1994 TSI: The Second Crisis

Posted on May 24, 2021 by Mike

The I in TSI comes to stand for Incorporated. Continue reading →

This entry requires quite a bit of background.

When we were still living in Detroit, Sue Comparetto founded TSI Tailored Systems as sole proprietor. I helped her occasionally in the early days, but for the most part she did it alone. She never had any employees or, as far as I know, a business plan. She inherited a handful of accounts from her former employer. At first she had an office in Highland Park, a small and dangerous city surrounded by Detroit. Then, when TSI somehow obtained an IBM 5120 computer, she set up shop in the spare room in our house in Detroit.

Having the computer in Detroit allowed me to learn BASIC. Having access to the programs and listings from AIS, the company that wrote most of the software that Sue supported, allowed me to learn how business programs could be structured. We were self-taught. I had taken exactly one college-level programming class at Michigan in 1966¹; Sue had none. Neither of us had ever taken an accounting or marketing class. In fact, neither of us had ever even sold or helped market anything.

When we moved back to Connecticut, Sue registered TSI as a partnership. We worked together, but we never really agreed on who was responsible for what. I considered myself much better at programming than Sue was. I therefore expected to do the bulk of the coding (including software for TSI to use) and for her to handle nearly everything else. The way I thought of this was: she does the phone stuff; I do the computer stuff.

The first additional task that I felt obliged to take over was marketing. In Detroit Sue had never needed to find new clients. She was given a bunch of them, and she hoped that IBM would provide her with additional leads. When we moved back to Connecticut, however, we lost the ties with the Detroit IBM office, and it was difficult to make new arrangements. We had only a few clients and lousy credentials.

I copied company names and addresses from the Yellow Pages.

We scrambled to get a few custom programming jobs. I did nearly all the design, coding, implementation, and training. I pulled together a mailing list from phone books at the library and wrote letters to businesses that I thought might be interested in systems designed for our clients. We never made a lot of money this way, but it did generate some business. Eventually, IBM also gave us some leads.

We hired a receptionist/bookkeeper, Debbie Priola, and a programmer, Denise Bessette. The former freed up time for Sue almost immediately. The latter consumed quite a bit of my time for a couple of months, but eventually she helped a lot. Unfortunately, she decided to return to college and cut back on her hours at TSI. More details about the early years of TSI can be read here.

Both Sue and I found most of the decade of the eighties to be enjoyable but frustrating. The programming was fun and very challenging. Almost all of TSI’s customers appreciated our approach. However, we never came up with a good way of monetizing our efforts. The ad agency system, GrandAd, did better than the “anything for a buck” approach that we had been forced to use in the beginning. However, our market was effectively limited to agencies that were within driving distance and were too large for a PC system. In that reduced market, it was difficult to make enough sales to get by. Eventually there were so few reasonable prospects remaining that a change in strategy was essential.

I was convinced that our future lay in selling AdDept to large retail advertisers across the country. There was no real competition, and there seemed to be a good number of prospects.

I don’t think that Sue agreed with this change in focus. She had always favored local businesses over large corporations when purchasing something, and I am pretty sure that she also preferred dealing with smaller businesses over dealing with corporate executives. The fact that both of our first two AdDept clients declared bankruptcy and left us with tens of thousands of dollars of noncollectable invoices reinforced her attitude.

Sue had always been a night person. I was the opposite. I always was out of bed by 5AM or earlier. I usually became very sleepy around 9:30PM. I then took a shower and read a few pages of a book in bed. I was almost always asleep within a minute or two of turning off the lights. I stuck to this routine for decades, and I still do in 2021.

At some point in the eighties Sue developed a sleeping problem. She liked to watch late-night television, but she almost always dozed off in her chair. She slept very fitfully, waking up with a start and then falling back asleep. This went on for a long time—months, maybe years. Finally she went to a doctor. He prescribed a sleep study. It was not a surprise that it confirmed that she had sleep apnea. For reasons that I have never understood Sue was reluctant to purchase and then use the sleep machine. The models sold in those days were big, expensive, and ungainly. Even so, breathing well while sleeping is critical to good health.

I suspect strongly that this long period in which she was not getting enough oxygen when she slept impaired her performance at work and elsewhere. She regularly came in to the office late—very late. She was late for appointments. She missed appointments all together. The books were never closed on time. She repeatedly put off providing the accountant with tax information, even though the company’s operation was not a bit complicated. There were many other issues, but the worst thing, from my perspective, was that she made employees call the people with whom she had appointments in order to make excuses for her.

To the best of my knowledge none of the people whom I listed relapsed even once.

In 1987 or 1988 Sue gave up smoking. At almost exactly the same time, Denise did, too. So did Patti Corcoran, Sue’s best friend, and, halfway across the country, my dad. This was like a dream come true for me. I had never taken a puff, but for years I had worked in smoky offices and had taken Excedrin for headaches. When TSI’s office was declared smoke-free, my headaches went away forthwith, and they never returned.

Sue, in contrast, had a very difficult time quitting. She put on quite a bit of weight, which amplified the sleep apnea problem. She was also more irritable at work and at home.

I must mention one other factor: Sue never throws anything away. Okay, if it has mold on it, or it is starting to stink, she will discard it. Otherwise she stuffs things for which she has no immediate use in bags or boxes.

When I first met Sue, she was renting one room in the basement of someone’s house. It was not cluttered at all. She seemed to have no possessions except a water bed, a record player, and a few albums. By the early nineties we had a house of our own with two rooms that had no assigned function, a garage, an attic, and a full basement. All of them soon became full of junk. Both of our cars had to park outside because the garage was wall-to-wall miscellany.

TSI’s headquarters in Enfield was nearly as bad. Sue’s very large office was the worst. Strewn about were boxes and paper sacks full of correspondence and memorabilia. Her desk was always completely covered, and post-it notes were everywhere.

In the rest of the office stood several file cabinets. Of course, every business must retain records, and one never knew when the company might get audited. It was also critically important to maintain good records about contacts with clients and prospects, and our business, in particular, needed up-to-date listings of programs, which we had by the thousands. So, we had a lot of important paperwork.

No more mainframe announcements, please.

However, in TSI’s office could be found many other things, which by any measure were totally useless. One day I undertook to throw away the announcements that we constantly received from IBM about its products. These documents formed a stack about four feet high. 90 percent of these missives were about mainframe products. There was absolutely no chance that we would ever work with any of these machines. Even the remaining ones (all of which I intended to keep) were seldom of any value because the information might have been contradicted by a subsequent notice.

Sue asked me what I was doing, and I told her. She immediately got very upset and even started to cry. She just could not stand for anyone to make the decision to discard anything that she considered hers. I realized at that moment this was a reflection of a very serious problem. I put all the notices back in the file cabinet.²

1994: It was the best of times; it was the worst of times.

The business was finally taking off. Our new salesman, Doug Pease, was demonstrating that he was ideal for the job. The nationwide retail recession had ended. The retail conglomerates with money (or credit) were gobbling up smaller chains, and in most cases this worked to our advantage. We were approaching a position in which we need not ever worry about competition. Most of us were working very hard, but we were getting new clients, and it was exciting.

The problem was Sue. She was hardly involved in any of this at all. Her behavior was becoming really unprofessional. Doug complained about her often. She kept hiring assistants, and they kept quitting. I could not find out where we stood financially because our books were so out of date.

On a couple of occasions I was stretched so thin that I asked Sue to take trips to clients for me. I did not think that technical expertise would be involved. I just needed someone to find out what the users needed. The first one was to Macy’s East in New York. Sue never told me what happened, but the people at Macy’s told me years later that they had made voodoo dolls representing her and stuck pins in them.

The other trip was to Foley’s in Houston. Sue flew all the way there and then realized that she had brought no cash. Her credit cards had all been canceled by the issuers. Fortunately, she had a checkbook, and Beverly Ingraham, the Advertising Director at Foley’s, cashed a check for her.

In May of 1994 Sue and I took a very important road trip to Pittsburgh. We met with Blattner/Brunner, an ad agency (described here), and Kaufmann’s, a chain of department stores (described here). Both of these sessions went quite well. When we returned to Enfield, I was required to spend a lot of time working on the proposal for Kaufmann’s. It was the most complicated and difficult one that I had ever done, and if I did not do a good job of analyzing and estimating the difficulty of each element, we could suffer for this for years.

So, I asked Sue to follow up on Blattner/Brunner while I was working on Kaufmann’s. Sue had been there for the session in Pittsburgh. There was no one else I could turn to. She completely fumbled the ball. I was quite angry, but I knew that it would do no good to nag her about it.

On the other hand, I appreciated the fact that she was the founder of the company. These opportunities never would have happened if she had not started the ball rolling back in Detroit.

The day finally came when I just could not take it any more. I told her to go home and not to come in to work any more. There was no argument and no tears. She told me that I was making a big mistake and just left.

No one else thought that it was a mistake.

Within a day or so I approached Sue with the following arrangement: TSI Tailored Systems Inc. would be registered as a Chapter C corporation.

I would be president and have 55 percent of the stock, and Sue would would be treasurer with 45 percent. We would hire a new accountant to handle the corporation, and the bookkeeper would report to me. It would be my responsibility to make sure that the books were closed on time, and the taxes were paid on time. I would also do our personal taxes. We would fund the corporation with the difference between our accounts receivable and our accounts payable. If it needed cash (as it did a few times), I would loan as much as necessary to the corporation at a reasonable interest rate.

Sue was not happy about it, but she agreed to this. She did not even argue about the salary amounts that I set.

Our new accountant’s name was Sal Rossitto². He guided us through the transition. He advised us to set up an Limited Liability Company³, but I insisted on a true corporate entity that issued stock to its owners.

Setting up the new corporation was fairly straightforward. We had to open a new bank account. I found it to be a fairly simple matter to close the books every month within a day or two of the end of the month. We also set up a 401K with matching funds, a profit-sharing plan, and a good health and disability insurance plan from Anthem. None of this was difficult.

I am not sure who took over handling of the payroll after Sue left. TSI eventually hired Paychex to do it. Denise collected the time cards from the employees and submitted the requisite forms to Paychex.

Our accountants loved our Nov. fiscal year. They could work on our taxes in a less busy season.

I made one very good decision. We set our fiscal year to run from December 1 through November 30. We paid bonuses and made contributions in November. This gave all the employees the entire month of December to spend or save for tax purposes.

Dissolving TSI was a much more complicated task. Sue and Sal met often over the course of several months to unravel issues in the partnership’s books. I remember, among other things, some kind of ugly situation with regard to sales tax in California regarding the way that the installation at Gottschalks occurred. At the end of this process Sal confided to me that he now understood why I wanted to set up a real corporation.

We also ordered new letterhead. Ken Owen worked with me on the logo. I eliminated the stripes and the lean of TSI. The color around the TSI was pure blue. The colors to the left of that block went from a very light blue gradually darker almost to pure blue. The effect worked better on the computer screen than it did when printed.

For me the most important thing was to reestablish blue as the company’s color. It started with a light blue as shown at the top of the page, but over the years it had somehow evolved into something that was more green than blue. I hated it.

The next few years were boom years for TSI. I worked my tail off, and my travel schedule was a killer. I didn’t care. We had finally turned the corner, and the future looked very bright.

Life at home, however, was very difficult. Sue was obviously unhappy. She probably thought that I intended to dump her. I still loved her; I just did not want to work with her any more. I was quite sure that the company would do better without her.

displayed no interest in finding a job. This surprised me. She had had quite a few jobs since I met her. She really liked a few of them. She could summon up a great deal of enthusiasm about new projects, and she loved meeting new people. I could think of several occupations that she would fit very well.

Instead, she leased some space in an old office building in a questionable part of downtown Springfield, MA. She then fixed it up and rented it out to dance teachers who needed a place to give lessons. I don’t know how much of our money she lost on this venture. I am not sure that she even kept records of it. She certainly didn’t ask my opinion about it.

On weekends we still drove to Wethersfield to visit our old friends, the Corcorans, regularly. That helped quite a bit.

At one point Sue awarded herself a vacation. She drove to New Orleans to see a guy that she knew from high school who was into social dancing. She stopped at some other places along the way. I never asked her about what happened on this trip. When she returned she did not offer any details.

Eventually things got a little better. After the trip to Hawaii (described here) in December 1995 the situation became more tolerable for both of. At least we had some money to spend and save for the first time ever in our relationship.

1. The course that I took as a freshman at U-M taught a programming language that was unknown outside of Ann Arbor. It was called MAD, which stood for Michigan Algorithm Decoder. We wrote our programs on 80-column punch cards.

2. Perhaps you are wondering why I gave in without an argument. It was because I recognized quite early in our relationship that Sue was expert at playing the “Why don’t you …? Yes, but …” game described by Eric Berne in his best-selling book Games People Play. A pretty good write-up of the “game” is posted here. This is also the reason that I did not press her about the sleep apnea.

2. Sal Rossitto died in 2002. His obituary is here.

3. The purpose of an LLC is to protect the “members” from being personally responsible for debts and obligations undertaken by the company, but it is not as completely separated as a true corporation.

1985-1988 TSI: Adventures in Marketing

Posted on May 12, 2021 by Mike

Building a better mousetrap was not enough. Continue reading →

When we moved from Michigan to Rockville, Sue and I knew almost nothing about marketing. When the business was closed over three decades later, we knew a lot more. Unfortunately, at least half of what we had learned was probably wrong.

In Detroit Sue had depended on IBM for referrals. When we moved we learned that the branch offices had no specific policy on this. Each salesperson knew a few of the independent software companies. Since no one in the Hartford office knew us, it was folly to depend on IBM in Connecticut.

The first year or so was the only time in the first three decades of the company’s existence that I had time on my hands. I wrote a little system on the 5120 to keep track of leads. I got most of my information from the Yellow Pages in the reference room of the Hartford Public Library.

I definitely remember sending a letter to the area’s jewelry stores. I think that we also sent one to construction companies. I do not remember how we did these exactly. Perhaps I just wrote a program on the 5120 to print letters with data from the lead tracking system. It seems unlikely that we had letterhead and company envelopes with our Rockville address yet.

I think that we got the lead for the Harstans account from the jewelry store mailing. I don’t remember any responses from anything in the construction industry. If we received any inquiries, Sue would have dealt with them.

I found a business card from the Detroit days in our basement.

After we had purchased a Datamaster with a letter-quality printer, we converted the lead tracking system to run on the new machine. We also invested in company letterhead and web-mounted company invoices. Both were Nantucket grey with light blue lettering. The TSI was striped in imitation of IBM’s logo, but we used a sans serif font.

We definitely did several mailings to ad agencies. Potter Hazlehurst responded to the first mailing. Other mailings may have at least produced a few lukewarm leads.

We received two free pieces of publicity. The GrandAd installation at Harland-Tine was featured in Basic Society News. This was described here. The other article, an interview with Dick Keiler, was published a few years later in AdWeek New England. It is described here.

We also bought our only ad ever in the same issue of that magazine. It was a waste of money.

By 1983 we began to get quite a few leads from IBM. We closed many of these deals, but most required significant custom programming and offered virtually no opportunity for additional business. What we wanted to sell were ad agency systems that took advantage of work that we had already done.

We participated in a campaign organized by a marketing manager at IBM to allow its salesmen to promote “IBM Advertising Agency Solutions.” He asked the third-party developers of ad agency software to provide a list of how their software could benefit ad agencies. Someone then took all of these items, assembled and sorted them all into one huge list, and put them into an attractive fold-out piece in which each of these advantages was claimed for “IBM solutions.”

Of course, no system marketed by anyone actually did all of those things, and some of the advantages were incompatible with others. Furthermore, none of the names of the companies that marketed and supported the software were included. The pamphlet only mentioned “IBM solutions” until the very last paragraph, which stated, “When you combine the specialized capabilities of IBM Business Partner applications for advertising with the quality control, product support and service that accompanies IBM systems, you have a comprehensive and powerful solution. One that can meet the needs of your agency today—and continue to serve you and your clients tomorrow.”

I was very upset when they sent the finished product. Set aside the atrocious grammar of the last sentence fragment. Who will possibly use this piece? IBM reps could not (or at least should not) use it because it doesn’t indicate which business partner could address which problem. No ethical business partner could hand it out because the prospect might think that the software company was claiming all of these advantages for its own product. I suppose that if we were allowed to white-out the parts that did not apply to our systems, we might be able to use it, but it would not look too professional.

When I explained that this was false advertising because the “IBM solution” described within did not exist, he was taken aback. He honestly thought that we would all be happy just to be associated with IBM. I admitted that we were. However we were ALWAYS in competitive situations. We could not afford to be associated with erroneous claims like “IBM creative applications help your writers and artists work more efficiently.” Our software did not improve the efficiency of the creative staff one iota, and if we tried to get the writers and artists to trade in their Macs for IBM iron, we would be run out of the office on a rail.

In addition, there were a couple of advantages that were unique to our approach. Of course, I had listed them, and they appeared in the pamphlet. I resented that every other Business Partner was authorized to claim these advantages, if only implicitly, for its own software.

With the help of Ken Owen of the Edward Owen Company we developed some leave-behinds that were at least a little professional looking and much less likely to get us sued. We put the write-ups of various aspects of the system in notebooks that had the company’s name and logo on it. The first batch were blue with white lettering. Subsequently we reversed the color scheme.

When we gave presentations. we put all of the handouts in folder like the one shown at left. The cover was generic enough that we could use it for any of our software products.

Our mailings for the ad agency system included self-addressed prepaid bounce-back cards on which the recipient could indicate the agency’s interest in our product. This certainly increased the quantity of positive responses that we got, but it also meant that we needed to spend more time qualifying the leads.

By 1986 Sue and I were frustrated with our sales efforts. We had been in business for more than five years. We had amassed a reliable set of reference accounts, but we were still struggling just to meet our payroll.

Sue set up some kind of business relationship with a guy named Joe Danko. I think that he was a consultant who had somehow come across our GrandAd product. He wanted to be our representative in southeast New England. Since the proposed arrangement involved no investment on our part, we agreed to it.

Sue corresponded with a former IBM VAR (as we were) named Jim Holland, who had started a business in Colorado helping others selling “turnkey systems”. Sue liked his approach, but he sold his business to a company in Paramus, NJ, called Motivational Marketing¹. He convinced us to drive there for a “Motivational Marketing Working Session” in January of 1987.

We drove to the company’s offices and met with, I think, one of the founders of the company, Gary Farber_². We told him that we were having trouble closing deals for our software system for advertising agencies. We thought that we needed to hire a salesman, but we were not sure how to do it. He outlined a plan for us. It seemed pretty costly and did not directly address the need for a salesman, but if we scored even one or two deals, it would be worth it.

Two guys from the marketing company came to our office in Rockville. The older guy was named Irving; the younger one was Nick Pitasi. They told us that the first step in their plan was to contact our clients to get a more objective view of TSI’s strengths and weaknesses. Nick called everyone on our list of clients. He reported back to us that our clients loved us, and they particularly liked the fact that we educated them. This was rather nice to hear, but we already knew that we had very good reference accounts. We had thought that we were not doing a good job of using this information to our advantage.

Since we had said that we needed a “closer”, and since we already had a relationship with Joe Danko, Irving invited him to our office to interview for the job of salesman. Irving conducted the interview in Sue’s office upstairs in Rockville. I sat in. Sue might have attended as well, but she doesn’t remember it.

I was astounded at how awful Joe’s performance was. Without being asked about it, he went on and on about his involvement in lawsuits over his divorce. I would never have considered hiring him to take out the trash.

After the interview Irving told us that he thought that Joe would be OK as our salesman. Perhaps we should have cut our losses at this point. Irving and Nick might be able to help us in some way, but they certainly seemed unwilling or unable to address what we considered our most critical problem.

Their next step was to hire someone to call the presidents of ad agencies. We had a pretty good list in our lead tracking system. By this time Nick was handling our account by himself. He engaged a guy named Paul Schrenker for this purpose. Nick wrote a script for him. I could not believe how many presidents talked with him when he asked for them by name. I would have bet that he would not reach any of them.

The only person who accepted Paul’s call and expressed any interest was Bill Ervin at O’Neal and Prelle in Hartford. I visited them a couple of times, and they eventually agreed to a contract. The story of that installation is here.

One day I observed Nick while he was calling one of the presidents. It was impressive. A secretary answered the phone. Nick said, “Put Bill on, please.” When the secretary asked who was calling, he just said with supreme confidence, “It’s Nick from TSI.” The president picked up the phone, and Nick talked with him. I certainly couldn’t have done this.

Nick dropped by the office a couple of times after that. He had been in the office enough to see how things were run. By then he was familiar with how Sue would miss appointments and how disorganized she was. On one occasion I asked him whether he thought that we could make a go of it. He said that he did not see how. What a depressing moment that was.

Maybe I should have given up at that point, but I had no plan B. I was almost forty years old. I had burned through several occupations already. I did not want to start over.

When I first started to work with Sue I figured that I would do most of the programming, and she would do the rest of the work. After all, she had much more experience in business than I did, and she loved to talk on the telephone. She was certainly much more of a “people person” and less of a tireless coder She could figure out how programs worked and fix them, but I had never seen her write so much as a single program.

That was not the way that things worked out. As the years went by I took on more and more of the responsibilities. By the late eighties she was doing the accounting and the payroll, and that was about all. Even so, she could not keep up with it. The answer was not increased staff. We went through as many administrative employees as Murphy Brown.

We needed help with sales. The marketing consultants were nearly as worthless as all the other consultants that we had dealt with. We needed to hire a salesman. We terminated our agreement with Motivational Marketing in February 1988.

On March 2, 1987 (Sue’s thirty-sixth birthday), we sent out out a newsletter to all of our clients. It was three pages of 10-pitch single-spaced type on 8½x11″ paper. Mostly it dealt with hardware, but there was also half a page of information about changes that we were making to the S/36 version of the GrandAd system.

I located copies of issues numbered 1 through 6. The fifth issue, dated March 29, 1988, reflects the influence of Michael Symolon, our first marketing director. The first page of this issue announces three new ad agency clients. In addition, the first page is printed on GrandAd stationery that Michael ordered rather than on TSI letterhead. A post-it note attached to the copy that I found indicated that I was slightly annoyed that the subsequent pages did not match the cover page in either color or weight.

This issue is really meaty. I think that Michael or Kate Behart must have done most of the work on this issue and the others in this format. Issue #5 contained six pages of text and a copy of an article from the November 30, 1987, issue of ADWEEK about the installation of the GrandAd system at Rossin, Greenberg, Seronick, and Hill.³

I do not remember how many issues of those newsletters we produced. After I purchased and taught myself how to use PageMaker, the name of the newsletter was changed to Sound Bytes from TSI. At first it was 8½x11″, but the later versions were printed on both sides of 8½x14″ paper and folded to be 8½x7″. They also contained two columns per page, different fonts, and graphics. I located only one copy of each of these formats.

The main purpose of most of the subsequent newsletters was to announce new AdDept clients or new modules developed for existing AdDept clients. There may have also been one focused on TSI’s Internet insertion order system, A^xN.

1. I think that Motivational Marketing still exists, but it has now evolved into a call center located in Rochelle Park, NJ. Its website is here.

2. Gary Farber’s LinkedIn page is here.

3. Much more about Michael Symolon’s career at TSI can be read here. More about Kate Behart has been posted here. The description of the installation at RGS&G is here.

1981-1985 TSI: The Office and Employees

Posted on April 25, 2021 by Mike

Who did what in the early days of TSI. Continue reading →

When we moved into the Elks Club’s front house in January of 1981, Sue and I possessed an IBM 5120 computer, a lot of hope, and not much else. Our new dwelling had a spacious place for an office and two extra bedrooms in case we needed to expand. I think that we set the 5120 up in the office with a table and a few chairs. I don’t remember where we obtained the furniture. Sue probably scavenged odd pieces from somewhere. I remember that Sue eventually had a big wooden desk in the spare bedroom.

Downtown Rockville: Crystal Blueprint is on the right.

We also had little in the way of office supplies. Fortunately, Crystal Blueprint & Stationery, a nicely stocked office supply store was in downtown Rockville within easy walking distance. I remember walking there often to pick up a copy of the local newspaper, The Journal Inquirer, from the metallic yellow box, and some index cards or an accordion file from Crystal Blueprint.

That shopping center¹ also contained a grocery store called Heartland Food Warehouse and a men’s clothing store, Zahner’s.

Our first employee was Nancy Legge, a debater at Wayne State who came to visit us in Rockville during the summer of 1981, as described here. She stayed with us for a week or so after her traveling companions left. We put her to work stuffing envelopes for a mailing. I don’t remember if we paid her, but I do remember giving her the title of Executive Vice President of Sales Promotion.

Our first full-time employee was Debbie Priola, who had been employed by one of our Datamaster clients, National Safe Northeast. In 1982 (I think) Sue hired her to answer phones and to do bookkeeping and other clerical functions. I do not remember that Sue interviewed anyone else for the position, but she might have.

Debbie drove to Rockville every morning from New Britain. She was a smoker. Throughout most of the eighties so was Sue. So, I learned to live in a smoke-filled environment.

By the time that we hired Debbie we certainly had access to Datamasters. We may have kept manual books for a month or two, but we soon used the Datamaster for Accounts Receivable, Accounts Payable, and General Ledger. Sue was in charge of all of this, and she also did the payroll.

Debbie was really into celebrities. She brought copies of People and Us magazines to work and read them at lunch and during slow periods.

Debbie possessed a trait that I found unbelievable. She was a very good artist. She explained that she saw shades of colors rather than objects. I was (and still am) the exact opposite. I hardly even notice what color things are. I had no problem working in the same office as Debbie, but our radically divergent views on so many things might have made it difficult for me to work closely with her on projects. Fortunately, I don’t remember ever having to do it.

I remember that for Christmas one year Debbie bought me a book about Laurel and Hardy. I guess that she must have heard me praising W.C. Fields and the Marx Brothers and concluded that I liked all old-time comedians. I don’t.

After she had worked for us for a while she got a new boyfriend, who, I think, was trying to start a business of some sort. At some point—I think that it must have been 1985—he prevailed on Debbie to loan him some money. She did, but part of what she gave him was TSI’s money. Sue discovered the discrepancy when she closed the books at the end of the month. She confronted Debbie in private. Debbie promised to pay it back, and she did. At that point Sue fired her.

I had never fired anyone, and up until then neither had Sue. In my opinion she did a very good job of handling this difficult situation.

In the eighties the best way to reach prospective employees was a help-wanted ad.

We finally had enough business in 1984 to justify hiring a programmer. This time I placed ads in the two local newspapers, the Hartford Courant and the Journal Inquirer, which covers the eastern suburbs of Hartford. I don’t have the text of the ad, but I am sure that we described it as a starting position and requested applicants with some programming experience. It also mentioned that familiarity with BASIC or the Datamaster would be a plus, but we did not expect anyone with such a background to respond. We interviewed two people in our office. Both were women in their twenties.

If it had been left up to me, I would have hired the other lady (whose name I long since forgotten), but Sue was very impressed with Denise Bessette, who was married and lived in Stafford. Denise either called us after the interview or wrote us a letter that indicated that she really wanted to work for TSI. So, we asked her to come in again, and I agreed that we should hire her.

At the time Denise was working for Royal, the typewriter company. At the time Royal was trying to break into the personal computer market. She wrote small programs to demonstrate to prospects the potential of the system. The programming language that she described to me was incredibly primitive, probably to compensate for the memory and storage limitations of the hardware. In those days it was difficult to get a PC to do anything more complicated than a simple game.

At one time Royal was a major employer in Hartford.

I assured Denise that the programming environment that TSI used was much more powerful and was also much easier to use. I don’t think that we even talked with anyone that she worked with at Royal. She may have just been a contractor there. I am certain that I talked with no one. Sue might have.

Denise also smoked. In the eighties the pernicious addiction seemed to be more prevalent among young women than young men. Almost everyone whom I knew who smoked and was my age or younger was female. I don’t know why.

For a while TSI had four employees, and the other three all smoked. During this period I experienced headaches pretty often. I carried Excedrin with me wherever I went.

Before we hired Denise we had bought a Datamaster with a letter-quality printer. When she was in the office, I let her use the computer. I worked on it before she arrived—I was usually in the office by 6AM—and after she left. When Denise was in the office, and I was not training her or explaining a new project, I wrote out new programs by hand or edited program listings. If the weather was good, I went outside in the courtyard behind the house to work in the sun on a card table.

At night I printed listings of programs. I had written a Datamaster routine that accepted a list of program names and created a text file with a list of commands that could be executed to print the listings for the designated programs one after another. Occasionally the paper would jam. When I awoke I fixed the jam and then had it resume printing. I could work on the computer while the printer was active.

Our listings, by the way, were on continuous 8½x11″ paper. We filed them by program number in accordion files for the client. When I visited the client I brought the accordion files in a sample case.

I spent most of the first few months of Denise’s employment helping her learn BASIC and the tools available on the Datamaster. Within six months she was up to speed, which I defined as meaning that her efforts were saving me more time than I spent explaining, checking her work, or redoing what she had done. Six months may seem like a long time to reach the break-even point, but most programmers whom we hired never ended up saving me time.

Denise primarily worked on TSI’s software for ad agencies. It was difficult enough to teach someone the agency business. There was no need to get her too involved in the vast array of other businesses that are described here.

Denise had a very young child, Christopher (NOT Chris), when we hired her. When he got a little older she brought him to work occasionally.

After she had worked for us for a few years, Denise asked us if she could shift to part-time. She wanted to finish her college education and get a masters degree. She told us that she had applied to prestigious Smith College in Northampton, MA, and had been accepted to study math and economics.

At this point Denise was a very valuable member of the TSI team. She understood how I approached projects, she appreciated the need for consistent programming structures, and she had learned enough about advertising to make many decisions on her own. I informed her that TSI would take as many hours as she was able to give us. However, I knew that it was likely that I would need to hire another programmer, which meant, in the best case, six months of reduced productivity from our #1 programmer, me.

Denise and I worked together for thirty years. Giving in to Sue on the decision about who should be our first programming hire was probably the best choice that I ever made. My life would have been unimaginably different if we had hired the other candidate.

Our third full-time employee was Kate Behart, who lived somewhere west of the river near Hartford. We wanted to hire someone to help with marketing and administrative tasks that neither Sue nor I wanted to control. I don’t remember interviewing her. Sue must have done it.

We later learned that Kate had changed her name. It was originally Sally Stern. She didn’t get married, and she was not in the witness-protection program. Rather, because she did not get along with her father, she did not want to be associated with him.

Kate was into some New Age stuff. We later discovered that she also used the first name Saige in some of her activities in those areas.

Kate was picky about what kind of chair she used. We let her pick one out, but she brought in a pillow to sit on when she used it.

I never saw any of Kate’s cats, but she was definitely a cat person. She told all of us that she liked to pick them up and smell their fur. I can understand that impulse better now, but at the time I had never owned a cat. I am not sure that I had even petted one.

The most peculiar thing about Kate was her interest in Connecticut Lotto, which the state instituted in 1983. She had bought a book that contained strategies for playing the numbers. She allowed me to read it. I told her that it was utter hogwash. Although she was a pretty smart person, she seemed to believe the book’s claim that “hot” and “due” numbers existed. These games are incredibly bad investments. If they weren’t, states would not rely on them for revenue.

I upset Kate quite a bit once. We drove to Boston together to make a presentation to a potential client. I used the phrase “guys and girls”. She was greatly offended. She considered the term “girls” demeaning. Maybe so, but once the word “guys” left my mouth, I could think of no better way to compete the thought. No one says “gals” any more.

Kate once sent a letter to an ad agency in New Jersey on TSI stationery. She did not ask me to approve it, and, in fact, I had no idea that she ever wrote letters to prospects on company letterhead. This one made some claims about a software company based in Dallas that specialized in ad agencies. Some of the statements were not true. Kate evidently misunderstood something technical that I had said in the office.

The president of the offended company sent me a letter complaining about Kate’s letter. It threatened legal action. I was shocked to learn what she had done. I told Kate that I needed to approve all correspondence and told her that the company was threatening to sue us, which they were. Kate was suitably contrite. I sent out a letter of apology to both the prospect and the software company. We heard no more about it.

Kate worked with us for several years. I don’t remember why she left, but I think that we parted on amicable terms.

Our phones looked like this, but they had a few buttons on the bottom

My strong impression of the first few years of TSI was that Sue spent them on the phone, and I spent them on the computer. By the time that we hired Denise we had ordered a second phone line and installed Contel telephones. I think that we still had only two receivers, one in the office and the other in the spare bedroom, which had become Sue’s office. There was a rollover feature from one line to another, as well as a way to put clients on hold. My recollection is that we used this system until we moved in 1988.

We were never able to communicate directly with our Datamaster clients’ computers. If a problem needed to be fixed immediately, we had two choices: drive to the client’s or talk someone through keying in program changes over the phone. Sue drove to F.H. Chase pretty often, and I was on the road in the Hartford area several days a week. One car—the Duster—was no longer enough.

This car looks very familiar. I think that my Celica was this color, and Sue’s was darker.

In 1982 we both went shopping for cars. We decided to purchase Toyota Celicas. At the time there was a self-imposed quota by Japanese auto manufacturers. There was only one person at the first Toyota dealership that we visited. He was sitting at a desk reading a newspaper. He did not budge when we entered. We had to walk to his desk to get his attention. He told us that they had no cars. He wasn’t even interested in talking with us.

Eventually the market loosened up a bit, and we were both able to purchase new cars. The idea of bargaining for a better price was never even a consideration. Both cars had standard transmissions. Sue’s had air conditioning. I would never have paid extra for such a frivolous feature in an Arctic state like Connecticut. I don’t remember precisely what either car looked like, but I remember that I loved to drive mine.

TSI still used continuous multi-part forms for billing and statements for as long as we stayed in business.

Sue established a relationship with a gentleman at Desco Data Systems, the company in East Windsor that provided the computer used by Sue’s sister Karen at their father’s company. I don’t remember his name, but he specialized in custom forms. He did a good job in providing us with web-mounted letterhead and multi-part invoices. We recommended him to all of our clients, and most of them used him for their custom computer forms. I never heard a bad word about him, and our customers were not shy about complaining about problems.

Our IBM customer engineer was Jim Michaud, who lived in Rockville. I remember that he came to our office on several occasions, but I cannot remember why. I cannot remember any serious problems that we ever encountered with any of our Datamasters. Maybe there was something that he needed to do when we initially took delivery on systems for our clients.

I also remember that Jim had two cars with vanity license plates: ICANOE and IKAYAK. They both had roof racks.

1. Crystal Blueprint stayed open in that location until 2018. Heartland and Zahner’s (which still operates stores in neighboring towns) moved out much earlier. I remember walking into Heartland one day and being shocked by its half-empty shelves. It closed shortly thereafter.

2. I think that Jim Michaud is still active in the sport of white-water canoeing. He has a Facebook page devoted to his photos. An interview with him in 2015 is posted here.

1981-1983 TSI: GrandAd: The First Two Clients

Posted on April 22, 2021 by Mike

1 + 1 = a marketable system? Continue reading →

We were very fortunate that IBM announced the Datamaster in 1981, the same year that Harland-Tine (H-T), an advertising agency in downtown Hartford, began its search for a computerized administrative system. Most advertising agencies both produce and place ads. At almost any ad agency that was large enough to consider automating, those two functions were assigned to separate groups of people. All previous low-end (under $20,000) IBM computers had no way for two users to share data. More details about the Datamaster can be read here.

Harland-Tine’s offices were in this building at 15 Lewis St., near Bushnell Park.

1981 was also the year that Sue and I moved back to Connecticut. We were also fortunate that Harland-Tine happened to have the same accountant, Dan Marra from Massa and Hensley, that TSI used. Dan told Dave Tine, the president of Harland-Tine about the time and materials billing system that we had written for his firm. As Bob Dylan sang in “Idiot Wind”, “I can’t help it if I’m lucky.”

The unique nature of advertising agencies is described here. The system that we designed for Harland-Tine is described in considerable detail here.

The installation, which began in December of 1981, went pretty well. Westy Jones¹, the office manager, oversaw the installation. In phase 1, which lasted about six months, the system consisted of a job costing module, production and fee billing, accounts receivable, accounts payable, and general ledger.

Near the end of the first phase Sue worked with the people at H-T to generate some publicity for both companies. The Basic Society News, a tabloid-sized monthly newspaper dedicated to the Datamaster community, published on the front page of its August 1982 edition a rather detailed account of the installation. It was a really nice write-up with well-chosen photos. We showed it to whomever we encountered.

Until I reread the article for this blog entry, I had forgotten that H-T had also purchased a second Datamaster to use for word processing. The Datamaster had outstanding WP software, but I don’t remember ever having seen a daisy-wheel printer in H-T’s office. The Datamaster’s dot-matrix printer did have a “letter-quality” mode that sort of filled in the dots, but I would not expect any advertising agency to settle for that. Agencies are all about presentation, and dot-matrix output has never really been considered appropriate for important communications.

I have no memory of anyone named Janna Sherman. Maybe she used the Datamaster for word processing.

The second phase of the installation involved the module for media scheduling—including insertion orders, media billing, and media payables—and cost accounting (client profitability). My recollection is that H-T was able to use most of what we had developed for Potter Hazlehurst without significant changes.

I am pretty sure that H-T purchased the 30MB hard drive when they for the second phase. I don’t remember whether they purchased a third Datamaster for the media department. They might have used the one that had originally been intended for word processing.

Westy is standing. The guy is an artist who had little or no involvement in the installation. This photo was probably staged.

Considering how much time that I spent on this project, I have surprisingly few vivid memories. Westy hired Diane Ciarcia² as a bookkeeper and primary operator of our system. She was, thank goodness, easy to work with. She was good at explaining why she didn’t like something that the software did. So, we were able to make the system rather easy to use without too many missteps.

At about the same time that Diane was hired, Sandy Bailey, a wise-cracking New Yorker, was hired as Director of Finance. She and I got along very well. She must have still been there in 1988. I remember remarking that we were furiously pitching the advertising department at Macy’s in New York. She said “If you get Macy’s, you’re all set.”

In 1984, I think, Harland-Tine merged with another Hartford agency the name of which escapes me. The other agency had been one of the very first agencies in the country to automate. Fortunately for us, their system ran on an outdated IBM 5120. So, the new agency, which set up shop in H-T’s office space, continued to use our software.

The new agency was named Harland, O’Conner, Tine, and White³. I never met O’Conner; I don’t even know the right pronoun to use. I occasionally saw Will White⁴ in his office, which contained several copies of The Sunfish Book that he wrote. I guess that it contained all that you ever need to know about a type of sailboat that I, a native of Kansas, had never heard of. You can still get a copy on Amazon.

Diane Ciarcia left the agency during this period. A young lady from Jamaica was hired to replace her. Because the system was rather stable by this time, we did not need to work closely with her. Eventually someone discovered that she had been issuing checks to accounts that she had opened under various reasonable-sounding names and booked them as production expenses for the agency’s largest account, Hitchcock Chair.

She was not able to run this scam for very long. Dan Marra discovered discrepancies using the month-end reports that our system produced. He credited the audit trails that the system provided with unearthing the scheme. H-T definitely fired her. I don’t know if she was ever prosecuted.

Everyone should agree that flavored coffees have no place in an office. If employees what to put stuff in their cups, fine. MAKE MINE BLACK!

I have one other strong memory of TSI’s first agency installation. This was the beginning of the period, which lasted for more than two decades, during which I consistently worked long hours often seven days per week. I also needed to be very alert whenever I was working. It was very easy to make catastrophic mistakes, and, as always, nobody checked my work. I had become dependent on help from coffee, especially when I was on the road.

I remember wandering into Harland-Tine’s kitchen⁵ one morning. I poured myself a cup of bitter black caffeine and ported it back to the accounting area. When the first few drops hit my tongue I almost spit them back into the cup. Evidently someone thought that it would be “a nice change” to add a little flavor.

The second ad agency that we landed was Potter Hazlehurst Incorporated (PHI) of East Greenwich, RI. As I recall, they responded to a mailing that we did in 1982. Sue and I drove to their office on Route 2, where we met with Russ Hahn, the office manager, and Bruce Brewster, the accounting manager. Russ said that he liked what we had done, but they also needed a system for media. He also said that they needed to be able to see a summary of the profitability of each client on one report. He showed me what he did by hand for Herb Sawyer, the agency’s president.

We drove back to Rockville and drew up a proposal. IBM proposed two Datamasters and the hard drive that acted as a server for both data and programs. One computer was designated for accounting and one for media.

Potter Hazlehurts’s offices were in this building. The parking lot was bigger in the eighties. They had about forty employees. Herb had a reserved spot for his black Celica.

On the second trip we met with Herb for lunch, which was served all’aperto. He had not been available to meet with us on the first visit. I was almost as nervous as I had been back in 1962 in my first debate in high school, which is described here. Herb was friendly but serious. I could see that he had some doubts about our ability to pull this off. In the end he signed the contract, and we went to work.

A very fortunate thing for us was that PHI billed all of its media in advance. For example, they billed in the month of November the ads scheduled to run in December,. We designed the system so that prebilling the media was the norm. This helped us in the future in two distinct ways.

It was much easier to accommodate billing in the same month or a later month than it would have been if we had started with the assumption that the ads had already run and tried to come up with a way of handling prebilled placements.
It gave us a valuable selling feature. If the agency already prebilled their media, the system could handle it. On the other hand, if it did not, using our system gave the agency the opportunity to try to convince their clients that they should get the invoices in the preceding month so that they paid in the month that the ads ran. In those inflationary times, receiving the money a month or two earlier could be a big factor.

In the eighties “Online” and “Mobile” were science fiction, but “Print” included newspapers, magazines, direct mail, polybags, yellow pages, and others.

A difficult decision had to be made about the design of the media scheduling system. The different types of media differed greatly. For example ads in print media generally ran only once in an issue of a publication. Broadcast ads almost always ran repeatedly, and most of the time the date and even the program might not be specified. The size of a print ad was measured in column inches. The size of a broadcast ad was measured in seconds. The most surprising thing to me was the “broadcast calendar” that began every month on a Monday.

Furthermore, some types of ads, like billboards or yellow page advertising were sui generis.

On the other hand, it would be easier for the accounting people if the important financial information was in one place. Data entry for billing and payment would be easier, and the programs would run faster.

I decided to designate one file in which all ads were defined. It contained all the financial information and all of the other information for print ads. The fields that were peculiar to broadcast were kept in a separate file. Eventually we created a file for yellow pages, too.

The key to the ads file was the client number, the ad number (usually, but not always the production job number), and a one-character version code to distinguish different sizes of the same basic ad. I never regretted handling media this way.

I spent many days at PHI. I remember every inch of the drive. Most of the morning drives were toward the east. The sun was directly in my eyes. The return trips were mostly due west, and the sun was again in my eyes. I did not own prescription sunglasses. If there were clip-ons available, I did not know about them. It was brutal.

The Burger King in Killingly is still there, but now it has a lot of competition.

There was not much in the way of retail between Rhode Island and Rockville. On return trips I would almost always stop at the drive-through window of the Burger King on Route 101 in Killingly, CT. The consistent part of my order was a large Diet Coke to keep me alert for the rest of the journey.

If, as often happened, it was late, I would also order a whopper. One time they had a special on “Bullseye burgers”, which were two regular BK hamburgers that were a little thicker than usual and cooked with Bullseye barbecue sauce. The burgers were placed on a long roll and topped with bacon. I ordered one, and I really liked it. Ever since, whenever I cook burgers for myself on the grill, I mix Bullseye barbecue sauce in with the ground beef before cooking.

Incidentally, I have very long fingers. At the time BK advertised that “It takes two hands to handle a Whopper.” I can assure you that I was easily able to drive while holding any BK sandwich in one hand. It did get a little clumsy if I had to change gears on my Celica.

I remember that one time I worked so late that I had to stay overnight. PHI arranged a room for me at a motel in North Kingstown, the next town to the south. It was run by an Indian couple (a rarity in New England in the eighties) with forty or fifty children who had the run of the place. It was an unusual experience for a Kansan, but I did not encounter any difficulties.

I cannot remember much about any of PHI’s employees other than Russ and Bruce. I remember noticing that over half of them had Italian names.

Bruce was a little younger than I was. He was a big guy. He was really into sailing. He had a boat of his own, and he devoted most of his spare time to it. He also disclosed to me that he would really like to be a crewman on a yacht that competed for the America’s Cup.

Russ was a few years older than I was. He was a bit of a fuddy-duddy, but he always took me to lunch. I really appreciated that. When the agency’s fortunes began to slide in the nineties, he was one of the first employees to be laid off.

I am not sure of the year in which PHI closed its doors for good. At the very end Herb Sawyer was operating the Datamaster by himself and calling us for help in closing the books. I found this rather sad.

When the PHI installation stabilized, we no longer had two customers with separate systems. We had two diverse advertising agencies using customized versions of the GrandAd system. I was fairly confident that we could market it successfully.

1. I think that Westy’s last name is now King, and in 2021 she resides in Enfield.

2.Diane’s married name is Carrabba. In 2021 she apparently lives in Bloomfield.

3. The accepted abbreviation was “Hot W”. If I had been asked my opinion, I would have suggested putting Mister White first and using “White hot” for short. It is probably a good thing that they didn’t. Shortly after incorporating, they changed the name to Harland & Tine & White.

4. I think that Will White is living in Arcadia, FL, in 2021.

5. It was a real kitchen, not just a place to make coffee and keep lunches. Susan Harland often prepared gourmet meals for clients and prospects.

1981-1985 TSI: A4$1: The Beginnings

Posted on April 6, 2021 by Mike

Anything for a Buck: Getting started. Continue reading →

I have pretty clear memories of most of the clients¹ from the very early days of TSI in Rockville, but I did not remember how we managed to develop the software for the first few. All of them except one either bought a new Datamaster or already had one at their offices.

The only computer to which TSI had access was a 5120. Both the 5110/5120 and the Datamaster used the BASIC programming language, but there was no easy way to convert code from one system to the other. If we did not develop the systems for new customers on the 5120, how did we write the code? I was pretty sure that we did not park ourselve in the client’s offices for weeks on end. For one thing, that would inhibit cursing, and it is not really possible to write good code without giving vent to a great deal of foul language. For another, we would have had to meet the client’s dress code every day. I would have certainly remembered that.

Sue reminded me that IBM in those days endorsed the policy of having the software developer take delivery on the customer’s hardware. The system would then presumably arrive at the customer’s location a short time configured and ready to use. Needless to say, this approach lasted only a few years, but it definitely gave struggling developers like us the opportunity to write a lot of software and simultaneously to put aside enough money to buy a system of our own.

This was accounting in 1980. By 1990 the columnar pads were an endangered species.

TSI’s first Datamaster client¹ was our accounting firm, Massa and Hensley. Looking for a system to do time and material billing, they had purchased the tabletop model of the Datamaster. We met with them and designed a system that used three diskettes: JCPROG, which held all the programs, JCDATA for the keyed tables, and JCDET, to hold the transactions. The system had the following tables:

A table of client-related data that was keyed by a three-digit client number.
A table for each job opened for a client. The key was a concatenation of the client number and a five-digit job number.
Two job cost tables. One had every transaction; the other had the summary of costs by category. This arrangement violated the rules of normalization, but it facilitated some requirements. By the standards of the day the detail file was gigantic.
An employee table that was keyed by a three-character code.
A table of cost categories that also had three digit keys. The categories were of two principal types: time and materials. The entries in the time categories consisted of hours worked on a job. The entries in the materials categories were dollar amounts.
A rate table with a key consisting of the employee number and the category number. It might also have had a date so that they could increase rates to keep up with inflation.

The JCDATA diskette also had a table for a batch of transactions. This table might have been keyed by a letter so that more than one batch could be open at the same time.

My recollection is that there was only one menu on the JCPROG diskette. The user would place the program diskette in drive 1 and key in GO JCMENU. GO was a system command (ass opposed to a BASIC command) and JCMENU was the name of the program that displayed the menu of options.

Employees at both Massa and Hensley and Harland-Tine filled out forms like this every day. The category numbers were printed on the form. The employees knew by heart the client numbers and job numbers on which they worked.

Every day the operator keyed in a batch of transactions. The source documents were time sheets from the employees and other forms for billable materials. The program checked to see if the JCDATA diskette was in drive 2. If not, a message was displayed on line 24 of the screen to put it in. The entry and editing programs validated each field (client number, job number, employee number, category number) as it was entered. It printed a record of the transactions as they were entered. Transactions could be edited or deleted. When everything seemed correct, the program to update was run. The user was told to remove the JCPROG diskette from drive 1 and to insert JCDET. The records were then written on the history file on JCDET. Summary records at the job level were also written.

There might have also been a program to produce invoices to send to clients. Mass and Hensley may have opted just to produce a cost sheet for the jobs that they wanted to bill. I don’t remember.

We finished this project pretty rapidly, and everyone liked what we had done. Previously they would have had to rewrite and calculate costs for the information from the time sheets onto cost forms for each job. So, this was an ideal project for an early eighties software system. The savings in time and the increase in accuracy of costing and billing were immediate and substantial.

The users must have called TSI for support a couple of times, but I cannot ever remember when we needed to “put out a fire” for them.

TSI’s standards fit on one page, but they were strictly enforced.

Since I was doing the bulk of the programming, I implemented a set of standards for all of the programs. The goal was to make it as easy as possible to understand and debug them.

Many BASIC programmers eschewed the GOTO statement and use the RENUM command when they have changed their programs. I never renumbered the programs. Instead ,certain types of statements ALWAYS were in the same range of line numbers:
- Line 1 was always OPTION BASE 1, LPREC. That meant that all counting started with 1, not 0, and all numbers had as much precision as the system could handle.
- Line 250 always opened the specs table, and subsequent lines read in whatever specs were used by the program.
- Lines 10000-10999 opened the tables used by the program.
- The main loop of the program started on line 15000.
- The exiting routine started at 60000.
- Program-specific subroutines and functions were located on lines in the 70000-89999 range.
- Headings for reports were subroutines that started at 90000.
- Detail lines on reports were subroutines that started at 90000.
- Reusable functions were 95000-99998.
- Sections of code were separated by comment lines consisting of asterisks or dashes.
Every program had a meaningful number.
- 1-99 was for programs to insert new records into tables or to work on existing records.
- 100-199 was for lists of items in tables on the screen.
- 200-299 for transactions.
- 300-399 for printed lists of items in tables.
- 400+ for reports.
- The program number was in the upper right corner of every screen and every report.
- Program listings and variable cross-references were placed in accordion files by client and program number.
Variable names were consistent and meaningful. CLNUM was used for client number in every program. Looping variables were always I or J. Counting variables started with N. NEE=NEE+1 would be used to count the number of employees selected.
In this version of BASIC all files were accessed by a number between 1 and 255. We consistently used the same number for a file. The printer was always #255.
Although BASIC allowed reading in all of fields at once, thereby assigning values to all of the variables with the corresponding field name, we never did this. If we had, we would have not been able to use the same field names for the same concept in different files. Instead, we read in only the fields that we needed by their position in the file. The disadvantage was that if we decided to change a field, e.g., to make it bigger, every program that referenced that file needed to be changed.
Disk space was precious. If a customer ran out of space on a diskette, it was a catastrophe. To save space all numbers except codes were “packed” to fit nine-digit numbers in five bytes in every layout. Dates were stored as six-digit numbers in the form YYMMDD. This all worked fine until the late nineties when we, as well as everyone else, needed to address the Y2K problem.
The screen layouts were consistent, and the behavior of Cmd keys² was also consistent.
- F2=Online help for every screen.
- F3=Orderly exit.
- F4=List of items in a table.
- F12=Cancel and return.
The screens validated every field as soon as it was entered. If it was not accepted, the reason for the problem appeared in bold print on line 24, the alarm sounded, and the cursor remained at the field. This worked very well for the 5120 and the Datamaster, but when a single computer had many terminals attached, it became important to minimize traffic going to and from the server. Our programs on the System/36 and AS/400 therefore validated the entire screen at once. Problems were still reported on line 24 of the screen, the alarm still sounded, and the cursor was positioned at the source of the problem.

By and large these standards serve us well. We never really abandoned any of them.

This rather simple project was memorable not so much for what we did but for what it led to. Our accountant, Dan Marra, had a client named Harland-Tine, a new advertising agency in downtown Hartford. The two principals were Dave Tine³ and Susan Harland⁴.

I have dozens of vivid memories of this installation. At our first meeting Dave introduced himself as the president of the agency. He did not say what his partner did, and, in all honesty I never saw her do anything but cook. I think that they might have attracted clients by wowing them with her culinary skills.

Dave said that the agency desperately needed to become more organized and efficient. He said that he turned to IBM for help, and both the IBM rep and his accountant had told him that he should talk to us. He envisioned using the computer for all of the administrative tasks of the agency. We spent a couple of days talking with people there. A large part of what the agency did was analogous to what Massa and Hensley did, but there was a whole other side to their business. They also purchased media (newspaper and magazine ads and radio and television commercials), which they marked up and billed their clients. Sometimes they created and produced these projects in-house, but most of the time some or all of the work was done by other companies or freelancers. There were a lot of other miscellaneous things that they also billed—public relations consulting, billboards (always called “outdoor” even if it wasn’t), direct mail campaigns, and “collateral”, which covered virtually anything else that promoted products or services.

They also wanted a billing system that could handle every type of work that they did. They wanted fairly standard accounts receivable, accounts payable, and general ledger systems. Their payroll was handled by an outside service.

In the early 1980’s Hitchcock not only manufactured chairs, but also had several retail locations.

The agency’s ultimate objective was to analyze the profitability of each client. Producing the reports for this was a very complicated assignment. Each client had negotiated a separate agreement with the agency. Harland-Tine billed some clients for items that others got free. For example, the agency’s largest client, Hitchcock Chair, was billed a monthly fee but did not pay anything extra for media expenses. They only paid what the publication or station charged the agency. So, if Hitchcock ordered a lot of media in a month, Harland-Tine did a lot of work with no reimbursement at all.

In addition, some jobs were billed in advance, some when the job was completed, and some in stages. So the profitablity reports, which we called “cost accounting”, needed to match the period in which income was counted with the period in which expenses were incurred.

We did not have the wherewithal to put together a detailed proposal. Instead we outlined in fairly broad terms what we would do for them. We broke it out by module, but we knew that it was really all or nothing. Their most important objective required all of the pieces. Our proposal was a great deal for them. We were desperate, and we did not want them to start looking around.

We saw ourselves in half of what agencies did.

Sue and I immediately noticed the resemblance of this agency to TSI. They were another company that would do anything for a buck! We decided that when we designed the system for Harland-Tine, we would also make sure that it could be used by TSI as well. We did not purchase media on behalf of clients, but pretty much everything else that the agency did had an analog in the way our company did business. For example, we did not advise about public relations, but we did consult about connectivity and hardware decisions.

I did a little research and discovered that there was a paucity of computer software for advertising agencies. Moreover, there were many agencies within driving distance, especially if New York and Boston were included in our sphere of influence. I figured that the best way to make TSI profitable was to sell a base package with customization to a lot of agencies. We had to start with one or two happy and successful clients. We resolved to make Harland-Tine the first.

Detailed recollections of the installation itself can be found here.

1. We never called the people who paid us money customers. We thought of our business as more service than product. We never installed a system that did not include at least a modicum of customization.

2. There were no function keys on the Datamaster keyboard. Instead there were 24 active Cmd keys in BASIC programs. The user held down the Cmd key in the panel on the left and the appropriate numeric key on the QWERTY portion of the keyboard for the 1-12 Cmd keys. For 13-24 (seldom used by TSI) the user held shift and Cmd and pressed the appropriate key (less 12). Shift Cmd 1 was 13, Shift Cmd 2 was 14, etc.

3. Dave Tine’s LinkedIn page is here.

4. Susan Harland died in 2000. She and Dave Tine opened the Connecticut Culinary Institute in 1987.Her obituary is here.

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Tag Archives: IBM 5120

1994 TSI: The Second Crisis

1985-1988 TSI: Adventures in Marketing

1981-1985 TSI: The Office and Employees

1981-1983 TSI: GrandAd: The First Two Clients

1981-1985 TSI: A4$1: The Beginnings