Tag Archives: Rockford Files

2020-? Streaming

Posted on by
Reply

Lots of good shows. Continue reading →

I watched MST3K by myself.

Since 1972, when Sue and I first got together in Hartford, we had spent many evenings together watching television. I liked a few shows (including wrestling and Mystery Science Theater 3000) that were too silly for her. She liked a few shows (such as Grantchester, Gilmore Girls, and many old flicks on Turner Classic Movies) that were too schmaltzy for me. On the whole, however, our tastes were mostly compatible. During most of this period we watched whatever was on the major networks or we did something else like jigsaw puzzles or two-person games.

Not for me.

Two developments changed these habits: the ability to schedule broadcasted programs to be recorded easily and the ability to watch programs at will through streaming services on the Internet. Streaming, in this context, means watching over a rather short period of time all (or at least a large portion) of the episodes for a television series in order. In the twentieth century the characters on most television programs evolved very little over the life of the series. Basically the primary characters might change within an episode (or occasionally a few episodes), but eventually they returned to their basic original state. So, if a viewer had missed a few episodes, the plot of the current episode was easy to follow.

In the twenty-first century some series still followed that format, but many others deviated. In those shows plot lines might not be resolved within the episode, and characters might have life-changing experiences or even be seriously injured, contract a chronic illness or die. In any case it was much more enjoyable to watch these shows in order once that became practical.

During the year of isolation for the pandemic Sue and I developed a habit of watching a couple of hours of television together every evening. Sometimes we watched public television or a movie on Turner Classic Movies, but our mainstay was streaming. The research for this entry tuned up a surprisingly large number of shows. My comments about the ones listed below are almost all overwhelmingly positive. The reason for that is simple. If either Sue or I did not like a show, we stopped watching. So, the list includes only well-acted shows with interesting plots and characters and a minimum of violence and schmaltz.

Masterpiece/Mystery

For decades Sue and I had been watching the PBS programs shown under the titles of Masterpiece Theater and Mystery (later combined and labeled “Masterpiece”). Four or five times a year very good British shows were presented, one season1 at a time. The first one that I can remember watching was the version of Sherlock Holmes that starred Jeremy Britt in thirteen episodes that closely followed the plots of Doyle’s famous stories. We also enjoyed the first version of All Creatures Great and Small. These two shows appeared on PBS at about the same time in the second half of the eighties.

Here is a list of other Masterpiece shows that I can remember. They are roughly in chronological order.

  • The Poirot show in the mid-eighties that featured David Suchet was. in my opinion, far better than any of the movies based on the many Agatha Christie novels. We found this show on Amazon Prime in November of 2024, but the network announced that Season 1 would only be available for a few more days. We watched all ten episodes and enjoyed them as much as we did previously.
  • Lewis was the sequel to the wildly popular Inspector Morse series that I later watched on YouTube both on the television and on my laptop. My favorite characters were Laurence Fox as Hathaway and Clare Holman as Dr. Hobson.
  • Sherlock starring Benedict Cumberbatch was a spectacular updating of the Holmes stories. At times it got a little too spectacular. My favorite character was Una Stubbs as Mrs. Hudson, the landlady at 221B.
  • Endeavour was a clever prequel to the Morse stories set in the sixties and early seventies. The supporting cast was great, especially Roger Allam and Anton Lesser as Morse’s bosses.
  • Sue and I both really liked Baptiste with Tchéky Karyo, but it only had three seasons. This show was a continuation of a British series called The Missing that was never shown on Masterpiece.
  • We also really liked Press, which focused on the conflict between two of London’s newspapers. The BBC did not renew for a second season.
  • We struggled through a whole season of Broadchurch. It had its moments.
  • Unforgotten was a great series. The first episode after Nicola Walker’s departure was a little disappointing.
  • Guilt was a quirky show about two brothers in Scotland and their dealings with a crime family.
  • A new version of Around the World in Eighty Days appeared on Masterpiece in 2021. It was obviously shot before the Pandemic.
  • Anthony Horowitz’s Magpie Murders, which I consider the best detective novel since A Study in Scarlet, was magically transformed into a great television series on Masterpiece. AH’s comments at the end of each episode were a special treat. The sequel, Mayflower Murders, was somewhat disappointing, both in print and on the screen. At the end of the last episode Horowitz announced that there would be a third book, but he was noncommittal about a third television series.
  • The biggest disappointment was was Roadkill, which starred Hugh Laurie (the star of House and the British show Jeeves and Wooster), as an ambitious member of the British parliament.
  • A second version of All Things Great and Small on Masterpiece resumed the story just before World War II. The new Mrs. Hall, Anna Madly, was great. Tristan was disappointing.
  • Mr. Bates Versus the Post Office was an interesting documentary on Masterpiece about a British scandal. The legal ramifications were still ongoing when it was shown in 2024.
  • I liked Nicola Walker’s showpiece, Annika on Masterpiece, better than Sue did. It also starred Jamie Sives, who played a principal role in Guilt.
  • Maryland on Masterpiece was a fairly interesting portrayal of two sisters’ responses to the surprising news of their mother’s secret life and death on the Isle of Man.
  • The Marlow Murder Club, which was shown in the fall of 2024, was about a group of amateur sloops who solved a set of three murders and narrowly foiled a fourth. The setting is the wealthy Buckinghamshire town of Marlow, a town on the Thames about 35 miles from London. The plot gimmick (three murderers with air-tight alibis for two of the three murders) had previously been used in a season of Unforgotten. In that case the killers had all suffered somewhat similar abuses. In this case they were just former members of a rowing team who met by happenstance and decided to form their own murder club. I was not too impressed. A second season was announced before the first was shown in the U.S.

YouTube

The quality of shows on YouTube has always been hit and miss. Most of the ones that I have seen were recorded and uploaded one at a time by individuals, not the owners of the material.

The cast of Vera in season 13.
  • Inspector Morse was so popular on ITV in England that in 2008 it was named the greatest British crime drama of all time by readers of Radio Times. It also generated a long-running sequel and a very popular prequel. As far as I know, it has never been shown on free television in the U.S. Fortunately someone uploaded every episode to YouTube, and I watched them all.2 I liked both Lewis and Endeavour a little better.
  • If the poll were run again Vera, which started in 2011, might win. Brenda Blethyn’s performances were just outstanding. Many, but by no means all, of the shows have been uploaded to YouTube, probably illegally. I tried to read a book by Ann Cleeves, who wrote the Vera novels, but I hated it. We got to watch the first season again when it was shown on Amazon Prime.
  • Sue really liked Rosemary & Thyme, which was about a pair of middle-aged women whose main business was consulting about gardening. People tend to get killed wherever they tended shrubbery, and they solved the crimes. Somehow it worked.

MHz Choice

I am not sure when or where I heard about Mhz Choice, the streaming service that provided (very well done) closed-captioned versions of European mysteries and other shows. It only cost $8.50 per month. The only drawback was that you could either watch on Cox or on a computer. If you wanted to do both, you had to buy two subscriptions. It was difficult to set up the computer to display on the television screen through Cox. In any case Sue didn’t enjoy depending on captions. So, I watched all of the below on my laptop in the basement while using the rowing machine.

The Montalbano series spent a lot of time on balconies of Sicilian restaurants.
  • I learned about the Detective Montalbano made-for-television movies (called “fiction” in Italy) while on our tour of Sicily (documented here). Every one of them (except the last) was outstanding. I tried reading a few of the books written by Andrea Camilleri, but the use of Sicilian dialect in the dialog was off-putting.
  • The prequel Young Montalbano was pretty good, too.
  • I watched the Norwegian drama Acquitted through all of the episodes. By the end I was quite tired of it.
  • Detective DeLuca was a slow-paced crime story about the Mussolini era.
  • I really enjoyed the quirky Swiss show called Allmen. It was about a down-on-his luck thief/con man and the butler who kept him out of jail. There were only four episodes, and they have been pulled from MHz Choice. I discovered that a fifth one was released in 2023, but I have no idea how to watch it.
  • In 2024 I have made it through several seasons of The Undertaker, a story about an undertaker who formerly was a cop. The premise holds up surprisingly well, although I had the impression that he solved more than 100 percent of the murders in the area.
  • BarLume, which means “glimmer” in Italian. was a comedy about an owner of a bar in which three old guys hang out. The two women in the show were fantastic. The premise sort of fell apart after the first season.
  • I absolutely loved Vanessa Scalera’s performance as the title character in Imma Tataranni: Deputy Prosecutor. I would watch her in anything. I also enjoyed the depiction of the amazing town of Matera, which Sue and I visited in October of 2011 (documented here). However, the basic story line went off the rails in the second season and never recovered.
  • I watched two seasons of The Bastards of Pizzofalcone. That was enough. Pizzofalcone is a neighborhood of Naples.
  • Beck was a well-made Swedish cop show. I have watched several seasons. Most of the shows were stolen by Mikael Persbrandt as Gunwald Larsson. I will probably watch more.
  • The only two French shows that I liked featured very quirky women, Corinne Masiero as the title character in Captain Marleau, and Isabelle Gélinas, who has appeared in ten episodes of Perfect Murders.
  • There were a great many German shows that I have not yet watched. Two that I really enjoyed are the Borowski part of the long-running Tatort franchise and Murders by the Lake. Both have very interesting settings that I would love to visit—the port city of Kiel and Lake Constance. Axel Milberg was outstanding as Klaus Borowski, and the show paired him with three intriguing female colleagues. Nora Waldstätten was stunning as Hannah in Lake. She also appeared in one of the Allmen episodes. Unfortunately, she left the show in the third season. I watched a few episodes, but the chemistry was gone.
  • The Bridge was a Swedish production about cooperation between Swedish and Danish authorities concerning serial killers who drive across the long bridge that connects the two countries. The best reason to watch was to see the performance of Sofia Helin as the Swedish inspector who is clearly pretty high on the autism spectrum.
  • I watched one season of the German version of Professor T. It had no magic. I was very disappointed. For some reason MHz Choice does not have the Belgian version.
  • The four seasons of the German period piece Babylon Berlin were mesmerizing. It was set in the Weimar Republic years that followed World War I. The production values were absolutely incredible. Evidently there will be one more season, probably in 2025.
  • I got hooked on a bizarre show from Finland called Reindeer Mafia. It was about a group of guys in Lapland. Their gang was called The Wolverines. They were tangentially involved in a large land deal that may or may not have involved mining in the land of the reindeer herd. The ending was very strange. Almost everyone except the Wolverines got killed. I had to wonder if there will be a second season.

Peacock

NBC’s streaming service was available for free on Cox Cable for over a year during the pandemic. Sue and I took advantage of this nearly every evening. We were disappointed when they started charging for the service, but by then we had watched most of the good series.

Jim, Freddie, and Lance in “Nice Guys Finish Dead.”
  • The Rockford Files, which was broadcast in the seventies, was my all-time favorite television series. The only bad episode was the pilot. James Garner was, of course, outstanding throughout. The two episodes that featured Tom Selleck as Lance White, and James Whitmore, Jr., as Freddie Beamer were truly outstanding.
  • Monk was a notch lower, but the humor surrounding Tony Shalhoub’s character was generally good. I especially enjoyed Monk’s second assistant, Traylor Howard as Natalie Teeger, and Monk’s brother Ambrose, played by John Turturro.
  • The best thing about Psych was the premise that most people can be deceived into believing in paranormal powers. The cast was good, too. The only really bad episode was the musical.
  • 30 Rock won an Emmy almost every year, and it richly deserved each one. The cast was exceptionally good from top to bottom. Nobody but Tina Fey could have played Liz. My favorite character was Dennis Duffy, the Beeper King, played by Dean Winters. Every episode was golden, and they were just as funny the second and third time.
  • Parks and Recreation was not quite as good, but Amy Poehler held it together with her spiral binders. Nick Offerman as Ron Swanson stole most shows. The last year or two were not up to par.
  • Leopard Skin was an extremely bizarre set of eight beautifully shot episodes. I enjoyed it; Sue missed an episode or two, and could not make sense of it after that. I would gladly watch it again, if only to see Gaite Jansen as Batty.
  • The Resort was almost as bizarre, but the plot held together fairly well to a very strange ending
  • The comedy Rutherford Falls started out pretty well, but the last few episodes were tiresome. The best characters were the Indians.
  • The Capture had an interesting premise about being able to doctor the transmission of surveillance videos. I was not that enamored by the principal characters.
  • Vigil was about a murder aboard a nuclear submarine. It was very well done. Shaun Evans (Endeavour) appeared as a navy officer with a beard.
  • Five Bedrooms was an Australian series about five single people living together. I found it very engaging, and Sue absolutely loved it. We saw season 1 and 2 on Peacock. Season 3 and 4 were supposed to be on Amazon Prime, but the only place that they seemed to be available in 2024 is on Apple TV+.
  • Intelligence was a silly low-budget British comedy about the worst intelligence agency imaginable. Parts were funny.
  • The first season of Hitmen, a British show about two female freelance assassins who are also lifelong best friends, was hilarious. I watched every episode twice. The second episode, filmed during the lockdown, was disappointing.
  • Code 404 was a moderately funny British comedy about a cop who died and then was resuscitated with an electronically augmented brain. Sue did not like it much.

AMC+

  • Sue and I watched several seasons of the extremely popular show, Mad Men. on FreeVee. Amazon pulled it from the lineup when we were in the penultimate season. We bought a monthly subscription to AMC+. Almost all of the shows were good, but it was clear that the wind was going out of the writers’ sails in the last few episodes.
  • Before we canceled the AMC+ subscription we also watched the first two seasons of Dark Winds. It was based on the the novels of Tony Hillerman that featured native American cops Joe Leaphorn, Jim Chee, and Bernadette Manuelito. The third season will reportedly be shown on AMC in 2025. I will look for it.

Freevee

I take back all of the bad things that I have ever said about Amazon. The Internet giant bought IMDB’s free streaming service (with commercial interruptions), added a great deal of content, and relabeled it as Freevee. Some of these shows were really outstanding, and the price was unbeatable.

Giovanni Ribisi was the central character.
  • Many shows and movies have been made about con men, but Sneaky Pete might be the best. Every member of the cast was really outstanding. Sue and I also enjoyed the fact that it was largely set in Connecticut. My idol, Ricky Jay, had a small role in the final season. Because he died during the filming, the last episode needed to be rewritten.
  • Sprung was a very funny show that was about one of the side effects of the pandemic—people being released from prison in order to reduce the spread of Covid. This show only had one season, and the ending precluded any chance of a second season.
  • Alpha House was a comedy created by Gary Trudeau, the cartoonist of Doonesbury. It centered around a house in Washington in which four Republican senators stayed. I found it fairly funny, but it only had two season. Trudeau’s wife, Jane Pauley, appeared in one show.
  • Bosch was a treasurer. It was probably the best cop show ever. It certainly was the best that I have ever seen. Titus Welliver was perfect. The rest of the cast was also outstanding. Crate and Barrel, two detectives whom everyone addressed by their nicknames, were hilarious. I read one of the books by Michael Connelly and was severely disappointed.
  • It was hard to believe that Bosch Legacy, the sequel that focused on Bosch’s daughter Maddie, would be nearly as good as the original. Sue and I kept asking how the producers could have known that Madison Lintz, who appeared on Bosch as a gangly teenager, would grow up to be believable as a female version of Bosch.
  • Jury Duty was a “reality” show that was played for laughs. The judge, bailiff, witnesses, and all but one juror were actors. It was fairly amusing.
  • Taboo was a bizarre British show about one man’s bizarre encounter with the British government and the East India Company in the early days of the United States. Tom Hardy was compelling as the main character, James Delaney. It only had one season.
  • Sue and I both liked Eric McCormack in Perception. He played a schizophrenic professor of neurology who solved crimes as a hobby when he wasn’t writing seven books, teaching postgraduate classes, or doing crosswords while listening to Mahler on his Walkman.
  • The Amazing Mrs. Maisel was probably the best home-grown Amazon show that was migrated to FreeVee. The entire cast was very impressive, and the writing was very sharp. It was set in the late fifties and early sixties. The title character was good friends with Lenny Bruce. Many Emmys were won by this show. We watched season 5 on Amazon Prime
  • We also both liked Mary McCormack and the rest of the cast of In Plain Sight, a show about the federal witness protection program. It was filmed in and around Albuquerque, which made it a little more interesting for me.
  • The premise of Person of Interest was that it would be possible for a genius to write a program that simultaneously monitored all forms of electronic data and analyzed it all person by person in order to recognize people who were a threat or being threatened. Plus, it was completely secure, and only one person knew how to use it. This was, of course, preposterous, but if you suspended disbelief, the writers and actors could get you interested in the plots. Michael Emerson was perfect as the genius. We watched three and a half seasons of these shows before Amazon suddenly pulled them from Freevee and started charging $2.39 per episode in December of 2024.
  • The Mallorca Files was a British show about the police on the island of Mallorca. Ellen Rhys and Julian Looman were cops. She was English; he was a native of Munich who moved to Palma and has gone native. The tone was just right. The second season ended abruptly when production was stopped for Covid. However, a third season is in the can and will be shown on Amazon Prime.

Tubi

Tubi was another free streaming service that was available on Cox. Its commercials were a little more annoying than FreeVee’s. The selection of programs were not as good, but we (or mostly I) found a few good ones.

Robert Carlisle played Hamish. He had two different dogs. Both were named Wee Josh.
  • We originally watched Hamish Macbeth, a show about the constable for a remote Scottish village, on the local PBS station. We recorded the episodes when they were shown late (for me) at night on Saturday and watched them together on Monday evenings. We saw the entire series again on Tubi. This series was very loosely based on a series of novels by Marion Chesney. I read one of the books and hated it.
  • The Prague Mysteries was a short but intriguing detective series set in Prague after the dissolution of the Austrian empire. I thought that it was pretty good.
  • The story line for Vexed was similar to that of The Mallorca Files. A straight-laced blonde female detective was paired with a wise-cracking lazy guy. It only lasted two seasons. The blonde in the first season was much better (and hotter) than the one in the second season. For some reason several of the shows in the second season were captioned in Portuguese.
  • Tubi has been my go-to site for Mystery Science Theater 3000. I did not realize that they had made so many of these shows. I also did not realize that there were so many really bad movies. I mean horrendously awful movies that someone presumably paid to watch. I liked the shows with Mike Nelson better than the ones with Joel Hodgson. The real stars were Joel’s robots, Tom Servo (voiced by Kevin Murphy) and Crow (Trace Beaulieu). I was impressed with Kevin’s singing ability, but Crow held a special place in my heart.

Amazon Prime

I subscribed to Amazon Prime just so that we could watch the second season of Mallorca Files. I intended to drop the subscription after we finished watching. However, we discovered quite a few series that we enjoyed quite a bit.

  • I watched Season 1 of Reacher on Freevee. I did not think that she would like it because it was so violent and she is not into body-building types. However, we both watched season 2 together and enjoyed it immensely.
  • In Plain Sight told the story of a small group of U.S. Marshals who managed members of the federal Witness Protection Program in Albuquerque. The writing was good. Mary McCormack and Fred Weller were both charismatic as the two stars. We watched all 61 episodes and liked them all.
  • We had watched an episode or two of Raising Hope on Freevee. It was created by Gregory Thomas Garcia, the brains behind the one-season wonder, Sprung. Two of the principal actors in Sprung had also appeared in RH. Sue and I liked RH, but Amazon wanted us to pay $3 per episode after the second one in the second season, and we demurred.
  • Mr. & Mrs. Smith won many awards in its first season. Donald Glover and Maya Erskine were exceptional. as was the writing.
  • I rewatched all of the episodes of Endeavour, some by myself and some with Sue. This time around I was greatly impressed by the writing of Russell Lewis, who wrote and “devised” every single complicated episode.
  • We both greatly enjoyed the first season of Deadloch, an Australian comedy/mystery about a serial killer in a beach town in Tasmanian that is dominated by lesbians.
  • In the fall of 2024 Prime Video began showing one season of shows from other streaming services. We took advantage of this to watch Poirot (as mentioned above) and My Life is Murder, the story of a retired female detective in Melbourne, Australia. Lucy Lawless was engaging as the principal character. I was not willing to subscribe to Acorn to see the rest of the seasons.

Recorded

I had read Lonesome Dove, the truly epic novel by Larry McMurtry, twice before it was shown as a four-part made-for-television movie. It was the most entertaining book that I had ever read, and the movie was just as good. It was very true to the novel; only one character, Charles Goodnight, was left out. It won seven Emmy awards, but somehow Robert Duvall was denied one. We bought a tape of it and watched it a few more times. Prequels and sequels have also been made, but none was as good as the original.

Tom and John Barnaby hardly made a dent in the ongoing bloodbath in Midsomer.
  • Midsomer Murders has been on British television for over twenty years. It was set in an imaginary county called Midsomer that had only one town, Causton, which seemed to be surprisingly crime-free, and a large number of villages in which murder was as common as gossip. For the first decade of the series every single actor was white. Then the producer was changed, and subsequent every episode had one or more actor who was not white. Many of the murder weapons were outlandish. My favorite one was an episode in which two people were trampled to death by dairy cows in a barn.
  • Elementary was another Sherlock Holmes update. This one was set in New York City and featured a Dr. Joan Watson (Lucy Liu) and a suitably British Holmes (Jonny Lee Miller). This was a really good show that ran on CBS for seven years. The last few shows were weak. We recorded reruns on an off-brand network.
  • Sue and I discovered Resident Alien on Peacock. We watched the first season there and the second two on recordings of showings on the Syfy channel. Alan Tubyk played the title character, who came from another planet who took over the body of a doctor in a town in Colorado. Tubyk has been perfect throughout, and the rest of the cast has also been very good. It must have been difficult to come up with plausible scripts with this premise. The second and third seasons were, however, only slightly inferior to the first.
  • One of the first British shows that we watched on PBS was Father Brown, based on the mysteries written by G.K. Chesterton. The shows were set in a village in the Cotswolds. Mark Williams was perfect as the priest, and I especially liked Nancy Carroll as Lady Felicia.
  • Shakespeare and Hathaway was set in Stratford-Upon-Avon. The shows were mildly amusing, but the plots were never gripping, and—aside from haircuts—the characters never developed.
  • We watched two different versions of Wallander. The first season of the Swedish version was excellent, but it went swiftly downhill. I did not like the British version that starred Kenneth Brannagh. He even changed the pronunciation of the chief character’s name.
  • The Belgian version of Professor T. was weirdly delightful. Koen De Bouw played a criminology professor with extreme mental problems that included frequent interactions with hallucinations. The rest of the characters put up with him to varying levels. I missed some of the episodes. If I had a chance I would love to see them. Apparently it is available on PBS Passport.
  • Sue and I enjoyed the first season of Marie Antoinette, which focused on the teenager shipped from Vienna to live at Versailles. Evidently a second season has been filmed.

1. On the major networks a “season” once consisted of twenty-six or even more episodes. It was designed to run from the middle of fall to the end of spring. In the summer reruns or pilot productions were show. In other countries a season might consist of just a few episodes. Most of the Masterpiece and Mystery shows had only four or five episodes, but sometimes they exceeded the expected length of just under one hour.

2. I did not provide a link because when I looked on YouTube in 2024, I was unable to find the set of uploaded Morse episodes that I had watched.

3. I was astounded to discover that the screenplay antedated the novel. Many years earlier McMurtry tried to get it made as a feature film with John Wayne, James Stewart, and Henry Fonda. The project was scuttled when Wayne insisted on playing Gus McCrae.

1996-2006 TSI: AdDept Client: Robinsons-May

Posted on by
2

May Co. department stores based in North Hollywood, CA. Continue reading →

Robinsons-May was a chain of departments stores owned by the May Company. Its headquarters was in North Hollywood, CA. Most of its stores were in southern California, but eventually the advertising department in NoHo bought space and time for stores with various logos throughout the western states.

Rob-May’s headquarters was in the upper floors of this department store. It had the largest parking lot I had ever seen for one store, much more than needed.

TSI never pitched the AdDept system to the store’s advertising department. In 1996 the May Company decided to install AdDept in the department store divisions that were not already using it—Robinsons-May, Meier & Frank, Kaufmann’s, and Filene’s.These installations were quite different from the other systems that TSI had installed at May Co. divisions. They began with three days of rather intense sessions in TSI’s office in Enfield while the hardware was on order from IBM. We were teaching them about the system design of AdDept, and they were informing us about their policies and expectations for the system.

I later learned that the Northridge earthquake of 1994 had demolished the rest of the 25-acre Laurel Plaza, but Rob-May’s headquarters survived.

Previous May Co. installations had begun with a site visit in which I had learned about each department’s business procedures and priorities. TSI then presented a formal proposal for the base system and any custom code that I thought was needed. Only after the system had been delivered and installed did we provide training, and it always took place at the company’s location.

At some point in 1998 a group of people from Rob-May visited TSI’s office for orientation and training. Those sessions were also attended by people who would be involved with the installation at Meier & Frank (described here). Robert Myers, with whom we worked in the AdDept installation in the advertising department of the Foley’s division (described here), also was there to provide the perspective of a user of the system.

I found several photos that I snapped on the occasion of their visit as well as a dozen or so that I took in California. I also found text files containing notes from 1999-2003 that helped me remember some of the details of the installation and other happenings in my trips to southern California.

Rob-May’s training visit at TSI: The training sessions were held in what was ordinarily my office. All of my stuff was moved out. Everyone sat around tables, one of which I ordinarily used for a desk. Training booklets were provided for everyone. The photo to the lett was of one of the first sessions, in which Sandy Sant’Angelo (pink shirt on the right) showed the visitors how to sign on to the AS/400 and how the AdDept screens basically worked. Yes, we were still using “green screens”. We occasionally fielded complaints about them, but seldom from the people who actually used them.

This image has an empty alt attribute; its file name is MF_Table-1024x679.jpg

The photo on the right was taken after one of the training days in Enfield. On the last evening we all went to the Mill on the River restaurant, but I think that this photo might have been taken at a different place.

Robert Myers was seated next to me. In the photo he is on the far right. The other two people on his side of the table were Rusty Hansen1, the Planning Manager in the Rob-May advertising department and Beverly Curtis-Frethy2, the Controller. Across from Rusty was Doug Pease, TSI’s VP of Marketing. I don’t recall the name of the fellow across from Beverly. He might have been in charge of the department’s network. The other three people in the photo were from M&F.

Rusty Hansen was our primary liaison with Rob-May in the critical first few years.

The installation trip: The first of many enjoyable trips to Rob-May occurred a few weeks after the training session in Enfield. Doug and I flew to Los Angeles. from Hartford. We probably changed planes in Chicago. In those days I liked to fly on American Airlines because I could get frequent flyer miles both from the airline and from Avis for rental cars.

On those early trips I usually stayed at the Beverly Garland Holiday Inn3 in the Studio City neighborhood of North Hollywood, but I am pretty certain that Doug and I were advised to stay at the Sheraton in Studio City on the first trip to set up the AdDept system. I found a photo that I took of its entrnce

Robert was also present for at least part of this to provide another user’s perspective and to assist where he could. .

Rob-May treated us to meals with key employees more than once on that first trip and at least once on every subsequent trip. The smiling guy on the right across from Beverly (red coat) was Mario, the Direct Mail Manager. His last name was nowhere in my notes.

The main purpose of the visit was to install the AdDept software in the AS/400 that IBM had delivered. I did all of that myself. The secondary purpose was to make sure that a regimen had been set up whereby the tables that the system needed—newspapers and other vendors, selling departments, the organizational structure for the merchandise, employees, etc. I also needed to show Rusty how to set up user profiles both for the AS/400 and for AdDept and how to deal with the printers and errors reported by the system. Finally Doug and I needed to talk to the managers of the various areas of the advertising department to try to discover special needs and any procedures that were unique to Rob-May. For example, invoices from the Los Angeles Times were recorded in a general ledger account that was different from the one used for all of the other newspapers.

Beverly, Karen, and Robert at Karen’s favorite restaurant in Beverly Hills. Where was Doug?

Finally, and perhaps, most importantly, we got to meet Karen Jones, the Advertising Director. She provided us with insight as to the department’s highest priorities. Karen and I hit it off very well right from the start. She was (unduly) impressed by an analogy that I made: “Memory is to disk as electricity is to magnetism. If you lose power, the system loses what is in memory but retains what is stored magnetically on the disk.”

In retrospect this does not seem like a great pickup line to me, but she definitely became enamored of me and treated me royally whenever I visited Rob-May. I once casually mentioned to some employees at Rob-May that “Karen Jones loves me.” Everyone agreed. I did not think that we made good headway in the first year or two, but Karen always seemed to think that I could do anything.

Sonia.

My goal from the first trip was for the software for one of the media (newspaper, direct mail, or broadcast) produce something useful. It was very important that the system not be regarded as on that they fed a lot of information but got little in return.

As I usually did, I concentrated on printing a schedule for their newspaper advertising and the faxing to some papers of a set of insertion orders. To that end I worked closely with Sonia Ban. I think that there was still work needed on the schedule when I left, but we did manage to send some faxed insertion orders to newspapers, and they were impressed by that.

My home for the week.
View from the courtyard of the BG Hotel.

The new system: For various reasons the people in the IT Department of the May Co. decided that Rob-May’s system should be upgraded in 1999. The original system had been purchased from and installed by IBM. The new system was a model 270, and it was purchased from Savoir Technology Group, a company that was authorized to sell IBM midrange systems. I flew out to Robinsons-May to complete the process by installing the AdDept software on the 270 and migrating the data.

I still have the notes that I sent back to TSI about this trip. At the time American Airlines had a direct flight from Bradley International to LAX. I flew out on a Sunday morning and arrived early enough (gaining three hours) that I could pick up my rental car at Avis, drive to Malibu, the home of my icon, Jim Rockford, and spend some time at the beach.

I went to Topanga State Beach, which is in Malibu. It was pretty nice but cool. I don’t think that it even reached 80 degrees today, and there was a fairly strong breeze from the north. I made a little camp. I lay on my beach towel, listened to my CD’s, finished my Ethan Coen book4, and watched the surfers and the rest of the California scenery. I took a long walk all the way up and down the beach. I got a lot of sun. I think I am as dark now as my last day in Hawaii5. If I had stayed any longer, I would have been sunburned.

I think this was the first time since Hawaii that I have just goofed off during the day for more than an hour.

Incidentally, Malibu is where Jim Rockford parked his trailer on the beach. The Rockford Files is by far my favorite TV show ever. I looked for the trailer, but I didn’t find it6.

Valley Village Park is the green area in the middle. NoHo West is the new name of Laurel Plaza. I usually drove on the 101. The exit went right into Rob-May’s parking lot.

What I discovered on Monday did not meet my expectations. I had started the day at dawn by driving my rental car from the Beverly Garland Hotel to the park that was halfway to Rob-May to get my five mile run in. Then I returned to the hotel, showered, got dressed, ate breakfast, and drove to Rob-May. The following excerpt provides a glimpse into what it was like to be a cowboy coder at the turn of the century.

I expected the system to be set up and the TCP/IP connection established. I figured that I would install AdDept and BASIC. I would also migrate the user profiles and the data libraries from the old box. Instead, I found that the system was still in the box. I had to set it up using the instructions in the box. This went OK. However, when I got to the point at which I had to do a system save, it balked and said that QGPL and QUSRSYS were not installed. I had Rusty look through his boxes to see if he had system software. He did. I spent many hours installing the operating system and PTF’s. I kicked off the system save just before I left.

I don’t suppose there is any great harm. Everyone will have to use the old system tomorrow. Their connectivity consultant is coming in tomorrow. I hope he will be able to tell me how to do the TCP/IP connection.

Keep in mind that I was not (and am not) an engineer. Far from it. I am not good at this type of thing. I am good at designing systems and writing code. Things were still FUBB on Wednesday evening, when I wrote the following.

The problems we had here were cabling. They decided to run the new system on Ethernet rather than Token Ring, which meant that they had to change the hub into which they were plugged. The IT guy had no empty sockets. He unplugged something he thought was unimportant. It brought down the e-mail system. Before he found this out he was out putting out a fire somewhere else. People had a hard time chasing him down.

I don’t know if I got blamed by anyone for the company’s lack of email that day, but it would not surprise me. The dispatch I sent on Friday at least contained some good news.

Yesterday went much better. Their new system is now almost completely functional. I still spent most of the time putting out small fires. I ran CMPPFM last night for every member of QBASSRC to see if I can find any more changes that the black box was missing. Robinson’s new system is incredibly fast. Reports that took over half an hour run in one minute.

I figured out how to copy the system directory entries over to the new box. I had to copy a bunch of files from QUSRSYS that start with QAOKP.

I copied ADDEPT, QGPL, and QUSRSYS from the old machine to the new one and named them ADDEPTOLD, OLDQGPL, and OLDQUSRSYS. Last night I ran the source comparison program on QBASSRC in ADDEPT. I printed out the differences and was surprised at how many there were. I then realized that the old box was a week ahead of the 150 at TSI. I thought for sure that I checked this. I created a change library but there was no time to install it. I will have to do it after hours. This cut down on the number of differences, but there is still be a pretty good number. There must be a flaw in my updating routine.

By Thursday evening Rob-May had successfully used the system for one full day. I left fairly confident that the people in TSI’s office could deal with any remaining glitches. However, one of the last notes that I sent back to the office was prescient.

These guys need a lot of training. Most of them do not know what an error is and what to do about it. Rusty just kind of lets them go on their own, even the ones that he works with.

I flew back on Friday. It was an excruciating experience. Seven and a half hours after I left the hotel I was still in LAX! I wrote the following when we had finally boarded.

LAX, which is my least favorite airport in the country, was playing some kind of shrieking sound over the intercom the last 20 minutes that we were there. I was afraid I would miss an announcement, so I had put my CD player and headphones away. A couple to my left has not one but two babies. They paid for two tickets, but were using two rows! After they made us get off7, the situation became so ridiculous that I took it easier. This lasted until about ten minutes ago when the stewardess whacked my elbow, which was not sticking out at all. At the time it was about 40 degrees in the cabin. After takeoff it went up to about 90. Now it is dropping again.

The new team: The turn of the century brought a lot of changeover among the employees at Rob-May with whom TSI dealt. My notes said that when I came to install the new box, Karen Elmo had been replaced by Heidi Houghton. I have a vague recollection of Karen Elmo, but none of Heidi. The notes also report that I worked with the Co-op Coordinator, Doyle O’Dell, who asked for a report of committed co-op v. actual. I was able to show report #DM594 to him. I took a photo of him; he evidently was happy with the report.

Mary Ng at Rob-May.

The biggest changes happened in 2000. Rusty Hansen was replaced by Mary Ng8, and Beverly Curtis Fethy’s replacement was Steve Ornee9. Mary was the new liaison with TSI, and we worked closely together for several years. Chad Sesser’s title was Newspaper Analyst. He reported to Karen Jones.

The notes that I have from the three-day trip in October of 2000 show that Mary was very direct about what she wanted from AdDept.

Direct mail was on the menu for lunch in the Rob-May cafeteria with (I think) Kyle Levine11, Mary, and Dan Rothbauer12, the Direct Mail Manager.

Mary said that their objectives are to do all of direct mail on AdDept, to pay all invoices on AdDept and to upload them to CAPS10, to use AdDept for closing, and to use AdDept for planning. This was way too much to cover in three days. Even with three days I was barely able to gather enough information to put together a game plan.

They wanted to know which division they should visit if they wanted to see how to use AdDept for direct mail. I recommended Kaufmann’s. Lord & Taylor uses AdDept extensively for direct mail, but they do not use our cost accounting for closing of direct mail.

Chad is on the left. I don’t remember the fellow with whom he was talking.

I also spent quite a bit of time with Chad Sesser. He told us that he had already downloaded sales from the mainframe at least once. He did not remember how he had done it, but he knew the name of the person in their Information Services department who had helped him.

On the last evening Karen Jones again sprang for supper at the restaurant in Beverly Hills. I might have gotten lost crossing the hills; I distinctly remember that I did on one occasion.

At the restaurant I noticed a blonde woman who was much more buxom than Ellie Mae Clampett. She was sitting with some other people a few tables away from the group from Rob-May. The most astounding thing to me was that for all of the time that we were there—which must have been at least ninety minutes—she was talking on her cellphone while paying scant attention to anyone at her table.

I should mention that I did not have a cellphone in 2003, and the people who talked on them loudly in airports bothered me a lot. I could not imagine anyone answering a phone in a restaurant, much less talking for an extended period. It seemed unimaginably rude to me, but I realized that I was partaking of a totally different culture in Milburn Drysdale’s town.

The projects: TSI did quite a bit of custom coding for Robinsons-May. We also helped them to integrate the data from M&F when the responsibility for managing the stores previously in that division was transferred to North Hollywood. Fortunately, their 270 was easily up to this task. I did not need to travel to California to install another upgrade.

Rob-May had two types of ads that I had never heard of: TMC’s and PWP’s. TMC stands for “total market coverage”. On certain days of the week or on special occasions some newspapers delivered a greatly reduced version of their paper to all households in an area that did not subscribe to the paper. If the same ad (ROP or insert) was run in the regular edition and this reduced edition, it had a higher rate because more eyeballs would see it.

I don’t remember what a PWP was, but I think that the concept was similar. Newspapers were desperate to retain the same level of revenue even as their circulations shrank in the twenty-first century.

My first visit to Rob-May after Mary Ng’s arrival triggered a very large number of fixes (changed for free) and requests for changes (quoted). This was definitely good news in that they were finally interested in taking full advantage of the system. On the other hand, it meant more pressure on the programming staff to produce what Rob-May—and other clients—needed in a reasonable amount of time.

The programming that was most valuable from TSI’s perspective was constructing an interface with another system. In some cases AdDept was the sending system; in others it was the receiver. Our expense invoice entry and claims system had the ability to feed the corresponding corporate accounting system (CAPS). Several changes had to be made to this module to accommodate peculiarities at Rob-May.

Our sales analysis and productivity programs used tables that were fed by the corporate sales system. Most of the May Co. divisions used the same ad agency (Doner) for broadcast. The agency sent a file to Rob-May. The departmental employees ran a program that TSI provided to update the broadcast section of the schedule in AdDept.

The last item on my notes from the trip in April of 2003 reported:

I spent ten minutes talking with Chad, Bobby McIntosh14, and the QPS programmer about the interface that they want to create. Nothing came of it.

Chad said that he will write up the details of what they would like the QPS interface to do. We can then quote it. The problem that he could not handle with query is how to treat sections. QPS has a job for each page, but the media schedule is on the book.

Bobby McIntosh was the Manager of Advertising Systems. The advertising production area used the Quark Publishing System (QPS) to manage the workflow of some of their direct mail catalogs and newspaper ads. I do not remember this meeting described above at all. If we were to undertake an interface like this, it would have been a massive job that would have taken at least several months. Therefore, I don’t think that we ever got to the point quoting construction of the interface.

My adventures in southern California: North Hollywood is best known for the unbelievable attempted bank robbery in 1997 at a Bank of America branch that was only a mile or so north of the Rob-May headquarters. The two robbers wore home-made body armor and bore much better weapons than the police. Foiled in their escape, they shot it out with the lawmen for an extended period of time. They were eventually killed, but not before the two sides discharged roughly two thousand bullets. Twelve police officers and eight civilians were wounded, but no one besides the perpetrators died.

A slightly fictionalized made-for-TV movie about the incident aired in 2003. No one from Rob-May ever mentioned it in my presence. If I had not seen the movie, I probably never would have known about it.

The LAPD Museum has an exhibit that features the perpetrators, their weapons, and their body armor. Because it was not opened until 2007, I never went there. By then Macy’s had taken over the May Co., and Rob-May was no longer a client.

OK, there was a little fire damage.

The most interesting thing that I saw in North Hollywood was an apartment building that had a large sign on it offering “Free Rent”. I took a photo of it from my rental car.

At the time TSI was actively looking for a new site for our office. I sent an email to Denise Bessette, who ran the office when I was out of town, about it. I suggested that we move our operation to North Hollywood in order to take advantage of this opportunity. If we had rented a handful of apartments, we would have had plenty of room to grow our business. For some reason she did not urge me to sign a $0 lease while I was in the vicinity.

One evening I decided to take a drive into Hollywood itself. I arrived at the corner of North Highland Ave. and Hollywood Blvd., where I saw a throng of people around the Ripley’s Believe it or not. The whole neighborhood was incredibly touristy. I did not even park my car. I drove back to my hotel in Studio City as quickly as I could.

For my last few trips to Rob-May I abandoned Beverly Garland and drove a little farther north to stay at a Hampton Inn. I did this for a couple of reasons. I had found that I liked Hampton Inns better than other hotels. I had an American Express card that I used for stays at Hamptons and other Hilton hotels. This paid off in free stays, which I used either for business trips or vacations.

I also was not enamored with the neighborhood in Studio City. I only found one place to run, and it was a little boring. I had to make several circuits of the path in the park, and the scenery no longer interested me. The biggest factor, however, was food. I had not been able to find many places that served tasty and healthy meals and also could be used—takeout or sit down—comfortably by a lone diner. My notes of July 1999 reported:

I had trouble finding affordable edible food in California. I ended up eating twice at Koo Koo Roo15, which has vegetables. The problem is that the only main courses they serve are rotisserie chicken and ¼ pound of turkey. I had the chicken both times.

The closest Hampton Inn was in Santa Clarita. The drive did not bother me much. The inconvenience was more than offset by the free breakfasts and occasional free snack in the evening. It was close to a large suburban shopping center. I don’t remember exactly where I ate, but I had no problem finding what suitable restaurants.

The best aspect of staying in Santa Clarita was that I discovered a really interesting trail in Quigley Canyon, a park that is very close to Gene Autry’s Melody Ranch. I really enjoyed running through the hills in the park. I had to climb a fairly steep incline to reach the trail that ran along a ridge. A sign at the trailhead warned about snakes and mountain lions, but I never encountered any wildlife while I was running.

Departure: I almost always flew back to Connecticut on a red-eye flight. I would leave LAX at 9 p.m. or later, arrive somewhere on the eastern side of the Mississippi at dawn or earlier, change planes, and then catch another flight to Bradley.

I always filled the gas tank before returning the car to Avis. I once made the mistake of stopping at a gas station in south-central L.A., an area that was close enough to LAX that the gas gauge would appear full. It was past sundown, and the place was not well lit. This was one of the very few times in my life that I felt afraid. I had lived for over three years in inner-city Detroit, but this area was fairly notorious because of the Rodney King incident.

What was scary about this gas station was that a few young men were walking around and approaching customers who were pumping gas. One came up to me and asked me something. I made some kind of noncommittal reply. He was annoyed with my response, but he did not do anything. I got back in my car and returned to the highway with deliberate speed.

On another occasion Karen Jones took me and a group of employees to a restaurant that was in either Burbank or Pasadena. I had my car, and after supper someone outlined for me how to get to LAX. Everyone assured me that I had plenty of time to make my flight. I probably did, but I made a wrong turn somewhere, and by the time that I arrived at the Avis counter, I was really pressed for time.

This was the first and only time that it took a long time to check my car back in at an Avis location. In every other instance no more than five minutes was required. However, this time there was a long line that moved very slowly. By the time that I returned the car and boarded the Avis bus, there was little chance of arriving at the gate in time for my overnight flight on Delta16 to Hartford by way of Atlanta.

When the bus let me off at the terminal I rushed up to the Delta desk with my suitcase. The agent confirmed that I had missed my flight. She then calmly booked me on a different flight that went to Bradley through Cincinnati and was leaving within the hour. I was not charged anything extra for this change, and I arrived in Connecticut less than a half hour later than my scheduled arrival time.

Epilogue: Rob-May used the AdDept system until 2005 or 2006 after the May Co. was purchased by Macy’s. On August 30, 2005, administration of the stores was transferred to another AdDept client, Macy’s West in San Francisco. The history of the installation at Macy’s West is detailed here.

The store in North Hollywood was turned into a Macy’s. It and its oversized parking lot stayed open until October of 2016. The entire acreage is still, six years later, in the process of being transformed into a mixed-use area renamed NoHo West. The retail part of the project evidently suffered from the emergence of the pandemic. A directory map can be found here.

An aerial photo of NoHo West taken in 2019, at which time it was described as “fully framed”.

1. Rusty Hansen does not seem to have an Internet presence in 2022, but I did receive a phone call from him once after he left Rob-May in 2000. Jim Lowe, TSI’s marketing person, and I later talked with him briefly at his new place of employment, Wherehouse Music in Torrance. That experience has been recounted here.

2. Beverly Curtis-Frethy left Rob-May in December of 1999. Her LinkedIn page is here.

3. Beverly Garland was an actress in Hollywood. Among many other roles she was Fred McMurray’s wife in the last few years of My Three Sons. She died in 2008, but her hotel still is thriving in 2022, and it is still a Holiday Inn.

4. I don’t remember reading a book by Ethan Coen. Since my notes did not mention the name or describe the plot, it might have been Gates of Eden, a book of short stories published in 1998.

5. This refers to the trip that Sue, Doug, and I took in 1995 to pitch the AdDept system to Liberty House. The description begins here and continues in two subsequent blog entries.

6. I am almost positive that I have seen every episode of The Rockford Files several times. The only bad one is the first one, the pilot, which had a different Rocky and was too much like Philip Marlow. Rockford lived at 29 Cove Road in Paradise Cove in Malibu. The beach that I went to was approximately twelve miles east of Paradise Cove.

At some point on one of my trips I took a late evening photo of the Los Angeles River. It is posted at the right. The river bed was concrete, and the trickle of water that it contained was laughable.

I could swear that back in the seventies I saw on an episode of The Rockford Files a chase scene that took place in the river itself. However, when I watched all of the episodes again (and again) in the twenty-first century first on MyTV and then on Peacock, I never saw such a scene. The show was recently removed from Peacock. I may never know for certain about that chase scene.

7. There was some kind of hydraulic leak that forced us to leave our scheduled plane and board a different one.

Mary Ng.

8. Mary Ng worked at Rob-May until 2005. Her Linked-In page is here.

9. Steve Ornee was employed at Rob-May until 2006. His Linked-In page is here.

10. CAPS was the mainframe corporate accounting system. It was located in St. Louis.

Kyle.

11. Kyle Levine worked at Rob-May until 2004. His LinkedIn page is here.

Dan.

12. Dan Rothbauer did not leave Rob-May until 2006. His LinkedIn page is here.

13. I still hate cellphones in 2022. While sitting in my right front pants pocket my first “smart phone” ordered pizzas on its own. I did not mourn when it somehow got fried by European current. That story, and a lot more is detailed here. Its replacement has not ordered pizza yet, but it did turn itself on while resting in the right front pocket of my blue jeans. I was playing bridge at the time.

Bobby.

14. Bobby McIntosh stayed at Rob-May until 2006. His LinkedIn page is here.

15. Koo Koo Roo went out of business in 2014.

16. By this time I flew on Delta whenever I could. Delta had the most connections to places that I often visited, and I had a Delta American Express card on which I accumulated thousands of valuable miles that I used for vacations.

1981-1988 TSI: Working with Ad Agencies

Posted on by
3

What I learned from working with advertising agencies. Continue reading →

When Sue and I first met with the people from Harland-Tine in 1981, everything that I knew about advertising agencies came from watching Bewitched when I was in high school. I soon learned1 that most medium-sized ad agencies included people with the following types of jobs:

  • Account executives: These were the people who meet with the clients. Their primary function was to keep the clients happy, either by explaining what the agency was accomplishing or by keeping them in the dark. Some were also responsible for recruiting new clients.
  • Creative: Writers and artists usually worked in teams of two or three to come up with the campaigns and the ads used in them.
  • Production: These people actually executed the ideas.
  • Media: These employees communicated with the stations, networks, publications, etc. to schedule the advertising. They also made sure that the media vendor provided documentation that the ads were run as scheduled. In broadcast this was done via affidavits. Print media supplied tearsheets.
  • Administrative: Billing and other functions were done by the business office. Sometimes there were other areas as well, such as building maintenance and parties. Ad agencies liked parties.

Ad agencies preferred to measure themselves by their “billings”, a more than slightly deceptive term. An agency that describes itself as having $10 million in annual billings did not arrive at that figure by adding up the figures on the invoices that they sent to clients. The reason for this is that the broadcast entities and most magazines paid, at least in theory, ad agencies a 15 percent commission on everything that they bought. So, if the agency had sent invoices to the client for $10 million of media that it had billed, $8.5 million of it probably was paid to the media. Still, the agency billed it all, right?

Some vendors, notably most newspapers, did not give agencies commissions. Some agencies therefore marked up these charges by 17.65 percent to make them equivalent to other media. Regardless of what they actually billed, the reported billings would include the markup, not on their tax forms, but for promotional purposes.

Luis Delgado, who played Officer Billings on The Rockford Files, was also James Garner’s best friend.

In order to put agencies that that concentrated on other aspects of the business on the same footing as ones that billed a lot of media, it was common practice for agencies to use the same or similar ratios to calculate the “billings” that they reported. If a client paid a retainer, for example, of $1.5 million per year, that also was treated as $10 million in “billings”.

Further adjustments were also made, sometimes for questionable reasons. If they often used freelancers or other vendors on projects, should their costs be deducted before doing the calculation? The one overarching principle was that no one ever adjusted billings down. I once walked into an advertising agency that claimed “$50 million” in annual billings. I counted only six desks there. .

When I wanted to know how big an ad agency was, I asked them how many employees worked there. That was a better proxy variable for the amount of work that went through the agency than its billings.

Not every agency was a “full-service” agency. Some of them used a service to purchase media. On the other hand an agency in Illinois that we talked with did almost nothing but place newspaper ads for Sears. Another ad agency that used our system mostly produced point-of-sale signage for the beef industry. One “agency” in the Hartford area actually tried to talk its clients out of advertising. Instead, it promoted the idea of press releases. The agency would write them, and then try to persuade various media to run them verbatim or at least cover them as news items.

The most important equipment for an ad agency in the eighties.

An agency could be as small as one or two people. The two essential items are a telephone and a good contact list, which in my day was likely kept on a rolladex.

Some international agencies were enormous, but many agencies of any size were startlingly ephemeral. I found that most ad agencies were no more than two phone calls away from oblivion. That is, very few of them could afford to lose their two biggest clients. In the big Madison Avenue agencies when an important account changed agencies, the creative team and sometimes others involved in the account might just move to the new agency. Any agency of any size that lost one of its biggest accounts would most likely cut staff and other expenses to compensate for the loss of revenue.

The proprietors of medium-sized agencies understood this. Most had at some point experienced it first-hand. In order to maximize their chances of surviving the dreaded phone call, they tried to minimize fixed costs. They would rather rent than own. Something that could not easily be used to wow a client or a potential client seldom made much of an impression on them. The usual argument that automation improved efficiency generally fell on deaf ears.

When I did pitches to clients, I emphasized billing. If the agency was not prebilling its media—billing from the schedule rather than from invoices from the vendor—I emphasized how easy it was to do this with our system. I argued that in those inflationary times they should be making 1 percent per month on their money. So, billing two months later was like forfeiting two percentage points of their commission!

I also explained how they could easily customize the invoices for other types of jobs. Each client’s could look different. It wasn’t exactly sexy, but at least it was client-oriented. I knew well that very few agency heads were looking to make life more pleasant for their bookkeeper.

The other thing that I focused on was the profitability of client agreements. Most agency owners with whom we dealt had only a vague idea as to which clients are profitable. Few of them were good businessmen. We could show them on the system’s cost accounting reports how to analyze the profitability of clients for the month and year-to-date, and, if they found a problem, they could probe more deeply with other reports.

I think that our system served our agency clients well. I know for a fact that it helped a few of them through some difficult times.

A few aspects of the way that we handled accounting for advertising agencies were somewhat unique. These features were not really marketable unless the agency’s accountant was involved in the purchase.

I never read this book either.
  • We developed separate systems for media billing and accounts payable. They did not use the same programs used for other billing and vendor invoices. Both the billing and the A/P systems matched up the invoices with the items from the media scheduling system.
  • Non-media jobs that were billed in advance were credited to an advance bills account. The entries taking these amounts as income had to be made individually.
  • Every agency that did any kind of production or creative work kept an asset account called billable work-in-process (WIP). The system printed a list of the WIP for every active job at the end of the month. The change in WIP from month to month was booked as income.2

These methods were my own invention. I never took an accounting class in college and, for that matter only one programming. Never, however, in my thirty-five years of setting up computerized accounting systems for people did anyone challenge my credentials.

Spare me the consultants!

Some agencies recognized that they needed to computerize the administration of the agency, but they were not competent to figure out how to do it. So, they hired consultants. I absolutely hated dealing with consultants. They would begin the research process with a set of standards that they had developed, not from dealing with ad agencies or even by listening to what the agency in question hoped to accomplish, but from their experience with other companies that were unlikely to be comparable to ad agencies.

Sometimes they would send out a Request for Proposal (RFP) that outlined the requirements that they intended to impose. Often I could tell that TSI would be eliminated immediately for one reason or another. Almost never did the RFP ask if the system could be customized, or if it generated any of the billing or client profitability advantages outlined above.

Only one of our installations was produced through a consulting firm, and it was a disaster for us (wasted time), the agency (wasted a lot of money), and the consultant (law suit), That experience is described here.

The experience with advertising agencies broadened my horizons. I learned enough about the details of advertising that when the opportunity arose, I was able to make a successful pitch to Macy’s advertising department. That story is told here.

I also amassed enough details about the mindset of an advertising executive that I wrote a prize-winning short story about one. That account is here.

I never got interested in advertising, but in order to market to the New England agencies I had to follow their ups and downs. Seeing a few dramatic crashes reinforced my desire not to depend too much on any one client. That philosophy helped to sustain us through the nightmarish year of 1991, when our two largest clients both declared bankruptcy.

1. The Internet drastically affected advertising agencies. Much of what I learned is probably obsolete in 2021.

2. The American Association of Advertising Agencies (AAAA, pronounced “four A’s”) recommended a different method that was more cumbersome and less useful. Every accountant who ever saw what we did thought that it was equivalent but provided more useful audit trails, took much less time, and was less susceptible to errors.