long gone.
Two large shelving units were built into the walls of the basement. It would have been a huge undertaking to remove them. We did not even consider doing so. The one on the north side we used for storage of books and games that were seldom used and the indoor side of the landing spot for the cats coming through the cat door. Next to it on one side was the case that held the fuses; on the other were the washer and dryer.
A small piece of plywood served as a ramp from the cat door to the top shelf. From there the cats made a right turn and walked over to the edge, jumped down to the washing machine and from there to the floor.
The sprinkler unit is in here somewhere near the shelves.
Next to the shelves on the west wall was the control unit for the underground sprinkler system. I played around with this enough to figure out that I did not want to use it. I saw two disadvantages: 1) Our water bill would increase. 2) The grass would need to be mowed more often.
For my fortieth birthday Sue bought a ping pong table. Evidently I had once told her that I played some ping pong at Allen Rumsey House in the sixties. It was not one of my better sports, and it certainly was not hers. I set it up near the shelves that held games and books.
We played a few times, but it frankly was not much fun. The area where the table was installed was not really suitable. There was not enough light and room for a good game. Furthermore, Sue experienced a lot of trouble keeping the ball on the table.
I drew a red box around the Mateus bottle on the edge of the ping pong table. This is, I think, the bottle from this story.
At some point Sue became interested in N-gauge model trains. She converted the ping pong table into a small train layout. For all that I know, that may have been part of the reason that she bought the table; I certainly never suggested that I wanted one. She and Brian Corcoran also formed a company for purchasing gear called the B&S railroad. All of that stuff is still down on the table in the basement, but only a trained archeologist could unearth it today.
After we got our new kitten, Woodrow, I found an old door that somehow had appeared in our basement. I converted it into a ramp for him from the top shelf down to the ping pong table. A box was strategically positioned to make it easier for him to reach the table. Woodrow used the ramp to get down for the rest of his life, but he preferred to climb up the bookshelves when he wanted to go out. He also like to shinny up trees when he was chasing squirrels in the yard. However, he did not like to climb down, and I had to rescue him a few times.
The rest of the basement was soon filled with boxes of Sue’s junk. Many of them have never been opened since we moved into the house, a period of nearly thirty-four years!
Sports: My interests in most sports waned considerably after we moved to Enfield. I still watched Michigan football games on television, however. Someone even gave me a license plate holder that celebrated Michigan Football. In 2021 it is affixed to its third car.
I began to take jogging more seriously. Enfield is one of the flattest towns in Connecticut, a distinction that made it rather easy to design a course of almost any length that did not involve hills as steep as the one on which we lived in Rockville. I often took a long lunch break that consisted of a run of a few miles, a shower, lunch, and a short nap before I returned to the office.
I buried Woodrow beneath this burning bush
In good weather I ate lunch at our picnic table and napped on the small mattress that came with the camping cot that Sue had purchased when we lived in Rockville. Rocky, the cat that moved with us from Rockville, would emerge from his favorite sleeping sport in the forsythia bushes and beg for a morsel of human food. The tiniest bit satisfied him, and he returned to his bush. As soon as I lay down for my nap, Woodrow, the trailer-trash cat that Sue brought home from St. Johnsbury, VT, generally ambled over from his napping spot beneath the burning bush and plopped himself next to me on the mattress.
4.25 miles between the canal & the river.
I also found two other very enjoyable places to run. The trail at Windsor Locks Canal State Park, which started in Suffield, CT, and the trail that stretched from Northampton to Amherst in Massachusetts.
I became rather serious about the activity. I tried to run as much as possible, even in the winter, although I never ventured out in ice, snow, or, for that matter, rain. I ran eighteen miles one morning in the fall. I refused to carry water, but I did place water bottles at two places along the route. Those were my only stops. I am not sure of the date, but I do remember mentioning it to prospective clients on the trip that I took to Seattle, and that was in 1992 or thereabouts.
I also remember that I ran a few miles the next day. That allowed me to brag to a serious runner, who was a friend of Sue’s from high school, that my personal best for a marathon was twenty-five hours.
This is #12. Feel free to hum along.
Classical Music: While running I listened to music on a Sony Walkman with headphones. I bought a lot of cheap cassette tapes of orchestral works by an eclectic group of classical composers. I made an effort to become familiar with most of the popular composers. My collection included only a few operas. Cassette tape drives were installed on both my Saturn and the Honda that I bought in 2007.
I remember mentioning one afternoon to someone at TSI’s office that while jogging on South Road I had been listening to one of the Hungarian Rhapsodies. I was startled to find myself leaning so much to one side that I almost lost my balance. Then it dawned on me why it had happened. I had just been Liszting.
Entertainment: I have difficulty remembering what we did for amusement during these years. We certainly visited the Corcorans often, and I attended a number of softball and soccer games that involved my sister Jamie’s kids. We went to a Springfield Indians hockey game with Sue’s dad once.
On March 11, 1988, Sue and I saw Roy Orbison at Symphony Hall in Springfield. The warmup act was a comic whom I had never heard of. This was perhaps the most well-behaved crowd in the history of concerts. People who left the concerts patiently waited for “Walk” lights before crossing the deserted streets.
We also enjoyed seeing Sam Kinison at the Paramount Theater in Springfield. I don’t know the date, but the comic died in 1992.
For several summers after we moved to Enfield Sue’s youngest sister hosted a day-long “Betty Bash” at the house in which she lived with Don and their parents. I really enjoyed these events. I always participated in the volleyball games and the epic croquet games (played with Slanetz rules). The food was typical picnic fare combined with special dishes that Betty concocted. Tom Corcoran always came. I remember that Jamie brought her son Joey on his fourth birthday.
I got to meet quite a few of Betty’s friends. They were all considerably younger than I was, but it was easier to relate to them than to the Enfielders that I knew.
Trips and Visits: Sue and I took two big international vacations during our first years in Enfield. The fortnight in England is described here. The write-up of the Turkey-Greece cruise begins here.
Sue and I almost certainly took some shorter trips, but the only one that I remember was the visit that we made to one of Sue’s high-school friends in Austin, TX. That trip involved a drive in a rental car from Dallas, where I did a presentation of the AdDept system for Neiman Marcus. That successful experience is described here.
My parents made at least one trip to New England during our first years in Enfield. I don’t think that they ever stayed in our guest bedroom. Instead, they stayed at a hotel near my sister Jamie Lisella’s4 house in West Springfield, MA. My recollection is that the hotel was a Howard Johnson Motel on Route 5. I think that this hotel shut down, and in later years they roomed at the Hampton Inn that was built almost directly across the street.
My parents spent most of their time with Jamie and her kids. I remember, however, that Sue and I drove mom and dad to Old Sturbridge Village once. I remember only that it was quite cold, and we ate lunch or supper at the Publick House or the Bullard Tavern. They seemed to like the idea of having a genuine (well, sort of genuine) New England experience.
I am pretty sure that they came to Enfield for a picnic lunch or supper in our back yard at least once during these early years. I don’t remember the details.
A fairly recent view of the mall from the north. The big building in the center is a Target that was added in 2001
Retail: The mall in Enfield, which is now known as Enfield Square, was developed by the May Company, one of TSI’s primary customers. It opened in 1971, just before I met Sue in my first stint in Connecticut. The mall originally housed three anchor stores—G. Fox (one of May’s department store chains), national chain JC Penney, and Steiger’s, a small chain of department stores based in Springfield. Dozens of smaller shops and eventually a twelve-screen theater were housed in the mall.
You won’t make it in less than ten minutes. There are eleven stoplights on Hazard Ave.
Four large strip malls were built on three sides of the mall. A fifth was positioned a block to the east near several auto dealerships and the post office. At least two or three very large grocery stores have been located in them throughout the years that we have lived in the area. Nearly every type of retailer could be found in a fairly small area. All of these stores were easily accessible from I-91 and Route 5. It was (and still is in 2021) the only large shopping area between Hartford and Springfield, MA. For almost two decades Enfield Square was the only enclosed mall in the Hartford area that was east of the Connecticut River.
Great numbers of people came to Enfield to shop in the years after we moved to Enfield, and the people who lived in Enfield felt little reason to go elsewhere for retail therapy. It was very convenient for Sue and me; our house was less than three miles away.
Sometimes individual retailers seemed guilty of very poor planning. For several years there was a McDonald’s across the street from the mall on both the north and south sides as well as one inside the mall. That last one closed when the mall began to deteriorate.
There was also a RadioShack on the south side of the mall. In the late nineties I made numerous trips to the company’s headquarters in Fort Worth. One day someone in the advertising department heard that I lived in Enfield and told me that the Shack was opening a new store there. I told them that there was already a store in Enfield and asked for the address of the new one. It had a low number on Elm St., which is the street bordering the north side of the Enfield Square. Shortly thereafter a new Shack appeared in the strip mall north of the mall, but—no surprise to me—it lasted less than a year. Many more details concerning my experiences with RadioShack’s advertising department, the other divisions of Tandy, and Fort Worth(less) are recorded here.
Restaurants: By the time that Sue and I moved to Enfield a large number of restaurants had sprung up in and around the mall. The former group included Ruby Tuesday’s and a few transitory fast food places. Of the ones on the periphery The restaurant that has lasted the longest is Olive Garden, which was and still is on the edge of one of the strip malls south of Enfield Square. I went there for lunch with clients or employees a few times.
Originally the building adjoining the Olive Garden was occupied by another Darden Restaurant, Red Lobster. When Red Lobster closed a new restaurant called the Hazard Grille5 opened there. Of all of the local eateries it was our favorite. Sue especially liked it when local musicians performed there.
We went to Ruby Tuesday’s fairly often. We liked the salad bar. We picked up fried chicken from KFC on Route 5 with some frequency until its owner retired and closed the store. We tried most of the other restaurants at least once, but we never became regulars at any of them. My dad and I often ate lunch at the Friendly restaurant in the mall’s parking lot. Our orders were totally predictable. He always ordered a senior turkey melt and a coffee. I always got the Reuben SuperMelt and a Diet Coke. Details about my dad’s life in Enfield are posted here.
Among the restaurants that we definitely did not frequent were the other two restaurants with stand-alone buildings on the grounds of Enfield Square. We went to Chi Chi’s once; we did not enjoy it at all. We found the fancy Italian restaurant, Figaro, to be grossly overpriced. I don’t think that Chi Chi’s made it to the twenty-first century, but Figaro is still operational. Sue and I dined there once with my Advanced Italian class.
The Lockes: Sue’s mother’s maiden name was Effy Locke. She had four brothers, three of whom lived in Enfield, as did almost all of their offspring and their offspring’s offspring. So, during the first years of our residence in Enfield Sue and I became much more involved with both her many relatives and the few of mine with whom I had any dealings.
It frankly astounded me that so many people in one family lived so close together. My relatives for the most part spread to the four winds as soon as it was feasible.
I must admit that I had a hard time adjusting to the Lockes. They all had a lot in common and seemed to get along well with one another, but I could not seem to find a way to fit in. I could seldom find anything to talk about with any of the male members of the clan. Most of them drove trucks as part or all of their jobs. The family game was a very simple trick-taking card game called Setback.
The exception in Sue’s family was her uncle Bob Locke, who lived with his wife Carol6 in western Michigan. He worked as an engineer. Their family, which included three daughters named Deb, Wendy, and Sandy7, drove out to Connecticut in an RV at least a few times. Whenever they did, one of Bob’s siblings threw a party that inevitably included a softball game. All the cousins attended. I played too, at least once.
Of all of Sue’s uncles the one whom I knew the least well was Chet Locke, whose wife was named Elsie8. They had two sons. Tim and Natalya live in Stafford Springs in 2021. I never got to know them very well at all. Paul married one of Betty Slanetz’s best friends, Karen Shapiro. Sue and I went to their wedding, which occurred in the early nineties. In 2021 the couple have two grown children.
I knew Charlie Locke because he worked as an electrician for the Slanetz Corporation. I am pretty sure that he and his assistant did the wiring for our office in Enfield. His wife’s name was Gene.9 They had two daughters, Patti Caswell10 and Kathy Stratton. I hardly knew either one of them.
Ted and Judy’s house.
Ted Locke and his wife Judy lived in the house right across the street from the house in which Sue grew up. Since both Don and Betty lived there with their parents (until they moved to Florida), Sue and I saw Ted and Judy quite often. Until she died in 1990, Sue’s grandmother Molly Locke lived with Ted and Judy.
Ted and Judy’s family family included three children. Sue Tkacz is a very perky lady, with whom I have exchanged greetings on a few occasions. Sue and I went to a Christmas party at the home in Somers of Glen Locke and his wife at the time, Sue. The youngest son, Jim, lives in Enfield. His wife Ann worked for TSI for a while.
Almost all of these people—or maybe I should say almost all of the males listed above—were very much into cars and, especially, trucks. So was Don Slanetz. They also knew a lot about who was building or buying real estate or equipment in Enfield and the vicinity. I found it extremely difficult to avoid being a bump on the log at the frequent family gatherings of the Locke clan. My fields of interests are quite diverse, but none of them seemed to overlap the interests of any of these people.
The only exception to the above statements that I can think of was Sue’s Uncle Bob. He seemed different from his brothers. I also got along with Sue’s mother and her sisters and most if not all of the women in the extended Locke family, and I do mean extended. Almost all of Sue’s cousins have at least two children and some members of that generation also have children.
The Slanetz Reunion: Seldom had I ever even met any of the relatives of Sue’s father, Art Slanetz. I have a very vague recollection of meeting Sue’s cousin Diane Davis11 back in 1972 or 1973. We encountered her by chance on the street in Rockville. I don’t remember any more than that. I also have a very hazy recollection of going to the house in Enfield of Art’s sister, Margaret Davis12. I remember being told ahead of time that Art and Margaret did not get along very well. I retain a very strange recollection of having brought her a doormat as a present. I have no idea as to what the context could possibly have been. Other than those two events I had no dealings with or information about Art’s side of the family—with one exception.
Mark Davis and Sue.
I had heard stories about the wunderkind, Margaret’s son Mark. He was reported to be the smartest of all of Sue’s cousins, and in fact the smartest person in his age group in all of Enfield.
I am not sure who came up with the idea of a reunion of the Slanetz family in 1992. It might have been Mark. It was held during the summer at the house in which Sue grew up in 1992. I am not sure why it was held in Enfield. In some ways it was a central location. Carloads of people drove from Long Island, New Hampshire, and Vermont. A few also came from much farther away.
I must admit that I was dreading this event. My only dealing with in-laws13 had been at the get-togethers of the Locke family in which I always felt ill at ease. In point of fact I would have skipped it if I could. However, I did attend, and I was very glad that I did.
The Slanetzes were nothing like the Lockes. Although quite a few had been born in the Enfield area, only Art and Margaret had stayed there. They seemed to have spread out all over the country, and their number included an impressive array of intellectuals, businessmen, and creative people. There was no family business, as far as I could tell. Most importantly, the conversations never approached the twin topics of trucks and Enfield gossip.
I don’t remember too many of the details. I do have a clear recollection of avoiding being included in the inevitable group photo.
Bill Slanetz.
The most famous attendee was Dr. Charles Slanetz Jr.14, a heart surgeon and researcher from Long Island. The most memorable connection that I made was with Bill15 and Norma Slanetz of Keene, NH, and their children Diane Patenaude, Jack, and David16.
Sue and I made several very enjoyable trips to visit with Bill and Norma. Bill was an avid gardener, and his garden was so large that, compared to mine, it seemed like a farm. I liked to wander around in it and examine the produce.
Their house was high up on a steep hill, and it was not easy to reach. Nevertheless, friends and family were always dropping by. The conversations were always interesting, at least to me, and some sort of activity, planned or spontaneous, always seemed to be happening.
Bill also liked to play bridge, and after I took the game up again in the twenty-first century, we sometime discussed the world’s greatest card game. Norma played too, but she was not as involved as Bill.
1. Both companies are defunct. the buildings of the carpet company have been transformed into apartments. Its Wikipedia page is here. Large portions of the powder factory were destroyed by a tremendous explosion on January 14, 1913. Its Wikipedia page is here.
2. Paul Robeson (1898-1976) is most famous for his portrayal of Joe in Show Boat, and especially for his unforgettable rendition of “Ole Man River”. However, acting was the least of his talents. He was a two-time all-American football player at Rutger, and he was such an outstanding student that he earned membership in Phi Beta Kappa and the Cap and Skull Society. He was also elected Valedictorian of his class. While he was earning a law degree at Columbia he played on two different NFL teams and appeared in several professional play productions. He spent much of his life giving concerts and lectures, often speaking about how much better he was treated by Europeans, especially Russians, than Americans. He was blackballed in the fifties and not prohibited from traveling abroad because of his political views. In 1940 he moved his family into a large house at 1221 Enfield St. (Route 5) in Enfield, which he owned for thirteen years during the highlight of his career as an entertainer. He was on the right side of history from start to finish but the wrong side of politics for most of the rest of his life.
3. This was not a great loss. If I had maintained the system over the decades that we have lived in Enfield, the sprinkler system may have significantly enhanced the value of the property. However, I had no intention of doing something so foolish as to pay higher water bills just to encourage the grass to grow more rapidly. So, the system probably would have ceased functioning properly at some point anyway.
4. A lot more about Jamie and her family has been posted here.
5. The Hazard Grille closed without warning in 2013. A couple of other restaurants succeeded it at that location with no success. In 2021 the building was torn down and replaced by a smaller building that is shared by Starbucks and Jersey Mike’s.
6. Carol died in 2018. Here obituary is here. Sue and I drove out to Michigan in the fall of 2008. We saw Bob, Carol, and their family on this trip, which is described here.
7. All three of the daughters are now married. Their names in 2021 are Deb Batts, Wendy Ahearne, and Sandy Mulder, and they all live in the Grand Rapids area.
8. Both Chet and Elsie are deceased in 2021. I could not find an obituary for Chet. Elsie’s is posted here.
9. Charlie and Gene are both deceased in 2021. Charlie’s obituary is posted here, and Gene’s is posted here.
10. Patti Caswell died in 2019. Her obituary is here.
11. Diane has apparently been married a couple of times. Her last name in 2021 is Clark, but her children are named Quinn.
12. Margaret Davis died in 2010. Her obituary is posted here.
13. Sue and I were not married then, but we were in the second or maybe even third decade of our whirlwind courtship. Everyone expected me to be at the family reunion.
Dr. Charles Slanetz Jr.
14. Dr. Slanetz died in 2006. The newsletter of the John Jones Surgical Society of Columbia University published a long obituary. It is posted here. Scroll down to page 11 or search for “Slanetz”.
15. Bill Died in 2017. His obituary is posted here. Sue and I drove up to Keene for the funeral.
16. David Slanetz died unexpectedly at his house on the island of Dominica in 2004. His obituary is posted here. Sue and I attended the memorial service.
