2021-2023 Bridge: Trying to Resign

Eighteen months of torture. Continue reading

This entry, like the process that it describes, is absurdly long. In fact, it is much longer than it looks because it has links to a large number of documents that have more details. I don’t expect anyone to read this entry. I did it out of a combination of determination to leave nothing out and a sense of catharsis.

I really loved my job as webmaster for District 25 and all of the other functions that I had added (as described here). The only aspect of it that I found tiresome was the assembling of photos for the Winners Boards. I had decided unilaterally that I would no longer do that in 2020, but I was still enthusiastic about everything else that I did.

The pandemic struck New England in March of 2020. The game that I loved that involved card tables, chairs, playing cards, bidding boxes, human beings, and conversation vanished almost overnight. Some people enjoyed, or at least tolerated, playing on the Internet, but I did not like it at all. It did not seem like bridge to me.

At first I enjoyed my new life of leisure. As I described here, I started walking a lot, occasionally traversing as much as ten miles per day. I also read books much more frequently than I had previously, and I invented a method for the people who had played together in Simsbury to describe what they were doing in the new world of isolation. I discovered that a very large number of operas were available free on YouTube. I downloaded a free program, MP3Studio, to make mp3 files that I could download to my mp3 player. So, I could carry forty or fifty operas in my pocket.

In June of 2020 my schedule changed dramatically. I undertook the gargantuan 1948 Project that is described here. From that point on I sat in front of the computer for several hours per day writing and researching, and the more time that I spent on the project the larger that it grew.

Bob Bertoni.

In the summer of 2021 my friend and boss in District 25, Bob Bertoni, died after a long and debilitating illness. At that point almost all of the people with whom I had enjoyed working for so many years were no longer involved in the district’s leadership. Moreover, the ACBL had taken strong measures to promote online play as an alternative to real bridge. It seemed almost certain to me that the game that I knew was doomed.

The Hartford Bridge Club tentatively reopened in the summer of 2021, and Sally Kirtley and I figured out a way to schedule games of the Simsbury Bridge Club. However, no tournaments were held in New England except the poorly attended sectional in December sponsored by the Eastern Mass Bridge Association (EMBA). At the time I was a member of both the district’s Executive Committee and the Tournament Scheduling Committee. Both held occasional Zoom meetings. I wrote this about the decision-making:

I have been on the scheduling committee for a few years, but two crucial online meetings were held in the winter on Wednesday evening, the one time that I am committed to play at a very small club. Evidently a lot of decisions about the three tournaments in 2022 were made at those meetings or at the one in May, during which I was in Europe.

Sally and Helen

In the last quarter of 2021 I notified the Executive Committee that I intended to resign my positions tied to the webmaster job at the end of 2022. I modeled my decision on this with how Helen Pawlowski handled the termination of her long tenure as the district’s tournament manager. She had given a year’s notice that she was leaving. A committee was promptly formed, people applied for the job, Sally Kirtley was chosen, and Helen showed her the ropes at several tournaments.

After I resigned not much happened for several months. When I had started in 2013, absolutely nothing was documented in writing. By contrast, I had already produced on NEBridge.org about forty web pages that documented everything that I did in every area. Thereafter, I spent an enormous amount of time making sure that each of these pages was up to date. They can all be reached from here.

The oldest email that I could find about the subject of the transition was dated November 30, 2021. In It Curtis Barton, the president, asked me, “Do you have a candidate to replace you?”

The one thing that I did not want to do was to become an active participant in the search for my replacement(s). I thought that it was incumbent upon the people who would be running the district going forward to determine which of those functions was still important and to find people who were willing and able to perform them. I did not want to prejudice this effort with my own ideas.

I felt that I had done everything that I could to smooth the process. When I was chosen to be the webmaster, Bob Bertoni had assumed the responsibility of finding someone for the job, mostly because he was the only person who knew how the site worked, and there was no documentation whatsoever. In the intervening years had thoroughly documented how my various functions were performed.

So, on December 31 I sent the following reply with four attachments.

As promised, I have produced and attached documents that outline the duties of four functions that I currently perform:
• Webmaster
• Database Manager
• Email Manager (MailChimp)
• Bulletin Editor (printed, online, and Day 1).

Someone needs to decide on who, if anyone, should perform these functions in 2023 and following. The Database Manager and Email Manager are not official positions.

I am not sure if the Communications Committee still officially exists, but I formerly set the agenda for and presided over its meetings.

I also have been composing a high percentage of the emails used to promote tournaments. Whoever assumes that function in 2023 and following will need to work with the Database Manager on the selection criteria to be used and the Email Manager on the format to be used for text and images.

The four attachments to the email have been posted on Wavada.org: Webmaster, Database, Email, Bulletin.

Gary Peterson.

At some point Gary Peterson, who was a Tournament Director for the ACBL, expressed an interest in becoming the webmaster. He negotiated with Curtis about how he would be compensated for his efforts. I was not privy to those exchanges. My assumption was that he would be responsible only for maintaining the website. I suspect that Curtis expected him to do much more than that. It is also possible that Curtis only glanced at my write-up.

In April of 2022 I sent all the members of the Executive Committee an email that detailed open issues in areas that I was involved. I attached to this email a spreadsheet that served as the index to the documentation pages.

It has been a long time since I made a report, but I have been keeping a list of developments and issues.

Website: 1) I removed four items from the main menu in the left column that appears on every page of the site. Three of them I moved to the “Archive” tab: District Director Info, District Director Report, and Learn from the Experts. The other one was a link to the ACBL’s Partnership Desk, which the ACBL’s webmaster told me is no longer supported.

2) There are three issues. The Tournament Location option is a custom program that uses a list of the district’s tournaments to create a map. For a while it was broken, but Megahertz fixed it. I removed Cromwell and Sturbridge. I added Providence and Marlborough. I left Mansfield and Hyannis on, but added notes that they were canceled for 2022. This will need to be maintained (using the “Clubs” option in the admin section) when the 2023 schedule is set.

The second issue is the banner, which currently says “Exciting New Event Schedules for 0-2500 –Click Here for Tournaments”. It links the NEBridge.org calendar. I don’t know how to change it. Bob always did this. We should probably be highlighting Providence. After that, I don’t know.

The third issue involves reports from the Regional Director. The DD reports had their own custom option. Should I add the RD reports to this program (and bring it back from the Archive)? Should I create a new tab for RD reports? They are now emailed to members; posting them on the website is less critical than it was ten years ago.

3) The list of winners of NABC and NABC+ events has not been updated since 2019. The source of data was lists provided by the DD. I have not received any such lists since December 2019. What should the policy be for the future?

4) I have decided not to post Winners Boards (photos) for the 2022 tournaments. It is a lot of work, and I won’t be attending one of the three events. If someone else wants to take the photos of winners and solicit photos from the ones that were missed, I will post them. However, I don’t want to do this if the percentage of missing photos is high.

I also decided not to award the Best in Class prizes in 2022. With only three events, all in the eastern half of the district, it did not seem worthwhile to me.

5) Someone should check the conditions of contest on the website. I don’t think that the first five documents on the Conditions of Contest tab have been checked in a long time.

Database: 1) A decision should be made about whether the MySQL database, which I maintain on both my iPower account and my local server, will be used in 2023. If not, a suitable substitute to be used as the basis for emails should be found. The current database includes all ACBL members–active and inactive, living and dead–since 2014. It also contains pretty good records of who attended D25 and NABC tournaments since then. It also has a history of achievement of ranks of D25 members and points by month of everyone.

2) In the past I have received .LZH files from Keith Wells at the ACBL to use as the basis for the attendance (at tournaments) table. He did not respond to my last request. Does anyone know if he still works for the ACBL? If not, from whom could I get these files. I used the attendance tables both for targeted emails and for the attendance breakdowns after tournaments.

Email: I currently create the emails by using a text editor on my PC to write HTML statements. I then use the “Code your own” method to paste the code into MailChimp. As I was writing up the documentation for this process it occurred to me that it will probably be very difficult to find someone is who is both willing and able to do this. MailChimp has a lot of templates for emailing that would presumably be much easier to use, but I have never investigated them because I already knew how to make the emails look exactly as I wanted them to.

If templates are used exclusively, it will affect Sue Miguel’s emails. She sends me an email that looks the way she wants it. I extract the HTML from it and then post it using the “Code your own” method.

Bulletins: I was told that there will be neither a printed nor an online bulletin for the Gala. Eventually decisions should be made about the other two tournaments in 2022.

Documentation: I have documented almost everything that I do in “pages” on NEBridge.org. I have created a spreadsheet that serves as an index to these pages. I have attached a pdf of it to this document. I am confident that by later in the year it will be complete and as accurate as I can make it. I suspect that the person or persons who do these tasks will want to simplify the processes, but whatever process is used, it should be documented, and I think that the format that I chose is optimal, since anyone can see the most current version.

The starting page is 342. It can be accessed with the URL NEBridge.org/pages/342. All pages can be reached from there, but if you want to look at a particular page, the easiest way is to key in NEBridge.org/pages/ppp in your browser, where ppp is the three-digit page number on the spreadsheet for the index.

Communications Committee: I think that consideration should be given to restarting the CommComm in 2023 or maybe sooner. I am willing to serve on it, but I don’t want to be chairman in 2023.

Two regional bridge tournaments in New England in 2021 had been canceled because of the pandemic. The Presidential Regional that was scheduled for February 2022 was also canceled because no suitable site in the southwestern part of the district was available. A new event, which was called the Gala, was scheduled for late May, which was the time that my wife Sue and I had planned to take a cruise in Europe1. We had deliberately chosen the second half of May because, in all the years that I had been going to tournaments, the district had never held an event then.

Curtis Barton.

Meanwhile Curtis was trying to figure out if, as an ACBL Employee, Gary would be allowed to be both webmaster for the district. Curtis finally determined that he could. In early July he asked me to set up a Zoom meeting with Gary, Peter Marcus2, and himself. I told him that I had no idea how to set up a Zoom meeting, and that I was very busy at the time.

The second half of July was dominated by the Summer NABC that was held in Providence. Curtis decided that he needed two people to replace me. He offered one of the jobs to Gary in this email sent on August 10.

The other candidate wasn’t interested. That puts you (Gary) back where you’ve been – my choice for NEBC Database and NEBridge.org Webmaster. If you accept the position we will discuss compensation (Mike gets free plays and some other stuff – not too valuable for you) on a per tournament basis. 

I suggest you contact Mike for his write-ups on the efforts. If you accept I will also begin the search for a Communications lead to supplement (not replace) existing efforts.

Communications Lead:

• Voting member of the TSC
• Cannot be an ACBL employee
• Essentially a volunteer position; may, in the future be compensated with free plays or similar consideration.
• This primarily a marketing function with technical considerations as agreed with the NEBC Database/NEBridge.org Webmaster
• Coordinates the electronic aspects of tournament advertising and execution
• Works with the Database/Webmaster
• Edits the Tournament Bulletin as required
• May use MailChimp email system to create messages as required.

NEBC Database/NEBridge.org Webmaster
• Does not and cannot be a voting member of any NEBC Committee
• Can be an ACBL employee
• This is a compensated position on a “per tournament” basis
• Maintains the NEBC website
• Maintains the NEBridge.org database
• Works with the Communications Lead and Tournament Coordinator to maintain Calendar

This was by far the longest communication that I had ever received from Curtis. It appeared that some progress was being made. The fact that he was conflating the webmaster and database jobs was, of course, disconcerting. The webmaster job had gotten easier over the years. The database job was quite another matter.

This missive pretty much confirmed my notion that no one wanted to revive the Communication Committee. The “as required” appellation applied to the bulletin position was also ominous.

Peter Marcus.

An email from Peter asserted about the database that “It might be work, it might cost money, but I think we really don’t want to abandon it.” Nobody ventured a different opinion. The question then became where the database would be kept. I did not want other people with administrative authority to sign on to Wavada.org.

I am not sure that my next contribution was helpful, but I did not want anyone to claim that I was not forthcoming about the difficulties.

Now that I think about it, iPower is not a critical element. Assuming that two copies of the database (one live and one for testing/backup/disaster recovery) are used, what are needed are two installations of WAMP (Windows, Apache, MySQL, php) or the equivalent. I used iPower for the live version because I already was using its server for other projects on my personal website, and there was a lot of capacity. WAMP is available as a free download for windows-based computers. iPower uses a UNIX version of the three products, but they do not charge extra for MySQL and php.

Mark Oettinger.

Mark Oettinger, the newly elected (sort of) vice-president of the district, suggested that Sue Miguel could do some of the work of the Communications Lead. No one objected.

Gary officially accepted the job of webmaster and indicated that he and I might be able to meet together at the Ocean State Regional in Warwick, RI, (documented here) scheduled for the end of the month. I responded with the following:

I have created a user profile for you for the admin section of NEBridge.org. The user ID is GaryP. After I send this email, I will send the password in a separate email.

I will be in Warwick for all five days. I will be attending the meetings of the Tournament Scheduling Committee and the Executive Committee. I will have the other evenings free. I will be pretty busy until then.

I have documented almost everything that I do on numbered pages (the ones that have the green menu on the left) within the NEBridge.org website. The starting page for all communications functions is #342. The starting page for webmaster functions is #85. The full URL’s are https://nebridge.org/pages/342/ and https://nebridge.org/pages/85/, respectively. The easiest way to get to them is to go to NEBridge.org, click on “Tournament Results” and change the /3/ to the page that you want. I have attached a spreadsheet that has all the page numbers.

There are wysiwyg tools for editing the numbered web page. It is also possible to enter HTML code. I resort to the latter when the former doesn’t provide what I want. The concepts are pretty straightforward. When I started in 2013 there was no documentation, and Bob Bertoni’s training session only lasted thirty minutes.

I am looking forward to meeting you in Warwick.

I introduced myself to Gary when I played in the side game, but I never met with him in the evening. I did meet Steve Ackerman, a player from Vermont. Mark Oettinger had recommended that I get him involved in the transition. I sent him essentially the same email.

In September Curtis sent Gary and me a short email asking whether I could teach them to use MailChimp. I did not envision either of them using it much, but here is what I responded.

MailChimp is not hard. I will set up a user ID for NEBPres and for NEBWeb. I will send the passwords in a separate email. The steps for using MailChimp are documented on NEBridge.org. I will provide training if necessary. I know nothing about using Zoom for training.

The big issue is what is going to happen to the MySQL database that is used for, among other things, populating the lists on MailChimp. The database currently resides on an iPower server on which I have leased space for about ten years. I am willing to give the php scripts that I have written to maintain the files to the district, but the database and the scripts somehow need to be copied to a server owned or leased by the district. That is unlikely to be an easy task. However, there is a great deal of other stuff on my website on iPower, and I don’t really want anyone else to have read/write access to it.

The other big issue is that Keith Wells, who is now a contractor for not an employee of the ACBL, has not answered any of my emails in five months. His last one said that he was still the person that I should contact in order to obtain the .LZH files used by the scripts that update the attendance table. On the advice of Tim Hill I sent an email in September to tournaments@acbl.org. The unsigned response, with a cc to Keith, said that Keith was still “at the ACBL”.

So, I have been unable to maintain the attendance table by my usual methods. Someone needs to decide whether it is still necessary for the district to maintain the attendance table, on which I formerly recorded who attended each regional and sectional in New England and each NABC. If not, it might not be worth the effort to continue using the MySQL database to keep a comprehensive roster of players, their advancement, their attendance, and a few other things. In that case the whole emailing strategy may need to be rethought. Maybe it could be done with spreadsheets or some other method. To my knowledge no other district goes to so much trouble to target emails.

It is possible to update the attendance table without the LZH files. The alternative method uses the “Master Point Winners” report in the posted results on the ACBL tournament schedule. However,  1) It is both kludgy and very time-consuming because there are no ACBL numbers, and 2) there is no way that I know of to account for people who earned no points at the tournament. So, I have been reluctant to resort to that method.

I am doing what I can to help the transition, but I don’t want to be the one who makes important decisions that affect how the mailings are done in 2023 and following.

The first sentence was a mistake. The way that new user profiles are created in MailChimp is to “invite” other people through an option in MailChimp. They then are sent an email from MailChimp that explains how new users can create their own profiles.

As of this writing in June of 2023, I have still not been able to gain access to the LZH files.

Shortly thereafter someone brought up the possibility of using the Pianola software that a third party had customized for the ACBL When the product was introduced several years earlier, I had looked into this and shared my low opinion of it with the members of the Executive Committee. I repeated those points for Curtis and Gary.

Addendum: The ACBL allows direct but very limited access to its active player database for emails, but there are several limitations that render this approach less effective in targeting. I have not investigated this approach recently, but the limitations that I remember are:

1) You must use Pianola. My understanding is that it does not support images, tables, font changes, and other tricks that I sometimes have used within messages. Both Sue and I use a lot of embedded images.

2) You can only access the records for a limited number of districts/units.

3) The format is, to say the least, unimaginative. It is black on grey.

4) I am uncertain of how much targeting can be done. I seriously doubt that one can target (as I did for NAP) based on the May 6 ACBL roster. I also feel certain that targeting based on attendance or zip code (Cape, for instance) is not possible.

5) The rate charged U126 is four times what we paid, and the last time I looked that rate is still available.

6) Access to the database can only be for the purpose of emailing. If you want to use it for some other purpose, you must keep your own files somehow.

7) I am not sure that Pianola has all the reporting tools that MailChimp offers. People who have complained to me about not receiving an email are sometimes surprised that MailChimp knows whether each email was delivered, whether it was opened, and whether any links were clicked on.

8) A small number of people have provided me, but not the ACBL with their email addresses.

9) I think that if someone unsubscribes on Pianola, they can no longer be reached. MailChimp has the same rule, but because we have lots of lists, we can control the effect. For example, if a club manager unsubscribed to the recent club mailing, he/she would still receive emails about tournaments, letters from the president, surveys, and other types of emails. On the other hand Pianola does support attachments, and MailChimp doesn’t. I have not found this to be much of a limitation, but if we did not have a website on which to post the attachment so that we could link to it, it would be.

Nobody mentioned Pianola for quite a while after that. Somehow someone got the idea that I would host the database for the district. On October 28 I wrote the following to Curtis:

I don’t host the database now. I pay $200 per year to iPower to host it. I know very little about hosting databases. The district could get an account with iPower or some other hosting service that supports MySQL and php and has a way to import databases and programming files. I contracted with iPower a long time ago. I don’t remember why I picked them.

I will help with migrating the database and the scripts over. I don’t really want to support the php scripts, but if you cannot find anyone who knows php, well … I would have to think about it.

If you are really asking me if I would agree to set up user ID’s for others on my iPower account, the answer is no. I have a great deal of other stuff on my account, and I have spent hundreds of hours on it.

So, the first decision is whether it is worth the effort to maintain a relational database. If the district cannot find a reliable source for getting the lzh files, I would be inclined to doubt it. The roster files, which are the source for most of my selections, can easily be downloaded from ACBL.org and then opened in Excel. Someone who is a wiz at spreadsheets could probably do the selections from the spreadsheets. The uploads to MailChimp require csv files, and spreadsheets could–after some slicing and dicing–be saved as csv files for that purpose.

When the above issue has been addressed, one other remains: How many lists on MailChimp will be used and reused? I suggest at least one for presidential communications, one for regional tournaments, one for NAP/GNT, one for clubs, and one for I/N. We now have a very large number of lists–one for every email (as Bob recommended). This has been feasible because the database has a field to flag players who have unsubscribed. I never select these people for any mailing promoting a tournament. Without that field I would need to reuse lists, as I sometimes do now for other types of emails.

If you decide to reuse the lists, you should add fields for masterpoints and rank description so that you can “segment” the lists as required for the email. This is the way that I handled the five emails promoting the 2022 NAP. The only problem is that someone would need to decide whether people who unsubscribed in response to those emails should also be unsubscribed from one of the other lists.

Curtis put the burden on Gary and Steve with a short reply: “We need someone to host our data base, and we need that someone now. You guys are the experts. Figure out what we need to do, and let’s get it done. “

Gary said that he was not a database engineer, but he was an “Excel weenie.” Steve set up a Dropbox for me and asked me to put the database and the php scripts in it. It took me most of a day to do this because a great deal of what is on Wavada.org is related to my blogs, journals, and other projects. Even after I culled those out, the remainder barely fit in the Dropbox, and the company that sponsored it kept sending me emails that I should upgrade my subscription.

Not much else happened until I wrote up the following summary on November 28:

General: All of the tasks have been documented on pages of NEBridge.org. The appearance of a few MailChimp screens has changed, but the work flow has not. All the documentation pages can be reached from https://nebridge.org/pages/342/.

Webmaster: I have given the credentials for the email redirecting to Gary Peterson. I have also set the emails for webmaster to redirect to his email account.

                Action item: The ad on NEBridge.org for the ACBL online regional was still there today.

Database: Peter said that LZH files should now be available from ACBL somehow. If so, it is still probably a good idea to keep up the database if someone can learn how to maintain it. Those files can help with both targeted mailings and analysis of attendance at tournaments.

                Action item: I will communicate with Peter about how to get the LZH files from the ACBL. When I do, I plan to upload all of the files for D25 sectionals and regionals in 2022 as well as the Providence NABC. I will then submit attendance reports for the Providence and Southbridge regionals and the Providence NABC to the Executive Committee members via email.

The current database is MySQL. The scripting language php is used for maintenance and reporting. I will create a copy of the database, the php scripts (including the Javascript and CSS), and a file of the SQL statements that I have used for lists and other purposes. I will then send them to wherever the new home is. I will also help with the migration as much as I can.

                Action items: If the database is to be continued, 1) Who will maintain it and use SQL to select lists for mailings? 2) Where will the data and programs be stored? The system can actually be run on any Windows or Unix computer that has the free download WAMP or XAMP, but I chose to run it somewhere that provided support, which I have used four or five times per year. 3) Will the person who manages the database also manage MailChimp?

MailChimp: Policy decisions need to be made about how many lists will be used. The issue is how to handle “unsubscribes”. If a person unsubscribes from one list, should they simultaneously be unsubscribed from all? This will not happen automatically on MailChimp, but there is an “OK to email?” field on the database. The “actives” view of the players table, which I often used for selections for email lists, eliminates players with an N in this field or any other disqualifying information.

                Action items: Who will manage the site? What will the workflow for new emails be? Will there be any reporting?

Email composition: Sue Miguel.

Bulletin Editor: I have copies of all the ones that I have done. I can send in odt or word format.

                Action items: Is this worth doing? Who will do it? Will we resume using online bulletins?

This email generated a lengthy thread of responses. Curtis established the parameters:

Mike has done his usual great job in laying out the tasks ahead. I will take the Bulletin Editor3 task for Southbridge 2 (Mike: please send me the last Bulletin in Word format, please.) 

Who will take on the rest of the effort? Please advise soonest. 

I sent a copy of the Bulletin that I had created for the Optical Regional in 2022 to Curtis.

Curtis sent the following to Steve Ackerman and Neil Montague, who had expressed some interest in handling the emails:

We need a Mailchimp email expert (or maybe two!) to do the email parts of Mike’s current job. You both are great candidates for this. Any interest?  Note: this will, in effect, make you a part of Sue’s marketing campaigns. It’s fun.4

Neil told Curtis that someone would need to show him how MailChimp worked. I invited him to create his own account and wrote:

MailChimp is not difficult. I have documented everything that I do in it on the NEBridge.org website, and the MailChimp site has very good FAQ’s and support when one needs it. I figured it out with no training whatever.

The bigger issue is whether to continue using the MySQL database as the source for creation of lists, and, if so, where it will reside.

Curtis wrote that Neil would officially become the MailChimp person and that Sue Miguel would compose the emails. Steve attempted to address the database issue.

As far as the database goes, I’ve taken a look at the LZH files that ACBLScor uses to update its database.  Unfortunately, it only ACBL numbers and Points, not names and addresses.  We would need more information than that to maintain the database. Another option is Pianola.  I understand they are pricey, but it might be possible to work out a deal with them.  https://www.pianola.net

I could not let that go unanswered.

I use four sources of information for the database: 1) Once a month (on about the 7th) I download the entire ACBL roster, which has almost all the census information on all active ACBL members; 2) The ACBL sends Webmaster@NEBridge.org a list of the players who advanced in rank during the previous month; 3) The LZH files for attendance at tournaments; 4) Individual maintenance when I learn something such as a nickname, a new email address, or an unsubscribe. Here is what I have for each player:

I described the problems with using the ACBL’s program that uses Pianola on a previous email. I will look for it and resend it if necessary.

This exchange generated an overly optimistic assessment by Mark Oettinger that showed praise on all the participants. No emails were exchanged in December except one from Curtis that asked me how much I would charge to continue to send out the emails “for one more month”. I said that I would certainly continue to do it if it was necessary. In actuality I sent out all of the emails in the first five months of 2023.

In January Neil wrote this to me: “I think I am supposed to send out the e-mails to the district via MailChimp.  I have an account but since I’ve never really used it before, some quick help from you would be appreciated.” Neil was referring to the computer-generated emails sent by BridgeFinesse.com to players who had advanced in rank. I explained to him that he did not need to get involved in this process.

On February 11 Curtis notified me and the other participants that there would be a Zoom meeting to discuss the succession issues. He then wrote that Peter would send the invitation. At some point it was changed to an in-person meeting at the Presidential Regional in Southbridge. That gathering was never canceled, but it did not happen.

An email that I received from Sue Miguel got my goat. Here is what I sent to everyone on the Executive Committee.

In November of 2021 I gave notice that I did not want to be involved in precisely this type of thing–promotion of online gold point events, which I am convinced will be the death of regional tournaments. I have not seen one inch of progress in removing this responsibility.

I will send this out, but I AM PLEADING that the district relieve me of this responsibility. It makes me furious to be promoting this sort of thing.

Mike Wavada

From: Susan Miguel <suemiguel@cox.net>
Sent: Sunday, February 26, 2023 3:01 PM
To: Mike Wavada <Mike@Wavada.org>
Cc: Bussink-Jenkins <bussink-jenkins@comcast.net>; Peter Marcus <marcusp@att.net>; Gary Peterson <gspeterson7@gmail.com>
Subject: Save the GOLDEN DATE: April 16

Mike: Please send to the world under 500

Gary: Please post on the homepage above Nashua

This image was embedded in the above email.

Curtis sent me an email that said that Sue should have sent the email to Neil instead of me. I sent out this email and several more over the course of the next few months.

Neil sent me an email on March 8 concerning an email that he had received from Paul Harris, the president of EMBA. He wanted to know the details of the district’s contract with MailChimp. I answered the inquiry with the following.

MailChimp charges D25 by the number of emails sent. Back in 2015 or 2016 Bob Bertoni negotiated the purchase of 2 million email credits for $2500 in a “pay as you go” plan. We had to purchase that many to get that rate. At the time we had no limits on the number of lists or the total number of contacts. We have about ninety lists (but they won’t let us create any new ones) and a very large number of contacts. In the old days I built a new list for each version of each email, and I had roughly seven or eight versions for each tournament.

808,020 credits remain. I am not sure that MailChimp still allows pay-as-you-go plans. It appears to me that it now sells four or five tiers of plans that require a monthly fee based on the total number of contacts. Each has other limitations as well.

In my opinion MailChimp’s best feature is that it allows you to “code your own” emails in HTML. It is much more time-consuming to do it that way, but you can–with a few small exceptions–make the email look exactly the way that you want it to. Of course, you have to be familiar with HTML and how email clients (as opposed to browsers) interpret various tags. The only thing that I have never been able to do is to get Outlook to show correctly a caption for an image.

Without the “code your own’ feature I do not know how anyone will be able to create the kind of emails that Sue Miguel likes to send. She creates the emails using a program on her Mac and sends me the finished product. I extract the HTML and make a few changes to fit MailChimp’s requirements.

By the way, MailChimp is now owned by Intuit, the QuickBooks company.

I know nothing about Constant Contact.

I have been promised that I will not be required to send any more emails, but the meeting that was scheduled for Southbridge to determine who would do it and (more importantly) how was never held. Then there was supposed to be a Zoom meeting about it, but it never occurred either. At this point I do not know whose responsibility it is to find a way to continue. I am pretty sure that Curtis does not want to hear any more about it.


Another Zoom meeting was scheduled for March 30 at 8 p.m. Peter sent out the following email at 6:56 a.m. on that day to the people scheduled to attend the 8:00 meeting and a few people from the Connecticut Bridge Association (CBA).

I just attended a webinar (not sure if any of you did, but I did see Ken there) about their new marketing program, sending out emails, and using Pianola.  I don’t know enough to know if this is any good, but, unlike a lot of what ACBL does, it actually looked at least presentable.

One obvious benefit is an immediate access to ACBL data (email addresses, masterpoint holdings, etc.) without having to update them ourselves.  A downside, to the extent we do it, is that it doesn’t seem to include information about tournaments attended though they said that could be added.

The tools for developing emails did seem reasonable and it does have the ability to include attachments, like a flyer.

Obviously, one issue is cost.  I know, when Bob Bertoni investigated this, we ran from Pianola because of cost.  They addressed this and said they are cheaper than MailChimp (what they compared themselves to), though they talked about buying 10K or 25K Mailchimp credits.  If I remember correctly, D25 bought something like 250K, which was an upfront cost (almost like a capital cost, buying new equipment) and then it lasts for years.

Anyway, I do not have the technical expertise to make comparisons.  So, my questions are

1) They recorded the webinar and are offering a masterclass in developing emails/marketing next Tuesday (for about an hour).  I will forward the link to the recording and the masterclass if anyone wants to hear it or sign up for the class.  I will not sign up, I don’t have the background to make an informed decision.

2) Where are we with MailChimp credits, i.e., are they about to run out or do we have years to go?

3) They are setting up credits for each unit and district and accounts to send emails will be done individually, i.e., a unit or district says who should have access and they will get their own login, not done with everyone in one organization sharing the login.  But, is there any rationale to considering setting up credits for the units and district to share, as a way of lowering costs, particularly for smaller units?

I am not looking for answers, since I wouldn’t know how to evaluate them, just asking questions.  We can discuss more tomorrow on the ZOOM call.

Will send out the info from them when I get it.

I watched the webinar later, but I wanted to provide answers to Peter’s questions before the Zoom meeting.

I could not attend the webinar because of a medical appointment. Incidentally, the message announcing the webinar was composed using the new tools. The last word or two of every line on the message was cut off when I opened it in Outlook. I tried changing the width of the window, but it did not help.

D25 bought 2 million credits from MailChimp. Over 800,000 still remain. Attachments, especially ones with images, use up a lot of band width. Requiring links rather than attachments is the main reason that MailChimp delivery is so fast.

I have never used Pianola, but I know where I ran into problems with MailChimp. Some of my questions are:

1) How are unsubscribes handled? If someone unsubscribes to an email sent by one user will other users still be able to reach them?

2) To which districts would we be allowed to send email?

3) Can pre-formatted emails like Sue’s be sent or must they be redone in Pianola’s tools?

Curtis took notes at the 8:00 meeting and sent them to the participants. I have posted them here. It is worth discussing his three “Takeaways”.

  1. “Peter will transfer Mike’s data to a new source.” In fact, I sent an up-to-date copy of the database to Steve. Peter had nothing to do with it.
  2. “Henceforth we will use Mike’s data from Peter’s source for emails and the like.” It was not until May that Steve’s copy of the database was available. In actual fact, the audience that I had been using on MailChimp was still used through the end of June. However, Neil did successfully process a couple of Sue Miguel’s emails in May and June.
  3. “Peter and Steve will attend the Pianola Master Class to determine whether we can easily port the current system and data to that (ACBL) system.” I don’t think that anyone involved in the transition process ever attended the Pianola Master Class.

Peter, with whom I had a bizarre contretemps (described here) earlier in the year, recognized the crux of the problem in a friendly email:

I understand that Mike, who has been so good to do all this for us since forever, and had announced his departure as of the beginning of 2023, is still involved and really, really “wants out.”

If we need help to actually move this to final migration, I think we should consider actually getting a professional in this kind of work to help/do it for us.  Even if this group has the skill (and I don’t), finding the time can be a much bigger problem, and, if we have to pay for it, so be it.  We could speak first to Megahertz5, to hire them, and, failing that, find someone who could get it done.  I don’t think their geography matters though, unlike the ACBL, I would suggest we don’t save money by using IT contractors from Poland.

Curtis favored a different approach:

Here’s what we can do to get Mike OUT of the loop, at least formally. 

1) Neil: if you can take Mike’s stuff for storage, please do so. 

2) Gary/Steve/Neil: please discuss this among yourselves, and determine whether we should take Peter’s suggestion and hire Megahertz to set things up. Let me know what you decide, and I’ll get it approved. 

Then let’s finish this. 

Steve immediately reported that he had a copy of the database, and he would find a place to put it. His email on May 3 listed the progress that he had made.

I have uploaded Mike’s database to a server on google as I had some issues attempting to sign up at Oracle.

I’ve created user accounts for everyone on this list.  To log in, use your username portion of your email, and the number you enter into the bridgemates (so no letters).

You can access it via this link, https://d25.vtbridge.org and clicking on the “Admin” button

I have updated the masterpoints based on the April version of the MP file available to ACBLScor.  I understand that in the past we were able to get a more complete database listing from ACBL, but I don’t know who to contact for that.

Neil & Gary, let me know if you need help generating the queries to populate your mailchimp lists.  

A few thing that he wrote were not quite accurate. Here is what I replied:

On your MyACBL page do you have a tab called “Member Rosters”? It should be right below “Ribbon”. If not, I think that either Curtis or Mark Aquino can designate you to have access to that feature from the ACBL.

A new roster will come out on 5/7 or maybe 5/8 since 5/7 is a Sunday. I have a list of email addresses that have unsubscribed in the last year or so. The “OK to email” field for all of them should be set to N. Should I send this to you, or is there some way that I can do it?

After I sent another email for Sue, a player replied with a request to change her email address. I forwarded it to Steve. He replied with some good questions.

Does the normal procedure include asking the player to make sure they also update their email with ACBL?  I suspect that when I update next week from the roster this email address may be incorrect if the player doesn’t also notify ACBL.

In addition, I updated the player database to flag not to email the addresses you sent me.  However, I found about 20% of the addresses were not in our database.  I’m assuming these addresses may not be active ACBL members, or they are for some other list than D25?  I’m attaching them for your review.

I was happy to respond to this. It indicated that someone was finally getting into the nitty gritty of the database.

When they give me a new address I also change the “email source” to Player. I should have told you this. My program for processing the the new roster does not change the email address unless the email source is ACBL.

Either the addresses were changed, or the players were added to the database after I sent it to you, most likely the latter. So, after the database is next updated, the update of the “ok to email?” field should be run again. Should I change the email that receives messages about unsubscribes to some other account? I received notice of one more yesterday.

This is only important if a different audience is used for a future email. As long as the audience that I have been using is employed, the fact that they unsubscribed from that audience will prevent them from getting any more emails.

A few days later I sent the following to all of the people involved in the transition.

1. A new roster came out over the weekend. Is there a plan for updating Steve’s copy of the database?

2. One more player has unsubscribed, carl_palmer@yahoo.com. Should I change the owner of all of the audiences (Mailchimp word for mailing lists) so that someone else gets the emails that indicate such changes?

3. Neil, when Sue has another email to send out, do you want to try to do it? NAP qualifiers and Nashua will probably be promoted soon. Since we have not gotten access to the .LZH files, they can all be sent from the audience that I have been using (2209_Southbridge_D3_D24_D25) for the last year, but a new selection should be made from the database to update it. Then already defined “segments” of the audience can be used in the definition of the mailing. If necessary, it is easy to define new segments. That audience includes fields for rank description, masterpoints, and district.

4. I have a folder of files with SQL statements that I have used in the past. I would be happy to share it.

Neil Montague.

Neil said that he would try to send out Sue’s next email, which arrived in my Inbox that same day. Most of my subsequent conversations were with Neil, who had told me that he was very familiar with SQL and had extracted HTML from emails.

Sue has just sent me an email that she wants sent to potential players in Flight B of the NAP.

I will forward it to you. It contains formatted text and an  image with a link on it. It does not have a width, but I always set the width to 600px. The link she provided should work, but the image must be uploaded to MailChimp. Sue does not like her emails to have the masthead, but this one is signed by Peter Marcus. So, I would add the masthead at the top. I have enclosed an HTML file that has the width and masthead set. You should be able to paste the text (after removing the instructions in red) into the HTML file. Then find the image (<img) tag and whatever divs or spans are around it. After the physical image (which I get by using Prt Scr and then cropping in an image editor) has been saved as a file and  uploaded to MailChimp. The “src=” in the image tag must be changed to the URL on MalChimp. An alternative is to ask Sue to send you the image in a jpg and then upload it.

I almost forgot: the image tag has style=”float: right” in it. Since Microsoft Outlook does not recognize that, I always add align=”right”, which it does recognize. Incidentally, the width in the HTML is set in a table because that was the only way that I could get Outlook to recognize a fixed width.

This is all described in the instructions in detail with pictures on NEBridge.org. The instructions begin on https://nebridge.org/pages/345/. You may very well be able to do all of this using one of MailChimp’s many templates. I have never tried that.

This afternoon I  updated the audience (2209_Southbridge_D3_D24_D25) with the data from the latest roster. The SQL statement that I used was:

select familiar_name, last_name, email, name_town_key, rank_desc, masterpoints, district from actives where district in(3,24,25) and ytdpoints >= 1 order by last_name, first_name

It will be necessary to define a segment of the audience that is limited to records in which the district is 25 and masterpoints are less than 2800 or 2900. The limit is 2500, but the check is made against the database as of last August. It would be tricky to get that because there might be people who were not on that roster (late with dues or other reason) but are now eligible. It seems better to annoy people like me who are not actually eligible than to miss some who are.

I should be in most of the day.

Neil, who was still gainfully employed, said that he would work on it over the weekend. He did. He wanted to do the project from scratch, which began by making sure the list (“audience” in MailChimp) was up to date. I was happy to explain MailChimp’s concepts of audiences and segments.

In olden days I created audiences for each email. That made sense when other people (president, I/N director, and district director) were also using MailChimp. If they unsubscribed because of one of their emails, I did not want them to have automatically unsubscribed from mine. In addition I was sometimes using MailChimp for other purposes than event promotion (emails to clubs and for the Best-in-class competition). Furthermore, I also sent to people who had attended New England or NABC events, and the selection was too complicated for segments.

In the last year all of the emails have been composed by Sue, I no longer have access to the tournament attendance data, I did not contact the clubs, and I stopped doing the Best in Class. So, I have been using the 2209 audience for every event. It includes all active players in D3. D24, and D25, and I have updated it every month with the SQL statement that I sent to you. I had previously added the masterpoints, rank description, and district fields so that I could use simple segments to select from this audience for emails for both regional tournaments and Grass Roots qualifiers.

Peter is still, at least in theory, working on getting access from the ACBL to the LZH files again. If we had them, we could update the attendance table as before. This would allow us both to send emails to more people with some likelihood of attending and to evaluate our tournaments better. It would, however, necessitate recycling some of our previous audiences, of which there are 89. MailChimp no longer allows us to create new audiences.

I sent the following to Steve and Neil:

All the “unsubscribes” that I sent to Steve had unsubscribed from the 2209 … audience that I have been using for the last year. When I updated the audience last Monday I selected from the actives view, which excludes anyone with N in the OK to email field. It would not matter for the current email project because they would all be excluded by MailChimp anyway. It is not possible (as far as I know) to send an email in MailChimp to someone who has unsubscribed from the audience used in the campaign.

I got the list of unsubscribes by taking the “export” function in the audience section of MailChimp. It sent to my download folder a zip file that contained three csv files: subscribers, unsubscribeds, and cleaned. The last had email addresses that had repeatedly bounced back. These files all have a large number of fields. I deleted all of the columns except the email address from the unsubscribed file and sent it to Steve. Since I have been using this audience for many emails, and I have previously run this procedure to change the ok to email fields, I am sure that a good number of those on the unsubscribed file already had the ok to email field set to N.

My phone number is 860 930 8784. I am scheduled to play bridge at the Hartford BC on Saturday. I will leave my house at noon and return a little before 5. I have no plans for Sunday, but I wake up early in the morning and then take naps during the day.

I was actually a little excited about Neil taking on this project. It would have been much better if I had been next to him when he did it, as I usually was when I installed a new AdDept system at a client’s. He wasted a lot of time trying to clean up the HTML that had been generated by the software product that Sue used, and some of the things that he did made it worse. He sent me a test copy and an email with the following questions.

 I think I have completed the work necessary to send out Sue’s e-mail but I have a few questions:

(1) I thought I put the code into centering the image at the top but it’s not centered.  My HTML experience is minimal and from a few years ago, although I did successfully embed the link that Sue wanted in the image.  The instructions talk about having text appear when someone is using an e-mail client that doesn’t support images, but when I did it, the text always appeared which isn’t what we want.  Do I need to worry about this?  If so, let me know what to change.

(2) I followed your instructions of pasting your e-mail into Outlook and saving the source and pasting that into Mailchimp. There are a lot of tags that probably don’t need to be there but probably some of them do.  Should I not worry about this or should I eliminate the ones that don’t really belong.  As both you and the instructions mention, different e-mail clients require different tags so I can’t really go by how it looks on my machine.

(3) The next e-mail you receive is the test e-mail.  I sent it to myself first and verified that I did the href tag correctly (I have experience doing that as we convert statutory references in the law to links to the legislature’s web pages when the Massachusetts budget gets signed so I actually have done this before.

(4) Finally, can you verify that I did this all correctly?  The segment should be fine and you shouldn’t have any trouble finding this new campaign.

I looked it over and then sent Neil what I had discovered.

1) The image at the top should be the banner, which was in the HTML that I sent you. It should NOT link to the flyer. The Chicago image should be where Sue placed it. I separated it out on its own line in the HTML editing screen. There is already a link around it. I am not sure if it works. You must change the src= on that image to that of the one that you used at the top. Don’t change any of the other attributes, but add align=”right”.

Also take out lines 8 and 9.

2) The tool that Sue uses inserts a lot of extraneous tags, but I never worry about them. I am worried about the extra line feeds. We need to figure out where they came from.

3) Make the above changes and send me another test. When I say that it looks OK, send a test to Sue.

Neil made some changes and sent me another test along with the following email.

I think I made all of the changes and I eliminated the “excess” html code – at least I think it is excess.  I put <br> tags in to force line breaks in the right place.  I’m getting three errors (code turns red) but it doesn’t seem to be causing a problem.  If I remove the body tag, then the text only goes half way across the page.  Please take a look. I also am sending you the test e-mail now.

His remark that “the text only goes halfway across the page” was a reaction to the code that set the width of the email to 600. I looked at the entire campaign more thoroughly this time. Here was my reply.

I had not checked the segment before. I noticed this morning that the total number selected was roughly twice what I expected. D25 has about 6,000 members. The audience also includes D3 and D24. Here is how it currently is defined:

2. From section: As it is,the replies will go to Gary (webmaster@nebridge.org). That should probably be changed to inchair, but Sue may want the replies to go to Peter. It is her call.

3. Subject section: I always have copied the subject from Sue’s emails and pasted it directly into the subject line. That would put it in all upper case. I don’t know if it would increase or decrease the number of people who open the email, but she gets to make decisions like this now.

4. Content: I removed the <html, <meta and the second <body tag. I put “Folks,” inside a <p tag.

On the second <img tag:

I removed align=center and replaced it with align=right. I know that was what she wanted because her original source said style=”float: right;”. I also replaced width=500 with width=400. I also added a ) at the end that she forgot.

After this I expected the test email to look like what Sue sent me, but it doesn’t. This is because you removed all of her <font tags.

You did a lot more work than was necessary. I am sorry that I did not describe this to you very well. Basically, Sue’s email was fine. It was not necessary to remove all of the extra stuff that her program puts in, and, in fact, those font statements were necessary to make it look the way that she wanted.

The only changes that I usually make are:

1) Start with my frame.html

2) Add the banner if necessary

3) Find all of her <img tags: upload the physical image or find the URL if it is already uploaded, change the src= parameter to the location on MailChimp, and add align=”right” if she used <style=”float: right”. By the way, it would make things easier if she sent the image as a .jpg file in addition to the one that is embedded in the message.

In this case the image itself is no longer showing up in my copy of the email that she sent. We may need to have her send it again. I decided to replicate the campaign you made, and show how I would have done the content. The campaign I created is titled 2023 Flight B GNT (Mike’s content). I hope that this makes things a little clearer. I do not understand why Sue’s original image is no longer showing up in the email that she originally sent. I would like to see what her image looked like in Outlook.

Neil replied in detail:

1. Sorry about that with the segment.  I have added the criteria that the players have to be from district 25 and now there will be 5466 recipients which is about what you expect.

2. I’ll ask Sue who she wants the from to be.  I guess Gary is the default but obviously we can put whatever we want in that box.

3. I’ll ask Sue whether she wants the subject in all upper case.  I was taught that all upper case is “yelling” although it probably doesn’t make a difference whether it is all caps or not.  I agree with you to defer to Sue on this.

4. There still were some red tags (errors) when I opened my version of this which you edited for me.  However, I added a few more tags and close tags at the top and that seem to fix the problem without changing anything.

5. I added back the font tag towards the top.  The font appearing on my computer is Helvetica 11 when I put the tab back and when I look at the original e-mail you sent me which was Sue’s e-mail.  Yesterday, my version was sending it in Helvetica 10.  As you know, fonts are at the mercy of what is on the users computer so what you are seeing might not match what I am seeing.  I am looking at these in Chrome.

6. Your version of the e-mail is doing what some of my previous versions did which is only going half way across the page for the image at the top and all of the text.  My version has the image at the top the same as yours but the text goes across the page entirely.  I think that’s what we want, right?  Your change to the Chicago image pushed it to the right and has the text wrap to the left.  That’s not what came across in the original from you but I think it looks good your way.  I guess I’ll find out how much Sue wants these e-mails to reflect “exactly” what she sends.  Not sure what you mean when you say the image from her e-mail disappeared? So we can proceed one of two ways.  First, I am sending you my updated campaign test e-mail.  If that looks good to you, I will send it to Sue with the question for her from above.  If it is still problematic, I guess we can use your version but I will ask Sue about the width issue since it looks weird only going half way across.  If it is easier to talk, my phone number is 617-771-2527 if that is how you would like to next proceed.  Looks like we’ll get this done today which is what I told Sue.

Our conversation ended with my reply:

3. I am virtually certain that Sue wants the subject in uppercase. When you talk with her, I would not mention about “yelling”. I was taught the same as you. I avoided all-upper case when I wrote emails or anything else. You also should probably ask her about the banner. She did not like it on the ones that she composed, but this one was mostly written by and signed by Peter.

4. The width of the email that I composed was 600 pixels, the standard size of an email window and also the size of the banner. If your window is wider than that, it might have seemed strange that everything everything wrapped at that spot. The 600 px setting was set in both the body and the table. Some email clients respect the one in the body, but Outlook only respects the table. So, if you closed the <body or <table at the top, it would be wider than 600, as it was in Outlook on the test you sent me.

5. On Outlook the font is now Calibri 11. On my version it was Arial 16, which was what was specified in Sue’s. Maybe my eyes were deceiving me, but this morning Sue’s original email had the word image001 where the second image was before. The computer on which her image was stored must have been down; the image is back now. It is smaller and has slightly different writing on it than the one whose URL I gave to you. If I had this to do over, I would try to use it or at least set the width to around 320.

What you sent me is, in my opinion, perfectly fine.  You should see if Sue agrees.

Going forward (if you are still game) I advise using the method that I proposed in the replica. I can do one of her emails in about a half hour, and it always maintains her fonts and positions her images where she wants them. Sometimes in the middle of an email she likes to change the font size, color or even the font itself. The only mistake that I have made is failing to find an image that was down at the bottom of an email. If the src= parameter is not changed, it does not appear in the MailChimp version.

You also might want to investigate using a template. When I started, I had several years experience at writing emails in HTML, and I hated the restrictions of the templates.

A few security issues still remained, but the email went out on time. In a few days the security issues were resolved. I had to change the owner of the audience. That will probably need to be redone every time that a new audience is used, but since Neil has been designated as the owner of the account, that should not be difficult.

At the end of the Executive Committee meeting on June 24 in Nashua Neil button-holed me to assure me that he would handle Sue’s emails the way that I recommended. He seemed to enjoy telling me about how he had dealt with the issues. I did not voice my primary thought, which was, “Better you than me.”

After the email went out Neil asked me about the fourteen bounce-backs that were reported. I explained how MailChimp handles them:

The ones that have bounced will have a status of “cleaned”. I generally do not worry about them. They will no longer be sent emails by any campaigns in this audience. If you recycle an old audience for new emails and select them, they will be set to subscribed unless they were already unsubscribed or cleaned on the audience that you archived or deleted. If the first mailing bounces, they will be set to cleaned forever.

Just a reminder: the audience has one record per email address. The database has one record per ACBL number. A lot of players share email addresses.

There is a field on the players table called email_rejected. I have not kept this up, but if you wanted to, you could export the audience. One of the csv files in the zip that it produces will contain all of the cleaned ones. That could be used to make the database more accurate. However, if they later provide the ACBL with a new valid address, that one will appear after the next monthly update. The email_rejected fields are NOT currently automatically reset by the monthly update program. So, the email_rejected field would not be accurate.

The last issue (so far) was that Sue wanted an NEBridge account for TheFairyGOLDMother. I turned this request over to Gary Peterson, to whom I had provided the credentials for the software that redirected the emails. He had lost the password. I sent it to him again.


1. This trip did not come off as planned. However, I did go on a cruise, as is thoroughly documented here.

2. I am not sure why Peter Marcus, who was the principal tournament director for the district was involved at all. Perhaps Curtis thought that because Peter had worked for DEC, he would understand what I did.

3. No Bulletin was produced for the Presidential Regional, the tournament to which Curtis referred. I had produced the Bulletin for the Optical Regional in November. Thereafter the Bulletin, which cost to district $100 per tournament, was considered too expensive to continue after an informal email poll of members of the Tournament Scheduling Committee.

4. Over the years I sent out perhaps twenty email messages for Sue Miguel. I do not remember that any of those experiences was what I would call fun.

5. Megahertz Computer was Bob Bertoni’s company. In theory they supported the district’s website, but it was difficult to get them to respond to problems and questions.

2013 Bridge: Webmaster for District 25

Webmaster, database, email, comm comm, bulletin. Continue reading

Ausra Geaski.

2012 was long before “ACBL Live Results”1 made it easy for bridge players to find out within an hour or so the results of tournaments.Late in that year I saw a notice on the NEBridge.org2 home page that District 25 (i.e., New England) was seeking someone to post on the website the results from its tournaments as the tournaments were running. It asked interested players to contact the president of the New England Bridge Conference (NEBC), Ausra Geaski. I did, and after a short training session from Bob Bertoni, who owned and operated Megaherz Computer, the company that designed and implemented the website, I took over the responsibility.

On the evening of each day of the 2013 Knockout Regional in Cromwell I posted the results. The tournament director sent me a text file for each event. I amalgamated them into one large file text file using a program that had been provided to me. I made an HTML file that had an index at the top with one line linked to the anchor for each event that I had inserted at the top of the appropriate text. It was more basic HTML than rocket science.

Bob thought that I had done a good job in getting the results posted promptly. He told me that someone who was webmaster at one of the other units had tried to do it at a previous tournament and had made a big mess.

Bill Braucher.

I subsequently told Ausra, whom I occasionally saw at the Hartford Bridge Club3 (HBC). that I was willing and able to do more. Shortly thereafter another notice was posted on NEBridge.org. This one said that the district needed a webmaster. Bill Braucher was resigning from the post that he had held for seven years. I let Ausra know that I thought that I could do it. I also told her about my own website, Wavada.org (which was introduced here), but I don’t think that anyone ever checked it out.

One evening at a tournament Bob spent about an hour with me explaining how the district’s website was structured and how the built-in page editor worked. During this session he discovered that I already knew HTML, JavaScript, and CSS.4 He exclaimed, “Oh, you can code! You won’t have any trouble with this.”

A little later we realized that we had something else in common. Bob had attended Boston College on a debate scholarship.5 His coach was Tuna Snider, whom I knew fairly well. In the end Bob offered me the webmaster job at the same salary that Bill had earned.6 I countered with a demand for a 75% raise, and we settled on 50%.

The bridge world was very different then. The district’s website was its primary method of communicating with its members. It did not publish a newsletter, and it had no program for using email. For the most part postcards and flyers were snail-mailed to the clubs. The district relied on their owner/managers to pass the information on to the players. This method was somewhat costly and totally unreliable.

Allan Clamage.

Furthermore, the webmaster was not allowed to post any material unless the website editor, Allan Clamage7, had checked it for style and errors. Allan also taught me about standards that the district had established to govern the decisions. For example, the website never published an obituary or promoted any unit’s tournaments or other events.

Rich DeMartino

The Website Committee (Allan, Bob, District Director and NEBC Treasureer Rich DeMartino, and myself) had a strategy meeting during one of the lunch breaks at every tournament. I don’t remember much that transpired at these meeting, but the other members mostly endorsed my ideas for improving the website. After three or four meetings Rich declared that we seemed to know what we were doing and disbanded the committee. At about the same time Allan began to review what I posted only after the fact. I considered that show of trust as a great compliment. I only embarrassed him a few times, and he never got angry at me.

Harold Feldheim.

My primary goal was to attract more eyeballs to the site. Expert players Harold Feldheim and Jay Stiefel allowed me to post articles that they had written for The Kibitzer, the newsletter of the Connecticut Bridge Association (CBA). I also received material from Frank Hacker, Steve Rzewski, Bill Braucher, and a few others.

I began writing The View from B-Low under my nom de plume, Single Session Swiss8. After each tournament the webpage for The View whimsically recounted my own completely inexpert experiences. Most were true; a few were fish stories. Most of those articles still exist.9 The index to them is available here.


Database Manager: I remember that during one of my conversations with Allan, I exclaimed, “We don’t know who our players are!” He disagreed. He then showed me how he downloaded csv10 files of the entire ACBL roster every month. He then arranged for the ACBL to allow me to do the same. Allan used spreadsheets, but I undertook the major task of designing a MySQL database for use by the district and myself. At the time I wasn’t quite sure what I would do with the information, but I knew that we needed it.

I maintained two copies of the database, one on my local hard drive and one on the Wavada.org website that I had purchased from iPower so that I could share my travel journals with friends, family, and fellow travelers.

The database’s primary table had one record per player. Every table in any database should have a “key”—a field that uniquely identifies the record and cannot be changed. On the player table the key was the seven-digit ACBL number. Using it as the key would be a small problem if I wished to add records for non-ACBL members. Fortunately, if that ever happened, I could assign them a bogus number less than one million. The ACBL never used those numbers.

When a new roster was released I updated both the local and remote copies of the players table using scripts that I wrote in php. At first I did this only for currently active players in New England, but after a few months I decided to expand it to cover all of North America. The script11 that updated the players table also wrote records on a history table that contained each player’s point total at the time that the roster was posted.

One of my jobs as webmaster was to post a list every month of the New England players who had advanced in rank during the month. I decided to maintain a sub-table for these advancements using the file that was sent to me by the ACBL.

I soon realized that what I really wanted to know was who had been attending the tournaments in New England. I knew that the results posted on the district’s website as well as on the websites of the units listed all players in attendance. There were two major difficulties: 1) the ACBL numbers were not on the lists; 2) the formats were not consistent. It was an ugly project, but I eventually came up with scripts that could handle nearly all of the entries on all of the lists.It wasn’t close to perfect, but it was much better than nothing. I convinced myself that it was worth the effort.

I created two sub-tables for attendance: one for players whose ACBL numbers I was able to deduce from the name and town on the list and one for the others. The biggest problem was people with more than one address. The second-biggest problem was people who changed their names. I figured out ways to handle these problems, but they were labor-intensive and introduced the possibility of mistakes. Since I knew from the beginning that the table would not be perfectly accurate, I felt that I could live with this approach.

I also went through the same process for the three NABC tournaments that were run every year. Those files were much larger. It took me a day or more to process each one. I learned the importance of processing them promptly. If even a month elapsed, a lot of addresses changed.


Sending emails: Eventually, I wanted to use the database to send emails promoting the district’s tournaments. The first problem was that the email addresses on the ACBL’s database were incomplete. I reached out to my acquaintances throughout the district and found correct email addresses for at least half of the ones that were missing. I also went through the wooden box containing index cards with member data at the HBC and found a few there. To make sure that my good addresses were not overridden by the ACBL’s blank, confidential, or wrong addresses, I added a field to the player’s table for the source of the email and changed the php script so that it only used the email address on the roster if the previous source was “ACBL”.

<Mrk Aquino.

The second problem was that I had no authority and no budget for anything like this. At about the same time District 25’s president, Mark Aquino, had created a “B’s Needs Committee” to address the reasons that lower-level players (like myself) avoided attending the district’s events when their masterpoints exceeded the 750-point maximum for the “Gold Rush” games. Mark attended some of the meetings. I told the committee about the database that I had created, and I mentioned that I would like to send emails to promote the events sponsored by District 25. I was very pleased when Mark said, “Go for it!”

Ginny Farber.

The great thing about php was that it was—even in those days—thoroughly documented on the Internet. I discovered a way of sending emails through php. My first project was to promote the 2014 Senior Regional/Cape Cod Sectional in Hyannis, MA. The chairperson was one of my partners, Ginny Farber (then Ginny Iannini), who was introduced here.

I sent the emails to all members of District 25 and to anyone who, according to the attendance table on the database, had attended a recent tournament in New England or a national tournament. Realizing that I needed to be careful about being considered a spammer, I stated quite clearly in the email that anyone who wished to be removed from the list should reply to the email with that indication, and I would take care of it. I added an “OK to email?” field to the players table. I never mailed to anyone who had asked to be removed, and I was scrupulous about keeping this designation up to date..

Sarah Widhu.

The emails were very well received, and the attendance at the tournament exceeded expectations. The chairperson of the next event, the Summer Regional in Nashua, NH, was Sarah Widhu. She asked me to promote that event, and I did so. It was also well received, and the attendance was quite good. I was pretty sure that I had this whole process was worthwhile.


Email problems: The php script that I executed on my Wavada.org account was not completely fool-proof. Every so often it would send up to fifteen copies of the email to one person. This was, to put it mildly, quite annoying. I contacted iPower about it. Because I was unable to reproduce the problem for them, they could not solve it. However, it eventually went away. I never understood how this could have happened.

Unfortunately, this problem was completely dwarfed by another issue that raised its ugly head shortly thereafter. There were no errors, but none of the emails went out! Once again I contacted iPower. It took several weeks, and they never told me what they did, but the support team somehow fixed this.

However, after a few successful executions, the problem appeared again. After several weeks of interchanges with iPower support, I was finally informed that my account had been black-listed as a spammer by someone. Therefore, the iPower email server did not send out my emails.

Bob Bertoni.

I used the one phone call that I was allowed to tell Bob Bertoni that I was in email jail, and I asked if he could bail me out. He did some research and eventually negotiated a contract with MailChimp, a company that specialized in sending mass emails for businesses and non-profits, for the purchase of two million “credits” for emails for only $2500. The Executive Committee approved the appropriation. From that point on I never tried to send emails directly from iPower.


MailChimp: My credentials on the district’s MailChimp had a user ID of Guastafeste, which is the Italian term for party-pooper. I taught myself how to use the software to create the lists, which MailChimp called audiences, and the body of the emails, which MailChimp called campaigns. For the first few years the account was allowed to create as many lists and emails as we wanted. I created a new list for each email until MailChimp prohibited me from creating any additional lists.

I generally sent out the first set of emails five weeks before the event. A second set would be sent two weeks later. Each set would consist of a few slightly different emails to groups based on geography, masterpoints, and/or tournament attendance. The content sent to each group would differ, at least a little.

Because I was accustomed to composing my emails in HTML, I always used the “Code your own” template. I always wrote the code for the emails in UltraEdit on my PC and pasted the HTML code into the editing window on MailChimp. The editing program would immediately display the way that the email would look in the window on the left side of the screen. This method allowed me to position and size images exactly. It also allowed for the use of tables and almost anything else that could be done on a webpage. An unanticipated benefit was that if someone who needed to promote something had sent me an email that was already formatted, I could extract the HTML code, tweak it a little, and then paste it into the HTML editing window.

I reported one bug that I found in this process. If I tried to change the color (or anything else) for part of a word, MailChimp inserted a space between the two parts. The example was GOLDmother, which MailChimp changed to GOLD mother (with a space before the “n”). MailChimp refused to fix this obvious problem. By the way, it was not easy to get WordPress. which is the product used for these blogs, to produce this effect either.

The oldest HTML file that I found in the MailChimp folder on my PC was dated July of 2015. I suspect that the first tournament promoted on MailChimp was the Individual Regional in 2015. From that time through 2021 I composed, tested, and sent almost all of the emails promoting District 25’s events. They were amazingly successful, and I became known in New England bridge as “the email guy” rather than “the webmaster”. All told, I sent over one million emails.


Other projects: The database also allowed me to undertake posting on NEBridge.org photos12 of winners of events or strats at regionals (Winners Boards). The first tournament for which I implemented this feature was in the Knockout Regional in Cromwell in 2014. My plan was to ask winners to come to a spot where I could take their pictures with my point-and-shoot Canon. Only one or two complied.

There were several other problems. My friend Bob Derrah volunteered to help me chase winners down, but he had no camera of his own, and he could not figure out how to use mine. Eventually I discovered that the best time was either right after the round or the next day before the start of play. Still, I was lucky if I got photos of half of the winners.

I usually spent the better part of the week after every tournament assembling the five or six webpages of winners’ photos. I sent emails to every winner whose photo I lacked. A very high percentage of them responded, especially among the newer players. For the others I either pieced together substitutes from photos that I previously took or just put up an empty spot for them. The HTML code for the pages themselves was generated by a php script that ran off of a set of tables that was itself generated from a spreadsheet on my PC.

Was it worth the effort? I don’t know. I strongly believed that the regionals should be special, and the winners boards—and a lot of other things—contributed to making them feel that way to a lot of people. Most of those things disappeared during the pandemic. To me the post-pandemic regional tournaments seemed vacuous whereas before they always excited me.


The ACBL had two annual contests that rewarded the players in each of the fifteen ranks that had accumulated the most points. One exclusively counted points won at clubs. The other included all points. I decided in 2017 to create an award for each rank for points won in the events sponsored by District 25. That included the NAP and GNT qualifiers as well as the four regional tournaments and the two hybrid events—the Rainbow Weekend and the Senior Regional/Cape Cod Sectional.

My ability to do this without a great deal of effort was due to the access that I had to LZH files from the ACBL. An ACBL employee named Keith Wells provided me with these files that had all the information on the “masterpoint winners” lists that I had been using to populate the attendance tables, plus they had both the ACBL numbers and the total number of masterpoints that the players had at the time of the event. They also included players who had attended but earned no points. I was trained by Peter Marcus, the district’s chief director, in how to use the ACBLscore program to create csv files from the ones that I received from Keith.

It was pretty easy to keep the fifteen totals in the database. The only real difficulty I encountered was when a player who had participated in events in foreign countries was awarded masterpoints that the ACBL used solely for the purpose of eligibility. After each event I sent out emails to everyone in each of the fifteen masterpoint categories that listed the top fifteen players in that category. At the end of the year I created certificates honoring the winners.

I doubt that this effort by itself induced more than a few people to play, but, like the Winners’ Boards, they helped to contribute to the special atmosphere of regional events.


BridgeFinesse.com, a company in Florida established by Jay Whipple13, somehow got involved with sending emails to all players who had achieved a new rank in the previous month. The emails, which were signed by the appropriate district director encouraged the recipients to respond to the emails with their own ideas. Rich DeMartino was D25’s District Director (DD) when this process began. He asked me to post each comment that he received and to ask each player for whom I did not already have a suitable photo to send one. I did this for Rich and for his successor, Mark Aquino.

When Bob Bertoni became DD, he posted the comments he received on his own website. When he died in 2021, his temporary successor ignored the comments, but when the position was eliminated in favor of a Regional Director, the first one, Mark Aquino, asked me to post the new comments. I retrieved the ones from Bob’s website and posted them on NEBridge.org. I also posted the ones that Mark received.


The disaster: In October 2015 the system that hosted NEBridge.org suffered a catastrophic hardware failure. In the 30+ years that I had spent in the business I occasionally had to face some really bad situations, but I never had to deal with anything like Bob needed to address with this one. I told him that if I were he, I would be looking for a tall tree and a short rope.

NEBridge.org was the least of his problems. We were trying to get people to play our favorite card game at our events. His other customers’ depended on their websites for their very livelihoods.

Nevertheless, Bob got the district’s website back up and running pretty quickly, but most of what I had posted in the first few years was not recoverable, including all of the articles by Frank and Steve. I could have gone back to original sources and salvaged some of it, but all of the new projects that I had started left me no time to attempt more than I did.

Bob temporarily allowed me to use FTP to send files from my PC to the server. That saved me a lot of time. The new version of the website had a slightly different editing program for the pages. I liked it in some ways and hated it in others.


The Communications Committee: At the last meeting of the B’s Needs Committee Bob, who at that point was president of the NEBC, announced that he wanted to form a marketing committee. He then asked me to be its chairman. I wanted to be on the committee, but I had never been the chairman of a committee. I suggested Allan, but Bob was rather insistent. I eventually agreed, but I wanted it to be called the Communications Committee or, better yet, Comm Comm.

Beginning in 2016 a group of us met at tournaments for several years to talk about all aspects of communication—website, emails, tournament Bulletin, posting of results, guest lecturers at tournaments, signage, microphones, etc. I found the meetings useful, but a subsequent president, Jack Mahoney, decided that they were no longer necessary. I think that the biggest problem was that almost everyone on the committee was also on other committees. It also did not help that the only time available for the meetings was at 8:30 a.m. on Saturdays.


The front page of the last Bulletin.

Bulletins: In 2018 I was asked by Lois DeBlois, NEBC president, to begin editing the Bulletin for tournaments. Previously it had been published every day, but Lois wanted to reduce it to one publication that covered the entire tournament. The results that had been printed in the daily editions were by then available online. So, it was not necessary to provide a daily edition. I took on the responsibility of creating it in the new format as well as the setup for online bulletins that were provided by the same service that provided Live Results.

After the pandemic the Executive Committee considered the cost of both bulletins to be excessive. I wrote one last Bulletin for the Optical Regional in Southbridge, MA, in November of 2022.

In November of 2021 I informed the Executive Committee that I intended to resign as webmaster and all of the other positions that I held at the end of 2022. I feared that it would be difficult to find people who were willing and able to keep going many of the things that I started. The story of that process has been recorded here. I did not immediately resign from any of the committees.


1. ACBL stands for American Contract Bridge League, the governing body for competitive bridge in North America. The Live Results program was run by BridgeFinesse.com, a private company in Florida.

2. NEBridge.org is the website of the New England Bridge Conference, the governing body of competitive bridge for District 25 of the ACBL.

3. At the time I was still working at TSI and playing bridge only on Tuesday evenings and weekends. Ausra also played in some of those games, but my skill level was far beneath hers.

4. HTML (hypertext markup language) is the language of browsers. JavaScript is an object-oriented language used for screen design. CSS (cascading style sheets) allow for organization of styles.

5. Bob was eight years younger than I was. He probably graduated from BC in or around 1978. Therefore, he was probably at the party that Don Huprich, Stewart Mandel, and I attended at BC in 1977. That hair-raising adventure was described here. Bob died in 2021. His obituary can be read here.

6. I hate to explain the jokes, but it may not be obvious that neither Bill Braucher nor I was paid anything as webmaster. I did get $100 for each Bulletin. They were always around twenty pages.

7. I later learned that Allan was also a Wolverine, but he was nineteen years older than I was. He was shocked to learn that I had been a math major. He died in 2018. His obituary can be found here.

8. Every tournament that held knockouts also scheduled Single-Session Swiss events. They were team events held in the afternoon for players who had been eliminated in the morning session of the knockout. The event was commonly called “Loser Swiss”.

9. Unfortunately, as of 2024 this statement is not true. Someone deleted or moved almost everything that I posted during the ten years that I managed the website. He/she/they did not notify me of their intentions, and I cannot conceive of any reason to do this other than spite or obsessive concern about disk space. However, I also recalled that the first thing that I did in my first professional programming assignment was equally foolish. I removed all comments from a program created by my predecessor. The details can be read here.

10. A csv (comma-separated values) file was a text file in which each element of data in a record was separated from the others by commas or other delineators.

11. Web-based programs are for some reason called scripts. The ones that I wrote for the district were all in the php (personal home page) program language that could be downloaded at no charge.

12. The website committee was eventually cool to the idea of publishing photos. Some members were worried about showing favoritism towards some players. Rich insisted that the criteria for inclusion be very clear. When I explained that I wanted to include anyone who won any strat or flight in any event and that I would send emails to solicit photos from players whom I could not reach at the tournament, he agreed to the idea.

13. Jay eventually became president of the ACBL. He visited the district’s tournament in Nashua when Mark Aquino was district director.

2014 TSI: The Smooth Landing

The closing of TSI. Continue reading

People have often asked me whether I was retired, and, if so, for how long. I have usually told them that I never exactly decided to retire. In 2014, however, TSI’s clients made it clear to me that it was time for me to quit.

That year was definitely a turning point in my own life. I did not rate the events and decisions of the early months of that year as a genuine crisis—unlike the four others that have been detailed in this project. During the previous several years I had seen the trends developing, I had explored every alternative that I could think of, and my financial position was good, at least in comparison with its state before the late nineties.

By late 2013 Denise Bessette, my partner, had moved from Stafford, CT, to Cape Cod. She was working from home with occasional trips to East Windsor. We could communicate by email, telephone, or through messaging on the AS/400. During this period I was 65 years old; Denise was ten years younger.

The cause: The precipitating event was a letter received in late 2013 from one of our contacts at Dick’s Sporting Goods1, a long-time user of both AdDept and AxN. I cannot find a copy of the letter, but it was basically an announcement that Dick’s had contracted with a media buying service to schedule and purchase its newspaper ads.

Other AdDept users had previously made similar decisions.2 At RadioShack (discussed in detail here) the decision coincided with dropping the use of the AdDept system entirely. The advertising department there used it to place, manage, and pay for advertising in hundreds of papers, but it never used many of the other modules. Nevertheless, one of the employees most closely involved confided to me a few months after the outsourcing that she thought that they might have made a mistake.

A few years later Belk (described here) outsourced its newspaper buying. Unlike RadioShack, Belk by that time was using AdDept for a very large number of tasks besides scheduling and purchasing newspaper ads. Denise Podavini, the financial manager for advertising, never considered dropping AdDept. Moreover, when I explained to her that TSI would be losing a large source of revenue from Belk’s newspapers that had subscribed to AxN3, she voluntarily authorized TSI to increase the maintenance charge to cover the difference. That reaction astounded me.

By 2013 most of TSI’s department store clients had been absorbed by Macy’s, which had then consolidated into one office in New York City. At that point that office was using neither AdDept not AxN. Dick’s outsourcing would have little effect on the income from AdDept. It might actually have given us a custom programming assignment or two. However, it would certainly mean the loss of all the revenue from Dick’s papers that had subscribed to AxN. There were over a hundred of them, and losing them would cost us thousands of dollars every month.

When we received the news from Dick’s my immediate evaluation was that this was the death knell for TSI. Denise was quite surprised at my reaction. We had worked together for thirty years, many of which were quite lean, and she had never seen me give up when the company faced a challenge. She spent a week or two manipulating possible projections on spreadsheets, but she finally came to the same conclusion that I had.


The plan: Denise and I met several times after working hours or out of the office in order to come up with a plan that treated our employees, Jason Dean and Ashley Elliott, our remaining clients, our vendors, and ourselves fairly. We began by making a list of things that we certainly needed to resolve:

  • A termination date for AxN and support for AdDept.
  • A plan for the employees.
  • Taxes and other governmental issues.
  • Our lease for 7B Pasco Dr.
  • Letters to AdDept clients.
  • Notifications to vendors.
  • Disposition of assets.

We scheduled an appointment with our accountant, Tom Rathbun. As it happened, he was planning to retire. So, our news pretty much coincided with his plans. He provided us with a list of items that we needed to do to assure that we fulfilled our obligations to the government. We decided to terminate AxN and software support for the AdDept product on July 31. That would provide four months to whittle down the accounts receivable and accounts payable for the final closing of the books on November 30, 2014.


The employees: Even before we met with Tom, Denise and I had decided to let the employees work until March 31 or to terminate as of January 31 and receive a four-week severance package. They both took the severance option. Denise had expected both of them to stay, but I was not too surprised when they resigned. I was amenable to either option. The severance option was actually a little better for TSI. We saved money on payroll, and it offered an immediate opportunity to sell more of the office equipment sooner.

We wrote letters of recommendation for both employees. Here is the one that Denise wrote for Jason Dean:

To Whom It May Concern,

TSI Tailored Systems, Inc., is a small company that has provided intricate and extensive software systems to businesses large and small since 1980. Jason Dean joined our staff on October 15, 2007 as a programmer analyst and quickly became an integral member of our programming and support team. In 2010 he was promoted to lead programmer analyst. Jason worked on the development of new systems and the modification of existing systems in free-form RPGLE, SQL, BASIC and CL on IBM midrange business systems. Development was focused on a comprehensive data base system for retail advertising clients. His responsibilities also included program testing and documentation, client support, and a myriad of in-house support tasks.

Jason’s performance on the job has been uniformly excellent. He is well-organized and has extremely high standards for the quality of work produced. You can depend on him to consistently deliver sophisticated applications that meet those standards, and within or well in advance of project deadlines. He quickly and easily comprehends new strategies and technologies. He is an outstanding quality control tester. His methods steadily test both the functionality and logic of the program with robust data sets. His diligence has called out a number of subtle issues during the development cycle. Jason also had the opportunity to train and impart those standards on a new programmer, the results of which were outstanding.

Jason’s ability to handle client support is impressive. He is very adept at posing the necessary questions to extract information required to resolve client issues. He consistently maintains a positive, professional and helpful attitude even when dealing with a difficult caller. He won consistent praise from our clients.

Jason’s termination had nothing to do with his job performance. Business conditions necessitated that we take steps to close the business.

I unhesitatingly and without qualification recommend Jason Dean for any similar position. I would be very happy to talk with any prospective employer about his work at TSI. I can be reached at Denise_Bessette@cox.net or 860 386-0700 (through July 31, 2014) or 508 760-2847 (home).

The letter that I wrote for Ashley was posted here.


The clients: I composed a short letter to the AdDept clients and mailed it on February 28, 2024, at which point I was the only person left in the office. Here is the text:

Denise Bessette and I have worked together for almost three decades. During this time we have taken great pride in our ability to provide first-class software and service to our clients at a reasonable price and first-class treatment of our employees and vendors. We have changed the business radically a few times to respond to various circumstances, but we have never sacrificed our basic principles.

Recent events now necessitate another change, one that we definitely regret. Two factors have made it impossible for us to continue doing business in the way that we have in the past. The first is the consolidation of the retail business. In one case thirteen of our installations collapsed into one and then, ultimately, none. The second is the trend toward outsourcing. The latter has led to the collapse of our Internet insertion-order business, on which we have come to rely. We were already running a very lean operation. There is nothing left to cut.

Therefore, we both feel that we have no choice but to shut down TSI as of July 31, 2014. We will do our best to provide the very best support of the AdDept system’s day-to-day operations through that date and even implement whatever programming changes are required on the same basis that we always have. We are definitely willing to act as consultants to help design a transitional process and to fill whatever other roles you feel are appropriate. If you wish to use AdDept beyond the above date, you are, of course, free to do so, and if you want one of us to provide some kind of support, it may be possible to make arrangements on an individual basis.

We both think that TSI has had a great run. We wish that it could continue forever because we really have enjoyed working with our clients to provide a system that provided them with what they needed to prosper.

Best wishes for the future.

As far as I know, no one asked for help designing a transition process. Some users may well have asked Denise for help. I have occasionally wondered how they coped with the situation.

Hundreds of papers received the orders for ads like these through AdDept and AxN.

After receiving the letter someone from Dick’s called us to assure us that they had not intended to drop the AdDept system. We explained that the problem was not AdDept; it was the imminent loss of revenue from the many newspapers that had subscribed to AxN. Evidently no one at Dick’s had ever considered this ramification.

I have no information about how long any of the companies that were still using AdDept in 2014 continued to use it after July 31.

I did not write to any of the newspapers, but I did stop billing them for the subscriptions to AxN after July 31. I was still receiving checks from a few of them through November. At that point I wrote off everything that was outstanding.


The lease: We had arranged with our landlord, Rene Dupuis (introduced here), to stay in his company’s building until July 31. Because a lot of equipment and furniture remained in the office in the middle of July, I asked Rene if we (i.e., I) could stay one more month. He said that because TSI had been an ideal tenant for such a long time, he was happy to accommodate us. Our section of the building was empty by August 31.

During the last month or two Rene brought one or two people up to TSI’s office to examine the property. I do not remember the name of the company that ended up renting it, but the lease was signed while I was still working there.The company even purchased TSI’s antiquated telephone system for $500.


Tax issues: TSI had been paying sales or use taxes to several jurisdictions. I found a copy of the Letter of Good Standing signed by a machine for Deborah Chandler, the Tax Collection Supervisor of the Compliance Support Unit. It stated that TSI owed the state of Connecticut nothing.

I also found a copy of a letter that I wrote to the state of Mississippi that stated that we had done no business there and that TSI was closing. No one replied to the letter.

I was not able to follow all of the dealings with the IRS, but in June of 2015 I definitely received two checks with income tax refunds for payments that TSI had previously made.

Tom provided me with all of the forms that I needed to file with state and federal agencies. None of them were difficult or time-consuming.


Furniture and equipment. I wore many hats in my time working at TSI. The most ill-fitting was probably the last one: used furniture salesman. I took photos of everything and placed ads on Craig’s List. To my great surprise I rapidly disposed of nearly everything. I probably should have charged more, but we had bought almost all of it second-hand many years earlier.

I found a list of the major items that I sold and their prices:

The desk in my office with one of the phone units.
ItemPrice
Conference table80
Black cabinet50
Kitchen table, chairs80
Three cabinets133
Sales office desk25
Twelve side chairs125
Four trash cans2
Cabinet40
Black desk25
Cubicles100
Denise’s desk25
Phone system500
4-drawer cabinet125
Denise’s desk.

The biggest coup, aside from the sale of the telephone system, was the fact that I was able to get rid of the five-foot high4 dividers that were used to form cubicles. I was thrilled when a man whose wife (or maybe mother) was opening a dance studio in Windsor Locks almost directly across the Connecticut River from TSI’s office in East Windsor offered me $150 for all of the hardware. On a Saturday he drove a pickup towing a very long and flat trailer to the office. He and another fellow came upstairs, disassembled the cubicles, carried the individual sections down the stairs, and strapped them to the trailer. He thought that he got a bargain. I was afraid that I would end up needing to pay someone to take the dividers away.

The total that I received was $1,310, which I split with Denise.

I also remember giving out two very large plants to one of the guys who purchased the trash cans and some other mundane things. He took the plants that Eileen Sheehan-Willett had nursed from near-fatal neglect to monstrosities and put them in his truck. He was thoughtful enough to wait until he was out of sight to throw out the plants and save the pots.

I found the following notes in an Excel spreadsheet called equipment.xls:

The 515 server was sold to Saks Inc. for $2500 on 7/31/14.

The 270 server, color printer, Dell PC, scanner, and backup hub were taken by Mike on 7/31/14. The 270 will be scrapped when the company is closed. It has no market value.

The black & white laser printer was taken by Denise on 7/31/14.

Fax machine and copier were donated to a local church on 7/31/14.

Two dot matrix printers with no market value were donated to the New England Bridge Conference on 8/31/14.

All other equipment was scrapped on or about 7/31/14.

The 270 and 515 were iSeries (i.e., AS/400) models. The 270 and the other equipment were transported to our house at the end of August (not July) in a truck that my wife Sue borrowed from her friend and bridge partner, Jan Bailey.5 The equipment resided in my office for a few months until TSI’s books were closed, and I was pretty sure that I would not need the server. It, the backup hub, a twinax display, and a snake’s nest of cables have rested peacefully in the basement and are still there in 2024. The color printer, which supported two-sided printing, the scanner, and the PC lasted for quite a few years before they were scrapped or recycled somewhere.

A few other things made their way to our house. The kitchen at 7B had a microwave and a small refrigerator. The former is still in use in 2024, but the circular plat no longer spun around. It was due for the junk heat. The latter was given to David Basch, the grandson of another of Sue’s bridge partners, in exchange for doing the heavy lifting in the move. A small shelf and a floor-to-ceiling bookcase were moved to my office at the house in Enfield. A good many smaller items also made the journey back to Enfield.

The largest item that I neither sold nor brought back to Enfield was the Uninterruptible Power Supplu (UPS). The UPS was a large battery with outlets for several power cables. Our AS/400 and a few other devices were attached to it. The UPS could provide enough electricity to last for a few hours.

Power failures were not unknown in Connecticut. Denise and I discussed purchasing a generator, but we could never justify the expense. We only experienced a couple of power failures in the nearly fourteen years that TSI’s headquarters was in East Windsor, and the UPS was sufficient to to get us through them.

The UPS was very heavy. I carried it out to my car and transported it to a nearby dumpster. It was all that I could do to lift it to shoulder height and drop it in.


The one-man show: From February through August I drove into East Windsor every morning. Every evening I drove back to Enfield. When I arrived at work I checked to make sure that all the equipment was working. I encountered absolutely no hardware problems. Once a month I sent out invoices for software support and for AxN subscriptions. I usually ate lunch in the office by myself.

The highlight of the day was when the mail came. If there were any checks, I processed them in our home-grown accounts receivable system and then deposited them in the bank. I was often amazed that newspapers that I was fairly certain were no longer using AxN continued to pay for the service. I attributed this to the fact that so many newspapers had outsourced their processing of accounts payable to an outside service. TSI’s bills seemed to slip through the cracks of the approval process.

I spent most of the rest of my days sitting at the PC. I already had a pretty good command of HTML, JavaScript, php and MySQL. I did a lot of work on the NEBridge.org website, and it was also during this period that I got the idea of maintaining a database of ACBL members who resided in District 25 (New England). Allan Clamage (introduced here), who served as the editor of the website, told me how to download roster files from the ACBL and set it up so that I had the authority to do so. The details of the database are described here.

Don’t ask for Ben 9 at B&N.

The other major project that I worked on was my historical novel about Pope Benedict IX. The story of its genesis and why it was posted on Wavada.org but was never at Barnes & Noble is described in some detail here.

In some ways I wished that I had been a history major and gotten a PhD. Then I probably would have found someone with whom I could discuss my ideas about eleventh-century papal politics. On the other hand, I should remember that I only became interested in the popes in the twenty-first century, and I finished grad school in the seventies. Moreover, my interest in the eleventh century was a byproduct of a rather random introduction to a somewhat obscure ninth-century pope named Formosus.

I did not take a vacation in 2014, but I did go to quite a few bridge tournaments. This was the period during which I implemented a system of posting photographs of winners of regional events on NEBridge.org webpages. I called those pages “Winners Boards” because the background that I used looked like boards. I kept that feature up through 2021.

At about the same time I also began sending emails promoting the regional tournaments in New England. At first I composed the emails myself and sent them through my Wavada.org account. When I got blacklisted as a spammer, Bob Bertoni came to my rescue. That harrowing situation was described here.

The regional tournaments in 2014 were the first to include meetings of a committee that was known as “The B’s Needs”. It was initially chaired by Ausra Geaski, the president of the district. I attended every meeting.

The initial purpose of the committee was to recommend ways to make the tournaments more enjoyable for Flight B players, those with too many points to play in the “Gold Rush” events that were limited to less than 750 masterpoints. These people found themselves up against people with many thousands of points and years of experience. It was not generally a pleasant experience.

Over the next few years the committee produced a large number of suggestions for making the tournaments more attractive to B players and to everyone else. Many of them were implemented, and there is very little doubt that they had, for the most part, a profoundly positive effect on the tournaments. I took great pride in what we did as a group and what I personally implemented. This activity provided a purpose to my life at a time when I really needed one. It made me feel that I was using my time and skills to make life more enjoyable for people who shared one of my principal interests. Most of my contributions were cast aside in the post-Pandemic environment, and it saddened me greatly.

I found some materials about this committee. I have posted Ausra’s minutes of the meetings in Newton, MA, in January (here), Cromwell, CT, in February (here), and Nashua, NH, in September (here). I have also posted here the notes that Allan wrote up about the group’s first few ideas.

The version with a possible career in mining was the best.

While I was occupied with closing down TSI Sue had knee-replacement surgery on both legs. Afterwards she spent several days getting rehabilitated at Suffield House. I went to see her every evening. On one evening my friend Tom Corcoran joined us, and we played a game of Careers. Sue had to remind me of this event while I was in the process of writing this entry.


September.through December: For the last three months I ran what was left of TSI from my office at the house. I still received payments from newspapers almost right up to when I closed the books for good at the end of November.

I still had some communications with Tom Rathbun in December of 2014, but after that TSI has been nothing but a source of incredible memories. The process of closing it down was somewhat complicated, but I don’t remember making any serious mistakes.


1. Details of the installations at Dick’s Sporting Goods have been posted here.

2. I am not sure why these companies made the decisions. It is possible that the media buying services claimed that the fact that they represented several large advertisers would give them more clout in negotiating with newspapers. They may also have been able to claim more expertise in choosing between papers in the few markets that had more than one.

3. In theory it would have been possible for TSI to construct an interface that could be used by media buying services. We had written many interfaces to both send and receive records in other modules. However, the information that AxN required from AdDept contained four different types of records: headers for ads, special instructions at the header level, individual ads, and special instructions for individual ads. Could we persuade the buying service to send records in that format? I considered it unlikely in the extreme even if we did not charge them for using the service. Even if they were persuaded, we would have had to devise foolproof ways of dealing with errors in their files. Moreover, the process of fixing errors would need to be very efficient. Time could be of the essence. It appeared to me to be a nightmarish situation.

4. I am pretty sure about the height because I remember being just barely able to kick my right foot up and rest my ankle on the top of one to stretch my quads before running.

5. Jan Bailey, Ginny Basch, and Sue were regular participants in an unsanctioned bridge game that was held on Thursday evenings in Somers.