1993-2014 TSI: AdDept Client: Lord & Taylor

Quasi-independent department store division of the May Co. Continue reading

TSI enjoyed a good relationship for nearly all of the two decades in which the chain of department stores known as Lord and Taylor used AdDept to manage its advertising department. The headquarters was in one of the upper floors of the flagship stores on Fifth Avenue in Manhattan.

L&T’s Fifth Avenue store.

I don’t remember the details leading to the contract back in December of 1993. I am not sure that we even did a demo for them at the IBM office. L&T may well have been the first sale for TSI’s marketing director, Doug Pease (introduced here).

We had two very important things going for us. The Senior VP of Advertising at L&T was Howard Adler, who had seen what we could do at Macy’s East, the first AdDept installation (described here). Moreover, L&T was owned by the May Company, and two other May Company divisions had been using AdDept successfully for a few years.

In the April 1994 issue if the newsletter, Sound Bytes, TSI announced the fact that L&T had purchased the AdDept system and an AS/4001 on which to run it:

Lord & Taylor, the third May Co. division to use the AdDept system, is currently in the process of finalizing the specifications for its system. Their system will reside in the company’s Manhattan headquarters. All areas of the department will be connected through a PC network.

Although L&T was definitely owned by the May Company, it did not play by the same rules enforced on the other department store divisions. L&T’s advertising department was not required to produce the same monthly reports that bedeviled the other divisions. Its merchandise was different—I actually saw elbow-length gloves for ladies for sale there. It was much more autonomous in many ways.

The flagship store was more elegant than that of any of the other May Company stores. The nearest men’s room to the advertising department was between elevators on a selling floors. It was by far the most spacious, sparkling, and elegant restroom that I encountered at any office, department store, or anywhere else.

I always took Amtrak to Penn Station when I visited L&T. I usually walked to the store on Fifth Avenue unless the weather was really foul, in which case I stood in line at the taxi stand on 34th St. to get the next available cab.

I entered L&T through the employee entrance, which I think was on 38th St., and descended stairs to the security area. Someone would come down to escort me to the advertising department, which was on one of the upper floors. When I left in the evening, I had to get a note from someone verifying that the laptop in my briefcase belonged to me and had not been purloined from L&T.

An amusing set of incidents in Penn Station that occurred on one of my last visits to L&T in 2007 has been recounted here.


Lord & Taylor used direct mail more than regional department stores. Notes that I compiled in 2000 state:

A very large number of reports were done for them. Unfortunately they are almost all too involved to be used by anyone else. They are the only client that uses AdDept to keep track of bill inserts – the little things included in the monthly statements.

They set up production schedules for direct mail. At one time they used AdDept for estimating direct mail, but they abandoned it. They have job jacket programs for both ROP and direct mail.

L&T also did more magazine advertising than the other divisions. AdDept did not seem to help much in that area.

We developed as part of the original design document an elaborate system for them of managing their magazine advertising (“The Projection Book”) and comparing it with competitors’, but they do not use it.


I think that this was the Greek feast. Norm is at the lower left. The guy sitting between two women with his tie in his shirt is Charles. Behind him is Chris.

I vaguely recall that at the very beginning the liaison between TSI and L&T was Norm Vlahos2. I have only a couple of distinct memories about him. The first is that whoever chose him for that role also assigned him and another fellow to act as “security officers” for the AS/400. Norm thought that they should be issued badges or at least arm bands to designate their authority. I also remember that Norm was responsible for ordering the food for the Greek-themed feast in which most of the department participated during one of my visits.

This is Charles’s old office. From left: Jennifer, Denise, Jennifer’s reflection, Ali’s reflection, Denise’s reflection, Bob’s reflection, my reflection (flash).

The other person whom I remember from those early days was named Charles. I am pretty sure that he was the finance director of the advertising department. Charles had a very unusual office. One of the walls was a gigantic mirror. I am not sure what its function was, but it made me very uneasy when I was required to sit in there to talk with him.

Same room; different feast. Tom is in the foreground to the left. The bald spot belongs to Howard.

I later learned that Charles owned a string of karate (or something similar) studios in New Jersey. Maybe he used the mirror when he practiced his moves.

Charles ordered the food from the 2nd Ave Deli for the luncheon with a Jewish theme that the department held on one of my visits. It was the best deli food that I ever tasted.

Tom had an office.

After the initial period in which the tables and historical data were into AdDept and the users had become somewhat familiar with the system, Tom Caputo3 was assigned primary responsibility for the AdDept installation. This was a big break for TSI because we got to deal with a person who had both the authority and the expertise to make good decisions about prioritizing what the system should be used for. He made our lives much easier because we seldom needed to deal directly with the users. He was good at finding out exactly what they wanted or needed and conveying the information clearly to us. Over the years he sent us a very large number of custom programming requests—so many that he asked us to combine the billing for the $75 quote fees onto one monthly bill. We were happy to do that.

Tom worked with us at L&T until 2001. He then took a job at Saks Fifth Avenue, where we again had the pleasure of working with him.

Chris only had a cubicle.

After a while L&T provided Tom with an assistant, Chris Pease4, who was employed by L&T from 1996 through 2001. We often worked closely with Chris as well.

I have a lot of very vivid memories of Tom and Chris. I remember almost nothing about the innumerable small projects that we discussed. However I distinctly remember one episode. You can see from the photos that nearly all the men in the advertising department wore suits, white shirts, and ties. One morning Tom spilled coffee or something on his shirt. He dispatched Chris down to the men’s wear department to buy a substitute for him. I was pretty impressed.

Somehow, my visits to L&T became associated with big departmental lunches in the advertising department. Trust me; no one was celebrating my presence or the wonderfulness of the code and support that TSI provided. It was just that I showed up every two or three months, and that also was deemed a reasonable interval between departmental lunches.

There was always a theme for the lunch and an employee in charge of the choice of menu and restaurant. In addition to the Greek lunch ordered by Norm and the Jewish one managed by Charles, I seem to remember an Italian pranzo and a Mexican fiesta. There may have been more. I don’t remember too many specifics, but the meals were all both authentic and delicious.

I have no idea who these guys are. Tom asked them if they were hungry and then told them to dig in.

If no departmental lunch was scheduled, Tom nearly always took Chris and me to a restaurant for lunch. We usually walked to a Chinese restaurant near L&T. On one of the last occasions we ate delicious lamb chops at a chop house. This was really the life.


After Tom and Chris departed, the installation entered a holding pattern. TSI’s primary contact for several years was Esther Roman5. I am pretty sure that she was in charge of the financial area of the advertising department. AdDept was just one of the tools that she used in her job.

Jennifer, Denise, and Ali.

Denise Bessette, Bob Wroblewski (who helped TSI with marketing of AxN to newspapers), and I made a trip to Manhattan in 2004 to meet with the newspaper coordinators, Jennifer Hoke6 and Ali Flack7. The purpose of the trip was to show them how TSI’s new Internet product, AxN (described here), could work for them. The ladies were rather enthusiastic about it, and L&T used the product for quite a few years.


In 2005 Federated Department Stores merged with and took over management of the May Company stores. L&T did not fit into Federated’s plans. Seven stores were sold or rebranded as Macy’s. The rest of the stores, including the flagship store and the headquarters in New York City, were sold to NRDC Equity Partners in 2006. In the following years NRDC also negotiated the purchase of Fortunoff, which was a chain of jewelry stores that was somehow linked with a group of stores that sold outdoor furniture. The intent was to use the L&T staff to manage these stores.

NRDC wanted to keep a separate set of books for the Fortunoff stores. L&T therefore asked TSI to create a separate instance of AdDept on the same AS/400. We figured out a way to do this (some tables and even data files needed to be shared) and installed it in late 2007 so that it could be tested for a couple of months and then used live in 2008.

Our main contact at L&T during this period was Esther. I also dealt with Dan Marrero, who worked for her, in 2007 and 2008. My notes for that period also mention someone named Rachel, but I don’t remember her.

The Fortunoff scheme was a fiasco. In February of 2009 Fortunoff declared bankruptcy after a lackluster holiday season during the Great Recession. NRDC tried to sell the chain, but there were no takers. By May of 2009 all of the Fortunoff stores had been shuttered.

HBC started in the fur trade.

Meanwhile, NRDC had purchased the Hudson Bay Company, the oldest corporation in North America. It decided that the HBC staff could manage the remaining L&T stores from Ontario. The last work that TSI did for L&T was to help with the migration of the programs and data to an AS/400 somewhere in Canada.

This marriage did not work very well either. In 2019 L&T was again sold, this time to Le Tote, a company that rents women’s clothing (!). The flagship store on Fifth Avenue was closed in 2019 along with some of the other stores. The Covid-19 pandemic rendered the recovery of the remaining stores unfeasible. All the remaining stores were closed by the end of 2020.

The Lord and Taylor name remains in 2021, but only as an online retailer. I tried to find out if they still sell those long gloves. There was no search feature on the website, and there was no category that formal gloves would fit in. So, I don’t think so.


Most of my trips to L&T were one-day excursions. I rode an Amtrak train to Penn Station in the morning and caught a northbound train back home in the evening.

The approach to Lincoln Center is breathtaking.

On Thursday, March 6, 2008, however, I stayed overnight at a hotel. When the dates for the trip had been set, I checked to see what was being staged at the Metropolitan Opera that evening. When I discovered that Verdi’s La Traviata, one of my very favorite operas, was on the bill, I resolved to attend. I had seen this opera twice at the Bushnell in Hartford, and I owned a fantastic CD that featured Luciano Pavarotti and Joan Sutherland. I had listened to that recording dozens of times.

After work on the 6th I walked the 1.7 miles from L&T (or maybe the nearby hotel) to Lincoln Center. The theater was nearly full. My seat was near the front but way to the left. I had a terrible view of the stage, but the sound in the theater was so good that the awkward viewpoint did not affect my enjoyment much. I adapted.

The building was, of course, extremely impressive both on the inside and the outside. It was hard to believe that such a huge auditorium had such outstanding acoustics.

The curtain rose on the ballroom scene. I expected for my eye to be drawn to Violetta as the life of the party, but I was wrong. Even after she started singing I was slow to identify the shortest and chubbiest woman on the stage as the legendary lady of the camellias. Ruth Ann Swenson was in excellent voice, but it was impossible to suspend disbelief about her being either an irresistible Parisian courtesan or a woman in the last stages of consumption.

The other two leads, Matthew Polenzani and Dwayne Croft, were fine, but for me the real star was Franco Zeffirelli’s classic production. I especially enjoyed the last act, which employed the Met’s stage elevators and a staircase to transport the Germonds from Violetta’s parlor to her bedroom. Operas are seldom even slightly realistic, but I don’t see how this approach could be topped.

Swenson & Kaufmann.

I discovered when researching this section of the blog that the first few performances of this opera back in the beginning of the season had featured Renée Fleming. That would have been something to see, but, then again, I probably would not have been able to scare up a ticket on short notice. Furthermore, if I had waited a week, I might have been able to see Jonas Kaufmann as Alfredo. I did not know who he was in 2008, but within a few years he became the most revered tenor in the world.

The 2007-2008 season was the last that Ruth Ann Swenson performed at the Met. Peter Gelb did not offer her any more contracts, although he insisted that it was not because of her weight.


1. A detailed description of the AdDept system design can be found here. Unique features of the AS/400 are described here.

Norm.
Tom.

2. Norm’s LinkedIn page can be found here.

Chris.

3. Tom Caputo’s LinkedIn page is here.

4. Chris Pease was not related to Doug Pease, at least not closely. Chris’s LinkedIn page is here.

5. Esther’s LinkedIn page is here.

Jennifer.

6. Jennifer Hoke’s LinkedIn page is here.

7. I could not find a LinkedIn page for Ali Flack. However, there are strong indications that she continued to work for L&T after the management of the chain was turned over to HBC.

8. A detailed description of the AxN system can be found here.

1993-2006 TSI: AdDept Client: Foley’s

May Co. division based in Houston. Continue reading

I remember getting two phone calls from Beverly Ingraham1, the Advertising Director at the May Company division based in Houston, Foley’s. The first one came in early 1993 before we had hired Doug Pease to handle our marketing. I spoke with Beverly about AdDept, TSI’s administrative system for large retail advertisers. She had learned of it from one of our mailings.

Foley’s flagship store at 1110 Main St. was demolished in 2013. I am not sure what replaced it.

I informed her that we had installed the system at a “sister division”, Hecht’s. I emphasized that it had been helping the employees at Hecht’s with their monthly May Company reports as well as many quotidian administrative tasks. She asked me to fly to Houston and show the system to them. Although I don’t remember the occasion, I must have spent a day or two talking with potential users, primarily Richard Roark2 in the business office at Foley’s off in one of the top floors of the flagship store on Main Street. The demo must have been at an IBM office. Sue might have come with me to Houston, but neither of us remembers the trip. We met Beverly and Linda Knight, the Senior VP of Advertising3. The people at Foley’s all seemed enthusiastic and exceptionally nice, as they did every time that I visited there.

After we returned to Connecticut, I wrote up a proposal to run the AdDept system on the F10 model that had recently been introduced by IBM. There is little doubt that I also included quotes for some custom programming—I forget the details.

I was very excited about this. I knew that Foley’s advertising must have had money because the May Company had recently merged the D&F division, which had been based in Denver, with Foley’s. The combined operation would be run from Houston. That gave them stores in Arkansas, Louisiana, Texas, Oklahoma, New Mexico, Arizona, and Colorado. The May Co.’s purse strings were bound to be a little looser than usual.

I was also excited because I was quite certain that most of the work that we had done for Hecht’s would be usable for Foley’s with only minor adjustments. For once we seemed to be on familiar ground.

Over the next week or two I talked with Richard Roark about some of the items in the proposal. When I finally got the second call from Beverly, she did not immediately say that the project had been approved. I had to ask her. She said, “Oh, yeah. Sure.” She then corrected my assumption that Richard Roark would be the liaison. She assured me that she would tell me who it was, and she did a little later.

I remember very well my first visit to Foley’s in May of 1993 to install the system. I flew on Continental Airlines from Bradley to Intercontinental Airport4, which was twenty-three miles north of the city center. I took a shuttle bus to the Hyatt Regency Hotel, which was only a couple of blocks from Foley’s headquarters.

The Hyatt featured a lobby that was both luxurious and sometimes very noisy. A bar was right in the middle of it, and the area above was open all the way up to the roof, thirty stories up. It was like an echo chamber or a natural amplifier. So, half of the rooms had windows that viewed the lobby. After my first stay there I always requested a room with an outside window.

That’s the Hyatt’s bar way down there in the middle of the lobby.

The elevators all had glass walls on the lobby side. I am not ordinarily affected by heights or tight locations, but the rapid descent in these glass cages made me quite uneasy.

I distinctly remember my first stroll to Foley’s from the Hyatt. It was March. I knew that I would not need the overcoat that I had worn to the airport in Connecticut, but I did have on a wool suit. The lobby of the Hyatt was very cool. I went through the revolving door and I was smashed in the face by the heat and humidity. It was like walking into a sauna.

By the time that I swam walked the few blocks to Foley’s big brick building, I had grown tolerant of the humidity. However, I was not expecting to see ten or so mendicants sitting on the sidewalk near the employees’ entrance. This crew was not the aggressive kind I had encountered in my life in Detroit and visits to New York. They just seemed hopeless. I don’t know why, but I was shocked to see this in Texas.

I don’t actually remember too much else about that day. That is a good thing. In TSI’s thirty-five year history we only had a few near-disasters or crises, and I distinctly remember each one.


I recall that one of our first big assignments for Foley’s was when the Houston Chronicle bought out the Houston Post and its assets in 1995. Foley’s was by far the largest advertiser in both papers. They ran dozens of ads every week, and the newspaper coordinators had already recorded the schedules for both papers for several months ahead.

Their first requirement was a list of all ads that were scheduled to run in the Post but not the Chronicle. That was not difficult; I wrote a query to produce the list. They would need to decide what to do with those ads and adjust the schedules for the Chronicle where necessary.

Next, they needed to delete all of the ads scheduled for the Post. This was was a little more difficult. I had to replicate exactly the process that would have occurred if they canceled them individually. That meant that I had to write history records for each deletion, and all subsidiary files and summary records needed to be updated as if the deletions were being done one at a time.

Finally, they needed me to find all the ads in the Chronicle that were full depth (the longer dimension), which, if memory serves, was twenty-one inches. All of these ads would be one-half inch deeper because the Post’s presses, which the Chronicle planned to use going forward, cut the paper to that size. That meant that the costs (Foley’s kept track of actual costs billed by the papers and costs marked up to reflect production expenses that they showed the merchants) had to be recalculated.

Since any paper could change its size (and many subsequently did), I made this one into a program that could be attached to a menu available to the users. Since AdDept’s rate calculations had been externalized into separate callable modules, this was also not too difficult. History records and updates of subsidiary files and summaries were required for this step, too.

They needed all of this in just a couple of days. There was no test environment. No one helped me, and no one tested the code that I produced. On TSI’s developmental system I simulated a few ads of each type and tested the code on them. When I felt satisfied with it, I sent the code to Foley’s over the phone lines, crossed my fingers, and ran the programs.

I must have done a pretty good job. No one complained.


Visits to Foley’s were frequent during the nineties. Sometimes they wanted training, but usually they wanted to describe enhancements that they desired. Two of the trips had a comical aspect. The first one was when I asked Sue to take one of the early trips for me. I cannot remember what the objective for the trip was. She did not have a credit card in those days, and she forgot to bring any cash. Fortunately, someone at Foley’s cashed a check for her, or she might have needed to join the beggars clustered by the employees’ entrance.

On another occasion I wore my running shoes on the flight to Houston. When I had arrived in Houston, as usual I took the shuttle to the Hyatt. When I opened my suitcase at the Hyatt, I was aghast to discover that I had brought only one leather shoe. How could my valet have been so careless?

I recalled that I had seen a Payless Shoe Source, at one time a division of the May Company, between the hotel and Foley’s. I bought a pair of black leather shoes at Payless for $20. They were so uncomfortable that I threw them away as soon as I arrived home after the trip. However, they saved me from embarrassment during the three days of that visit. I figured that my misbegotten purchase was the equivalent of a bargain-priced rental for less than $7 per day.


One of Robert’s most important jobs was to keep the printers clean and full of paper.

Our first liaison at Foley’s was Robert Myers5. I think that he must have come from the IT department. He helped to set up a system whereby the store managers could view the contents of their ads on systems in their stores before the ads were run. He tried to get me (of all people) to market the arrangement to other retailers. I suppose that he meant that we should try to offer it as an enhancement to AdDept, but the guts of what he had done involved infrastructure that was unique to Foley’s. I didn’t understand most of it, and I was too busy with things that I understood a lot better to devote time to learning it.

Robert attended nearly all of the training sessions when I came to Houston, and he did a good job of writing up software requests when I was not around. He was one of our best liaisons.

That is Robert talking and facing the camera. The bearded guy in the foreground is Doug Pease6. This picture was not taken at Foley’s. I don’t recognize the other three.

Robert once expressed the opinion to me that XML would become the solution to all of the interoperability problems of software systems. I had read a little about it, but I did not understand it. He did not do a good job of explaining it. He may have been right, but to my knowledge XML never entered the main stream among software developers. TSI implemented a lot of interfaces with software from other companies. Sometimes we sent them files, and sometimes AdDept received and processed files. We never considered using XML.

One day Robert took me on a road trip. This must have been over a weekend, probably the one in which I oversaw the migration from the F10 that Foley’s initially purchased in 1993 to a faster model with more capacity, the 270.

We drove down7 to the Johnson Space Center (now called Space Center Houston). We spent some time at the exhibits that they have about manned space flight. It was OK, but ever since I was required in 1967 as a member of the varsity debate team at the University of Michigan (explained here) to argue against the concept of putting an American on the moon, it has always seemed to me that it was an expensive and dangerous idea with very little payoff. So, I was not as gung-ho as most of the visitors to the center.

I found notes that indicated that I went out to dinner with Robert Myers and his wife in 2000. I have no clear recollection of the occasion.

The May Company determined that AdDept should be installed in all of its department store divisions. The process of reaching this decision is described here. Robert was assigned by the May Company to help with the installations at several other divisions. On a few occasions we crossed paths at other divisions.


Left to right are Charisse Cossey, who was the TSI liaison after Robert, Sharon Mullins (the second-in-command), Beverly Ingraham, Ralph Annunziato, and Angela Hurry. That’s my big blue mug in the foreground. This room was called “The Wall Room” because the ads for the current week were always displayed on the wall.

Beverly Ingraham had a nameplate on her desk that said “Bevo”. I don’t know whether she was an alumna of UT8, or if it was a play on her name. Maybe both.

I remember doing one project that Beverly was especially interested in. The IT department was able to provide us with sales by department by store by day. I wrote a program to convert this file into a usable format for AdDept programs. We then used the information in reports and screens for each merchant that showed them in each market the total costs of their ads (or parts of ads) and the associated sales.

The ability to provide this kind of information was a big feather in Beverly’s cap. This was the first of several TSI projects aimed at evaluating the productivity of the advertising. The concept was actually more useful as a sales tool to show the power and reach of the AdDept system than as a practical tool for the advertisers. If more than one media was employed for a sales event, it was impossible to attribute which of the ads produced the results.


I don’t have distinct memories of most of the projects that we undertook for Foley’s. For the ones after Denise Bessette became VP of Software Development (as explained here) I only wrote up the requests. I don’t have an excuse for forgetting the ones between 1993 and 1997 I probably did most of the coding myself.

This is Robert at a buffet lunch at the department. I don’t remember the reason for it.

I unearthed some notes for a visit in 2000 about insertion orders for newspapers. Foley’s two newspaper coordinators were Hedy Wolpa9 and a lady named Leila, whose last name I don’t remember. I was shocked when they told me that they had not been faxing insertion orders to the papers directly from the AS/400 because they could only order by date, not by publication. They thought that this made it difficult for them to specify positioning (such as “Back page of main section”) while ordering. I also learned that they also did not realize that they could specify much longer special instructions as well.

This would never do. They had paid us to provide insertion orders in the precise format that Foley’s had specified, and they had paid IBM for the faxing hardware and software. We might have even gotten a commission on that. Furthermore, TSI needed for them to be ordering in AdDept so that we could switch them to using the product that we were about to release, AxN (described here).

I think that this picture was taken at Filene’s. Robert is seated with two fingers raised. I don’t recognize the other people. That’s definitely my yellow spiral binder on the table.

While I was at Foley’s I wrote a new front end program for the insertion orders. It allowed them to order for one paper at a time. They were very happy; it was just what they wanted.

Denise hated for me to do things like this on the road. She did not want me to modify any code on the fly. I understood that. In this case, however, I thought that it was better to beg forgiveness rather that to ask permission from Denise. The top priority of this trip was to get Foley’s on board for insertion orders. They became an enthusiastic users, and all their papers subscribed to AxN10 a soon as we made it available.

Foley’s was, by most measures, our best client. They used almost every aspect of the system. They even used the SmartPlus interface for broadcast that was originally designed for the GrandAd system for ad agencies. Their agency, which was in Dallas, sent them files with schedules and audit data.

Several Foley’s users also became very adept at using Query/400 to design some of their own reports. They used this product as much as or more than any other client. They sometimes used their queries and a product called ShowCase Strategy without any assistance from TSI.

As of 2000 TSI had delivered and installed approximately 200 custom programming projects to Foley’s.


1. Beverly Ingraham was promoted to Senior Vice President of Advertising at Foley’s in January of 2000. She held that position until the division was dissolved after Macy’s acquired the May Company in 2006. I am pretty sure that she went to the Macy’s Central division in Atlanta and headed the advertising department there for several years. I think that in 2021 she lives in Spring, TX, twelve miles north of the airport. If I am correct, then she is my age and therefore probably retired.

2. Richard Roark’s LinkedIn page is posted here.

3. In 2000 Linda, who was by then known as Linda Knight Quick, resigned as Senior VP of Foley’s to take a job at Penney’s. Foley’s sued to prevent this because of a non-compete clause in her contract. I was unable to determine how the situation was resolved.

41, not 43.

4. In 1997 it was renamed George Bush Intercontinental Airport.

5. I have a note from January of 2000 that indicated that he was doing Internet development for Foley’s IT department using Cold Fusion, but I do not know what he has been up to in the last two decades.He helped me identify some of the people in photos of employees from Foley’s and other May Co. divisions. He also said that his association with TSI changed his life, but he did not explain how.

6. Doug Pease was TSI’s most successful marketing director. Much more can be read about him here. I think that Doug and I must have stopped at Foley’s as part of a marketing trip to Stage Stores, also in Houston. That installation is described here.

7. I wonder if I had a rental car for that trip. Robert lived a long way from downtown Houston. He generally took the bus to work!

8 The mascot of the University of Texas Longhorns is a steer named Bevo. The current one in 2021 is Bevo XV.

9. Hedy Wolpa’s LinkedIn page can be viewed here. She worked at Foley’s for thirty-one years!

10. The design of AxN is described in some detail here.

1994-2002 TSI: AdDept Client: Kaufmann’s

May Co. department store chain based in Pittsburgh. Continue reading

Kaufmann’s was a department-store division of the May Company. Its headquarters was in downtown Pittsburgh. It had stores throughout Pennsylvania and neighboring states. TSI was contacted in the spring of 1994 by Mary Ann Brown1, Kaufmann’s Advertising Director. I think that she probably heard of us from someone at either Hecht’s or Foley’s.

In May of 1994 Sue and I drove to Pittsburgh to meet with her. We made the trip by car primarily because we had very little money at the time. We also had scheduled a meeting in the same city with an ad agency, Blattner/Brunner Inc. That meeting and our subsequent visit to the Pittsburgh Zoo has been described here.

Our appointment at Kaufmann’s was scheduled for late in the afternoon, 5:00 as I remember it. We left Enfield fairly early in the morning. Sue, who in those days was famous for her lead foot, did most of the driving. We arrived at the outskirts of Pittsburgh about thirty minutes before the scheduled start of the meeting. At that point we encountered extremely heavy traffic. We were in unfamiliar territory, and, of course, cell phones were still a few years away. So, we arrived a few minutes late.

Mary Ann Brown.

The beginning of the meeting was rather tense. Mary Ann demanded to know why we were late and why we did not call to tell her we were going to be late. If TSI had not already developed a reputation for good work at Hecht’s and Foley’s, I think that she might have told us to reschedule or to forget about it.

Eventually she got down to business and informed us that the people in her department had developed a system for administering the department’s projects. They were satisfied with what it produced. However, they knew that it would not work in the twenty-first century, and they needed to make a decision about whether to rewrite it or replace it. I guaranteed her that AdDept would have no difficulty with the Y2K issue and explained how AdDept’s approach of a multi-user relational database worked. I do not remember meeting anyone else that day.

Sue and I stayed throughout the visit at a Holiday Inn (if my memory is accurate) a few miles north of downtown. We probably presented a demo at IBM the next day, but, if so, I don’t remember it. My recollection is that the entire event was amicable but not decisive.

René in her office.

For years Doug Pease, TSI’s sales person, stayed in frequent contact with Kaufmann’s. I think that Mary Ann must have spent the time arranging funding. My memory of the next trip to Pittsburgh centers around my meeting with René Conrad2 (female), who was the department’s Planning Manager, and John Borman3, who managed the department’s networks and its computer hardware. I don’t know if we had a signed contract yet, but by then they were definitely committed to installing AdDept. In fact the installation did not take place until May of 1998.

John Borman.

I had only limited contact with Mary Ann thereafter. I do remember that she joined René and me for lunch once, and she disclosed that she had for a very short time been (or at least had applied to be) an FBI agent. That was, to say the least, a surprising bit of news.

My first memory of René was her presentation to me of an absolutely enormous D-ring binder with a black cover. Collected therein were samples of all of the reports that they needed. She spent the rest of the day answering questions about the selection criteria and the precise definition of the contents of each column of each report. The bad news was that very few of the reports matched up closely with work that we had already done. The good news was that the design document that resulted from the meeting came closer to meeting the client’s expectation than any that we had produced or would produce later. René was our liaison at Kaufmann’s from the beginning all the way to the end, and she was a very good one.

John, René, and TSI programmer Steve Shaw in a training session in Enfield.

I did not need to spend much time with John. Once their new AS/400 was connected to their network, and I explained that the demand for bandwidth would be minimal since the system was totally text-based, he was satisfied. He took charge of getting the necessary software installed on Macs and PCs, and he connected the AS/400 to the department’s network.

I remember two experiences involving credit and debit cards on trips to Pittsburgh. In those days we kept our cash at Bank of America. The best thing about that was that if I needed cash on a trip I could almost always find a local branch with an ATM. I remember that once I used such a machine at the airport and forgot to reclaim my card when I was finished obtaining the cash. I don’t know what happened to the card after that, but nobody else ever tried to use it.

The William Penn is now an Omni hotel.

For my first couple of installation and support trips, Kaufmann’s asked me to stay at the William Penn Hotel, which was only a block or so from Kaufmann’s. I sometimes arrived in Pittsburgh late in the evening. On one of those occasions some sort of event must have been going on downtown. In the lobby of the William Penn there were unexpected lines of people waiting to check in. In those days it was possible to make a hotel reservation without providing a credit card number. Several people in line had discovered that doing so did not mean that a room would necessarily be available when they arrived. There were a lot of angry people there that evening. Fortunately, I had already heard about this problem, which had been perfectly explained by Jerry Seinfeld with regard to rental cars. You can listen to it here.

The gilded clock on the corner of Fifth Ave. and Smithfield St. is still a landmark.

I usually brought an unusually large bright-blue suitcase with me to Pittsburgh. Because I sometimes had trouble sleeping when I traveled I often include the foam rubber pillow that I found much more comfortable than the soft feather pillows that old stately hotels favored. One day after working at Kaufmann’s I was unable to find the pillow in my hotel room. Evidently the maid had confiscated it. I complained at the desk, and they eventually located it and returned to me.

It was nice having such an identifiable suitcase. On an early-morning US Airways flight on July 25, 1999, from Bradley to the Pittsburgh airport that served as a hub. I was the only passenger who checked a bag to Pittsburgh. I went to the carousel listed for my flight. No bags ever appeared. I was worried that the bag had not been removed from the plane. Here is what I wrote about the incident in my notes:

When I got into Pittsburgh, my bag was missing. I went to the baggage office. They had no record of my bag. I had seen them put it on the plane and take it off. I told her [the baggage agent] so. She went to look for it and found it. She said the tag had come off. I can’t imagine how this happened. But guess what. I didn’t get angry through any of this.

Dr. Sonnen.

While staying at at the William Penn I experienced one of the worst incidents that I ever encountered in my trips to see clients or prospects. I was suffering from the only disease that I contracted in all the years that I traveled extensively. Throughout the visit I was constantly running a low-grade fever and had a few other annoying but not debilitating symptoms. I soldiered on, and I somehow got everything accomplished that was on my list. When I returned home I went to my doctor, Victor Sonnen4. He gave me a blood test and eventually diagnosed the problem as a urinary infection. Some antibiotics knocked it out.

I did not really like staying at the William Penn. I could get to Kaufmann’s in two minutes, but this was not a great advantage from my perspective. I was always up early, and there was nowhere very close that served breakfast. I could eat in the hotel, but I have always found that hotel food was not very good and terribly overpriced. The evening meals posed a similar problem. I won’t go to a swanky place by myself. The only restaurant within walking distance that I liked was a Chinese takeout place.

In later years I stayed at a Hampton Inn in the Greentree section of town on the south side of the Ohio River. I loved the free breakfast bars at Hampton Inns, and this one sometimes served tasty snacks such as pizza or chicken wings that were good enough to serve as a supper in the evening. The only drawback was that there was nowhere that was reasonably flat to go for a jog. If you live in Pittsburgh, you must learn to like hills.

Maggie Pratt.

On two occasions I went to supper with René and her assistant, Maggie Pratt5. Since they both took the bus to work, I drove us in my rental car. They directed me to small restaurants that they knew near the University of Pittsburgh. I don’t remember the food that well, but I do remember that dining alone on the road is not a hard habit to break.

One thing that I remember clearly was that René suffered from migraine headaches. When she got one she still tried to work, but it was obvious that she was in considerable torment.

René volunteered as an usher at the Pittsburgh Opera. In the 1999-2000 season Verdi’s La Traviata was performed. In the last act the heroine, Violetta, who has been suffering from consumption (tuberculosis) dies. René did not like this part of the opera at all. It seemed to long to her: “She should just die and get it over with!” I did not dispute this assessment, but I find parts of other operas to be much more tedious.

Luxury apartments occupy most of the upper floors of Kaufmann’s flagship store now. Target is scheduled to open a store on one or two low floors. There is now a skating rink on the roof!

Kaufmann’s advertising department was on one of the top floors of the flagship store on Fifth Avenue in Pittsburgh. The most peculiar thing about it became evident when one needed to use the men’s room. One was located on the same floor as the advertising department, but the only way to reach it was to walk through the beauty salon. I did not feel at all comfortable doing that. Therefore, I took the escalator up to the top floor, the home of the bakery. This restroom was a little farther away, but I found the atmosphere much more pleasant.


Everyone at TSI worked very hard on the programming projects for Kaufmann’s. The people there were uniformly supportive, and everyone seemed pretty good at what they did. I am embarrassed to say that I don’t remember the names of any of the media managers. The name Debi Katich is in my notes from 1999. I think that she was the Direct Mail Manager, but I may be wrong.

I do not remember the name of the Senior VP (Mary Ann’s boss) at the time of the installation. As I recall, he let Mary Ann pretty much run things. I definitely do remember the name of his replacement in 1999, Jack Mullen6, who had been Doug’s boss (or maybe his boss’s boss) at G. Fox in Hartford.


Always on sale somewhere.

I also do not remember too many details of the code that we provided for them. The detail about newspaper ads that I recall most clearly is that the store’s contract with the Pittsburgh Post-Gazette provided for significant discounts if they ran several full-page ads in the same issue. It was like buying two-liter bottles of Coke or Pepsi. The first three ads might cost $X but once the fourth ad was ordered, the price on all of them changed to $Y for all four ads. This was not easy to code because individual ads could be added, deleted, or moved (to another date) at any time. Also, the size could change. Any of these events could change the rate for all the other full-page ads in the paper that day. Not only did the rates and costs for all the affected ads need to be changed, but history records were also necessary.

Kaufmann’s used AdDept for keeping track of all of its advertising. They even uploaded their broadcast buys from the SmartPlus system that they used.


In 2000 Kaufmann’s was an enthusiastic supporter of the implementation of the AxN project. Several people offered the opinion that the newspapers would never pay for subscribing to the service. Mary Ann did not agree. She said, “They’ll subscribe if we tell them to.” I visited three of Kaufmann’s largest papers to explain what we planned to do and to solicit suggestions. When I mentioned that I was meeting with the IT director at the Pittsburgh Tribune-Review, John Borman confided to me, “I want his job.”


In 2002, the Kaufmann’s stores’ Pittsburgh business headquarters closed, and its back-office operations were consolidated into those of Filene’s Department Stores in Boston. The consolidation was probably inevitable, but everyone at TSI would have greatly preferred for the new managing entity to be located in Pittsburgh.


1. In 1921 Mary Ann Brown is the Administrative Manager at her alma mater, the University of Pittsburgh. Her LinkedIn page is here. I don’t know why she left her role at Kaufmann’s off of her résumé.

René on LinkedIn.

2. René Conrad’s LinkedIn page is here. After the May Company folded the Kaufmann’s division into Filene’s in 2002 I tried to get René to work for TSI. She was interested enough to pay us a visit in East Windsor, but she turned down our offer. Instead she went to work for a theatrical company in an administrative role. We stayed in touch for a few years, but I had not heard from her for more than a decade. However, she recently sent me an email in which she confessed that she owed me a book.

3. John Borman’s LinkedIn page is here.

4. Dr. Sonnen died in 2010 at the age of 96. He was certainly in his eighties when he treated me. His obituary is posted here.

5. I am pretty sure that Maggie Pratt’s LinkedIn page is here.

6. Jack Mullen’s LinkedIn page is here.

1996-2006 TSI: AdDept Client: Filene’s

May Co. department store chain based in Boston. Continue reading

Filene’s was the May Co. division that had its headquarters in Boston. TSI finally sold them an AdDept system and installed it for them, but I was never satisfied with the progress that they made in using it.

Open to the public, but not TSI.

Even before TSI hired Doug Pease as its Marketing Director in 1993, I had made a substantial effort to convince Filene’s to use AdDept. After all, it was the closest large chain of department stores, an easy drive up the Mass Pike from Enfield. Unlike the other divisions, they would not need to pay my air fare. Nevertheless, we had a very difficult time getting through the door.

In 1998 the May Co. agreed that all of its divisions should be using AdDept to administer their advertising departments. That story is told here. Chris Giles1, who managed the PC’s, Macs, and the network in Filene’s Advertising Department, came to TSI’s office for training, but the installation of the system was delayed for several years. There were numerous problems. Filene’s Newspaper Manager had instituted routines using spreadsheets to provide much of what was needed in his area. He admitted that it could not produce insertion orders, but the fact that AdDept could not only produce but also fax insertion orders—with little or no data entry—was not enough to sway him. I did not blame him, but I was disappointed that someone else did not tell him the score.

In 1998 a new liaison, David Doane, was assigned. His main job was as Production Manager. I don’t know why they assigned him responsibility for AdDept. His background was in printing.

I drove into Boston to spend a day with him and to give him a little insight into how the system could work, but we never heard from him again. I wrote prophetically in 2000: “I am not sure that the installation can ever succeed until the liaison comes from scheduling, accounting, or planning.” Spoiler alert: it never did.

That building on the right is Macy’s.

The other major issue was that the Advertising Director, Shelley Rubin,2 did not seem to like the idea of an integrated system. Maybe she did not appreciate the May Co.’s interference in her operation.

Things finally began to move a little in 2000. I received a surprising telephone call on April 6.

Chris Giles called at 5:45 PM! Joe Hrabar sent him our proposal. Shelley Rubin, the advertising director at Filene’s, had taken a tour of Foley’s. She wanted to make sure that the system we proposed was at least as fast as Foley’s. Evidently she was very impressed with what she saw there.

On January 13, 2001, Filene’s asked TSI to send them three sets of “training booklets”. I printed copies of the generic book that described how the AS/400 and AdDept programs basically worked. He also printed copies of the booklets that described the tables for media and accounting. The package was sent within a week.

The plan was to install Filene’s version of AdDept on a model 270 in the Midwest Data Center in St. Louis. I flew there and began the installation on March 13. It seemed to go fairly smoothly. I installed the AdDept programs as well as IBM’s BASIC licensed program3. I then set up the communications so that Denise Bessette could sign on from TSI’s office. I populated the department hierarchy tables and the broadcast stations from files on a PC diskette supplied by Filene’s. The settings from Kaufmann’s AdDept system were used for several other tables.

This was the first time that one of the divisions would be running AdDept on a computer located in the data center. I reported:

On Tuesday I met with ten (!) people from the May Company’s Midwest Data Center to discuss how the installation will be handled. There is not that much to it. We will have to call someone to vary on the line before we call in. They will then program the AS/400 to vary off the TSI line when we are finished. Someone will be available to do this 24 hours a day.

Adding new users will be a little kludgy. The liaison will have to submit a form to the Mid-West Data Center. Someone in St. Louis will create a user ID and a directory entry for them. The liaison will have to create the record in DAUSERS.

While I was in St. Louis I demonstrated the AxN programs to people from the May Co. and from Famous Barr, which had been using AdDept for a few years (as described here). This installation was definitely being driven by the people at corporate headquarters.

On Tuesday afternoon we had a conference call with Filene’s. All together about 15 people were in on the call. It was uneventful. They just wanted to go over the support regimen.

My notes concluded with a warning to the people at the Data Center about the difficulties of using Mac printers as system printers and a request from Jerry Catalano that I determine how much disk space Hecht’s4 was using per year.

Figure two hours in the morning or evening in good weather.

I made several trips by car to Filene’s office in the downtown Boston store after that. For the most part I worked with a lady in the Business Office to make sure that they could record all of their invoices into CAPS. I am not sure that they ever used the system for much more than that.

I don’t remember too many details of those trips. I remember that I would stop and get a Big Gulp-sized Diet Coke at 7-Eleven on the way from the parking garage to the building. I also remember that the only men’s room on the floor that housed the Advertising Department was near the cafeteria, which was a very long walk. On the other hand the elevators were very close, and there was one handicapped restroom that could be used in emergencies.


Epilogue: In 2002 Filene’s took over administration of Kaufmann’s5 stores, but the Kaufmann’s logo was retained.

In 2005 Federated Department Stores acquired most of the May Co. properties, and in 2006 the administration of the Filene’s and Kaufmann’s stores was moved to Macy’s in New York City. The stores were eventually either closed or relabeled as Macy’s.


1. Chris Giles worked at Filene’s until 2006, when the administration of the stores was assumed by Macy’s East. His LinkedIn page is here.

The Downtown Crossing store was closed in 2006 in favor of the nearby Macy’s that already existed. Although it was protected as a historic landmark, the interior was gutted, and the building remained unoccupied for years. In 2023 some of the floors are occupied by retail, some by offices, and others are empty.

2. Shelley Rubin also stayed at Filene’s until Macy’s took over in 2006. Her LinkedIn page can be viewed here.

3. IBM no longer supported the BASIC language programs on the AS/400/iSeries, but they allowed TSI to make copies of it and sell them to users.

4. The story of the AdDept installation at Hecht’s is posted here.

5. The details concerning the AdDept installation at Kaufman’s can be viewed here.

1991-2006 TSI: AdDept Client: Hecht’s

A May Co. division with headquarters in Arlington, VA. Continue reading

In 1991 I received what probably was the most welcome business telephone call in my life. At the time TSI had only two AdDept1 clients, Macy’s Northeast2, and P.A. Bergner & Co.3 I had recently sent to the advertising directors of several dozen other large retailers a letter that described the AdDept system and the positive effects that it had produced at its first two installations. The phone call was from Barbara Schane Jackson4 of the Hecht Company, a department store chain in the mid-Atlantic area. I did not realize it before that first call, but Hecht’s was one of the divisions of the May Company.

Barbara explained that the advertising department was looking for a system that would handle its administrative requirements. She emphasized that it absolutely must be able to produce the data for the 790, a monthly report required by the May Co. that broke out advertising expenses and co-op at the CCN5 level. She explained that at the end of every month the financial area of the department struggled to get the report out by combining the data from many spreadsheets. They were barely able to do this by leaving six or seven PC’s running all night. There were two big disadvantages. 1) If anything went wrong, they had no plan B. The May Co. required them to file the report within a week after the end of the month. 2) Hecht’s had recently acquired more stores, and they anticipated more acquisitions in the near future. Their PC approach probably could not handle the additional load.

When I assured her that this sounded feasible, Barbara invited us to visit their headquarters in Arlington, VA, and, if possible, do a demo of the system. This was music to my ears. Not only was Hecht’s a very well qualified prospect for the AdDept System. If we did a good job, we would have a much better chance of signing up the eleven other divisions of department stores owned by the May Company that were all very well-qualified prospects for the AdDept system .

Our marketing person at the time was Tom Moran6. Sue Comparetto, Tom, and I drove down to Washington in Sue’s Saturn station wagon. We certainly could not have afforded to buy three round-trip plane tickets at the time. We stayed at a Motel 6 in Maryland just outside of Washington. We could afford nothing better. Actually we could not afford that.

Hecht’s Ballston store.

I don’t remember too many of the details about the visit. We met in Hecht’s Arlington store, which was in the Ballston Common Mall. In addition to Barbara and the advertising director, whose name was, I think, Steve, we also probably met with the media, production, and finance managers. Barbara certainly provided me with all the requirements for the 790 report. It did not seem too daunting. The rules were more complicated than the ones that Macy’s used for their reports by Vice President, but the principles were very similar.

Barbara at some point demonstrated the process that they used at the time, which involved Lotus 123 spreadsheets. I could not believe how adept she was at the use of this product. Her fingers flew around the keyboard executing commands and macros.

After my demo the sale was in the bag.

I did a demo for them at an IBM office in . Barbara later told me that she and Steve had serious doubts about how the answer to their problems could possibly be this ugly. She might have been referring to my appearance, but I think that they were most likely underwhelmed by the AS/400’s7 green screens and the pedestrian nature of its reports. There were no graphics of any sort anywhere. The only flash that my presentation had was how fast the screens appeared. In those days users were accustomed to substantial delays going from one step to the next.

The proposal that I wrote for Hecht’s was much more detailed about the contents of the first stage of the installation than what I had submitted to Macy’s or Bergner’s. We recommended, as I recall, that they purchase a model D10, a box that was considerably faster than TSI’s developmental system, but probably not as fast as the one used by Macy’s and Bergner’s.

The hardware determination was largely guesswork. IBM did not provide the usual performance numbers about its systems. For example, there were no statistics about the clock speed of the processors. I later came to understand why IBM did this, but at that time it seemed very strange that two different models actually had the same processors. The only difference was that the more expensive one had the capacity for more disk drives and memory cards. It did not come with these features; it merely had a way to attach them. I always recommended the more economical system unless the client really had a need for those drives or cards.

The installation began in October of 1991. The process of integrating the necessary changes was, as expected, difficult. However, it was never unpleasant. Barbara was a superb liaison, and most of the modules went in with no significant problems. The changes that I had to make to the cost accounting8 programs caused me quite a few headaches.

At one point I tried to document the steps of the “explosion” process—TSI’s term for the set of program that created the detail and summary files used by the programs that produced the 790 report. I quit after I had produced ten pages. I was not close to finished, and the result was totally unreadable. Every sentence started with the word “If”.

A major enhancement for Hecht’s provided for different types of costs being allocated in different ways. This required establishment of a table of allocation codes as well as an interface with the mainframe’s sales system to obtain the sales by department for the month. We also provided for a set of reconciliation programs to check the consistency of the results.

I distinctly remember two of the first attempts that we made to generate the cost accounting files. In both cases, Barbara submitted the program to run in batch mode (not tying up any input devices). I was in Enfield, but my AS/400 session had “passed through” to Hecht’s system. At the same time I was on the phone with Barbara.

Angus Podgorny was humanity’s last hope at Wimbledon.

In the first instance I was a little bit worried about how large the detail file that the system created might become. I monitored it and what the percentage of the ads that the program had already handled.

After just a few minutes I realized that the file was becoming very large very quickly. “Oh, no!” I warned Barbara. “The program is eating up the disk like the Blancmange! You’ve got to go to the system console and kill the job immediately.”

I am not sure whether Barbara understood the Monty Python reference (in which a Blancmange from planet Skyron of the Andromeda Galaxy eats people in order to win Wimbledon), but she laughed anyway. She certainly knew what a blancmange was; she had actually majored in French. She killed the job in plenty of time, and I deleted the records in the file.

The disk-gobbling program could have been a serious problem. If the the system’s disk drives had approached 100 percent usage, I am not sure what would have happened. It would not have been pleasant; we almost certainly would have had to involve IBM. After the job was killed, and the file was whittled down to size, I had to change the program to summarize in a few places where it had been writing details. This was a major repair, and it took me a while.

Not this guy.

The second incident involved some kind of tricky allocation that I had not anticipated. I don’t remember the details. Barbara had already called two or three times to report that this aspect of the program was not working correctly. Each time I thought that I had fixed it. In the last call I admitted that “I just can’t seem to get this right!” I did not mean that I was giving up on it. In fact, I found the final problem in less than an hour after acknowledging my failures.

When we got the cost accounting program to work perfectly, Hecht’s was very happy.


The airport is at the bottom of this map. Taking the Metro was fine unless there was a problem.

I made quite a few trips to Hecht’s during the first phase of the installation. There were direct flights from Bradley to National Airport in Washington on US Airways. From the airport I took the Metro or a taxi to Ballston. I could be at Hecht’s before business hours, a feat that I could never manage at Macy’s, which was less than half as far away from Enfield.

If my visit was for more than one day, I generally stayed at a Comfort Inn that was within a few blocks of the mall.9 I always left the hotel early in the morning. I bought a Washington Post from the dispenser just outside of the mall—for twenty-five cents! I then took the escalator down to the food court and bought a Big Breakfast or an Egg McMuffin and a large coffee from McDonald’s. I ate my breakfast while reading the Post. I also drank about half of the coffee.

Coffee in hand, I rode the escalator back up. I then entered Hecht’s through the employee entrance, signed in, and took the elevator up to the advertising department. I worked mostly with Barbara. She did most of the training or the other users.

About half the time Barbara and I ate lunch at a restaurant in the mall. It was called the American Restaurant or something similar. We talked mostly about the installation and related matters. She knew that I went jogging in the evenings when I was there; she was surprised that I could survive without my glasses. She was a swimmer. The ropes that marked the lanes evidently kept her from getting lost.

She also told me something about needing to use a shop-vac on one occasion.

All of this seemed a little strange to me. Her husband, Kevin Jackson, also worked in the advertising department. My recollection is that he was an art director; he had no contact with the system. He never came to lunch with us.

Barbara resigned from Hecht’s in May of 1993 to work for Barrister Information Systems, a company that created and marketed a software system for law firms.


After Barbara left, Hecht’s continued to use the system, but they did not ask us for much more work, and they did not take advantage of many of the programs that they had. I do not remember the names of very many employees. In fact, the only one whom I recall was Ellen Horn, and that was mostly due to the fact that I saw her so often at her next stop, Belk.

I discovered quite a few notes about the account that covered the period from 2000-2003. I have somewhat vague memories of some of them. Here are some of the people who were mentioned.

Jim Tonnessen surrounded by his computers.
  • Jim Tonnessen10 was our liaison at the turn of the century. I think that he also managed the department’s network, which was installed after AdDept was functional. Jim took a job with UUNet in February, 2000.
  • Jim was replaced by Clint Gibson, but he also departed in August of the same year.
  • The nexttechnical liaison was Sam Wiafe, who was later known as Kwadwo.11 I guess that he knew computers, but he knew nothing about AdDept, the AS/400, or the needs of the advertising department. The IT people tried to implement a firewall for the AS/440 in order to control access. It was a silly idea that angered me a little.
  • Jennifer Jones12 was the manager of the advertising business office in 2000. Chris Dechene13 held that position before her. I made a trip to Hecht’s in June of 1999 for the specific purpose of getting Chris acquainted with the cost accounting programs. One of the problems that we encountered at Hecht’s was that the financial people were rotated around every two years. So, as soon as anyone got a good handle on the cost accounting process, we could expect them to be transferred to another area. These people also were not exceptionally good at documenting their procedures.
  • Prior to 2000 Hecht’s for some reason did not use one of AdDept’s best features, insertion orders for newspaper advertising. On a trip there in that year I met Renee Gatling14, Ellen Rison, and someone named Sharon. Renee was already pretty good at getting around in AdDept. I convinced them that they should be faxing their orders using AdDept.
  • By the end of 2000 I think that our primary liaison at Hecht’s was someone named Amy. I don’t remember her, but when we installed the Media Management + interface for broadcast, she was involved. The broadcast buyers at that time were named Krista and Tiffany. I found their names in my notes.
  • In October 2002 Brian Kipp, whom I had worked with at Meier & Frank, became the planning manger in the advertising department. Carolyn Thompson and a woman named Renée worked for him.
  • I spent a good deal of time on one visit with Rene Basham15, who was the manager of the advertising business office. I was astounded to learn that she had not been using the reconciliation process that we set up for the cost accounting. I went through this with her and also worked on documenting the process for the next person who was rotated into the slot.

In looking through the notes I discovered two other interesting things. The first was that Hecht’s used a product called Wam!Net to deliver its ads electronically to the newspapers. The Associated Press developed a product called AdSend, which most large advertising departments used. At the time (early 2000) TSI was beginning to roll out our AxN16 product for insertion orders via the Internet, and we were contemplating using the connection that the program established to send ads as well.

One day while I was at Hecht’s in 2002 the performance on the machine was terrible. In the notes I had attributed this to CFINT, an IBM program that I had completely forgotten about. It was a misbegotten effort from IBM to make customers pay more for use of the system for interactive jobs than for batch jobs by slowing the entire system down if the percentage of CPU used by batch jobs was too high!

The main effect of this effort, as far as I could ascertain, was to infuriate the customers. It is possible that the real motivation was to prevent the AS/400 from encroaching on the sales of other IBM systems.

I have one other peculiar recollection. At some point after 2002 I was in the office on a Saturday. It must have been November, and I must have passed through to Hecht’s system to help someone there with a problem. We exchanged a few messages. I then whimsically invited her to come the following day to a big party that I was throwing to celebrate the divestiture of the foliage on the nine maple trees on my property. I recommended that she recruit a bunch of people with their own rakes. An early start would reward them with the spectacular view of the sunrise from the New Jersey Turnpike. I reckoned that they should have time for six or seven hours of New England’s favorite autumnal sport before returning home. They could make it back by midnight unless they encountered traffic.


On February 1, 2006, Federated Department Stores, which had purchased the entire May Co., dissolved most of the former May Co. divisions, and the existing Hecht’s stores were divided between Macy’s East and Macy’s South. Few, if any, employees from Hecht’s headquarters in Arlington went to work for Macy’s.


1. The design of the AdDept system is described in a fair amount of detail here.

2. A description of the Macy’s installation has been posted here.

3. A description of the installation at Bergner’s can be read here.

4. Barbara Schane Jackson has her own consulting firm in 2021. Her LinkedIn page is here.

5. Every department was assigned to exactly one CCN. The CCN’s were the same for each division of the May Company. The N stood for number, but I don’t think that I ever knew what the two C’s referred to.

6. More information about Tom Moran’s career at TSI can be found here.

7. The AS/400 was a multi-user relational database computer introduced by IBM in 1988. It is described in some detail here.

8. In AdDept we used the term “cost accounting” to describe the process of allocating costs to departments (or, in some installations, stores) for the ads in which their merchandise appeared and the cost of more generic ads (called “storewide”). This was a complicated activity that would require a small army of clerks if not done on the computer. Although the May Co. had precise rules about this process, it was almost impossible for the smaller divisions, which ran just as many ads (in fewer newspapers) and had just as many departments, to accomplish it within the deadlines. They therefore cut corners.

9. The mall is now called Ballston Quarter. It was (pretty much) closed down in 2016 and reopened in 2018. The hotel is still nearby.

10. In 2021 Jim works for Lockheed-Martin. His LinkedIn page is here.

11. Kwadwo’s LinkedIn page can be viewed here. In 2023 he was working for Inova Health Systems.

Bridge author.
Oscar winner.

12. Jennifer Jones works as treasurer of a school. Her LinkedIn page can be found here. I wonder how many of her acquaintances have also seen The Song of Bernadette, the movie that won the actress Jennifer Jones an Oscar, and read all thirteen of the articles championing Losing Trick Count in the Bridge Bulletin written by the bridge expert Jennifer Jones. Not many, I wager.

13. Chris Dechene’s LinkedIn page is posted here.

14. Renee Gatling’s profile on LinkedIn can be found here.

15. Rene Basham is still in the Washington area. Her LinkedIn page is here.

16. The design of AxN is described in some detail here