By the beginning of September of 2023 I had become quite frustrated about the time that I had been wasting because my Lenovo desktop computer, on which I had keyed in the great bulk of the entries in the 1948 Project (introduced here), was intolerably slow. The biggest problem was that the system would quite often lock up for as long as ten or fifteen minutes. During these periods the disk light was on continuously. I had tried to determine the cause by examining the output available in Windows’ Task Manager, but I had no luck. I had also asked the Greek Squad to look into it. The agent signed on to my system, deleted a lot of temporary files. That seemed to help for a day or two. However, it reverted to its previous behavior shortly thereafter.
Another problem was its connection with the Cox modem/router. The connection would be lost for no apparent reason, and it was often difficult to recover. A few years earlier I attached a modem that I had previously purchased to a USB port. That did not seem to help much
So, in desperation I decided to purchase a new box. I did some research on the Internet. The new systems seemed to have much faster processors than my Lenovo desktop. The hard drives were in most cases a little smaller, but that did not concern me much. The amount used on the Lenovo was far less than the capacity of any of the available machines.
I had had pretty good experiences during my last two computer difficulties (outlined here) with the Geek Squad people at the Best Buy store in Manchester, CT, which was about a thirty-minute drive from my house. I therefore decided to buy one there.
I cashed in the points on my Bank of America Mastercard for a Best Buy gift card in excess of $300. The units at Best Buy started at about $600 unless I was willing to settle for an obsolete model that ran Windows 10 or an “open box.” I decided to put a new system on order shortly after I received the gift card in the mail.
Unless I did not mind making several trips to the store, I figured that the easiest way was to order it online and pick it up at the store. Before I did so I had an electronic chat with one of Best Buys sales agents. I told him which model (an Asus) I was interested in, but I also expressed my concern about the difficulty of migrating the programs that I used. I specifically emphasized that the one that I was most worried about was Outlook, Microsoft’s email product. The agent assured me that the Geek Squad people at the store could help me with that. That convinced me to put the system on order. It was scheduled to be at the store on Friday, September 21. I actually received an email that it had arrived a day early. I had a big project to work on over the next few days, and so I planned on picking it up on Monday.
I had a long and strange electronic chat with agents from Best Buy on Friday. When I explained my concern about Outlook I was transferred to a different agent who allegedly specialized in this. A little later I was transferred again. This agent assured me that the Geek Squad would do the entire migration for me and made an appointment for me for 3:20 in the afternoon on Monday.
I left for Best Buy at 2:30 on Monday and arrived at 3. I had no trouble obtaining the new computer. I had brought with me a bag that contained the Lenovo that I had been using as well as a very old external hard drive for which I had lost the power cord. I intended to ask the Geek Squad people after they had migrated the programs and data if there was any way extract the files that were on the external drive onto something usable.
The Geek Squad guy was very friendly, but he said that they only did data, not programs. This was very upsetting to me. The only reason that I had purchased the machine from Best Buy was for the help that I expected to receive. Migrating the data was no challenge if you had a large external hard drive, and I did. I was so upset about the lies (or maybe misunderstandings) that I left Best Buy without remembering to ask about the hard drive. As I drove out of the parking lot I was so concerned about what should be my next step in making the system in my trunk operational that I almost ran a red light and caused a serious accident. The rest of the drive home was uneventful.
Plan Z: In my research I had come across a company name Zinstall (website here) that markets a downloadable program called WinWin that the website claimed was able to transfer all of one’s programs and files from any Windows computer to a new Windows 11 computer. It cost $129 plus tax.
On the evening of Wednesday September 272 I started an electronic chat with someone named Paul from Zinstall. He assured me that they installed software, called WinWin, that could transfer all the programs, but it was possible that Microsoft would demand proof of ownership in the form of a serial number or program key. A little more research convinced me that this was quite unlikely. Besides, I could not see an alternative. So, I purchased the software. I received the following email:
Thank you for choosing Zinstall.
A. DOWNLOAD LINKS 1. CLICK THE FOLLOWING LINK to download the SOFTWARE: (link) 2. You should download and run the software on BOTH computers: OLD and NEW. 3. IMPORTANT: before taking any further steps, you should carefully read the USER GUIDE. CLICK THE FOLLOWING LINK to download the user guide: (link)
B. ACTIVATION INFORMATION: Below is your Zinstall license activation key serial number. You will need to supply this information when prompted by the software. Serial number: WNPV-XXRR-BJDK-VJK6-USOP-I2XP-LGXO-6UEV-74 Registered email: Mike@Wavada.org
C. SUPPORT AND SERVICE We are glad to assist you with your transfer. 1. SUPPORT QUESTIONS & TROUBLESHOOTING: For any support questions or assistance, CLICK THE FOLLOWING LINK: (link) where you will find answers and solutions for your questions, as well as options to contact the Support Team. 2. If you require TECHNICAL ASSISTANCE, please submit the “Support Case Form” and run the Diagnostic Tool on both computers (old and new). Both the Form and the Diagnostic tool are available at the link above.
D. FULL SERVICE – REMOTE ASSISTANCE: IF you prefer the convenience of having an expert tech perform the whole transfer for you, you have the option of a Full Remote Service add-on. It is available here at a discounted “bundle” price: (link).
E. BEST PRACTICES: HOW TO PERFORM A MIGRATION? Before starting the migration process: 1. Make sure you have a backup of your computers. 2. Save all open files and close all running applications. 3. Completely uninstall all Internet Security Suites, Firewalls, and Antivirus on both computers – OLD and NEW. 4. You don’t need to purchase any special cables or external hardware to do the transfer. If your computers are connected to a home network, you don’t need to do anything – Zinstall will use the network for the transfer. Otherwise, you can just use a regular network (aka Ethernet) cable – you probably already have one – to connect the computers directly. Here is what it looks like: (link). 5. While wireless is usable as well, if you have an option to use Ethernet – use it. Wireless is inherently slower, and may be interrupted by network disconnects. 6. The migration process requires “Administrator” user privileges.
IMPORTANT: The transfer may continue for a very long time – DO NOT INTERRUPT the process, even if it seems that nothing is happening for a while. REMEMBER: Once started, the migration process is completed unattended – you are not required to stay near the computers, and may leave it for the night to complete.
One thing that had not previously been clear was that I needed to connect the two computers via an Ethernet cable if they were not already on a network. I thought that it would be sufficient that both used wi-fi. I had been planning on sending the data through the modem/router from Cox Cable.
I asked Sue if she knew if we had an Ethernet cable. She said that she had at one time put all of the miscellaneous cables in a big plastic tub. I naturally asked where it was. She said that she didn’t remember. I was not surprised. I made a mental note to drive to Target on Thursday morning to purchase one. Target’s website offered a seven-foot cable for $10, and they seemed to be in stock..
In one of my dreams that night, however, I had a revelation that there might be one in the north end of our basement near the AS/400 that I brought home in the summer of 2014 after we closed TSI’s office in East Windsor.
When I awakened in the morning I hastened downstairs and discovered that there were indeed two Ethernet cables in a snake’s nest of cables near the computer. I wrested one away and without too much difficulty I was able to connect the two black boxes on my desk. When the yellow lights appeared in the sockets for both, I rejoiced. I had saved $10!
The migration: The instructions sited above were thorough and instructive. As someone who wrote such instructions for users of his code for thirty-five years, I have one quibble. Users expect the written instructions to be in the order in which they are to be executed. In this document some of the most important pieces of information are near the end. I admit that I never read sections B, D, and E until I started writing this account on Friday.
I downloaded the WinWin software to my old system, Lenovo. I found the executable file in the Download folder and ran it. According to the instructions I should have run it as administrator, but I didn’t. The program churned for a few minutes and then asked me whether this was the old computer or the new one. After I selected “old” it told me to do the same thing on my new computer Asus.
I had planned to use the same display on both computers.3 So, at this point I needed to detach it from Lenovo and insert it into Asus. This turned out to be a much bigger pain than I thought that it would be. In the first place the lighting in that area of the office was not good.4 The head of the cable was held in place by two screws. No screw driver was needed, but it took longer than I remembered to screw and unscrew them with my fingers.
After I attached the display I turned on Asus for the first time. It came up rather quickly. Among other things it asked for a PIN. I used the same one that Sue and I use for the garage door opener. It invited me to take a tour of Windows 11, but I postponed that adventure until some undisclosed point in the future.
Instead I selected the Edge icon on the desktop, downloaded the WinWin executable again, found it in the Download folder, and ran it. The same window came up, and, when asked, I said that this was the new computer. The program then searched for the old computer. This was the moment of truth, or I should probably call it the first moment of truth.
It was not to be. The screen displayed a sad message (#324) that indicated that it could not find the old computer. The likely cause, it said, was either that the two boxes were not connected or that security software on one of the boxes was preventing the connection.
I checked the back of both computers. The Ethernet cables seemed to be securely attached. I then uncabled the display from Asus and reattached it to Lenovo. By coincidence almost as soon as I could see the display again a window appeared for the Webroot program that the Geek Squad had installed. It had options to end three types of security. I did so. Consequences be damned.
I then sent to the support team at Zinstall an email explaining the situation and identifying the error message number. I received two identical “high importance”messages one minute apart: “Hello Michael Wavada, This is an acknowledgment we have received your email. We will contact you soon. Best regards, Zinstall support team”
I would have preferred something more specific than the word “soon”, even if it was “within the next 24 hours”. I felt that Zinstall recognized the urgency of the problem, and I could expect an email with specific instructions within the next five minutes, or five hours, or maybe five days. I stayed at Lenovo’s keyboard4 and won game after game of two-suited Spider Solitaire while intermittently checking the Inbox in Outlook. At about noon I fixed myself a ham sandwich and ate it in front of my desk while I kept my eye on the Inbox.
I almost always took a nap after lunch. Mine on that day was a rather short one, and I rushed back to check the Inbox as soon as I was awake. No dice.
At 1:47PM I sent a short missive to Zinstall support: “How long is soon? It has now been over four hours.” Nearly an hour later I was about to send another email when this showed up in the Inbox. It was signed by Sam R.
Thank you for contacting us.
You have Webroot still active on the old computer.
Please disable Webroot firewall on the old computer (or simply remove Webroot from the old computer), and run Zinstall again on both.
Please let us know how we can assist further!
I replied as soon as I could: “I believe that I disabled it before running Zinstall. I tried to delete the folder named Webroot, and it said that I need permission from SYSTEM to do so. I do not know how to do that. Actually I seem to have two copies of Webroot. One in Program Files, and one in Program Files x(86). The Geek Squad installed them.”
Sam R. must have been horrified about what I had attempted. He wrote back rather quickly.:
You should not delete folders directly; instead, you can typically right click on the Webroot icon in system tray (bottom right corner, near the clock) and select “Shut down” or “Exit”.
Or, to uninstall it, go to the list of installed programs and select Webroot there.
Alternatively, if you cannot get rid of Webroot, another alternative is to use Zinstall with a USB external drive instead of network.
Do you happen to have a USB hard drive available?
I did have an external drive with a great deal of storage, and it was within two feet of my right hand. Nowhere in the emails or the online instructions booklet was there any mention of this option. Maybe that could be plan Z2 if we could not get past the security issue. In the process of disabling Webroot in the way that he described I noticed that the system clock was off by more than two hours. While I was in the same system tray I also found a Malware icon. There was no option to disable it. I select “Quit” instead. Both icons disappeared from the tray.
Uncertain whether Sam R. would still be working, at 5:04PM I sent the following message to describe what I had done since receiving his (her? their?) last email:
I tried this twice. On the first try I received the same message as before even though Webroot was not listed in the Apps. The second time I removed Webroot again (the system had rebooted on its own) and Malware Bytes from the Apps in the lower right corner. This time the program on the new box found the old box, but it warned that I was using a wireless connection that might be slow or fail. The lights for the Ethernet ports are on on both machines. Is there a way to verify the connection? I do not have a network (other than the Cox Cable modem/router). I just ran a cable between the machines.
Later I became convinced that Lenovo had not, in fact, rebooted on its own. I was pretty sure that the AC cable had been jostled loose while I was moving the display cable back and forth between the two boxes.
I decided to try it again, and I was cautiously optimistic. However, the email sent at 6PM told a different story: “It is now showing message #11. This is SO FRUSTRATING!” Message #11 said that my account had reached the limit on the number of tries. I did not receive an answer on Thursday.
I was poor company all evening. I was close to giving up on Zinstall, but I had no alternative at this point. I began to consider contacting American Express to tell them not to pay for the service. I went to bed at about 9PM, which was quite early for me.
On Friday morning I was pleasantly surprised to receive an email from Sam R. The time stamp was 4:14AM.
Thank you for the update, it’s great that the connection issue is solved now that Webroot is removed!
Regarding wireless, you do not have a huge amount of data on the old computer, so you can transfer via wireless as well.
As long as the wireless network is not abnormally slow, it will complete just as well.
Note also that you can use the old computer while the transfer is in progress, if needed – just press the Windows key on your keyboard to get to your apps / desktop.
Please let us know how we can assist further!
I asked him about error #11. He said that that had been cleared. I did not respond to his comment about being able to use the old computer. Once the process started, I intended to monitor it on the new computer. I had no intention of touching any of the cables once the migration was under way. He probably did not remember that I was switching the display from one machine to the other.
Before I ran the WinWin program on Lenovo I made certain that neither security program was in the system tray. When I moved the display’s cable, I was very careful not to jostle the AC cable on Lenovo. I then checked to see that both Ethernet lights were on.
At about 8:20 (I know because I always awaken Sue at 8:30) I initiated the WinWin program on Asus. This time it found Lenovo, and it did not present the warning message about using a wireless connection. It must have been using the Ethernet cable.
The process took about three hours. I used part of the time to go through the papers that had been accumulating on my desk for a few months. That was a worthwhile activity. I found a year-old credit from Costco for $1.48 and the paperwork for applying for a discount on the real estate tax levied by Enfield. I also found my hanging file for income tax for 2019. I had no idea why it was out of the filing cabinet.
I was very impressed with the window that displayed the various steps in which the program was engaged. It also showed two percentage bar graphs that indicated the portion of the step being executed and the total process that had been completed. At the bottom were statistics about things like the rate of data transfer and the size of the files that had been copied.
When it was finally finished, it congratulated me on a successful migration. I have seen many such messages before, but this was the first time that I really thought that we had accomplished something important together—I mean the program, the computers, the cabling, Sam R., and I.
I restarted the system as directed. It came back up rather quickly, and I entered the PIN. The desktop looked almost the same as it had before. The program tray was missing two icons. One was definitely for Spider Solitaire. I purchased a new copy for Asus, for $0, and it popped back up in the program tray. The other one might have been for a program that I had downloaded to convert YouTube videos to MP3 or MP4 files.
Outlook. etc.: It was time for the second moment of truth. With some trepidation I clicked on the blue Outlook icon. Microsoft somehow recognized me and asked me to key in the password associated with the account associated with my email address. I found it on my password list. Microsoft approved it and immediately installed updates to the software. I then needed to key in the passwords for my two email accounts. I got the Cox one on the first trick, but I made a mistake on the one for Wavada.org. Once I got it right all the emails that I had received from both accounts showed up after the next Send/Receive.
Everything seemed to be there, and I liked the new look and feel of the software.
Problems: After one day’s use I had encountered only three problems. As I mentioned, I had left one program open on Lenovo. It took me less than five minutes to bring the Asus version up to date. At one point while I was surfing in Firefox Windows11 interrupted and reported that it needed to restart. I had no choice but to let it. It came right back up, but I lost about an hour’s worth of work in WordPress. I don’t know why it had not been saved, but I will need to be more careful about updating these long blog entries more regularly.
The strangest problem was encountered using the editor of posts in WordPress in Firefox. Below is the screen for editing a blog entry in Chrome. This is also how it looked in Firefox on Windows 10:
Contrast this with the same screen on Firefox.
I don’t know if this was a problem in Windows 11 or WordPress. I planned to install a new version of WordPress soon. I later learned that it was neither. The slide bars in Windows 11 were much smaller. Sometimes they were nearly invisible.
Performance: The new box is lightning fast, and so far it has never locked up.
1. The technical experts at law enforcement agencies on television often extract files from hard drives that survived plane crashes, arson, floods, and the like. Surely the agents of the internationally renowned Geek Squad had similar tools at their disposal.
2. I ordinarily played bridge on Wednesday evenings, but the game on 9/27 was canceled because only three pairs planned to intend.
3. Sue thought I might be able to use a gigantic display that she had squirreled away in the three-season porch. I was thoroughly skeptical even before I learned that it had no cable.
4. I did NOT need my cataracts removed. That will probably come some day, but not before my subsequent appointment with the retina specialist on October 18.
Marshall Field’s was most famous for its store in downtown Chicago and for Marshall Field himself, who was a driving force behind the Windy City’s recovery from the Great Chicago Fire of 1871. By the time that I came into contact with the department store chain it was based in Minneapolis and was owned by the Target Corporation.1
In 2004 the May Co. purchased the Marshall Field’s stores from Target with the intention of administering them from Minneapolis in the Marketing Department’s headquarters in one of the high floors of the store that was previously the flagship store for Dayton’s. Its address was 700 Nicollet Mall. The plan was for all of the advertising to be scheduled, purchased, and paid for using TSI’s AdDept system on an AS/400 at the Midwest Data Center in St. Louis. A meeting was scheduled for September 16 at Hecht’s2 Advertising Department in Arlington, VA. I attended, as did representatives of the May Co. and the Marketing Department of Marshall Field’s. Dave Ostendorf from Famous-Barr3 may also have been there.
The meeting was unlike any that I had ever attended. The people from the May Co. announced that Marshall Field’s would use AdDept, and the May Co. would pay for any necessary revisions! They made it quite clear that they were being given a blank check. Throughout the rest of 2004 I worked on documenting in some detail the changes that needed to be done. This resulted in a fifty-page design document delivered in December and a fifty-nine page tome sent to them in April of 2005. I found Acrobat files of these two booklets. They are posted here and here.
It seems likely that I took more than two trips to Minneapolis in 2004 but I only found notes from one in November and one in December. Perhaps Dave Ostendorf or Richard Roark from Foley’s4 in Houston helped me gather the information needed for the design documents.
Working conditions: On my visits to Minneapolis I flew Northwest and took a taxi or the light rail from the airport to downtown. I never rented a car.
I stayed at the Hilton that was a few blocks south of the Nicollet Mall store. I almost never stayed at a Hilton; I preferred one of the affiliated hotels that awarded Hilton Honors points4, especially Hampton Inns. I have two strong memories of this Hilton:
I could walk from the hotel to the second floor of Marshall Field’s via the skyway without ever setting foot outside. This was a valuable feature in the winter.
There was no free breakfast. However, because I had achieved Silver status in the Hilton Honors program I could go up to the top floor where they had an executive dining room for road warriors like myself. The food there was terrific and free.
Working with the people at Marshall Field’s was a very enjoyable experience. There were, however, a few peculiarities.
The skyway entrance was on the second floor of the store. When I arrived in the morning the store was not open. So, it was a little spooky.
To get to the Marketing (NOT advertising) Department I had to take a fairly large number of escalators. There were elevators, but they were not as convenient.
The people at Marshall Field’s used a different word for many of the concepts with which I was familiar. Customers were called guests, employees were team members, advertising was marketing, ads were called promos, and so on. I kept a list of these, but I no longer have it.
Every time that I went to the bathroom (or anywhere else) I had to call someone to let me back in to the Marketing area, which was restricted. I was very excited in April of 2005 when I was given a badge so that I could come and go as I pleased.
The toilet paper in the bathrooms was the flimsiest that I had ever seen. They must have imported it from another country. I cannot imagine that anyone would buy it in the U.S. Maybe they did it to save money, but they didn’t save any on me. I just used more of it—lots more. I once asked Chuck Hansen5, one of the people involved in the installation, if others did the same. He said, “Oh, yeah. Definitely.”
While I was there in February of 2005 the temperature dipped below -20 Fahrenheit: not wind chill, degrees. I had to go out in that frigid air to walk to the taxi stand to catch a cab to the airport. It was only a couple of blocks, but I was very relieved to see a few cabs lined up and ready to go.
The “team members”: Our main contact in the first few months was Amy Spears, who was the assistant to the Finance Manager, Becky. I cannot remember her last name. They were both very conscientious and amiable. When Becky left the company on short notice in 2005, Amy was in something of a panic. Mari Pittman6 was brought in from Foley’s to take on Becky’s role.
A woman named Thu Le worked on expense invoices. I vaguely remember her. Nate Jeppson7 also worked in the finance area. I helped him fine-tune the entry in the sub-account table. Two ladies named Kimber and Adrianne worked in accounting. Either or both of them might be in the photo.
Beginning in April of 2005 David Harris8 assumed the function of liaison with TSI. His main job was managing the Mac network. My memories of him are not very distinct. I remember his replacement, Soni (pronounced like “sunny”, short for Sonja) Froyen9 a lot better. At the end of the project she sent me a tee shirt that had an ad release form with the box for “Released” checked.
Sheila Wilson came from Hecht’s in 2005. She was deeply involved in the AdDept product.
My notes from February of 2006, when the division was officially dubbed Macy’s North, disclosed the names of two new employees in the finance area: Shannon Feuerhelm and Megan Boie. Jackie Smith was hired to place newspaper ads, a job that formerly had been done by Target’s ad agency, Haworth.
The last set of notes were dated in December. They indicated that Chuck, who had been in another department for a few months, had returned to the Marketing Department. They also mention that Lynn Robinson had been placed in charge of Direct Mail.
The projects: Getting Marshall Field’s system up and running was the last gigantic project that TSI undertook. It was so big and so complicated that the individual details have tended to fade. Here are a few things that struck me as I read through the design documents and the month end checklist that I set up for Becky
The most striking thing was that so many changes were required to the file structure, including several new tables. It is a tribute to our system of change management that we were willing and able to implement these changes without disrupting our other installations.
I wrote all of this. I made a few mistakes, but on the whole the presentation was very thorough and professional.
It is hard to understand why PageMaker, which was used to create these documents originally, had so much trouble with non-proportional fonts like Courier. The vertical bars on the reports (e.g., page 9 of document 1) should all align, but they don’t.
So much of what is described is unique to Marshall Field’s. For example, no one had ever used the term “production credits” at any other installation.
I have a dim memory of Item #3. Becky had a gigantic number of general ledger accounts (called “internal” in the document) that did not match up well with the May Co.’s accounts. The cross-reference table was huge.
Any changes to the cost accounting algorithms were risky. These programs were so complicated that they were barely readable. TSI’s programmers were reluctant to touch them because the people who used them were always under severe time pressure. “Yesterday” was the deadline for addressing problems.
I had totally forgotten about the “buckets” and “metro markets”.
The use of “campaign” instead of “event’ must have come from an ad agency. No one talked about campaigns in a retail setting.
I wonder if they actually used all the work that we did on production schedules and the job jacket.
Over $7,000 in changes to the insertion orders are in document 2! I don’t remember if they ever used AxN. It is mentioned on p. 34; I guess that they must have. The NAA# was assigned by the Newspaper Association of America. Prior to becoming part of the May Co. Field’s Haworth bought the newspaper space.
Document 2 mentioned CAPS, which was the May Co. system for expenses and G/L.
I did not remember importing sales by department.
The closing process is lengthy, but it is very specific. I wonder if they actually used the three-page checklist.
Denouement: I am certain that we did exceptionally good work for Marshall Field’s. They always treated me royally when I visited them. It would be nice to be able to say that the department ran like clockwork for decades.
However, that is not what happened. By 2008 Marshall Field’s was no more. The stores that were allowed to remain open were rebranded as Macy’s. Worse news was that Macy’s North (the people with whom we worked in Minneapolis) was consolidated into Macy’s East. The wonderful people and environment that I found there vanished.
I did not think too much about that. We did good work, we got paid, I made some friends, and we made their lives a little better for a short period of time.
The downtown store in Minneapolis was closed for good in 2017. It is in the process of being repurposed for multiple uses.
1. Prior to 2000 the company was called the Dayton-Hudson Corporation. Its name reflected the logos of the Minnesota and Michigan chains that merged in 1969. The company was renamed in 2000 in recognition of the fact that the Target stores produced 80 percent of the revenue. One year later the department store division rebranded all of its stores as Marshall Field’s.
2. The story of the installation at Hecht’s can be read here.
3. Details of the Famous-Barr installation in St. Louis are posted here.
4. My card from those days calls them Hilton H Honors points. I never understood what the middle initial stood for.
5. Chuck Hansen stayed on and is working for Macy’s in 2023. His LinkedIn page is here.
7. Nate Jeppson’s LinkedIn page is available here.
8. David Harris’s LinkedIn page can be viewed here.
9. I discovered on Soni’s LinkedIn page (found here) that she studied Latin and history in college. I was also surprised to learn from my notes that she knew how to code in php, which I did not yet know enough about to know that it never shown in caps. She was also the only one of my business associates who followed me on Twitter. In retrospect I feel as if we might have potentially been soulmates. Of course I was eighteen years older than she was.
The Worst Year Ever?: The virus seemed to appear in or around Wuhan, China, in late 2019. It appeared to be extremely contagious. It was given the name COVID-191 on February 11, 2020. In the past such scares (SARS and Ebola) had pretty much bypassed the West, but within two weeks Italy had become a global hotspot. China, South Korea, and New Zealand fought the disease relentlessly, and had very good results. If all other countries had done the same, the disease probably would have run its course in a few months. However, because in many cases the disease had mild or even undetectable symptoms, many people did not take it seriously and were scornful of those who did.
Editorial note: I have decided to capitalize Pandemic as a sign of respect. There have been other pandemics in my lifetime, but Covid-19 was the only one that had a significant effect on the U.S.
Cases began appearing in the U.S. in early February. The first death was reported in the state of Washington on the 29th. On March 11 the World Health Organization declared it a pandemic. Two days later the Trump administration declared a national emergency and issued a travel ban from 26 non-European countries. However, the ban only applied to people who were not U.S. citizens. Need I add that this was an election year?
On Sunday March 15 Felix Springer and I played in a STaC game at the Hartford Bridge Club. The talk that day was largely about Colorado Springs, where a woman who had played in a sectional tournament may have been a super-spreader. She competed in the Bridge Center there in six events between February 27 and March 3. She died on March 13.
I later learned that Fred Gagnon had played in the same tournament, but he never was at the same table with her. Before the Pandemic struck Fred played both in Simsbury and Hartford and frequently partnered with my wife Sue. Details about the Colorado Springs incident can be found here.
New York and its suburbs were hit hard very early. While attending a large gathering at a synagogue in Rob and Laura Petrie’s hometown of New Rochelle, a man who had recently been abroad passed the disease on to many people, including the rabbi. At one time 108 of the state’s 173 cases were in Westchester County, which borders on Connecticut.
My notes about the bridge game at the HBC on March 15 record that despite some mistakes Felix and I won.2 I remember that one woman who played that day wore a medical mask of some sort. We already knew that the club would be closed indefinitely after the game. Felix and I were the last two to leave the Bridge Center. He was responsible for locking up after we left. At the last minute I dashed over to the shelves that contained non-bridge books and selected Magpie Murders by Anthony Horowitz3 and Fatherland by Robert Harris. Both books resided in my house for much longer than I had planned, but I did eventually return them.
Sue and I had signed up for a bridge cruise on the Danube River with the famous expert, Larry Cohen. We were scheduled to leave on March 17. That cruise never happened. The details of the story are provided here.
Responding to the Pandemic: Although President Trump had declared a state of emergency, he, like most Republicans, absolutely refused to take the disease seriously. He made it clear that masks were not mandatory, and he refused to wear one. He then proceeded to make an utter ass of himself whenever he tried to talk about the Pandemic. He even predicted an “Easter miracle” that absolutely did not happen. Despite the fact that it was obviously an irresponsible if not evil idea, he actually encouraged everyone to go to church on that day.
Not only did this laissez-faire approach probably cost him the election; it also cost the country several hundred thousand lives. The Center for Disease Control also fumbled the ball. For some reason they refused to accept the test that had been developed by the World Health Organization, and their own test proved unreliable. So, for months as the virus spread geometrically throughout the country, the U.S. had no test. Soon the situation was much worse in America than anywhere else in the world.
To be fair Trump did direct more than a billion dollars to a virtually unknown company named BioNTech to develop a vaccine using mRNA technology. Others also were funded, but BioNTech received the biggest prize because its leaders claimed that with proper funding they could produce a new vaccine in a few months. Their effort was dubbed Project Lightspeed. Obviously Trump hoped that they would deliver by election day, but they missed by a few weeks. In fact, Pfizer, which did not participate, developed and tested a similar vaccine a little sooner, and the Chinese were already using a somewhat inferior vaccine by then.
Although most people who contracted the initial virus recovered after a week or so, the aged and those with comorbidities did not fare as well. The death rate in 2020 was over 3 percent. Nursing homes throughout the country often experienced horrendous situations. Hundreds of thousands of people died needlessly.
Of course, many people still had to work, but most of us hunkered down and stayed in our houses. We had to learn to order groceries—and anything else that we needed—online. I wrote a little program to allow members of the Simsbury Bridge Club to send me descriptions and/or pictures of their new lifestyle. I then posted them on a webpage that anyone could view. A few people sent responses, and I promptly posted them. You can view them here.
Reading: I also posted quite a few entries about my own life. I took advantage of the extra free time to read more. By June 28 I had read nine novels: The Three-Body Problem by Cixin Liu, Magpie Murders, Fatherland, Supermarket by Bobby Hall, Moriarity by Anthony Horowitz, Two for Texas by James Lee Burke, The House of Silk by Anthony Horowitz, The Brothers K by David James Duncan, and Wayfaring Stranger by James Lee Burke. Supermarket, which I bought at a rare venture to the Target store, was awful. The others were all pretty good. The Enfield Public Library was closed. I purchased several books from Powell’s in Portland, OR. It took them almost a month for them to send them, but their selection of new and used volumes was outstanding.
What I especially liked about Powell’s was the number of books by Jack Vance that were offered for sale. I found some listed there that I had never seen in a library or bookstore, including the one that won an Edgar award for him, The Man in a Cage.
One of the last books that I later ordered from Powell’s was Jack Vance’s autobiography. Because I like a challenge—especially when I had an enormous amount of time on my hands—I selected the version in Italian, Ciao Sono Jack Vance! (E Questa Storia Sono Io). Vance has always been one of my favorite authors, and his last book was certainly one of his best. What a life he led! He managed to finish the book even though he was in poor health and nearly blind. He had to dictate the entire volume.
I was so inspired by this book that I decided to undertake this set of blog entries, which I later labeled The 1948 Project. The details surrounding its genesis have been recorded here.
Most aspects of life were put on hold in the spring and summer of 2020. The American Contract Bridge League (ACBL) canceled all three of its national tournaments and prohibited its units and districts from holding tournaments for the rest of the year. The National Debate Tournament was also canceled. Hollywood closed shop.
Most schools attempted to reopen in the fall, but the result was a huge spike in the number of cases of COVID-19. The election was held in November, of course, but a very large number of people voted by mail rather than in person.
Exercise: I also exercised more during the lockdown. I was walking 35-40 miles per week, outside if the weather was tolerable, and on the treadmill when it wasn’t. On May 2 and a few other occasions I walked ten miles outside.
Later in the summer, however, I could no longer walk more than a mile or two without a pain gradually developing in the top of my right foot. This condition, which caused me to limp, bothered me throughout the year. I still walked, but I had to stop and stretch my IT band for a couple of minutes. Sometimes I would need to perform this ritual two or three times in a 2.5 mile lap. I often stopped after one lap. However, when I walked on the treadmill it hurt a lot less.
Therefore, I began to walk indoors more frequently. On my convertible laptop computer, a Lenovo model called Yoga, I watched many operas from the Metropolitan Opera’s streaming service that were new to me, including Ghosts of Versailles, La Wally, Orphée et Eurydice and many operas by Massenet and Bellini. I was really impressed by performances by Natalie Dessay, Teresa Stratas, and Marilyn Horn. The most bizarre moment occurred when Renée Fleming appeared in Rossini’s Armida. In a tender moment she rubbed cheeks with tenor Lawrence Brownlee, who happened to be black. When they parted more than a square inch of his brown makeup remained on her cheek.
I also watched operas on YouTube while I was walking on the treadmill. The quality was a little spotty—both the performances and the recordings. However, this introduced me to several of the more neglected operas, some of which were delightful.
The best thing about the YouTube operas was that I was able to make MP3 files of them using a piece of free downloadable software called MP3Studio. I had already made MP3 files out of my opera CD’s and downloaded them to a small MP3 player that I had purchased at Best Buy.4 I added quite a few operas from YouTube. My favorite was Tchaikovsky’s Cherevichki. I liked it so much that I purchased a DVD of its performance at Covent Garden in London.
I also downloaded hundreds of great rock and roll songs of the sixties and seventies. I could scarcely believe that most of the best songs from Bob Dylan, the Beatles, and the Rolling Stones were now available for free.
When I walked around the neighborhood I listened to music on the tiny MP3 play. In the cold weather I used my Bose headphones. When it was warmer I used ear buds.
Toward the end of the year I misplaced one of the arch supports that I had purchased from Walmart before the Pandemic. These were springy pieces of metal (I think) that were inserted into bands that wrapped around the foot and were secured by Velcro. I bought new ones at the same store that were spongy balls in elastic bands. They cost $10.
After I had used the new ones for about a month, the pain in my foot ceased, and I could walk five miles without stopping. I understand that post hoc ergo propter hoc is a famous fallacy, but I did not even consider reverting to the original pair when I discovered the hiding place of the lost arch support.
I don’t remember how I heard about it, but on November 2 I subscribed (for only 8$ per month!) to a streaming service called MHz Choice. It had all thirty-seven of the Commissario Montalbano movies that I had learned about in 2016 in Sicily5 as well as dozens of other European mysteries and other offerings. All of them were captioned in English. I started with Montalbano (and a prequel called Young Montalbano), but I soon found many other shows that I enjoyed tremendously. There were also a few mysteries on YouTube, including the entire set of Inspector Morse shows.
During one of my walks around the neighborhood a bizarre event occurred. Just after I reached my house a car pulled into the driveway. It was driven by a man carrying three large cheese pizzas from Liberty Pizza. Evidently my phone, which was securely in my pocket, had somehow activated the Slice app to order the pizzas while I was walking. I was billed for them, but the charge was eventually removed from my credit card account after I complained about it.
On August 4 there was a tornado watch. A branch fell and damaged our gutter. A very large branch fell from a tree near the house on 10 Park St. It landed on and crushed a pickup truck that had been parked nearby. A week or more was required to clean it up. I don’t know what became of the truck.
Translation: In desperate need of a project to occupy my mind during the day, I decided in June to translate one of my travel journals into Italian. My Italian teacher, Mary Trichilo (TREE key low) agreed to read my efforts and to provide suggestions. I chose our 2005 Rick Steves trip to Italy that was billed as the Village Italy Tour.5 It was the first one on which the Corcorans joined us, and the first one for my first digital camera.
Reliving that experience was great fun; some of the best moments in my life occurred during those sixteen days. It was also a pretty good way to build my Italian vocabulary back up. I could only hope that I would be able to use it one day. I discovered a few websites that helped me a lot—translate.google.com, of course, but also Reverso.net and LanguageTool.org.
Masks: In the last three quarters of 2020 masks were required virtually everywhere. During the summer it was discovered that the disease was spread by aerosols from exhaling, talking, and singing. Moreover, being indoors greatly increased the probability of transmission. So, it was generally considered acceptable to go outside unmasked, but people were warned to stay at least six feet away from strangers. The last practice was called “social distancing”.
The Center for Disease Control (CDC) had a problem. Although they knew that the N95 masks that had been approved for use by NIOSH for painters and others who were often exposed to aerosols were by far the most effective, their official announcements said that people did not need them. Instead they recommended that any type of face covering would work just as well. So, a lot of people made their own masks or even wore bandannas across the lower half of their faces like outlaws in westerns. Others, such as I, purchased ten cheap cotton masks made by Hanes that could easily be washed.
There was a good reason for this deliberate misinformation campaign. A shortage of N95 masks was feared, and it was considered critically important that the best protection (and tightly fitting N95 masks offered much better protection) be available to those who dealt with known COVID patients or with large numbers of people in situations that precluded “social distancing”.
For some people masks, especially the ones that worked the best, were very uncomfortable. They did not bother me much at all. I was, however, quite happy when, during the summer, it became apparent that masks were not necessary outdoors. Still, when I took walks I made certain to keep at least six feet away from other walkers whenever possible.
Health: I was never healthier than in 2020. I experienced no significant ailments at all—not even a cold or indigestion. That pain in my foot bothered me a bit, and on one occasion the nail on my left little finger got bent back and eventually fell off. On the other hand, I was exercising so much that I had to make a shopping trip to Kohl’s to buy a smaller belt to hold up my pants.
My mental state was pretty positive as well. I was able to concoct several interesting projects to occupy my mind when I was not exercising or reading. I would have appreciated a diversion now and then, but most of my life had been good preparation for an extended lockdown. I had a lot of experience at keeping myself occupied.
Sue was also pretty healthy physically, but she got winded very easily. Moreover, she has always been a much more social animal than I was. The strain of the isolation on her spirit was quite evident.
We took a couple of short trips just to get out of the house. At some point in June or July we drove down to Gillette Castle and had a little picnic. We found a spot that was shady and isolated. The walk from the parking lot to our site was uphill, and it definitely wore Sue out. After lunch I took a hike up to the castle by myself. Only a few people were there, and I kept my distance from all of them. This was a very simple outing, but it felt like a small taste of freedom. Perhaps prisoners have the same feeling the first time that they are allowed into the exercise yard.
On September 24, when it finally appeared that the Pandemic had abated a bit, we made a road trip to Roger Williams Zoo in Providence. The highlight for me was when we went to see the sloths. I got to show the attendant there that I was wearing a tee shirt with a sloth on it. Sue had bought it for me in Costa Rica.8
On the way back to Enfield we made a stop in Willimantic so that Sue could show me the Shaboo Stage, an outdoor venue that she had frequented to watch local musical performers, mostly blues bands. Sue was friendly with several of these people, and she was very worried for them. The lockdown had eliminated their primary source of income.
We made a third stop at Oliver’s Dairy Bar where we ordered burgers and listened—in our cars—to Bruce John singing and playing his guitar. A few people got out of their cars and danced. It was all a little weird, but it was something to do. Sue had claimed that the food would be very good, but we were both disappointed in it.
People our age were terrified to be among strangers, and reasonably so. Not everyone survived that first year. I did not hear of anyone who died directly from COVID-19, but all of the following members of the debate community died in 2020:
Max Horton, whom I knew quite well from the Simsbury Bridge Club.
David Waltz, whose wife I knew from Tuesday evenings at the Hartford Bridge Club and at tournaments. The three of us even went out to dinner one evening in Hyannis, MA.
Elaine Jaworowski, who was a regular player at the HBC morning games.
Gladys Feigenbaum, who only played occasionally at the HBC and did not seem to be in great health before the lockdown. I did not know her well.
The most shocking news was the murder of Grand Life Master Victor King in his own home in Hartford on July 26. He was a very popular player and, to all appearances, had no enemies. His assailant was also his tenant. I had played against Victor a few times and I had talked with him about a few matters concerning the district’s website. At the time the incident was covered in local and national outlets as well as abroad. I was not able to find any information about the disposition of the case.
On July 23 my occasional bridge partner, boss, and good friend Bob Bertoni was operated on for the second or third time in recent years. He recovered enough to continue working as the District Director for the rest of the year, but I think that everyone knew that the handwriting was on the wall.
Sue’s friend and occasional bridge partner, Ginny Basch, also went into the hospital in July. A few days after she had been released she needed to return and have a heart valve inserted. She seemed to recover well enough after that.
On November 16 we learned that Tyesha Henry, Sue’s long-time protégée, had COVID-19. Sue had been with her in an automobile on November 6, but Sue did not develop any symptoms. She dodged a bullet.
Food:Few restaurants were open, and those that were provided only delivery and pickup orders. Most of the time Sue and I ate at home. I continued going to the grocery store, but I always wore a mask (as did nearly everyone else), and I always used the automated checkouts. I seldom was within ten feet of another human. Sue usually ordered groceries online and drove to the store to pick them up.
We ordered pizza perhaps once a month, and we drove to KFC three times7, once in West Springfield and twice in East Windsor. The first drive to East Windsor, which was probably in May, was very strange. There were almost no cars on any of the roads, but there was a long line at the drive-through window at the KFC/Taco Bell restaurant. I did not get my order until twenty-five minutes after my arrival. When I arrived home we discovered that the bags contained both our $20 fill-up and someone else’s Taco Bell order.
On July 18 Sue and I drove over to the beautiful house of Ken and Lori Leopold in Avon, CT. We were originally planning to go to a restaurant for supper, but the negotiations between Lori and Sue for a suitable place with outdoor seating broke down. We enjoyed a very nice supper and then played a few rubbers of bridge. I played with Sue and then Ken. Lori had never played rubber bridge before! That was the only time in the last nine and a half months of 2020 that we dined indoors with other people.
Sue and I celebrated all of the holidays alone together in our house. That was what one did in The (first) Worst Year Ever.
The Neighborhood: The big news was that in the spring the family that lived diagonally across the street from us (“cattywampus” as my Grandmom Cernech would have said) on the southwest corner of North St. and Allen Pl. unceremoniously moved away. This was the family with several trucks and an ATV that the kids rode around on. The father often flew the “Don’t tread on me” flag and other right-wing banners on their flagpole.
The house (a small ranch house with one garage) and yard were both in bad shape when the family abandoned them. Workers spent weeks getting it back in marketable condition. It was auctioned off; no “For Sale” side ever appeared. It was purchased by a woman who has kept it in immaculate conditioned. She even resuscitated the lawn.
The flagpole has never been used since the other family left.
Three doors to the west of them the “patriotic” cause was taken up by a couple. She grew sunflowers accompanied by Bag-a-Bugs and had a statue of an owl that turned its head occasionally. I scoffed at the former and was enthralled by the latter.
He was another kettle of fish. He also had a flagpole. He flew the “Don’t tread on me” flag, but also other flags including a Trump-Pense banner ones about POW/MIAs or respecting the police. Another Trump sign was proudly displayed above the garage. He also had a “concealed carry” sticker on his car’s window. Most bizarrely, he had a fenced-in back yard with red triangular signs on both gates with the word “MINES” on them, as if the back yard contained mines. I took him seriously; he seemed to be retired from both the military and law enforcement, and he was obviously “gung-ho”.
I generally gave these people a wide berth, but my walking took me past their house quite often.
We really only have one next-door neighbor, the residents of 1 Hamilton Court. A couple with children had been living there for quite a few years. He disappeared from the neighborhood at some point before the Pandemic started. A different man moved in and immediately started making over the house and the back yard. I talked to him for a few minutes once. He seemed friendly enough. Anything would be better than his predecessor, who had said he would kill our cats if they ventured onto his property.
The Pets: Our two cats, Giacomo and Bob, really enjoyed the lockdown. Sue and I got in the habit of watching television together from 8 p.m. until I could no longer keep my eyes open, which usually occurred between 9:30 and 10. The cats loved the idea that we were both sitting still. Giacomo often sat peacefully on my lap, as he had done for many years. Now, however, the two of them would also sometimes lie together on a blanket that Sue had laid out on the floor. Giacomo seemed to enjoy having a friend. They assumed every position imaginable, including spooning.
In October Giacomo surprised me by catching a moth. When he was younger he was a fearsome hunter, but in 2020 that was the only time that he showed much interest in any wildlife.
Sue and I never knew Giacomo’s real birth date, but we celebrated it annually on November 1. 11/1/20 was his seventeenth birthday. When I returned to bed for my first nap of the day I was shocked to find Giacomo had climbed up on the bed. We enjoyed a nap together for the first time in at least a year.
On August 4th, the day of a tornado watch, I discovered that at least one of the cats (I suspected Giacomo) had stopped using the ramp in the basement that led to the cat door and had instead designated an area of the newer side of the basement as an open latrine. After I cleaned up the smelly mess I drove to Target and purchased a large litter box and some cheap litter.
The cats quickly adjusted to using the litter box, but they tracked litter all over everywhere. I solved the problem by switching to Clean Paws, which was much more expensive but did not stick the their feet as much.
Friends: Sue had many, but I really only had one friend, Tom Corcoran. He left the Land of Steady Habits shortly after the Pandemic struck and rented an apartment in Burlington, VT, which is where his children lived.
In 2020 we only saw him once in person. On August 1 he was back in his house in Wethersfield to take care of some business, and Sue and I drove to meet him there. Sue brought with her and antique ice box that Tom pledged to fix it up somehow.
We celebrated Tom’s birthday with a Zoom call on October 27. You should be able to calculate his age if you have read these blogs carefully.
Bridge: There was no face-to-face duplicate bridge in 2020 after the middle of March.
Many people played online. The ACBL even set up an arrangement for “virtual clubs” that held online sanctioned games of eighteen boards. I did not participate.
On November 18 District 25’s Executive Committee held a meeting on Zoom. It was depressing. The ACBL was probably going to cancel the NABC in the spring in St. Louis and the one scheduled for Providence, RI, in the July of 2021. Most of the members of the Executive Committee, including me, were also on the committee for the latter event. It was crushing news.
The North American Pairs and Grand National Teams would be contested online. I did not like this news at all, but I asked Ken Leopold, Felix Springer, and Trevor Reeves to play with me, and they all agreed. I told Ken that I would practice as much as I could online. We played online on Christmas Day, but that was the only time in 2020. I hated the experience, but this might be my last chance to play in Flight B of the GNT.
Sports: The National Basketball Association, like all other forms of indoor entertainment, suspended play when the Pandemic hit. In order to salvage part of the 2019-2020 season the league spent $190 to build a “bubble” at Disney World in Orlando, FL. Twenty-two of the league’s thirty teams were invited to the city to play the remaining eight regular season games and the playoffs behind closed doors. Of course, the games were televised.
This approach worked very well. Everyone involved in the games stayed in the bubble and was tested regularly. No cases at all were reported. The season ended on October 11, with the Los Angeles Lakers crowned as champions. The league generated about $1.5 billion is revenue.
Other sports did not follow the league’s example. The only one that I was interested in was college football. The Big Ten was pressured by Trump into playing the season, sort off. All non-conference games were canceled, and the beginning of play was postponed until October 24. Games were played in empty or nearly empty stadiums.
Michigan was ranked #18 in the preseason and beat #21 Minnesota 49-24 in the opening game. This was followed by three embarrassing losses. In week 5 the Wolverines used a new quarterback, Cade McNamara, to beat Rutgers in three overtimes. In week 6 they lost to Penn State at home. Since all of its remaining games were canceled due to COVID-19 outbreaks, the team ended the season 2-4, the worst record in living memory.
The whole idea of playing during a pandemic was idiotic. The NCAA ended up granting extra eligibility to all of the players.
I guess that sports addicts enjoyed watching the competitions in empty stadiums and arenas. I did not watch any sports at all during the entire year.
Miscellaneous: I filed my income taxes in February. I did not receive my refund until August 1. There were two reasons for this: Most IRS employees were working remotely, and a large number were busy distributing the $1400 stimulus checks that Donald Trump made sure had his name on them. I am not complaining.
The class that I took in Advanced Italian held only nine of its ten classes. The last one was canceled (without a refund) because of COVID-19. I signed up for the fall class, but it was canceled on September 9.
On August 8 we received a check from AIG for the trip insurance for our cruise in March that had been canceled. AIG, the largest company in the trip insurance market, must have taken a real bath in 2020.
I purchased and tried to read a couple of Montalbano novels by Andrea Camilleri. They were difficult for me. The narrative was in standard Italian, but most of the dialogue was in the Sicilian dialect, which is much different.
On August 11 Bank of America refused the automatic payment of the bill for our homeowners’ insurance policy. I had received a new credit card and had not yet changed the number on Travelers’ website. It was resolved in a few days.
Beginning on November 10 we enjoyed almost a week of really beautiful weather. Sue and I drove up to her property in Monson, MA. She wanted to walk up to the top, but she got less than a hundred yards before she was out of breath and exhausted. We rested a few minutes and then walked back to the car.
Desperate for something to do, on November 11 I began polishing up my novel Ben 9, which I have posted here. I just had to do this. It had been inside of me, and I had to let it out. I doubt that anyone will ever read it. Who is interested in reading about the clergy in the eleventh century?
What else? I feel as if I have left out something important that happened in 2020. What was it? Oh, yeah, the election. You can read about it here.
1. I don’t know why all the letters are capitalized. It is not an acronym. The five letters stand for Coronavirus Disease. “Corona” is the Latin word for crown. The -19 was added to indicate that it began in 2019.
3. I tweeted that I thought that Magpie Murders was the best mystery that I had ever read. Anthony Horowitz thanked me in the comments and wished well to the HBC.
4. The Best Buy in Enfield was a casualty of the Pandemic. The building was still empty two years later.
5. The journal for the Sicily trip is posted here.
6. The English version of that trip can be read here.
7. The excursion to the sloth sanctuary is described here.
8. There once was a KFC in Enfield on Route 5, but the owner retired, and the store closed. Enfield contains almost every other kind of fast food place, but for years no one sold fried chicken until a Popeye’s opened in August of 2022.
An interesting, if spooky, place to exercise during the pandemic. Continue reading →
For decades the big attraction of living in Enfield has been the easy access to almost every variety of retail store and restaurant. The concentration of these establishments in Enfield began with the construction of the Enfield Square mall and eventually spread out a few blocks in every direction except east, where I-91 blocked further expansion. As far as I know, no one celebrated the the fiftieth anniversary of the mall in 2021. Frankly, there was not much left to celebrate.
History: The potential of the property occupied by the mall was first appreciated by the May Co., one of TSI’s biggest clients and the parent company of the Hartford-based chain of department stores, G. Fox. The area attracted the company’s attention because it was between two exits of I-91 and there was little retail competition in the area north of Hartford and south of Springfield, MA. Furthermore, although Enfield itself was not a particularly wealthy town, the towns bordering it to the east (Suffield), west (Somers), and north (Longmeadow, MA) were quite prosperous and lacking in retail.
The May Co. purchased the land and developed a mall with three anchor stores and a very large parking lot. G. Fox occupied the prize spot—the two-story space on the western side with its own entrances. Steiger’s, a much smaller department store based in Springfield, leased the large one-story area on the eastern end. The two-story space located in the south-central area was leased to JC Penney.
This arrangement persisted for more than two decades. In 1994 Steiger’s went out of business, and in 1997 its space was leased by Sears. In 1993, the May company folded the G. Fox division into its Boston-based division, Filene’s. In 2000 the JC Penney store closed. Filene’s eventually took over the lease and closed the second floor of both of its locations. In 2006 Macy’s purchased the May Co. and rebranded Filene’s. Both Macy’s stores closed in 2016 and were never again occupied. The Sears store also closed in 2016 and was never reoccupied.
A new Target store was constructed and opened in 20011, but for some reason it was not really integrated into the mall. It had only one entrance—on the north side. It was next to one of the mall’s three side corridors, but there was no way to enter Target from the center of the mall without walking almost all the way down that corridor. So, it did not serve to draw traffic to the rest of the mall. It also occupied a considerable amount of parking space. For years parking was abundant on three sides of the mall and difficult on the north side.
Preparation: In January of 2022 I had been searching for an indoor location in which to walk a few miles four or five days per week. I had no interest in joining a gym, but I did investigate using a treadmill at the Enfield Senior Center. Then I thought of the mall. My dad had walked there for a while when Enfield Square was still a hive of activity. I sometimes picked him up there when we ate lunch together at Friendly’s on Wednesdays. I never asked him what it was like; I did not consider what he was doing as serious exercise, and in those days I still was in possession of a working treadmill and ample cartilage in my knees.
It occurred to me one day that I could walk in Enfield Square. I made a reconnaissance trip to gauge how many laps I would need to walk to reach my goal of five miles. I was a little surprised at how empty the building was, and some of the changes disoriented me. I was pleased with my discovery that one complete lap—including the side corridors—would constitute a hike of about half a mile. I decided to start with five laps and add one additional lap each Monday until I reached ten.
There were a few false starts. On the first hike through the mall I remembered my Bose head phones, but I forgot to bring my MP3 player. The second time I remember both the player and the headphones, but I found that the headphones trapped in too much heat. By the end of the walk I was uncomfortably hot. After that I used earbuds instead of the headphones.
On both of those first two hikes I left my winter jacket and hat in the car. I parked as close as possible to the door to the western corridor, but I still faced a fairly substantial walk in the frigid winter air from my car to the door. The next time I decided to try parking on the other side of Target near the door to the north end of the western corridor. The only store in that corridor was GameStop. I correctly figured that I would easily be able to locate a good parking spot there. In fact, the only difficulty that I encountered was with the nearest light in the parking lot. It did not seem to work, or maybe the landlord2 had disconnected it.
On my way to the mall I drove past the huge two-story western anchor store that had last been occupied by Macy’s until 2016. I remembered that for a while Lia Honda, which is a block east of Enfield Square had parked dozens or even hundreds of brand new vehicles in the western parking lot. When I drove by the former Macy’s the entire parking lot was shockingly empty. I noticed a sign on the side of the building that indicated that the building was available for lease or purchase. I feel certain that the property managers would bend over backwards to get a tenant there, but who would want it?
Come on inside and take a lap with me. We will be walking counterclockwise, which means that we will keep to the right. Some of the shoppers walk on the left side of the corridor, but I have yet to see a walker do so.
I’ll point out the sights. I’ve never actually set foot in any of the establishments at Enfield Square except for Target and the cinemas, but I’ve done a little research on some of the obscure ones, and I have made mental notes while hiking the corridors.
The western corridors: On the immediate right (west) of the northwest entrance is the GameStop store. It has been open every time that I have walked by it. Seldom has there been a potential customer within, but I can always hear or see some kind of activity.
A full-length mirror with five diagonal grey stripes has been positioned between the entrance to the store and the door through which I always enter and exit. When one is walking in the corridor towards the door it appears for a second that someone is walking up a hallway from the left. Actually the grey stripes make it appear that they are ascending a staircase.
The rest of the northwest corridor is totally uninhabited. There still is a large sign for Liberty, the tax consultants.. Liberty, which is, of course, a seasonal business has another office nearby. I am pretty sure that they have abandoned this office and just left the sign. If they intended to resume operations in the mall, I think that there would be more activity there by February 6. I, for one, have already received most of my 1099s.
Liberty’s office was on the southwest corner of the corridor in which we entered. At this point we bear to the right toward what was formerly the grand semicircular entrance to the G. Fox/Filene’s/Macy’s store that served as the western anchor store. Some walkers walk right along the wall, but I usually follow the diagonal checkerboard pathway.
I was quite shocked to discover that the entrances to two of the three of the former anchor stores had been walled up and decorated with unimaginative art work. At left is a photo of the one on the west end of the mall. I think that the artists meant to depict things that one could purchase in the mall. Not so in 2022. If the hamburger makes you hungry, you must go outside to Wendy’s or Friendly’s or across the street to McDonald’s or Burger King to get one.
As we pass through this area we can see overhead a huge wreath that was, I assume, left over from Christmas.
We haven’t encountered any humans in this area yet, but people are usually visible on the left in the main corridor. From this distance it is hard to say whether they are walkers or shoppers. All of the shoppers and most of the walkers wear at least a light jacket. I wear a sweatshirt over a tee shirt. I feel a little chilly during the first lap. After that I am happy that I left the coat behind in my Honda.
On the south side of the walled-over entrance is a large location that was for decades the location of a Waldenbooks store. I visited it often to purchase paperback books or calendars. This store was one of many that closed in January of 2007.
The space is now occupied—sort of—by the Lia car dealerships. I have walked past here at least thirty times, and I have never seen anyone. I don’t know if it was ever actually used by Lia. I doubt that anyone has been here during the pandemic. A sign in the window touts some Hyundai models from 2019.
Inside some tables and chairs are visible, as well as small displays of merchandise featuring the brands of the four Lia dealerships in Enfield The lights have never been on when I walked by, and I have never seen anyone inside of this office.
I am fairly sure that at one time there were stores on both sides of the mall’s southwest corridor. In 2022 a couple of bowling lanes could be inserted here, and neither the retailers nor their customers would be disturbed much. There are no businesses at all on the north side of the corridor. In fact, there are not even doors or display windows. The impression given is that beyond Lia to the door at the end of the corridor is an outside wall. I am quite certain, however, that something is behind it.
We make the loop at the end of the hallway, but we are careful not to step on the carpet. Some kind of pressure sensor beneath it opens the door at the southwest ext. The first door on the right (east) after the turn was for many years a RadioShack that I frequented when I needed a particular type of cable, converter, or other piece of electronic gear. At Christmas time the store featured remote-controlled miniature cars. That spot is now empty.
In 2022 the only merchant on the entire corridor is one that I had never heard of: Rainbow. The store has been open only a few times when I walked by, but I have yet to see a customer or a salesperson.
The company’s official website states that they sell “water-based cleaning systems” for purifying the air and various surfaces. Somehow I have survived for seventy-three and a half years inhaling and exhaling dry dirty air,
There are some curious items concerning Home Helpers in the display windows on the right, but there are no active stores until we make the turn onto the main corridor.
South Side of the Main Corridor: Just around the corner is a very interesting store. The shelves are still clearly visible through the window, but they contain no merchandise. By stepping a few feet into the middle of the courtyard we can see the store’s sign. It says GNC. The G is lit up, but the NC is still dark. This must be a message of some kind, but what is it?
Perhaps it could be read as an admission that the users of GNC’s vitamins and supplements were unable to deal with the Covid-19 virus. Maybe, but perhaps the real message is that, like the G, a spark of hope remains, and soon people will be able to fortify their immune systems with over-the-counter nostrums, thereby avoiding the treacherous vaccines foisted on them by George Soros and Bill Gates.
The next store that is actually operational is the only one with its own entrance from the parking lot. It is also the brightest and largest of all of the stores except, of course, Target. All sides of the mall’s gigantic parking lot have signs with arrows indicating the direction to Party City.
The above picture was taken on a Saturday afternoon, the only time that I had ever seen anyone manning the cash register on the mall end of the store. Most customers enter and exit through the doors to the parking lot. I have, however, noticed a few people entering from the mall.
There is an empty store between Party City and the next retailer, Pelley’s Sports. Their Facebook page says that they “specialize in NFL, MLB, NBA, and NHL clothing, merchandise, memorabilia, pictures, and other sports paraphernalia.” I have passed this store many times, but I have never seen anyone inside except on Saturday afternoon. They have a lot of stuff piled up near the entrance. I could easily have missed some shoppers.
Pelley’s has purchased some of the display space of the adjacent vacant store to the west. In it are displayed large photos of some local teams and famous players. The photos are on sale for upwards of $150. One framed photo of Tom Brady is offered for $2,699! They also sell jerseys that look very authentic.
The next occupied space is occupied—at least occasionally—by the North Central Connecticut Chamber of Commerce. I don’t know why the C of C maintains an office here. However, I once saw three people sitting at a table here discussing some papers. So, evidently it is occasionally used for meetings, at least.
The next space that is sometimes open is Claudette’s Consignments. I had seen people in this store only a few times. However, despite what the photo on the right shows, on Saturday there was quite a bit more activity there. I could not find any information on the Internet about this store. I am not sure whether it is associated with the shop in the Hamptons of the same name.
Claudette’s occupies a corner space. The next area is a large two-story structure that formerly was occupied by JC Penney and then part of Filene’s and Macy’s. It has been walled off and decorated with paintings. If the picture of a slice of pizza makes you hungry, you are out of luck, but you can probably buy a cappuccino at the Starbucks inside of Target.
I think that this area must have been used as Santaland during the Christmas season. The photo only shows two huge wreaths, but the first time that I walked by in January, oversized candy canes and fake snow were spread throughout the fenced-in area. It was actually a very depressing sight.
I walk along the edge of the small fence. Some walkers choose to walk straight across from Collette’s to the store on the other side of this alcove—Bath & Body Works. By the way, on Sundays numerous people bring their dogs with them on their strolls through the malls. I am pleased to report that I did not witness any canine misbehavior.
For me the most interesting thing about BB&W was that two employees were usually visible. They almost always outnumbered the customers. I think that this place sells smelly stuff that I would never consider purchasing.
Next door is one of the newest shops. It is called SSUPhoto Designs. I have only seen one person within, a short young man who seemed chained to his computer. On chilly days he wore a stocking cap. The store has a fairly impressive website, which you can visit here. I am still not quite sure what product or service is being offered, but apparently they have the equipment and the expertise to produce designs on the computer and transfer them to many different objects. They also sell “tumblers”, dozens of which are on display.
I also found a website for a website for SSUPhoto (without the Designs). You can visit it here. It explained that the SSU stands for Snapshots Unlimited. I suspect that the store is an effort by the proprietors to expand their reach in a period of lower demand for professional photographers.
After another unoccupied space the New Life Church appears on our right. Its services are at 10AM on Sundays. I have never been in the mall at that time, and so the few people whom I have seen in this location were setting something up for the service.
Across the corridor is another space that is apparently leased by the church. Its windows display biblical quotes, and the word “Annex” is in a sign over the door. A third space on the eastern corridor also apparently belongs to the church.
The church has a rather professional-looking website, which you can explore here. I need to dispute one portion of the website that states, “Most of all, we believe you’ll find people just like you …” I seriously doubt that anyone who attends regularly is even vaguely like me. In truth I found the approach described there as just this side of terrifying.
In total, a NEW LIFE service is about 90 minutes in length. Services begin with the NEW LIFE worship band leading the church in music – song lyrics are projected onto the screens so you can sing along and/or engage with worship however you feel most comfortable. After the music portion of service is complete, our pastor will come up to share both a challenging and encouraging, hope-filled message from the Bible.
I assume that the phrase “the pastor will come up” does not imply that he ascends from the basement. If he had a trap door with a small elevator, he surely would never mention it on the website.
Next to the church is Crystal’s Fun Spot, a large space filled with objects meant to attract the attention of youngsters. On my weekday walks I seldom saw anyone in here except for the woman sitting at the desk with a large roll of paper towels at the ready. I took notice of the towels because on one occasion I neglected to bring some of my own. If I had the sniffles or a sneezing fit, I planned to enter the Fun Spot and offer crisp dollar bill to the lady at the desk in exchange for one of the towels.
On Crystal’s website (here) I learned that she charges $7 per hour for infants and $15 per hour for kids who are two and older. On weekdays I had only seen a couple of kids in here with their parents, but on Saturday afternoon there was actually a line.
Next to Crystal’s were three window displays that feature mannequins dressed in clothes with patches that are oddly arranged. There is also a pile of suitcases. I had never actually seen anyone inside, but one day the light was on, and there was some equipment visible. One window is signed by Justin Haynes, and it prominently features the name of the place: Just10 H.
Looking at the website (here) solved the puzzle for me. It said that Justin Haynes was a fashion designer who was planning a big show for February 16. There was even a countdown clock. That was only two days ago, but the website’s home page has been totally revamped. It says that Jus10 H’s label is called ONYX (the luxury label). Don’t ask me what occurred in the interim. I never have been able to keep up with fashion.
Before the pandemic the Enfield 12 Cinemas were the spot to be in this sleepy town. The mall’s website even calls them an anchor store. In the last few months I have been there twice for Metropolitan Opera Live in HD performances. There was one other person attending the first showing, Boris Godunov. Ten of us showed up for the second, Rigaletto. That is not shockingly low for opera, but I saw practically no one at all anywhere in the theater either time.
Previously there was always a line for tickets. Several times when I passed by while walking I saw no one who was even selling tickets. They don’t even promote their shows. The sign that is visible from the corridor says that the schedule is posted on the Internet and at the one-user kiosk!
Next is a booth used by the company that provides security for the mall. The last two afternoons that I walked by this spot there were two men behind the counter. A guy with a shopping cart brought at least one of them supper in a styrofoam container. He took a seat on the civilian side of the counter and ate his own supper from a similar container.
I have seen this guy every time that I came to the mall to walk. On every occasion he wore black leather shoes, black pants, and a white undershirt with shoulder straps à la Clark Gable. He did not resemble Clark much in other ways. For one thing he was grotesquely obese. He also seemed to need to use his shopping cart as a walker.
The first afternoon that I walked in the mall he had parked himself and his cart at the abandoned kiosk that once was used by nearby Asnuntuck Community College. He had some kind of strange machine sitting on top of the counter. It was plugged into an outlet on the floor. I never have figured out what he was doing then or why he seemed to spend so much time in the mall.
One day I saw him entering from the narrow corridor leading to the restrooms, the mall’s offices, and an entrance. He was wearing a thick flannel shirt-jacked, which he doffed as soon as he was settled inside. He waved to me as I passed on that occasion and on several others. Since he does not wear a mask, I give him a wide berth.
The southeast corner of the mall is operated by Cindy’s Food for the Soul. I don’t know who Cindy is; I have never seen a female in this establishment.
I did not see anything that looked like a menu posted somewhere. I expected to find a menu somewhere on the Internet, but I was disappointed. Evidently this was formerly a stand-alone deli somewhere in Enfield. Cindy evidently specializes in soul food and Jamaican food. I don’t think that anything hot is available, but I could be wrong.
At the end of the corridor we turn left in front of the old Steiger’s/Sears store. For some reason it, unlike the other two anchors, has not been walled up. Since the lights are almost never on, it might as well be. However, on one magical afternoon the interior of the abandoned store was lit up, and I got to peek inside. I could see all the way to the exterior doors on the east side. There was absolutely no furniture or debris. I saw eight or ten columns that presumably held up the roof. The floor was clean and polished. The owners of the property must have been showing the space to a potential lessee or purchaser.
At the end of the alcove where we must turn left there is a bench on which I have often seen seated a young man in a reflective vest playing with his phone. I assume that he collects shopping carts from the Target parking lot, and rests there on his break.
Eastern Corridor: We then make a right turn up the eastern corridor, which is really dead since Panera moved east to a building constructed for them in the Home Depot parking lot across Freshwater St. We make a U-turn at the door, after which we pass the door to Ruby Tuesday, which closed in 2016. It seems strange.that two very nice windows—one with stained glass panes—have been sitting there for six years.
Next is an area belonging to the church. I have never seen it open, but occasionally a light is on. I saw a foosball table in there a couple of times.
On the corner is the Kebab House. Sue and I had been planning to go there until the owners decided to close the place until the middle of February. I am pretty sure that their signs and printed menus must hold the world record for misspellings. They even misspelled kebab once!
I still fear that the restaurant may never reopen. I have walked past it many times, and I have never seen more than one of its tables occupied. Since there are always at least three employees, it is hard to see how it could survive.
Over the years his site has housed many short-lived restaurant ventures, including a McDonald’s3 and at least two different pizza joints. Its spot across from the theater with its outrageously priced food items might seem ideal, but no one has been able to make it work. Obviously prospects are worse in 2022.
North Side of the Main Corridor: I consider the turn at the Kebab House to be the halfway point in the walk. If you are thirsty, there is a machine nearby that dispenses Coca Cola products and other beverages. Be prepared to shell out $2 or more for a 20-ounce bottle.
After the turn back onto the main east-west corridor we pass an amazing number of dark stores. There are four of them before we reach Relaxation, a place that features a “Chinese Massage” for $20. In the window is a television screen showing a silent (!) description and demonstration of the technique. The good news is that the video, which is on a looped, is captioned. Unfortunately the captions are in Chinese.
The inside of the store is very dimly lit. I thought that I saw someone getting a massage once, but I could not be sure.
The nest space to the west is the church’s annex. It has always been dark when I walked past.
Then there are three more empty locations before we come to our next turn to the right around Furnari Jewelers, which is always brightly lit and always has at least two employees within. Once or twice I saw other people between the counters. I could not gauge their interest. I noticed that a sign that assured passersby: “No Credit Required.” To me it said a lot about the current state of the mall.
We are now headed north up the central corridor toward an exit and the entrance to Target. On the right is another vacant storefront that once housed “Hair in the Square.” The other storefront was abandoned on January 31, 2022. A second video games store called Stateline Video Games had been there for a short time. It had a lot of interesting stuff in its display windows, including quite a few WWE action figures that were clearly marked as “Not for Sale”. A week after the posting of many signs explaining the closure there was still quite a bit of equipment in the store. The company still operates a store in the Holyoke Mall.
By the time that we had reached the exit, we passed two other places of note. They were both in the middle of the corridor. The first, which is called Playtown, was designed for kids and their exhausted parents. The latter can take advantage of the softest of the many benches in the mall. A goodly number of very sturdy and colorful objects are provided for the youngsters to climb on and slide down. The green caterpillar at the entrance indicates that everyone must be at least 42″ tall. I have seen about ten children in here. One was close to that height, but all the rest were much shorter.
The other active location was the kiosk devoted to CM Repairs and Accessories. According to a map that I discovered on the Internet, this kiosk was once located outside of Cindy’s Fun Spot. The new location would seem to be optimal, but I have only seen one or two potential customers here. The last few time that I walked by this location the booth was not manned. There were lots of phone accessories on display and signs for calling India for $19 per month and something called Lyca Mobile, a wireless network based in England.
I looked at the CM Facebook page for help in understanding what CM stood for and what the significance of the circle around the C was, but I found nothing. It sounded like a one-man show with a Massachusetts phone number.
The only open business in the central corridor is Tranquility Day Spa and Salon. I frankly have only the vaguest idea of what services and products are offered within this establishment. I don’t think that you can just wander in. The desk at the entrance is almost always manned by a guy in a lab coat. A sign warns that if you want a manicure you must wear a mask.
The most popular product appears to be nail polish. They have dozens of choices on display near the entrance. I have witnessed quite a few women checking out the selections there.
The corner space is unoccupied, but after we are return to the main corridor we pass by four consecutive occupied (at least occasionally) stores. The first one is the most mysterious. Two 8½ by 11 signs taped to the window identify it as “The Lyon and Bear”. I don’t understand the name. A very large lion toy hangs from the ceiling, but no bear was visible. Its Facebook page mostly promoted beard oil and trimmers when I looked at it.
The C of C welcomed the store in October 2021 with an article that did little to explain its purpose. You can read it here.
Claire’s, on the other hand, has been in the mall for decades. I seem to recall that it was formerly in the southeast corridor. I have never dared to enter. I have seen several moms with quite young girls who were apparently there to take advantage of the free ear-piercing. Apparently this is an accepted right of passage.
Next on the right is the brightly lit T-Mobile store. Although it is featuring “iPhone 13 on Us”, I have almost never seen a customer in this store. I remember that Jason Dean4, one of TSI’s programmers, told me that he and his wife had switched to T-Mobile to save a little money. Unfortunately, his new phone did not work at all inside his apartment. The signal was too week. He switched back to his previous carrier, but it involved a major hassle.
The cleanup hitter in this murderer’s row of retail is LensCrafters. It has been located in the mall for a very long time. Sue bought at least one pair of glasses there. It always seems to be busy when I passed by, which I found a little surprising. Target has its own fairly large optical department, and so LensCrafters is one of the few retailers in the mall that directly competes with the only real anchor store.
The last stretch of the walk is the most depressing. The last seven spaces on our right are unoccupied! A few, like Dollar ‘N’ Things and inField Research, still have signs, and the windows of others are decorated with advertising. One of the windows strangely promotes Dollar ‘N’ Things. Google thinks that inField Research is still in business in February 2022, but the office is empty.
Here is another map of the entire mall. I have enclosed in green the names of the entities open in February 2022. New ones I have identified with abbreviations in green and explained in the caption.
Machines: The corridors also contain quite a few vending machines. The largest one, by far, dispenses acne products from Proactiv. I have never seen anyone within ten feet of this one. For one thing malls are no longer where teens hang out. I would think that if one suffered from really bad acne, one would not want to advertise one’s condition in the middle of the mall, but what do I know?
Numerous machines cater to the needs of hungry and thirsty denizens of Enfield square. Three machines sell ice cream products called Mini Melts. One is near Playtown. The other pair are back-to-back near the east end of the long corridor. I have never seen anyone buying or eating ice cream in the mall this winter. I did not get a photo because I did not really notice the machines while I was doing my photo lap.
There are six machines that dispense Coca Cola and Vitamin Water beverages. The placement is a little weird. Two are back-to-back near the southwest entrance. Two pairs are side-by-side on the western end of the main corridor and near the exit at the end of the north-central corridor. I have never seen anyone buy anything from either one, and I have noticed no one with a 20-ounce bottle of anything.
Two fairly large collections of gumball machines are on display in the long corridor. One is near Party City and Pelley’s Sports. The other is in front of Jus10H.I don’t know if any of the dispensers actually work. I have never seen anyone try to purchase anything from them. At least two of the glass globes were empty in both collections.
There are at least four ATM machines if you count the one just inside Tranquility. I have never seen anyone use one, and it is hard to imagine why they would. All of the machine—except perhaps the gumball machine—take credit cards. Cash is so pre-pandemic.
A machine near Party City takes three strips of photos. I had my doubts about whether such an old-fashioned machine actually functioned, but I once witnessed three people enter the machine and pull the curtain shut. I must assume that they had their photos. Since everyone in 2022 has a phone with a pretty good camera in it, I don’t think that this type of machine has much future.
Another area near LensCrafters features the twenty-first century’s answer to the mechanical horses that kids could rid for a quarter. This one contains a one-seat train that might be Thomas, a large red dog named Clifford with a seat on his back, and two fairly large ceramic cars. Each car has a figure sitting in it, but there is room for a child to act as driver—on the right side! One passenger (in a taxi) is Paddington Bear. The other car is labeled “Fetch the Vet”. Evidently the company who created this diorama is British.
I have seen kids climbing on these vehicle, but I have never seen any adults pony up the money to make them do anything. The train costs three quarters. I did not examine the other rides.
There are three sets of machines that to me seem out of place. A pair of machines are back-to-back in the main corridor. They sell stickers and tattoos. I did not examine them too closely.
The second weird collection is near the Mini Melts that is between Tranquility and Target. To the right of the Mini Melts machine are two adjacent machines labeled Prize Cube and Winners Cube. I don’t know any more about them. On the other side of Mini Melts is a set of machines that look like gumball machines, but they actually contain little plastic containers with prizes inside.
Closer to the exit by Target is the traditional machine that lets kids try—mostly in vain—to snatch attractive looking toys by manipulating a large claw-like implement.
Conclusion: I am glad that I had the opportunity to become familiar with the pandemic version of the mall. I don’t see how it can possibly last long. I therefore feel sympathy for the entrepreneurs who have bet on it. The owners of the mall want to split the site into thirteen parcels.
I expect that I will need to find a new place to hike in the winter of 2022-23.
Updates Throughout 2022
Celebrity spottings: I am pretty sure that I saw two of the mAll-Stars in person. On consecutive Fridays I have seen Pastor David getting things ready for the Sunday services at the New Life Church. On February 27 I saw Justin Haynes changing the window display for Jus10H, sweeping out his space, and chatting with the security guard. Later the lights were on in his space as he made a presentation to two ladies dressed in black.
March 3, 2022: Tranquility Day Spa and Salon, which enjoyed one of the very best locations in the mall, has closed. It has apparently merged with another salon in the strip mall south of Hazard Avenue that contains ShopRite.. Maybe it was purchased by the other company, which is called Modern Nails & Spa. The ATM remained in the old Tranquility location, but it was unplugged.
The Kebab House, which promised to reopen by mid-February, is also apparently closing. Two men were in the restaurant. I could not tell precisely what they were doing, but the older of the two left the building carrying a sign that was used to advertise the restaurant.
I noticed for the first time a third set of gumball machines near the Playtown. There are two racks of six machines. The other two locations have eighteen machines. I counted.
Fashion news: the guy with the grocery cart apparently has at least three colors of undershirts with shoulder straps and no sleeves—white, gray, and black.
March 4, 2022: There was quite a bit of activity in the mall. The Red Cross ran a blood drive in one of the vacant stores near the middle of the main corridor. In addition in the very middle of the mall (near Furnari) a couple had set up some tables where they sold jewelry. I think that they store their inventory in the space that is across the short corridor from Furnari. I have seen stuff in there.
The only remnant of Tranquility was a table outside of the barred entrance. On it were business cards for the new location in the Brookside Plaza shopping center. I picked one up. The back of the card keeps track of visits to Modern with this offer: “After 10 visits get one FREE Eyebrow or FREE Basic Manicure.” I am not sure where people would place the third eyebrow.
The big news was that people were working in the kitchen of the Kebab House. The sign that said that it would return in mid-February had been changed to promise a reopening on March 5. So, my previous assessment that it seemed to be closing was erroneous.
I have encountered two pairs of women who were walking clockwise laps. How could they not notice that everyone else was walking clockwise? I almost smashed into both of them several times. Maybe they were from Great Britain, Japan, or Australia.
For the first time I saw someone eating a bowl of Mini Melts with a spoon—like cereal. So, at least one of the machines must work. A bowl costs $4 or $4.50 if you use a credit card.
March 9, 2022: The Kebab House is definitely open. I noticed a few patrons.
The fenced off area in the center court where the entrance to Penney’s used to be5 has been removed. This must have been where Santaland was placed during December. Evidently the Easter Bunny will not be getting the same treatment.
Some of the window coverings at the space that housed Panera have been removed. For the first time I could see inside. Although it has been abandoned for months, the booths are still there.
On the other hand the mysterious corner space in center court has been curtained off on the east side. Two large stepladders were visible from the south side as well as the tables that contained all the unsold merchandise.
A couple of kids had skateboards, but the mall was empty enough that it was not obnoxious.
March 13, 2022: There was quite a bit of activity today. Almost every store had customers, and there was a line at the kiosk at the cinemas. I saw two sets of customers dining at the Kebab House, and the food looked delicious.
A stage was set up in front of the old entrance to Penney’s, but I could walk behind it. It must have been for the Girl Scouts’ event on the previous day. On one of my laps I observed two young ladies who appeared to be rehearsing putting one hand on a hip. Off to the side one of the doors was open. The opening was mostly obscured, but I caught a glimpse of a fully decorated Christmas tree. Evidently, the Christmas stuff is stored in a little room behind Collette’s Consignments.
For the first time ever I saw two people buy something from gumball machines. So, I guess that they actually work.
April 1: The guy in the CM phone repair booth is back. There is also a kiosk next to his booth that has at least 100 sunglasses on it and a sign that says that you can buy three for $10. No one is near the kiosk.. Maybe you pay the CM guy if you want to buy some. In my nine laps I saw no one who showed any interest in either sun glasses or phones.
A guy with a bag was standing outside of Rainbow on my first lap. On the next four or five (a lap takes me about ten minutes) he was busily demonstrating a vacuum cleaner of some kind to a lady with a mask. I assume that he was trying to persuade her to market the vacuum that he represented.
April 3: I did nine more laps, and I still saw no one show the slightest interest in CM or the sunglasses. Someone had apparently tried a few pairs on and left them on a shelf.
For the first time ever someone stopped me to ask me a question—three times! The first time it was a black guy whom I had seen walking laps quite a few times. He asked me how old I was and how many miles I walked. He then informed me that he was also seventy-three. A little later he stopped me again and asked me if I had gotten my second booster shot.
At the other end of the court on that same lap another guy asked me something while I was listening to Maria Callas singing an aria from from Il Pirata. I took out one earplug, and I heard him say “… how long …?” I answered, “An hour and a half.” He asked, “A half hour?” I repeated myself and went on. A few minutes later I realized that he was actually asking me how long an entire circuit of the mall was.
May 30: On Memorial day the mall was almost completely empty. The movie theater was doing a reasonable business. The Kebab House had at least two occupied tables every time I came around, and my circuit takes me an hour and a half in total.
I wore my Michigan Debate shirt while I was walking. Someone stopped me and asked me if I taught at Michigan. I explained that I had attended U-M twice. He then asked me that a friend of his was interested in vintage clothing—tee shirts and sweatshirts. He wondered if I had any. Although I actually do have a few items that are so disgusting not even I would wear them, I told him that I did not. This occurred on my last lap. If it had been earlier, I might have been more receptive to his request.
I moved my car over to the northeast side and stepped back in with my camera to take a photo of the huge two-person virtual-reality game that is parked just outside of the cinema. It looks really impressive, but I have yet to see someone try it out.
July 25: Another one bites the dust. Lens Crafters has moved to Enfield Commons. The store is between Starbucks and Jersey Mike’s, next to Olive Garden. This sounds to me like the death knell for the mall.
October 17: Bad news first: A sign has been posted that Collette’s, the store that specialized in “new and lightly used” clothing. was in the process of closing. I also saw a sign announcing that one of the two restaurants, Cindy’s,was “relocating”. It did not note the new location.
The most positive news was that Stateline, the store that sold video games and other things, has returned to the same location near Target that it had abandoned in February. I thought that it was peculiar that so much stuff had been left in the store when it closed the first time. In other areas of the mall there were also some new window displays that highlight Stateline’s products.
SSUPhoto was in the process of moving its operation across the main aisle of the mall. The new location appears to be somewhat larger. The store was not open when I walked by it, but I judged from what I could see through the windows that they seemed to have expanded the number of items that they are selling.
There were four new large massage chairs near the cinema. I did not inspect them closely, and I did not see anyone try them out.
For the fist time I saw someone purchase some gum or candy from one of the many gumball machines.
I should not that I did not see the fellow with the shopping cart/walker and the sleeveless shirts. However, on one of my outdoor walks I did see him in the parking lot of Holy Trinity Episcopal church on Hazard Avenue. I could not tell what he was doing.
This was the first time that I walked in the mall without a mask.
December 1: The mall was decorated for Christmas, but there were only a few shoppers, and the corner near the old Penney’s that was reserved for the absent Santa was a little pathetic. I have not seen the hefty gentleman with the Target shopping cart for several months.
The office across from GameStop is now occupied by Skyward Family Therapy, but it is not open yet. I noticed that one of the tiles close to its door is partly the wrong color. I had never paid much attention to the tiles, but after making that discovery I realized that in several other places broken tiles have been replaced with tiles of a different color. Near Target were two signs warning about tiles needing repair.
A new store named “Tree”-mendous has opened between Pelley’s Sports and the corridor that leads to the restroom. Three women were inside behind a long table surrounded by fully decorated artificial trees. According to the signage the are also having a drawing for a tree. More trees were visible in one of the empty stores.
Claudette’s has reopened. The store is offering all jeans in the store for only $5 per pair.
The Jurassic Park virtual reality game that arrived in May has been removed. For the first time I saw someone sitting in the massage chairs. For approximately thirty minutes a man sat in one and a woman in the other. When I passed them they were each busily working their smartphones.
Jus10H was open, and Justin was inside! He was putting the finishing touches on new window displays. The inside, which was fully lighted, was also rearranged, and there were displays of fabric. He must be about to make a presentation to someone.
For the first time I saw a woman sitting in the security office.
The business at the Kebab House seems to be picking up. Sue Rudd told me that she ate there, and the food was good.
I can still walk nine laps with no discomfort whatsoever.
December 14: On my first lap I noticed a woman who was leaning against the window of the old Liberty Tax store that is now used for blood drives. On the next lap—ten or fifteen minutes later—she had moved across to the corridor that led to the south exit that is west of Party City. She was now sitting down. During the next three laps she was still sitting, but she appeared to be sleeping with a cellphone in her hand. On the sixth lap she was standing up and leaning against the wall. He seemed to be attempting to make sure that she was all right. On the seventh lap she was seated on a bench near Game Stop with a different man who placed his hand on her shoulder—evidently to comfort her—as I walked by. Policemen entered as I passed the southwest door, but they turned toward the central court. On the eighth lap I saw the two policemen talking with the woman. She was still sitting on the bench and seemed about to cry. On my ninth and last lap none of the people mentioned in this paragraph was still around.
“Tree”-mendous was already closed.
December 18: Santa was in the mall! I am pretty sure that this Santa was told not to touch any children. They sat on little chairs next to Santa’s big one while someone photographed them.
December 19: Very strange. Santa was on duty again, but he had clearly gained thirty or forty pounds overnight. Also, he was wearing a different set of glasses. Someone must have told him to be more friendly with the kids. They still sat on the little chairs (as opposed to his lap), but he put his arms around them.
January 14, 2024: The 2023 Santa had a lonely job. There was never anything approaching a line. Sometimes he would go sit on the bench and wave at kids. He had two female helpers who had little to do. Santaland was finally disassembled in the middle of January.
Cinemark closed in early December of 2023. If you lived in Enfield om 2024 and you wanted to see a movie, you needed to drive twenty miles. Bath and Body Works moved to Enfield Commons on the north side of Hazard Avenue. On Friday, January 24, signs appeared outside of GameStop announcing that all of the employees had resigned. Another sign said, “Closed until further notice.” However, on Sunday the store was open. There were signs that solicited employees and another one announcing the hours as “Sun-Sat 12-6.” Claudette’s has been gone for several months.
New businesses in 2023 included:
D Gym had irregular hours. It featured an assortment of exercise machines and mats upon which young people performed calisthenics while loud music and a trainer encouraged them. It occupied the spot formerly held by Tranquility.
Second Floor Games also had irregular hours. It appeared to be mostly a snack shop with a few tables. I thought at first that, because it was near the Cinemark, that they might be trying to undercut the outrageous prices at the concession stand there. However, it outlived the theaters by at least a month.
Haven Games and hobbies moved into the large site previously occupied by Jus10H. The store featured a dozen or so tables at which nerdy people dressed in black played games of some sort. A sign on the window claimed that they were open until midnight on most nights. Since the mall closed at 10, that seemed questionable.
Integrity Martial Arts seemed to cater to young kids. Their parents could often be seen in the chairs provided for them or loitering nearby. One day I saw a father dragging his son to the studio. The kid was literally kicking and screaming. That was on my last lap, and so I never found out who prevailed. Smart money was on the kid.
Calm Panda evidently sold marijuana and accoutrements. It was hardly ever open.
After Hours offered to set up, host, and photograph parties or other events. It was open only by appointment.
The Moon Crystal claimed to be a “metaphysical and spiritual shop.” It appeared to have two owners, both female. One occasionally gave tarot card readings. The other claimed to be psychic.
Da Money Pit sold shoes, tee shirts, and the like, but something about it seemed off. On my last walk the lights were on, but the front entrance was closed and locked. As I walked past someone exited by the back door and then carefully locked it. Later a woman entered by the same door. Who knows
A hangout near Target called Wukong Tea opened in December of 2023. It has proved popular with teenagers. They sold concoctions of tea, fruit, milk, and other things. The lowest-priced beverage cost an astounding $5.25. The drinks were made in a back room. Customers, almost always in groups of two or more, seemed content to wait and chat while seated at the modern tables.
Both the Kebab House, with its new Mosaic Cafe across the hall in the area formerly occupied by Panera Bread, and LA Subs seemed to be doing pretty well in 2024.
Jus10H moved to a larger location on the other side of the mall. The interior seemed considerably different on the few occasions in which someone was there.
The rumors that the entire mall would be closed down because of problems in the roof had not come true yet in early 2024.
September 26, 2024: On a walk about a month earlier I witnessed—for the very first time—someone trying to purchase a Coke from one of the three vending machines. He was having difficulty as I walked past. I did not linger to find out whether he was able to make a purchase. I noticed on this occasion that the displayed Coke cans in the machine on the east side of the mall have faded so much that they are almost pink.
I walked for much more than an hour and encountered no other walkers. The most interesting occurrence was at the Jehovah’s Witnesses corner outside of Target. I walked past it seven times. Usually it was managed by two women. On this occasion a woman sat on one of the two chairs and talked to a guy who was wearing a suit, attire that I can never remember seeing in the mall, not even at the Chamber of Commerce. I could not understand why the fellow never took a seat.
The hours for the mall had been changed so that it closed at 6pm on Sunday and at 7pm on all other days. I left at 6:55, and Haven Games still had two tables of players that showed no signs of imminent departure. The part of the parking lot that I always use was uncharacteristically crowded. Prior to the move of Haven Games it seldom had more than two or three cars.
Calm Panda has gone the way of the dodo.
A Virtual Reality place named _____, across the Target corridor from Furnari Jewelers never opened. It seemed bizarre that in the spring it was advertised and furnished with a three-person couch, a two-person couch, and three chairs. The sign and all of the furniture have not been removed.
The caretaker was painting the wall for the old Penney’s store in the middle of the mall. The new color was a flat grey. I had to assume that this was just a primer for whatever the owners intended it to be.
1. I was astounded to learn that the Target store had been in Enfield for twenty years and that for fifteen of them it coexisted in Enfield Square with Filene’s/Macy’s and Sears.
2. In February of 2022 the property is owned by three Long Island-based companies — Namdar Realty Group, Ch. Hakimi Global Inc., and Mason Asset Management. KeyPoint Partners is currently handling the management and leasing of the properties. As of March 2021 the Target store was sold to Steven Dubler.
3. While that takeout location in the mall was operational, there was also a McD’s just south of the mall, and one just north of the mall. Another McD’s is on Hazard Ave. in the Scitico section of town several miles east of Enfield Square. All three of those restaurants were still operating in 2023.
5. In New England directions are often given in terms of landmarks, whether they are still there or not. New Englanders seem to have a much stronger sense of history than geography.
We had a very good record of closing AdDept sales. Most of the whiffs fell into one of two categories:
Divisions of Federated Department Stores. Our relationships with various Federated divisions are described in detail here. They are not included in this entry.
Companies that did not advertise enough to justify a high-quality multi-user centralized database. We actually sold the AdDept system to a couple of these anyway.
TSI’s first efforts to market AdDept were concentrated around New York and New England. I figured that there were not very many retailers who could afford the system to keep track of advertising, but, then again, I did not really expect to justify the cost of the system at Macy’s in the very first module that we activated—ad measurement.
Our first attempt was a quintessential whiff. Kate Behart (much more about her here) had been in contact with someone in the advertising department at Caldor, a discount department store based in Norwalk, CT. Kate arranged for me to give a presentation to them at the IBM office in Norwalk. Of course, we had to make sure that the office had the BASIC program, and I had to install both the AdDept programs and some data that I had dummied up from Macy’s real data.
My presentation was flawless. The only problem that I encountered that day was the lack of an audience. No one from Caldor showed up. We never did find out why not. Kate called them repeatedly, but no one returned her calls. It may have had something to do with the fact that in 1989, the year that we installed the first AdDept system at Macy’s, the May Company sold Caldor to a group of investment houses.
Caldor went out of business in 1999.
I also paid a visit to another local retailer, Davidson and Leventhal, commonly known as D&L. Theirs were not exactly department stores, but they had fairly large stores that sold both men’s and women’s clothing. So, they had quite a few departments. The stores had a good reputation locally. The headquarters was in New Britain, CT.
The advertising department only employed three or four employees. They wanted to know if they could use the computer for both D&L ads and ads for Weathervane, another store that they owned, as well. That seemed vaguely feasible to me, and so I said they could. In fact, we later did this for Stage Stores and for the Tandy Corporation, but both of those companies were much larger, and I had a much better understanding by then of what it entailed.
I didn’t even write up a proposal for D&L. The person with whom I spoke made it clear that what we were offering was way out of their price range.
D&L went out of business in 1994, only a few years after our meeting. Weathervane lasted until 2005.
I have only a vague recollection of doing a demonstration at IBM’s big facility in Waltham, MA, for a chain of auto parts retailers from Phoenix. The name of the chain at the time was Northern Automotive. My recollection is that I spoke with a man and a woman. If they told me how they heard about AdDept, I don’t remember it. After a very short time it was clear that AdDept was much more than the company needed. Although Northern Automotive had a lot of stores with four different logos, it only ran one ad per week. So there was really not much to keep track of. I had the distinct impression that the demo was just an excuse for the couple to take a vacation in New England on the company’s dime.
I don’t remember either of their names, but the experience list on LinkedIn for a guy named Paul Thompson (posted here) makes him a strong candidate. Northern Automotive changed its name to CSK Auto, Inc. not long after our meeting. In 2008 CSK was purchased by O’Reilly Auto Parts.
Won’t Paul be surprised to be busted thirty years later in an obscure blog?
Tom Moran (more details here) set up an appointment with employees of Genovese Drugs at its headquarters in Melville, NY. The two of us drove to Long Island to meet with them.
I probably should have talked to someone there over the phone before we left. The only impression that I remember getting from the meeting was that they were not at all serious about getting a system. We had a great deal of trouble getting them to describe what the advertising department did at the time and what they wanted to do. I was frustrated because I had considered this a relatively cheap opportunity to learn how chains of pharmacies handled their advertising. It was actually a waste of time and energy.
Tom tried to follow up, but he got nowhere. We did not submit a proposal.
J.C. Penney bought the company in 1998 and rebranded all the stores as Eckerd pharmacies.
While I was working on the software installation at Hecht’s in 1991, Tom Moran coordinated our attempt to land the other big department store in the Washington, DC, area, Woodward & Lothrop, locally known as Woodies. I found a folder that contains references to correspondence with them. Tom worked with an IBM rep named Allison Volpert1. Our contacts at Woodies were Joel Nichols, the Divisional VP, and Ella Kaszubski, the Production Manager.
As I browsed through the file, I detected a few warning signs. The advertising department was reportedly in the process of asking for capital for digital photography, which was in its (very expensive) infancy in 1991. Tom was told that they hoped to “slip in” AdDept as part of the photography project. Furthermore, the fact that we were not dealing with anyone in the financial area did not bode well.
Finally, we had no choice other than to let IBM propose the hardware. Their method of doing this always led to vastly higher hardware and system software costs than we considered necessary. I found a copy of IBM’s configuration. The bottom line was over $147,000 and another $48,600 for IBM software. This dwarfed what Hecht’s had spent. If the cost of AdDept was added in, they probably were facing a purchase price of over a quarter of a million dollars! That is an awful lot to “slip in”.
I don’t recall the details, but I remember having an elegant lunch during this period with someone from Woodies in the restaurant of the main store. It may have been Joel Nichols. It seemed like a very positive experience to me. He seemed eager to automate the department.
We lost contact with Woodies after early 1992. I seriously doubt that the advertising department even purchased the photography equipment that they had coveted. The early nineties were very bad for retailers. By 1994 the owner of Woodies and the John Wanamaker chain based in Philadelphia declared bankruptcy and then sold the stores to JC Penney and the May Company. Many of the stores were rebranded as Hecht’s or Lord and Taylor.
In some ways Fred Meyer, a chain of department stores based in Portland, OR, seemed like a perfect match for TSI. At the time they were almost unique, and we usually excelled at programming unusual ideas. Their approach to retail included what are now called “hypermarket” (department store plus groceries) stores, although they definitely had some much smaller stores as well. The one in downtown Portland was very small. I really thought that we had a good shot at getting this account, largely due to the fact that the IT department already had one or two AS/400’s. So, the hardware cost would probably be minimal.
I was asked to work with a consultant who, believe it or not, commuted from Buffalo, NY, to Portland, OR. I can’t remember her name. She knew computer systems but virtually nothing about what the advertising department did. She wanted me to tell her what AdDept could do, and she would determine whether the system would work for them. I have always hated it when a “gatekeeper” was placed between me and the users. I understand that they do not trust the users to make a good decision, but advertising is very complicated, and almost no IT consultants know much about it. I would not have minded if the consultant sat in on interviews that I conducted with people in advertising.
If I was allowed to meet with anyone from the scheduling or financial areas of the department, I do not remember it at all. I do remember spending an afternoon with the head of the company’s photography studio. AdDept had a module (that no one used) for managing shoots and another (used by Macy’s East) for managing the merchandise that is loaned to the studio for a shoot.
I remember the photo studio guy mentioning that they also did billable work for outside clients. He mentioned Eddie Bauer by name. He could not believe that I had never heard of it/him.
I probably botched this opportunity. Before agreeing to come out the second time, I should have insisted on meeting with whoever placed their newspaper ads and the person in charge of advertising finance. I did not want to step on the toes of the lady from Buffalo, but I probably should have been more aggressive.
Kate accompanied me on one of these trips. We probably flew on Saturday to save on air fare. On Sunday we drove out to Mt. Hood, where we saw the lodge and the glacier, and visited Multnomah Falls on the way back.
Freddie’s was acquired by Kroger in 1998, but the logos on the stores were maintained. There still is a headquarters in Portland, but I don’t know if ads are still created and/or placed there.
Aside from our dealings with Federated divisions2 TSI had very few whiffs during the period that Doug Pease (described here) worked for us. After one of our mailings Doug received a call from Debra Edwards3, the advertising director at May Ohio, a May Company division that had its headquarters in Cleveland. Doug and I flew Continental non-stop to Cleveland and took the train into downtown. My recollection was that we were able to enter the store from the underground train terminal.
The presentation and the demo went very well. I am quite certain that we would have gotten this account were it not for the fact that in early 1993 the May Company merged the Ohio division with Kaufmann’s in Pittsburgh. Management of the stores was transferred to Pittsburgh. Debra was hired as advertising director at Elder-Beerman Stores.
We stayed overnight in Cleveland and had time to visit the Rock & Roll Hall of Fame, which was right down the street from the huge May Co. building. I cannot say that I was greatly impressed with the exhibits.
A few years later Doug and I undertook a second trip to Cleveland to visit the headquarters of Sherwin Williams. Doug had talked extensively with the lady who was the advertising director there. He was very enthusiastic about the prospect of making this sale. By that time Doug had already closed a few big deals for us, and so I trusted his judgment. However, I could not understand how a company that really only sold one product could possibly need AdDept. Yes, they have thousands of stores, but how many ads do they run?
I don’t honestly remember anything about our discussion with them. Needless to say, Doug did not close this one, although he never stopped trying to revive it.
I don’t really count it as a whiff, but Doug was unable to close the deal with Liberty House in Honolulu after our epic trip to Hawaii in December of 1995. The details are recounted here.
Just as Marvin Elbaum had backed out of his contract with TSI for a GrandAd system in 1986 (as described here), so also one company signed an agreement for TSI’s AdDept system and, before we had installed the system, changed its mind. There was one big difference in the two situations. The second company was the Tandy Corporation, which had actually ordered installations of AdDept for all three of its retail divisions. At the last minute the company decided to close down Incredible Universe, one of the three divisions. The other two companies became TSI clients in 1997, as is described here.
It was not a big loss for TSI. IU was one of a kind. Its stores were gigantic multi-story combinations of electronics and theater. There were only seventeen stores, and only six were ever profitable. Those six were sold to Fry’s Electronics. The other eleven were sold to real estate developers at pennies on the dollar.
I did a demo for Mervyn’s California, a department store based in Hayward, CA. I think that I must have done the demo after finishing a training/consulting trip at Macy’s West in San Francisco. I cannot imagine that I would have flown out to the west coast to do a demo without spending a day or two gathering specs.
The IBM office nearest to Hayward was in Oakland. I took BART in the late afternoon from San Francisco to Oakland. There was quite a bit of excitement at the Holiday Inn at which I was staying. Someone had been murdered on the street in front of the hotel the previous night. There was one other very peculiar thing about this stay. I checked into a Holiday Inn with no difficulty, but I checked out of a different hotel (maybe a Ramada?). The hotel had been sold, and its ownership had changed while I was asleep.
The demo went fine. The guy who had contacted me—his name was Thiery or something like that—liked what he saw. However, the sale never advanced any further. This was almost always what happened whenever I got talked into doing a demo without taking at least a day to interview the potential users. At the time that I did the demo Mervyn’s was, unbeknownst to me, owned by Target. This might have explained the lack of progress. Target may have been restricting or rejecting any capital purchases at the time.
Mervyn’s was sold to some vulture capitalists in 2004. A much smaller version of the chain went out of business in 2009.
For some reason Doug and I once had a very short meeting with the president of Gottschalks, a chain of department stores based in Fresno, CA. He told Doug and me that he would get all of the other members of the Frederick Atkins Group to install AdDept. This organization (absolutely never abbreviated by its initials) somehow enabled its members to shop for foreign and domestic merchandise as a group. Nearly every department store that was not owned by the May Company or Federated belonged to it.
A few years after he made this promise he (or someone else at Gottschalks) arranged for me to speak before the members at one of their conventions in Naples, FL. I flew to Fort Meyers and rented a car from there. Naples was beautiful and reeked of new money. I gave my little spiel, but I did not have an opportunity to interact with any of the members of the audience. So, I did not get any direct feedback.
We eventually did sign up a few members of the group—notably the Bon-Ton (described here) and Elder-Beerman (described here). I don’t know whether my speech had any effect.
I think that the Frederick Atkins Group is defunct in 2021. The references to it that I could find on the Internet were all from decades past.
In (I think) 1999 Doug Pease and I made an unproductive trip to Columbus, OH, to talk with the IT director of of Value City about the possibility of installing the AdDept system for use by the advertising department. That adventure is described here.
TSI got a phone call from a chain of furniture stores in coastal Virginia, Norfolk4, as I recall. As part of my crazy automotive support trip, I stopped by to talk with the advertising director at this company on my journey from Home Quarters Warehouse in Virginia Beach to Hecht’s in Arlington. I spent a couple of hours with him. When I discovered that the company had only three stores, I knew that this was a mistake. I told him that our software could address his problems, but the cost and effort would not be worth it for either of us. I advised him to hire someone who was a wiz with spreadsheets.
I think that I got a free cup of coffee out of it.
I can’t tell you what happened to the company thereafter because I don’t even remember its name.
We had two reasonably hot leads in 2000. I had to handle both of them myself. The first was at Bealls department store, which has its headquarters in Bradenton, FL. This was another situation is which I had to deal with the IT department rather than the advertising department. I am pretty sure that the company already had at least one AS/400. I have a few notes from this trip, but it is not clear whether I intended to do the demo on their system or on one at a nearby IBM office.
In any case I think that there was a technical problem that prevented a successful installation of the software needed for the demo. So, I had to improvise, and I did not get to spend much time with the people who would have benefited from the system. The whole thing made me very depressed.
I had some free time, and so I went to the beach. I stopped at a Jacobson’s store to buy a tee shirt to wear at the beach. The cheapest tee shirts in the store cost $100!
The beach was lovely, and it was unbelievably empty. The weather was pretty nice. A beach in Connecticut would have been packed in this type of weather.
We did not get the account, but the tale has an interesting coda. Bealls is still in business today. For years Bealls could not expand outside of the state of Florida because a different store with exactly the same name was already using it in other states. These Bealls stores were run by Stage Stores, a long-time AdDept client that was based in Houston. Stage Stores was still using AdDept when TSI went out of business in 2014.
In 2019 Stage announced that it was changing all of its stores into Gordmans, its off-price logo (which did not exist while I was working with them). When the company declared bankruptcy Bealls purchased, among other things, the right to use the Bealls name nationwide.
I remember going to Barneys New York in late 2000 to talk with someone in advertising. I also have discovered three emails that I sent to Christine Carter, who was, I think, either in charge of the advertising department or in charge of the financial side. Barneys only had twenty-two stores, and that included some off-price outlets. I don’t know how much they actually advertised.
We never heard from them after my last email, which emphasized how easily AdDept could be adapted to differing needs even for companies the size of Barneys. By this time the very affordable AS/400 model 150 had been introduced. It would have been perfect for them.
I think that Barneys is dead or nearly so in 2021. All of the stores in the U.S have been closed, and even the “Barneys New York” brand was sold to Saks Fifth Avenue. However, the company also had a Japan division, which is evidently still operational.
I received a very unexpected phone some time in 2001 or 2002. It came from a man who had formerly worked at Saks Fifth Avenue and had taken a job as a Vice President at Sears. He knew that the advertising department at Saks had been doing things with its AdDept system that Sears’ advertising department seemed utterly incapable of. He invited me to the Sears headquarters in Hoffman Estates, IL, to investigate the possibility of installing AdDept at Sears.
At about the same time I had been in contact with the agency in a nearby town that Sears used for buying newspaper space and negotiating newspaper contracts. They wanted to talk with me about the possibility of working together. The agency’s name was three initials. I think that one was an N, but I am not sure.5
I arranged to spend consecutive days at the two places. It was cold on the day that I visited the agency. I learned that it recruited new clients by claiming that they could negotiate better rates for them because they also represented Sears. I suspected that this was baloney. Sears was a bid dog nationwide, but the amount of newspaper ads that they bought in any individual market was not that impressive. They were just in a lot of markets.
After the people explained the services that they offered to clients, I remarked that about 10 percent of what they did overlapped with about 10 percent of what we did. Privately I could not imagine that any of our clients who would benefit from their services.
I told them about AxN, our Internet product. They informed me that the papers did not want to sign on to their website for insertion orders. Of course, they wouldn’t, and they had nothing to hold over the papers.
We ended the meeting with the usual agreement to stay in touch and look for synergies, but privately I considered them the enemy.
The next day was bitterly cold, and there was a strong wind. I located the sprawling Sears complex and parked my rented car in a lot that was already nearly full. I had to walk a long way to the main building, and I have never felt as cold as I did on that walk.
I could hardly believe it when I walked into the building. The ground floor was billed with retail establishments—a drug store, a coffee shop, a barber shop, and many more. I had to take the escalator up to get to Sears. I was met there by the woman with whom I had been in contact. She was from the IT department.
She took me up to meet the “advertising team”. Six or eight people were assembled in the room, and they all had assigned roles. I remember that one was the “system architect”, and one was the “database manager”. I almost could not suppress my amusement. What did all these people do? There was no system, and there certainly was no database. At TSI I handled essentially all the roles that everyone at the table described.
They asked me some questions about the AdDept system. When I told them that it ran on the AS/400, the system architect asked me if that system was not considered obsolete. I scoffed at this notion and explained that IBM had introduced in the AS/400 64-bit RISC processors that were state-of-the-art. I also said that, as far as I knew, the AS/400 was the only system that was build on top of a relational database. That made it perfect for what AdDept did.
They informed me that Sears was an OS/26 shop. I did not know that there was such a thing. In the real world Windows had already left OS/2 in its dust by that time. In all my time dealing with retailers I never heard anyone else even mention OS/2. It might have been a great idea, but IBM never did a good job of positioning it against Windows.
Besides, just because the corporation endorsed OS/2 should not eliminate consideration of multi-user relational databases where appropriate. The devices with OS/2 could serve as clients.
They explained to me that Sears’ advertising department had hundreds of employees, most of whom served as liaisons with the merchandise managers. Most of the ads were placed by agencies. I presume that the newspaper ads were produced in-house. No one whom I talked with seemed to know. The people on the committee did not seem to know anything about how the department did budgeting or planning.
Someone talked about Sears’ competitors. The example cited was Home Depot. I don’t know why this surprised me. I must have been taken in by the “softer side of Sears” campaign a few years earlier.
After the meeting my escort took me to a remarkable room that was dedicated to the advertising project. It was a small theater that had ten or so posters on the wall with big Roman numerals at the top: I, II, III, IV, etc. There were no statues, but otherwise I was immediately struck by the resemblance to the Stations of the Cross that can be found in almost any Catholic church in the world. I asked what the posters represented. The answer was that they were the “phases of the project”. I was stunned by the assumption that the project required “a team” and that it was or indefinite duration. No one ever allowed us more than a month or two to have at least portions of the system up and running.
At some point I was allowed to give my presentation. The man who had worked at Saks attended along with a fairly large number of people. Maybe some were from advertising. I was never allowed to speak with them individually.
My talk explained that AdDept was a relational database that was specifically designed for retail advertising departments. I described a few of the things for which it had been used by other retailers. I could not do much more than that. I had not been able to talk with any of the people in the department, and the IT people were clearly clueless.
When I returned to Connecticut I wrote to both my escort and the man from Saks. I told both of them that I did not know what the next step might be. I had not been given enough access to the advertising department to make a proposal. The whole experience was surreal. If someone had asked me to return, I would only have done it if I were granted unfettered access to potential users.
No one ever contacted us. I told Doug not to bother following up.
One puzzling whiff occurred during the very short period in which Jim Lowe worked for us. The strange case of Wherehouse Music is explored here.
Perhaps the strangest telephone call from a genuine prospect that I ever received was from Albertsons, a very large retailer with is its headquarters in Boise Idaho. The person who called was (or at least claimed to be) the advertising director there.
I had heard of Albertsons, but I did not know very much about the company. All I knew was that they were a chain of grocery stores in the west. Since advertising for grocery stores is basically limited to one insert/polybag7 per week, they had never seemed to be great prospects for AdDept. However, I never hung up on someone who expressed interest in the system.
The problem was that this lady insisted that I fly out to Boise to meet with her and her crew the next day. I tried to get her to explain what the situation was, but she said that she had no time to talk. She needed to know if I would make the trip. It was a little tempting for a peculiar reason. Idaho was one of the few states8 that I had never visited. Still, this sounded awfully fishy. I passed.
The incredibly bumpy road that Albertsons has traveled is documented on its Wikipedia page, which is available here. I don’t remember when the call from the advertising director came. I therefore have no way of knowing whether she was in charge of advertising for a region, a division, all of the grocery stores, or none of those. I might well have passed up an opportunity that might have extended the life of the company. Who knows? It looked like a goose, and it honked like a goose, but maybe going to Boise would not have been a wild goose chase.
Jeff Netzer, with whom I had worked in the nineties at Neiman Marcus (recounted here), called me one day in 2010. He asked me if I remembered him. I said that I did; he was the Aggie who worked at Neiman’s.
He informed me that he was now working at Sewell Automotive, the largest Cadillac dealership in the Dallas area. He said that they were looking for help in automating their marketing. I was not sure how well AdDept would work in that environment, but I agreed to visit them. His boss promised to buy me a steak dinner.
I flew Southwest to Dallas, and for the first time my plane landed at Love Field. It was much closer to Sewell than DFW would have been.
I found a great deal out about their operation. I doubted that we could do much for the agency for a reasonable amount of money. On my computer I recently found a three-page document dated September 23, 2010, in which I had listed all of the issues that I learned about at Sewell. A woman named Tucker Pressly entered all of their expense invoices into a SQL Server database. It was inefficient, and there were no programs to help them compare with budgets.
The main objective of the marketing department was to make sure that they were taking advantage of all available co-op dollars from Cadillac and other vendors. We could not help with this unless we wrote a new module. I described my reactions to their issues in a letter to Jeff.
I never heard back from Jeff, who left Sewell in 2012. Nobody ever bought me a steak dinner.
Sewell Automotive is still thriving in 2021.
In 2011 or 2012 I received a phone call from a lady from the advertising department at Shopko, a chain of department stores based in Green Bay, WI. I don’t recall her name. She said that she worked for Jack Mullen, whom I knew very well from both Elder-Beerman and Kaufmann’s. Before Doug Pease came to TSI, he had worked for Jack at G. Fox in Hartford.
I flew out to Packer Land to meet with her. They had a very small advertising department. They basically ran circulars in local newspapers on a weekly basis. As I remember, she and one other person ran the business office.
I worked up a proposal for the most minimal AdDept system that I could come up with and sent it to her. When I had not heard from her after a few weeks I called her. She said that the company was downsizing and, in fact, her position was being eliminated.
Jack also left the company in July of 2012. His LinkedIn page is here. Shopko went out of business in 2019.
1. Allison Volpert apparently still works for IBM in 2021. Her LinkedIn page is here.
2. As I write this I can easily visualize Doug stabbing a box with a pencil after a frustrating telephone conversation with someone from a Federated division.
3. I worked fairly closely with Debra Edwards when I installed the AdDept system at Elder-Beerman stores in Dayton, OH. That installation is described here. She was the Advertising Director there. Her LinkedIn page is here.
4. The “l” in Norfolk is silent, and the “ol” sounds much more like a short u.
5. I later learned that there were actually two affiliated agencies across the street from one another. I encountered the other one, SPM, in my dealings with Proffitt’s Inc./Saks Inc., which are detailed here. The agency was still around in 2023. Its webpage is here.
6. In fact IBM stopped updating OS/2 in 2001 and stopped supporting the operating system in 2006. I cannot imagine how Sears dealt with this. I pity their employees with nothing OS/2 experience at Sears on their résumés.
7. Polybags are the plastic bags that hold a group of flyers from diverse retailers. they are ordinarily distributed to people willy-nilly.
8. The others are Wyoming, Montana, North Dakota, and Alaska. I am not certain of Arkansas. I might have gone there with my grandparents when I was a youngster. The only place that I have been in Utah is the Salt Lake City airport.