2022 July: The Providence NABC: 7/15-19

The extensive preparations for the NABC in Providence are described here. Friday July 15: If there is no traffic, the drive from Enfield to Providence takes a little less than two hours. I packed up enough clothes for ten days … Continue reading

The extensive preparations for the NABC in Providence are described here.

My bridge schedule for the Providence NABC.

Friday July 15: If there is no traffic, the drive from Enfield to Providence takes a little less than two hours. I packed up enough clothes for ten days and left the house at about 7:15. The trip got off to a terrible start. As usual, I stopped at McDonald’s in West Stafford for a sausage biscuit with egg and a large black coffee. The biscuit reminded me of a brick that had been sawed horizontally. The coffee was a couple of degrees above room temperature when it was handed to me, and it did not taste right. I cannot describe the taste, but it was definitely wrong.

The first 99.99 percent of the drive was otherwise blessedly uneventful. I had driven this route a few weeks earlier for the walk-through that has been described here. I remembered that the Rhode Island Convention Center (RICC) was very close to Route 146. The only tricky part was finding the correct entrance to the garage that was attached via a corridor on the fourth level to the third floor of the RICC. I had a distinct recollection that the right entrance was the first on the right. Therefore, I pulled in there and attempted to enter. The unmanned gate would not let me in. Evidently this was now designated as the entrance for monthly parkers. I tried to back up, but a jeep had pulled in behind me. He was understandably upset at me.

Eventually, I was able to back up and return to the street, but in the process the left side of my car scraped against something. The plastic cover for my left side-view mirror also came halfway off. I tried to push this mishap out of my mind completely until the first day of bridge was over, but it was not easy.

I found the correct entrance and drove up to the east side of the third level and parked near the stairs and elevator. It did not seem possible to get to the east side of the fourth level of the garage from where I had entered. I tried to reattach the cover to the mirror, but I did not have much success. I then climbed the stairs to the fourth level and walked across the sky bridge to the entrance to the RICC.

At the entrance to the third floor two people were checking for vaccination status. Players with an orange wristband could just walk in. Otherwise, players needed to show a vaccination card or the equivalent proof on a smartphone. Upon doing so they were presented with a stylish piece of bright orange plastic to wear on the wrist. When the band had been locked, it was very difficult to undo. I just kept mine on for all ten days that I was in Rhode Island. Then I cut it off with scissors. I don’t know what the people checking for vaccinations did if a person would not or could not show proof.

Very few people wore masks. I resolved to wear an N95 mask and to keep my distance from everyone, even teammates and partners, whenever possible. The fact that I was not staying in a hotel associated with the tournament gave me some optimism. The BA.5 variant had recently become dominant in both Europe and the Americas. Vaccines made it less lethal, but they did little or nothing to prevent transmission. Good masks worked, and the ones that I brought with me were the best available to the general public.

Donna and MW in 2019.

For the first two days I was scheduled to play with Donna Lyons, a long-time friend whom I had hardly seen since we had won the Mid-Flight Pairs at the Ocean State Regional in Warwick in 2019. Donna and her husband Bob lived in Granby in the summer and in Naples, FL, in the winter.

Donna was not at the tournament yet when I arrived. So, I went to the welcome desk and received my SWAG bag. It contained the restaurant guide and a gift. I don’t even remember what the latter was. I then went to the volunteers desk to talk with Linda Ahrens about my assignments. When I left I thought that I was clear about when I needed to show up.

Joe and Linda circa 2016.

Linda provided me with a stack of scrip for my entry fees1, and Joe Brouillard, the co-chair of the tournament, provided an exit card to pay for my parking.

I picked up a copy of the Daily Bulletin to see what had happened in the GNT championship. Most of New England’s representatives, including Felix Springer and Trevor Reeves, were still in contention.

I went to the partnership area and looked for a likely partner for Sunday. The only person available was Phyllis Bloom with 800 masterpoints. I called her five times, but the line was always busy.

Soon thereafter Donna appeared. We were scheduled to play in the Open Pairs on Friday and the Bracketed 0-3,000 Swiss on Saturday. Before the morning session we went over the convention card that we had used in 2019. If we made any adjustments, they were not significant. Our morning session was disappointing. We only scored a little more than 43 percent.

I don’t remember what Donna did for lunch. I bought a Diet Coke and a bag of nuts from a vending machine. I did this every day that I was playing so that I would not get sleepy in the afternoon. This also helped me avoid the COVID trap of the lunch area.

Our afternoon session was much better. We scored above 53 percent, which earned us 1.48 red points for finishing third in B in our section. If we had done that well in the morning, I would have been quite pleased.

That direct route across eastern CT was stressful.

Donna was commuting from Granby, even though she lived considerably farther away than I did. So, she was facing roughly five hours of driving both days. I advised her not to take the two-lane route back to Connecticut, despite the insistent advice from Google Maps. Instead I told her that driving on Route 146 and the Mass Pike was much less stressful, only slightly longer, and less subject to delays from construction and slow vehicles.

Right mirror for comparison
Left mirror after fixing.

After saying goodbye to Donna I went back to the garage to inspect the damage on my car. This time I was able to reattach the cover much more securely. I later tried to rig up a little more protection for the electronics by covering it with a plastic bag, but I failed to devise a way of keeping it attached. In the end I convinced myself that this arrangement was good enough to last through the rest of the trip.2

At some point on Friday Mike Heider and Jim Osofsky, my teammates for Saturday and Sunday invited me to have dinner with them on Saturday night at their favorite restaurant in Providence, Pane e Vino. I told them that I had already committed to attending the VIP reception on Saturday evening.

I then exited the garage. I had been led to expect that the entire parking charge would be covered by the exit ticket that Joe had given me. However, I was still charged $15. Evidently Joe gave me the wrong ticket.

I found my way from the RICC to the Hampton Inn in Warwick without any problem. I have stayed at dozens of Hampton Inns around the country, and it had never taken more than five minutes to check in to any of them. This time, however, only one person was on duty at the reception desk. A handful of people surrounded the desk offering advice to a woman who was trying to check in. She demanded to see the manager about whatever was impeding the process. The clerk abandoned her station for at least five minutes in order to summon him.

She returned with the unwanted news that the manager was on his “lunch break” at 6:30 in the evening. Eventually he did appear, and he succeeded at calming everyone down. All the people around the desk—except for me—went over to the lounge/breakfast area to wait for the room to be ready.

My room was very close to the entrance on the left.

I was impatient, no doubt, but there was no good reason to be. I had nothing planned for the evening. The clerk had no problems in finding a room for me. I had to provide my credit card, of course, but then she quickly handed over my key. My room was on the ground floor.

When I reached the hallway I was shocked to see trash piled there. I had never experienced anything like this before at a Hampton Inn. At least the pile did not impede my path to the room.

The room itself was fine, but it had one very peculiar trait. There was no closet! I looked everywhere that I could imagine. I mean, how do you hide a closet in a hotel room? I must have been mistaken, but I accounted in my head for every square foot of space, and there did not seem to be any place it might be.3 Because I was only staying two nights, this anomaly was of small consequence to me.

I had no trouble deciding where to eat. The hotel was within a mile of the KFC, and I had had more pleasant experiences dealing with the store than I had with the many other franchises that I had patronized over the years. This occasion was no exception. My four-piece meal was ready very quickly; it was hot and delicious.

About a week earlier I had misplaced my American Express card that awarded frequent-flyer miles on Delta. I hardly ever used that card, but it bothered me that it was missing. While I was at the KFC I noticed that it was hidden behind another card in my wallet.

I received a text from Phyllis Bloom. She was happy to play with Mike, Jim, and me on Sunday. So, my “dance card” was now completely filled for the tournament.

The book that I brought with me to Rhode Island was Newcastle Upon Tyne: Mapping the City. It was written by Mike Barke, a Professor of Geography from Newcastle. I had the pleasure of meeting him and his wife Vivienne on the European River Cruise that I took in May of 2022. That adventure is related here.

The book is a history of the Tyneside area from Roman days up to the present with maps of various types used as signposts. I really enjoyed learning about the development of the area not only because it was Mike and Vivienne’s stomping grounds, but also because it helped me to understand better what the characters on the television show Vera were dealing with. On this trip to Rhode Island I also discovered that the huge book could serve as an excellent mousepad when I was using my computer while in bed.


Saturday, July 16: My standard operating procedure at Hampton Inns had long been to hit the breakfast room early. I arrived at 6:15 and was surprised to see that it was already rather crowded. There were quite a few children dining with their parents. Most of the people wore shorts. One kid walked up to the orange juice dispenser and filled a gallon jug. I thought that this was somewhat outrageous, but no one said anything about it.

In addition to the families quite a few uniformed airline employees were among the early diners. This was not a surprise. The Hampton Inn is very close to the airport.

The drive from Warwick to the RICC was very easy. I worried about the left mirror, but the cover stayed on, and it seemed to function as well as ever.

I asked at the Partnership Desk if they needed me to help, but Jan Smola and Carol Seager said that they had it under control.

Mike and Jim.

Donna and I played in the 0-3,000 Bracketed Round Robin. Our teammates were Jim Osofsky and Mike Heider. We found ourselves in the top bracket. We were in contention until the last two matches. In one of those rounds Donna timidly passed my 5 bid, and we missed a slam that would have really helped us. So, we finished well out of the overalls and were awarded only .69 “pity points”.

Donna needed to rush home at the end of the last match. I said goodbye to her and thanked her for playing with me. I then walked over to Joe’s desk and asked him for directions to the WaterFire event.4 While I was standing there I was surprised to see a distraught Donna walking toward me. She said that she could not find the key fob for her car. She said that she had looked all through her purse several times.

Donna and I searched around the areas in which she had been. There was no sign of the missing fob. Upon Joe’s advice she went to the facility’s security desk on the ground floor and asked the man there. No one had turned in anything resembling a key fob.

She then went back to her car because she said that there was an emergency method of gaining entry and operating the car. She was pretty sure that her husband could talk her through it over the phone.

So, I went out on foot on my own looking for the VIP reception for the WaterFire. I went the wrong way several times5. I finally found the viewing area, but I saw nothing that looked like a reception. At about 7:00 it occurred to me that the WaterFire event always took place in the dark, and the sun would not be setting in Providence for nearly two hours. I decided that it was not worth the wait. I drove back to the Hampton Inn.

I was able to exit the garage without paying. Joe had given me enough tickets for the remainder of my days. Since I was not planning on coming to the tournament on Tuesday, I gave one of the tickets to Donna.

I was shocked by two things at the hotel. The pile of rubbish had grown considerably larger, and no one had cleaned my room. Since I was leaving in the morning, these developments hardly mattered to me, but my overall impression was that this must surely be the worst Hampton Inn in the country.

Because I had again skipped lunch, for supper I treated myself to a small Ultimate Bertucci pizza. It was absolutely delicious. I ordered takeout and ate it in my room.


Sunday July 17: As I made my way to the hotel’s breakfast area I could hardly believe how big the rubbish pile in the hallway had become. It was piled high with pizza boxes. I could barely get past it. I doubt that someone with a wheelchair could have done so.

Never on Sunday?

I was equally surprised that the breakfast area was closed. Evidently breakfast was no longer served on Sunday, or perhaps it was open much later than usual. I was not certain whether this was “the new normal” or just another indication of this hotel’s mismanagement.

I checked out, got into my car, and drove into Providence. I did not record in my notes what I ate that morning, but I think that it was part of the hospitality—a muffin or something like that—that the tournament provided. I picked up a Daily Bulletin and discovered that all three of the remaining GNT teams from New England had lost in the semifinals.

Mike and Jim told me that they had postponed their supper at Pane e Vino until Sunday. They asked me whether I wanted to join them. I happily agreed.

I met up with Phyllis Bloom, who was, as I suspected, Ken Bloom’s wife. We spent some time going over our card, which was rather simple. We were playing with Jim and Mike in the Mid-Flight Swiss teams. We were done in on the very last hand. Phyllis played 6. At the other table our counterparts bid the grand slam. Both went down one. Mike led the , which enabled the declarer to finesse the 10.

So, we earned only .78 more red points. I had a good time playing with Phyllis. We did as well as a new partnership could expect. However, I think that she was a little frustrated with her mistakes.

After Phyllis left, II walked with Jim and Mike to their hotel, which was called The Graduate. We took the elevator up to their suite. Mike seemed to be a little embarrassed that some clothes were strewn about. Please!

At some point Mike also realized that he had lost his convention card. Presumably it was somewhere in the playing area of the RICC.

We picked up Jim’s car from the hotel’s parking garage and drove to the restaurant. Mike continually criticized the route that Jim took, and Jim repeatedly reminded us that Mike drove like an old woman. They do this sort of thing all the time. For years I thought that they were actually arguing, but, in fact, they almost never argued. Jim just talked all of the time, and Mike occasionally broke his vow of silence and vocalized his opinions, some of which contradicted Jim’s. However, it never went past that. Each has a lot of respect for the other, and they have been playing together for at least a decade that I know of.

The restaurant scared me. It was crowded, and no one—not even the staff—was wearing a mask. I kept mine on until we reached the booth, and I put it back on before walking to the door at the end.

I ordered the fettucine alla Bolognese and a glass of Barbera. After consulting with the waitress, Mike selected lasagna. Jim had the same veal dish that he always ordered there. The titles of all of the dishes were in Italian on the menu, but the descriptions were in English. I found it peculiar that our waitress was unfamiliar with the titles of the dishes.

I ate everything that I ordered, but the Bolognese was a little too rich for my taste. When Jim asked me if I would order it again if I ate there, I had to answer in the negative. Nevertheless, I had a good time with these guys. They are a lot more fun away from the table, but that is not uncommon for bridge players.

Randy Johnson.

So, we drove back to The Graduate. I went down the elevator to walk to the RICC garage. In the lobby of the hotel I ran into Randy Johnson. I talked with him for a minute. I asked him if his wife Ann (Hudson), one of my former partners, was also in attendance. He claimed that she was too busy working at home.

I walked over to the garage, found my car, and drove to the Crowne Plaza in Warwick, which, like the RICC, is in spitting distance of I-95.

Over the next week I often saw this logo.

I walked from the hotel’s huge parking lot to the revolving door. at the main entrance. To my surprise a young man and woman were greeting people as they entered. Neither of them wore masks. They were from the annual gathering of the Conservative Congregational Christian Conference, which was held throughout that week in the Crowne Plaza. I wore my mask whenever I was in or near the hotel.

I checked in in a minute or two. The hotel employees also had no masks.

I went back to KFC for supper. It was as good as the first time.

When I checked my email I found one from Monday’s partner Paul Burnham. He reported that he had just arrived in Providence. I also received the following missive from Donna:

First of all, the key fob business was somewhat of a mess and more than somewhat had me spinning.  When I got to the garage, my car would not open when I touched the handles, as usually it does.  Of course, I tried and tried, tried the lift back, nothing.  So, I searched in my bags for the fob, which I knew I had, but I could not find it.  Panic began to set in.  After too much wasted time running from the bridge info table who sent me to security who sent me back to the info table who sent me to another security man, I went back to the garage to see if I had dropped the key fob.  I could not find it, so I emptied my bags again in the dark corner where I had parked, thinking it had to be there.  No fob.  I dug and dug, freaking out more and finally found it zipped in another pocket.  But the car still would not open.  Dead.  I called Bob, and [after he calmed me down] he talked me through taking the fob apart to find some hidden skinny key.  It was so dark in the garage where I was that I was near tears running over to some sunlight, worried that I would be sleeping over on 4 East.  I did get the fob apart, got back to the car to try the hidden key, and, for some reason, once I had the fob apart, all the lights went on and the car just opened.  Then I worried that all batteries had died, but Bob kept telling me to start the car and it would be fine.  It was.  But then …this story has a better ending…I was still so rattled [77-year-old women should not navigate Providence traffic when they are rattled] that of course I kept missing turns directed by my robot-voice navigator who was trying to get me home.  I missed route 6 back to 84, and I ended up on 146 north driving home by the MassPike.  This route was an infinitely better route, as you suggested.  I am sure I lost another three years of heart life, but at least I was not stuck in the garage overnight.

The nicest part of the fiasco was that your kind gift of the validation card worked like a charm, and it was great to have that bonus in all of the mess.


Monday July 18: My room on the third floor of the Crowne Plaza was very nice. The bathroom had two sinks! It was a good thing, too. The stopper on the main sink did not work. So, I shaved at the one on the end.

I have walked there, but I drove every day on this trip.

I drove to McDonald’s for my usual sausage biscuit with egg, a breakfast that I consumed six of the seven mornings of my stay at the Crowne Plaza, which does not offer free breakfasts. I ate the sandwick on the car while I drove on I-95.

I worked at the Partnership Desk on Monday morning. While I was there I espied Mike Heider’s missing convention card lying on the table. I took it over to Joe and left it with him. When I spotted Mike later that day I told him that I had found it and let him know where it was.

I assisted a few people looking for partners in understanding how the cards were displayed: teams on one board and pairs games on the other. Each board was sorted by day of the event. Usually that was all that was needed. A player would find someone of about his/her level and call them.

One fellow did not have a phone. I offered to let him use mine, but he had no idea how to use a smartphone. I had to dial the number for him. This process was repeated a few times.

Judy Hyde.

Perhaps twenty-five minutes before 10:00, the starting time for all the games, Paul arrived at the Partnership Desk. To my surprise the ponytail for which he was renowned had disappeared. Shortly thereafter we saw Judy Hyde, with whom I have often been a partner or teammate and even more often an opponent. We talked for a bit, and both Paul and I came away certain that she had agreed to play in the Bracketed Round Robin Teams with us. Then she vanished to find her partner. We never saw her again.

At 9:59 Paul and I walked over to the Open Pairs game and registered. It was a nightmare. We were East-West in the morning, and we were between Robert Todd and his partner, who played a customized Big Club system, and a pair that played a Polish Club. The senior member of both of these pairs delivered a lengthy pre-alert speech explaining the unusual conventions that they used.

Thirteen rounds of listening to both of these dissertations would certainly have been enough to drive anyone to distraction. However, we had the completely unique distinction of playing North-South for the thirteen rounds in the afternoon session seated between the same two pairs. By the time that the last round had ended we could recite either speech with no pauses.

Paul played badly throughout, and I was worse. Our scores reflected it. Fortunately, he got to play with a different partner, his college roommate, Rob Stillman, on Tuesday. I, on the other hand, had already been planning on taking that day off.

The most amazing thing about our second session was that a guy with whom I had talked at The Graduate on the previous day came late to our table. On one of the two hands that we played against him he took at least—this is no exaggeration—five minutes to decide on a single play on defense. On every other trick he played in tempo. I suspect that he was astral traveling.

To add insult to injury Tom Gerchman came up to complain to me after the round was over that he was unable to obtain a parking pass. I simply said in a Chico voice “That’s not my chob.”

I picked up some tacos at the Taco Bell that was across the street from McDonald’s on Bald Hill Rd. in Warwick and consumed them in my room at the Crowne Plaza. Life is definitely romantic and exciting at bridge tournaments.

I was only slightly surprised to find that my room had not been made. Apparently that was the new normal, at least at chain hotels in Warwick.

I called Abhi Dutta and confirmed with him that Paul and I would team up with him and a young man named Jaan Srimurthy in the Bracketed Swiss on Wednesday.


Tuesday July 19: In 2019 I took a day off at the NABC in Honolulu, but that was only because my partner, Ann Hudson, refused to play with me any more.6 The idea of a voluntary respite was a new one.

The award was presented by Mark Aquino, the Regional Director.

I read the Daily Bulletin on the ACBL website. The first thing that I noticed was that Sue Miguel had been presented with a Special Goodwill award for her outstanding work with the Intermediate/Novice program in District 25 and at the two NABCs in Providence.

So, evidently I had missed another meeting of the Goodwill Committee. I have tried to attend them several times, but I have never succeeded.

I also searched the Bulletin for information about the number of COVID-19 cases that had been reported thus far, but the only reference was to the ACBL’s mask (not required) and vaccination (required) policies.

I went to IHOP and treated myself to a ham and Swiss-cheese omelette with pancakes. They were as good as I remembered. I was disappointed that the restaurant no longer played oldies on the intercom system.

Two very old ladies7 sat across the aisle from me. I could not avoid listening to much of their conversation. One of them was treating the other to breakfast because it was her birthday. I was tempted to wish her a happy birthday, but I did not want to disturb their illusion of a private conversation.

After breakfast I called the front desk to ask about the housekeeping regimen. They told me that they would bring me more linens. That afternoon a large bag appeared in my room. It contained towels.

On the way back to the hotel I stopped at Barnes & Noble and bought a copy of Interlibrary Loan, Gene Wolfe’s last book. It was a sequel to A Borrowed Man, which I had read a few years earlier. I only vaguely remembered the plot.

I then walked around the exterior of the hotel and then took advantage of the beautiful weather to read my new book while I sat on a bench for a half hour or so. Occasionally an employee would come out to smoke, but they stayed far enough away that it did not bother me. As I came back inside I saw Sally Kirtley and Helen Pawlowski. They were on site to check out the hotel for the regional tournament scheduled for the week before Labor Day. It would be held in the Crowne Plaza.

Helen asked me what I was doing there. I told her that I was staying at the Crowne Plaza and that I gave myself the day off after four days of frustration. She replied, “That makes sense.”

I then went up to my room and took a nap in my unmade bed. After I woke up I talked with Sue on the phone. I told her about how terrible the previous day had been.

Of course, I actually walked straight from the hotel’s door across the parking lot and field to the intersection of East Ave. and Greenwich Ave.

In the afternoon I walked to the Stop and Shop. The walk there was fairly easy. The only challenge was to cross East Ave., a major highway. There was a button to initiate the pedestrian crossing lights, but it only worked for the main part of the street. Crossing the entrance and exit required alertness and quickness.

At the grocery store I purchased a large roast beef grinder and four two-liter bottles of caffeine-free Diet Coke using my GO rewards card to qualify for the $4 price on the colas. The walk back was not quite as easy. I had brought a tote bag to carry the Cokes in, but I had to change it from one hand to the other several times. Eight liters weighs 17.6 pounds, and the burden was mostly borne by my fingers. I should have brought two bags; that would have been considerably easier.

When I got back to the hotel I slept for another hour. Then I ate half of the grinder and drank a considerable amount of Diet Coke for lunch/supper.

In the evening I read some more and fooled around with my laptop computer.

My plans for the last three days were still up in the air. I was scheduled to play with Sohail Hasan, but we did not have teammates lined up.


The report of the last five days of the tournament is a little more upbeat. It can be found here.


1. The fine printing on the bottom of each voucher clearly stated that only one could be used per entry, but I later realized that the directors did not enforce this limitation. They accepted as many vouchers as each person presented. I played in eighteen sessions at the tournament, but I spent very little cash on entry fees.

2. As of November 2022 I still had done nothing about the mirror. It has functioned admirably.

3. My inability to find things is legendary. It almost caused me to flunk first grade. That story was told here.

4. WaterFire was a spectacular event that was held periodically in Providence. It is difficult to describes. People rode in boats, and they used torches to light larger torches that are permanently in the water. I watched the event in October, 2014. On that occasion it was becoming dark by the time that the afternoon session ended, and volunteers had been stationed along the route from the RICC to the viewing area so that all the bridge players could find the event.

5. Towns and cities in New England felt under no obligation to provide street signs that identified every street at every intersection. I have complained about this since I first came to the area in 1972.

6. The adventures at that tournament and the week afterwards that we spent in Maui are documented here. Ann and I remained good friends, and I have played with her several times subsequently. She even volunteered to pick us up at the airport after we returned from Hawaii.

7. I long ago realized that women my age are very old.

2022 January-July: Providence NABC Preparation

The super-spreader in Providence. Continue reading

In the spring of 2019 the American Contract Bridge League (ACBL) named Providence as the site for the summer North American Bridge Championship (NABC) in 2021. The bridge players in New England were very excited about the prospect. It had been a very long time since a summer edition of the NABC had been held in New England.

Lois and Joe.

At the time of the announcement Bob Bertoni was the District Director, and Lois DeBlois was the President of the New England Bridge Conference (NEBC). Bob immediately appointed as co-chairs Lois and Joe Brouillard, who had shared the same responsibility for the 2014 Fall NABC that had been held in Providence. Their first acts were to notify the state and local officials that the tournament would be held in Providence in July and to reserve space in the Rhode Island Convention Center (RICC), the same site that had been used in 2014.

Joe, who was the Treasurer of the NEBC, also was in charge of finance. Hospitality was to be handled by Helen Pawlowski, who had the same job in 2014, and Sally Kirtley, the district’s Tournament Manager. Sponsorships were assigned to Phyllis Chase, another veteran of the 2014 event, and Megan Mihara DiOrio. Brenda and Neil Montague reprised their roles as chairs of registration and prizes. Sue Miguel was again in charge of the Intermediate/Newcomer program.

I immediately volunteered to help with the massive project of organizing, promoting, and running the tournament and anything else that they wanted me to do. I was not on the first list of committee chairs. At that point I was one of the “ministers without portfolio”. The other member at the outset were Bob, Jim Rasmussen, Meg Gousie, Paula Najarian, Sonja Smith, Linda Ahrens, and Paul Burnham.

At some point Joe asked me to write and send a few sets of promotional emails using the database that I had developed for the district. I was happy to take that on. It meant a lot of work preceding the tournament, but I was still full of vim and vinegar, and I had enjoyed working at the 2014 NABC in Providence immensely.

This was an all-star cast if ever there was one, and it only got better over time. The first meeting was held during the lunch break on Friday, August 30, 2019, at the Ocean State Regional in Warwick, RI. The emphasis was on the need to begin planning and execution as soon as possible because July of 2021 was not that far away. I think that the logo had already been designed by then. Everyone at the meeting liked it.

I attended several of the meetings at regional tournaments, but I did not participate much. I was there to get ideas about marketing the event in Providence. I remember that at one meeting the discussion was about what type of souvenir shirt should be sold. A few samples were passed around. Someone asked for my opinion, but I deferred to the others, explaining that “I have no taste.”

On June 30, 2020, a one-year-out Zoom meeting was held with Mark Hudson of the ACBL. The only additions to the committee at that point were David Rock, who had been the Partnership Chair in 2014, and Debbie Ouelette. I did not attend the meeting.

COVID-19’s effect: At least since I had been involved with tournament bridge, the American Contract Bridge League had every year sponsored three NABC tournaments—one in March, one in July, and one in November. They were dubbed “spring”, “summer”, and “fall”. Each lasted ten or eleven days. Games were available for players of all ages and experience levels. At the beginning of 2020 everyone planned on three NABC events.

COVID-19 forced the cancellation of all three NABC events in 2020—March in Columbus, OH, July in Montreal, and November in Tampa. Even so, plans continued to be made for the July event in Providence. By the end of the year incredibly effective vaccines were being produced, and seniors—by far the dominant age group for bridge players—were among the first in line to receive them. My most pressing question was when I should start promoting the “Big Deal” in Providence.

Then in fairly rapid succession two important events took place. In an abundance of caution the ACBL canceled the NABC scheduled for March 2021 in St. Louis. The Marriott Hotel in Washington, D.C., that had hosted the 2016 Summer NABC and was scheduled to do so again was no longer available. So, despite the fact that the number of new cases decreased rapidly in the late spring and early summer of 2021, the NABC scheduled for Providence was moved to July 13-24 of 2022. We received notice of this in February of 2021. No NABC was held in the summer of 2021. In fact, the ACBL also canceled all sectional and regional tournaments through the end of August, thus wiping out the Ocean State Regional, District 25’s largest tournament.

So, the organizers of the Providence tournament were provided an additional year to prepare for the big event, but the committee members would have little or no opportunity for face-to-face communication for much of that period. Because of the ACBL’s action, there would only be at most one regional tournament in District 25 in all of 2021. In fact, however, the one tournament, the Harvest Regional in Mansfield, MA, that might have been allowed by the ACBL was also canceled by a vote of the district’s Executive Committee.

The other event that dramatically affected the preparations for NABC Providence was the death of Bob Bertoni on June 29, 2021. He had been our direct link to the ACBL, a role that Lois and especially Joe had to assume.

The ACBL resumed holding NABC tournaments in Austin, TX, in November of 2021 and in Reno, NV, in March of 2022. Vaccination cards were checked at both tournaments. Masks were required in Austin, and the number of new COVID cases reported was relatively small. In Reno masks were not required, and the number of cases was much larger. By that time the protocol was determined by the CDC rating for the incidence of new cases for the county in which the event was held. Since Washoe County was rated low throughout the tournament, no masks were required1 in Reno.

Attendance at both of these tournaments was very low by historical standards. People at both ends of the spectrum were upset by the ACBL’s approach. Roughly one-third of the United States refused to get vaccinated. The percentage of the anti-vaxers was probably lower among bridge players, but it was significant. A significant percentage of the rest of the players had great difficulty with wearing masks. Some found them unbearably uncomfortable, and some just did not like the idea of never seeing a smile. On the other hand, a large number of bridge players, including me, thought that the ACBL’s policy was too lax. I thought that the event in Austin was lucky to escape with few infections and that the idea of hold a tournament in a casino in Reno was crazy. I did not attend either event, but both Joe and Lois attended both events, and Sally attended at least one.


In MailChimp you can paste your code in the window on the right, and it displays the email on the left.

The first email campaign: I exchanged a few emails with Joe about which vendor to use to process our emails. I was most familiar with MailChimp; he had used a different vendor in 2014. There were a few things about MailChimp that annoyed me, but the district already had a contract that provided an incredibly cheap rate of 800 for $1. If we used another service, it would be at least a little more expensive, and I would need to learn it. MailChimp allowed me to design my emails in HTML. I could therefore make sure that their appearance was exactly what I wanted. If we used another service that did not allow this, I would undoubtedly have felt frustrated. Joe agreed with my choice of MailChimp.

I questioned whether it was permissible to use the district’s account—which at the time contained enough credits for over one million emails—for this project. Joe assured me that it was kosher. I trusted his opinion. After all, he was also the district’s treasurer.

The database2 that I set up for District 25 contained one record for each ACBL member. It also contained records for tournament attendance at events in New England and for NABCs, including the 2014 event in Providence. My plan was to craft several emails based on whether players had attended any recent NABCs and whether they were within driving distance of Providence. New England players would receive separate emails depending on whether they had attended the previous event in Providence.

I began working on the first batch in January of 2022 and communicated my basic strategy for the first mailing on January 21:

I plan four distinct emails:
1. Attended 2014 Prov: 1,067 players.
2. D25 not in 1 above: 4,826
3. D3, D24 (at least 50 points) not in 1 above: 2,838 + 2,327
4. Attended recent NABC not in 1, 2, or 3 above: 10,107

I will send tests for approval as I finish them–probably today.

Joe, Lois, and Sue provided feedback on the four emails. They asked me to swap out a few of the photos that I had chosen. I don’t recall that they asked me to change any of the text. We had to hold off sending for a while because the ACBL had not published a schedule yet. Then when they did, the schedule for the first Saturday was obviously wrong. The emails finally were sent on February 5, 2022.

A sample of #1 can be viewed here. It was opened by 60.9 percent of recipients. 11 percent clicked on one or more of the links. A sample of #2 can be viewed here. It was opened by 46.9 percent of recipients. 2.9 percent clicked on one or more of the links. A sample of #3 can be viewed here. It was opened by 46.4 percent of recipients. 2.7 percent clicked on one or more of the links. A sample of #4 can be viewed here. It was opened by 43.1 percent of recipients. 4.2 percent clicked on one or more of the links.

The reaction was mostly positive. Quite a few people asked about the COVID-19 policy, which the ACBL did not publish until March. Joe and Lois received the following email from Joann Glasson, Grand Life Master and President of the ACBL:

Hi Joe and Lois,

I just received the terrific email about your upcoming NABC.  I hope this got a wide circulation – did it go to all ACBL members?

The website looks great as well – really professional.     I can’t wait to get to Providence this summer… Thanks for all your great work.

The locally maintained website3, which you can visit here, certainly was professional. Joe did all the work on it.

The one complaint was in regards to the captions on a few of the photos. There was nothing wrong with the code, but some email clients (including Microsoft Outlook, which is what I used on my desktop PC) did not interpret the code correctly. I spent several hours trying different methods of displaying the caption, but I never was able to get them to display correctly. You can see how email #3 looked when it was opened and then printed in memo form in Outlook here. So, I very reluctantly decided not to use captions on subsequent tournaments.


Hotel Reservations: On February 28 I felt confident enough that the ACBL would not cancel the tournament that I made hotel reservations. I decided that I would like to play in (or at least be around for) ten of the eleven days of the tournament. The schedule for the first Thursday did not appeal to me.

I redeemed 170,000 IHG Rewards points to pay for seven nights at the Crowne Plaza in Warwick, which is about fifteen minutes south of the site of the tournament. I also redeemed some Hilton Honors points at the Warwick Hampton Inn for the two preceding nights. I had to pay an additional $155. Since the lowest bridge rate in downtown Providence was $179 per night, I felt that nine nights for $155 was a pretty good deal.

Months later Joe offered to provide a free hotel room for me in Providence. I told him that I had already cashed in my hotel points. In addition I preferred to stay in Providence while I was playing.


The Partnership System: Joe wrote a program to handle requests for partnerships and teammates. It was tested out during the district’s first regional in Marlboro, MA. Denise Bahosh managed partnerships there and deemed the programs to be working successfully. Since I was on my European River Cruise (documented here), I was not part of the testing process.

Meanwhile, the Chairs of the Partnership Committee for the NABC had been named. Jan Smola handled pairs, and Carol Seager was in charge of teams.


Partners: In the previous few NABC tournaments that I had attended I designed my schedule around playing in a couple of national (as opposed to regional) events. However, the schedule for Providence did not provide any national events—other than the GNT, which required qualification at the district level—that appealed to me. I had too many points for the Red Point Pairs and the lowest flight of the Life Masters Pairs. So, I would just try to play in as many bracketed team events as possible.

Shortly after making the hotel reservations I sent notices of my schedule to all of my usual partners and a few others with whom I had played at tournaments. Responses were very slow in arriving. The first confirmation came from Sohail Hasan. I had played with him in Mansfield in 2019, and we did pretty well together. On June 20 we agreed to play together the last three days of the NABC in Providence in team games if we could find teammates.

At about the same time Paul Burnham, with whom I had played a handful of times, agreed to play with me on Monday, Wednesday, and (the second) Thursday. That still left open Friday, Saturday, Sunday, on the first week and Tuesday.

Donna Lyons, whom I have known for years, finally claimed the first two spots. Mike Heider and Jim Osofsky had asked me to play teams with them on the first Saturday and Sunday. So, Donna and I planned to play with them on Saturday. I decided to take Tuesday off.

This was my schedule going into the tournament.

I tried to use the tournament’s partnership system to secure a partner for the bracketed team game on the first Sunday. I had to decide whether to fill out the partnership form or the team form. Since David Rock had told me quite clearly many times that the first step is to get a partner, I tried to fill in the partnership form. I was stifled when I had to specify the event, a required field that did not allow specification of a team event.

So, I filled in the team form and specified that our team was looking for one person. The only person that Carol paired me with was Abe Fisher. Here is the email that I got from him:

Hi Mike—

While in principle I’d love to play with you, if I’m reading the thread correctly, you’ve got 3 and need a 4th.  I’ve also got 3, and need a 4th.  So that doesn’t seem like it works.

Good luck,

Abe

I asked Carol if it was OK for me to fill out a pairs form and lie about the event. Then I might be able to persuade the prospective partner to play in the team event instead of the pairs. She said that was not allowed. I told her that, in my opinion, this was a very large flaw in the system.

So, the new partnership form failed both Abe and me. At the start of the tournament I still had no partner for Sunday. Nevertheless, I was not too worried. I expected a large number of people would have filled out cards for themselves by Friday or Saturday.


The second emailing: Here is the email that I sent to Joe and Lois about the plans for the email to be sent in April of 2022, three months before the tournament.

Joe and Lois,

I have set up segments for the next set of emails. There will be five basic emails based on masterpoints:

2-300: Emphasize 299er, Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 18,140

300-750: Emphasize Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 5,255

750-2500: Emphasize bracketed Round Robin, three-flighted events, and some national events. Sent to all districts. The D25 one will be a little different from the one for the other districts. I don’t know this number yet. 19,480

2500+: Emphasize national events. All districts, but D25 one will be a little different. 6,077

Players who have attended a recent NABC or the 2014 Providence NABC will be excluded from the four just listed.

NABC attendees (all masterpoints): Emphasize national events and why Providence is different, but D25 one will be a little different. 12,071

It bothers me that this misses a lot of snowbirds, but I don’t know how to find them.

I tried three new approaches to captioning images. All of them work fine in the displays inside MailChimp, but my Outlook client did not display any of them correctly. So I will not use captions for now.

I have almost finished the 299er version. I will send it to you some time today.

Mike

Joe, Lois, and Sue all liked the approach, but they had small but important suggestions for the photos and the copy. I incorporated them before I sent them out.

Samples of the mailings: 299er, 300-750, 750-2500, Over 2500, Attended NABC. I made an embarrassing mistake in the dates for one of the more obscure national events, and no one caught it before it went out. I communicated with a few people who noticed it, but I decided that it was not critical enough to send a correction.


Site visit and walk-through: On May 25 I received this email from Joe:

The ACBL site visit in Providence will be on June 2 at 10 am.   If you will be working during the NABC please plan to attend if you are available.  If your committee work will be completed prior to the NABC you are welcome to attend but not required.  We will meet on the third floor which is the level the exhibition halls are on. 

Please let me know if you will be attending by Friday, May 27, if you will be attending.

The Rhode Island Convention Center.

I quickly responded that I would attend. I had a few questions to ask the ACBL people about educational events at the NABC. At that point they had posted very little information about that area. I also wanted to take some photos of the site. Most of all, I wanted to see other members of the committee. I had great respect for all of them, and a few of them were good friends. I had not talked with any of them (except Sally Kirtley, the director of the Simsbury game) for more than two years. I decided to bring both my camera and my audio recorder.

My one misgiving concerned Sally. I knew that she had recently tested positive for COVID-19. I wondered if she would make the trip. Although she now lived fairly close to me, I certainly did not volunteer to car pool with her. Whether she was there or not, I definitely intended to wear my N95 mask.

I slightly underestimated how long it would take me to reach Providence. I arrived at the parking lot a few minutes before ten and parked on the fourth floor, which matched up with the third floor in the RICC. I saw the Montagues in the parking structure and said hello to them. Before I joined the group, which did include Sally, I visited the men’s room to dispose of the large coffee from McDonald’s that I had consumed on the drive from Enfield.

Sara Beth Raab left the ACBL a few months after the NABC in Providence.

In attendance were, by my recollection, all of the Chairs. That group now included Paula Najarian, who created the restaurant guide, and the two Chairs of volunteers, Linda Ahrens and Meg Gousie. The ACBL sent Sara Beth Raab and at least one other person. Lisa Watson represented the RICC. Erin Degulis of the Convention and Visitors Bureau was also there.

The traveling “Beyond Van Gogh” exhibit4 was occurring in the RICC while we were visiting. Therefore, we would not be able to see some of the playing areas. Everyone on the committee remembered them from 2014. The setup for playing was simple. The 299er and Gold Rush games would be held in one of the big rooms on the third floor. The other two big rooms would be used for team games and pairs games. The meeting rooms were on the fourth floor. The national events were on the fifth floor.

A good bit of the visit was devoted to determining the best places for the ancillary activities and exhibits—the partnership desk, the vendor area, the “In Memoriam” exhibit, etc. Others had strong opinions about these matters. Since I was only tangentially involved, I kept my mouth shut.

Afterwards we met in one of the fourth-floor conference rooms. I took advantage of this opportunity to ask about the educational programs. Sara Beth consulted her phone and then replied that the list of speakers and events had just been added to the ACBL’s version of the website for the tournament. When I returned to my house that evening I checked the website. There was no such list. I kept checking for three weeks, but nothing appeared. I sent an email to Joe to see if he could check up on this.

Eventually it did appear. They put it under the Intermediate and Newcomer (I/N) section. I guess that someone at the ACBL decided that once you have earned a few hundred points, you no longer have a desire to get better at bridge

The best part of the day, from my perspective, was the lunch at Murphy’s, a pub that was within a block or two of the RICC. I sat on the end of a long table. I made sure that Sally was far away from me. On my right was Paula, one of my favorite people. No one was on my left or across from me. Across from Paula was Lisa Watson, our contact at the RICC.

Lois and Paula won the Mid-Flight Pairs at the Presidential Regional in 2018.

Paula had not heard about my vacation in Europe. So, I actually had something to add to the conversation. I also told her about my two clients in East Greenwich, her home town.

The food was good, too. I had a huge Reuben sandwich and broccoli on the side. People were amazed that I cleaned my plate. I told everyone that if I had left food on my plate, my sainted mother would haunt my dreams.

This might have been my most enjoyable day since the pandemic hit.


Email campaigns in June: On June 5 Sue Miguel sent me the materials for an email that she wanted sent to 299ers. I had figured out how to do this for her. I opened the email in Outlook. I then took print screens of each image in the email, made jpg files of them, and stored them in the MailChimp folder. Then I saved the HTML code for the email as a text file. I removed the parts of the email that were not meant to be sent. I loaded the jpg files up to Mailchimp using the “Content Studio”. Then I replaced the URL’s on the “src=” parameters of the img statements in the email with the ones on the MailChimp server. I then enclosed the entire email in a table with one column that was six hundred pixels wide. That last step seemed to be the only way to set the width of any email in a way that all email clients recognized.

I selected all members of D25 with between 20 and 299 masterpoints. A sample of the email that was sent on June 7 can be seen here. 813 the 3,000 emails were opened, and 13 recipients clicked on a link. Those are not good results, but one must remember that most of those people had probably never played face-to-face bridge. It would not be an easy task to convince them that they should try it out at a national tournament.

On June 12 I received an email from Linda Ahrens, who was the co-chair with Meg Gousie of the Volunteers:

I was hoping you could use your creative genius to send out an email to everyone in District 25 requesting volunteers.

For every two-hour shift we will provide a $5 chit towards an entry fee.  Volunteers will be able to play in any event as they will be scheduled prior to events or directly afterwards.

To sign up they should go to ProvNABC.org and then click on the blue volunteer tab on the left hand side of the page.

There is youth bridge on the Thursday, Friday and Saturday of the second weekend and we need volunteers for either half days or full days to work with beginners to provide support at the tables as they play.  These volunteers will probably not be able to play on those days. 

Meg and I will send out a schedule ten days prior. Volunteers will be asked to go to the volunteer/information desk prior to their shift where they will check in, get their assignments and upon completion of their shift they will get their chit.

If you need any more info please let me know.  This might be too much info for one email so I will defer to what you think is best.

I wasted no time composing the email that you can view here. It was sent to about 6,000 people. 3,189 people opened it, and 51 clicked on the link.

Lois and Sue decided to sponsor a Zoom call that they labeled as an “Open House”. Sue designed the following image to serve as an invitation.

This went out to 6,000 New Englanders. Although only 38.2 percent opened the email, 110 clicked on the image, which allowed them to download the link.

On June 27 I finally received the email from Sue that she wanted to send to players with less than twenty points. You can view it here. I sent it out on the same day. Of the thousand or so recipients, 476 opened it, but only two clicked on a link.

In May Lois had sent me an email asking if I possessed or knew someone who possessed high-resolution photos of two recently deceased players from the Boston area, Bill Hunter or Shome Mukherjee. They were needed for the “In Memoriam” area of the tournament site in Providence. I looked through the photos that I had posted on the website, but I did not find anything that was usable.

A few weeks later she was frantic about obtaining the photos. She asked me to send an email immediately. I sent the email that is posted here on June 13. It went to about 1500 players in the Eastern Massachusetts Bridge Association (EMBA). 824 of them opened it, and six clicked on the link. She was only looking for two photos, and eventually one of the respondents helped her obtain them.

Victor King.

In 2022 I was on the Board of Trustees of the Hartford Bridge Club. We voted to sponsor a day at the NABC to honor Victor King, a Grand Life Master who was a member of the club. He had been murdered in his own house by a tenant. I was asked by Felix Singer to send an email to people in the rest of New England who might be interested in donating to the project. I wrote and sent an email to players in central and eastern Massachusetts with over 1,000 points. Quite a few people donated. Al Muggia offered to curate the photos.

Steve Diamond, a player from Shrewsbury, MA, who knew me pretty well, sent a large check to my home address. I put it in the bottle with the rest of the donations. I overheard Felix telling someone that he could not believe that one of the participants in the novice group had been so generous. I told him that this was a different Steve Diamond.


Emails in July: Lois provided me with a list of items that she wanted to make sure that the people who were planning on attending the tournament knew about. I composed an email that contained these “nuggets” as well as the link to the ACBL’s well-hidden schedule of celebrity appearances. On July 1 I sent short emails to players in D25 and its two neighboring districts in the United States, a total of approximately 14,000 players. About 45 percent of recipients opened the email, and over six hundred clicked on one of the links. A sample has been posted here.

A week later I was asked by Sue Miguel to send an email to people in the district to promote the “Learn Bridge in a Day” program. I am not sure why the ACBL could not do this, but not enough time remained to argue about it. I sent out roughly six thousand emails. You can view the email here.

A scene from Bridge to Nowhere.

The last email that I composed and sent was designed to promote a play written by bridge teacher, columnist, and professional playwright, Adam Parrish. Bridge to Nowhere was scheduled to run for three nights in a small theater near the RICC.

This innocuous email, which I have posted here, generated as many replies as any that I had sent. Several tournament veterans challenged my claim that an NABC had never included a play about bridge. I deferred to their superior knowledge.

One person, who did not sign the email, said the following:”Remove my name from your mailing list.  This email is an abuse of the bridge federation list if that is where it came from.”

Here was my reply:

I have done as you asked.

I have no interest in this play. I do not know the author or anyone associated with the theater. I sent the email at the request of the co-chair of the tournament committee in order to apprise potential attendees of a last-minute addition to the entertainments available in Providence during the NABC.


The Providence NABC Tournament Chairs: Here is a complete list of the chairs and co-chairs of the local committee.
Tournament: Lois DeBlois and Joe Brouillard
Hospitality: Sally Kirtley and Helen Pawlowski
Sponsorships: Megan Mihara and Phyllis Chase
Welcome and Prizes: Brenda and Neil Montague
Volunteers: Linda Ahrens and Meg Gousie
I/N and Gold Rush: Sue Miguel
Partnerships: Jan Smola and Carol Seager
Email Marketing: Mike Wavada.


Volunteering: I knew that I would be in the area for ten days. I volunteered to help whenever I might be useful. I also said that I had had a lot of experience working at partnership desks. When I filled out the form on the website, I indicated that I would be available from the first Friday through the second Sunday, but I would like to take Tuesday off. On July 1 I received the following email from Meg Gousie.

Thank you very much for volunteering at the Providence NABC. Your assistance will go a long way to helping make this event a big success! We notice that you have generously offered to volunteer, and have taken the liberty of assigning the following shifts to you:

Saturday, July 16.    1:30pm.   Registration Desk
Sunday, July 17.    8:30a,    Partnership Desk
Tuesday, July 19.    1:30pm.   Partnership Desk
Thursday, July 21.    8:30am.    Partnership Desk

Please review and confirm your availability ASAP so we can plan accordingly.

Please plan on going to the volunteer desk 15 minutes before your scheduled assignment. The desk is located on the third floor by the escalators. After your scheduled shift, please come back to the desk to pick up your $5 chit which is good for $5 off an entry fee in Providence. You will also receive discounted parking.

I persuaded them to remove me from the Tuesday afternoon assignment. Shortly before I left for the tournament I checked my emails again and sent the following to Meg and Linda:

The email that you sent on 6/30 had me listed two shifts on 7/16: registration in the morning and partnership in the afternoon. The email sent on 7/1 had me working on registration in the afternoon on 7/16.

Two questions: 1) What is my schedule for 7/16? 2) Do I have any additional responsibilities other than the ones for 7/17 and 7/21 that are on this email?

By the time that I shut down Outlook my desktop computer5 before leaving for Providence I had not received a reply. I figured that I could check on it when I arrived.


My adventures at the Providence NABC itself are chronicled here.


1. Of course, only a very small percentage of the players at the tournament in Reno were from Washoe County. More than a few were from Europe or Asia. Using the rating for the county was like the old joke about the drunk looking for a lost coin under a lamppost that was a block away from where the coin was dropped—because the light was better. Furthermore, the event was held in a casino.

2. Starting in 2014 I designed and implemented every aspect of the database using MySQL and php.

3. The ACBL also had a webpage for the tournament, but it could not hold a candle to the one that Joe designed and implemented.

4. No one in our group went in on June 2. A description of the exhibit is posted here.

5. Incoming email was configured to download automatically downloaded to the Outlook application on my desktop computer in Enfield. If I did not close down Outlook, I would not be able to get email on my laptop for either of my email accounts.

1995-2009 TSI: AdDept Client: Macy’s West

Department store chain based in San Francisco. Continue reading

I have been putting off the writing of this page for the last few months. Macy’s West was a big and important client, but my memories of most of the people and the projects that we did for them are hazy. To make matters worse, I have found very few notes about the installation and no photos whatsoever.

Macy’s flagship store and Union Square.

Macy’s was acquired by Federated in 1994 shortly after both companies emerged from bankruptcy. TSI had been pitching Macy’s West, the division that was administered in San Francisco, about purchasing an installation of the AdDept system for some time.

I am pretty sure that the original inquiry from Macy’s West came from Gary Beberman, who had been our liaison for the very first AdDept systems at Macy’s East in New York City (described here) and who had also consulted on the installation at Neiman Marcus (described here). He and his wife, who also worked at Macy’s, had moved to the Bay Area, and Gary had taken a job at Macy’s West. The advertising department was looking for a system, and Gary recommended that AdDept be considered. He told them what we had accomplished in Manhattan and probably also mentioned things that could have been done but weren’t.

I vaguely remember doing a demo in San Francisco, and I think that Doug Pease might have come with me. I have a vague recollection that someone from the I. Magnin stores, by then managed by Macy’s West, was in attendance. It may very well be that the Macy’s West advertising department was able to use an AS/400 that had formerly been used (probably for accounting) by I. Magnin.

In the first few years most of our dealings were with Gary. I did quite a bit of consulting on my trips to San Francisco, but he did most of the training of the users in San Francisco. Since they used hardware they already owned, we were not involved in quite a few aspects of the installation that we often were.

That arrangement was positive in that it allowed me and the rest of the people at TSI to spend more time on more productive activities. The down side, however, was that none of us at TSI had a good feel for how well the installation was going. Macy’s West seldom called for support and used AdDept for fifteen years. Our association stopped only when the corporate bigwigs brought all of the administrative functions to the Big Apple.


My visits to Macy’s: I made a half dozen or so trips to Macy’s West over the years. I flew to San Francisco on whatever airline had the best rates at the time. It might have been United, Delta, or American. The flight back was always on a red-eye.

The advertising department at Macy’s was located in a building that was a few blocks from the huge store in Union Square. It might have been on Fremont St. I stayed at a Holiday Inn that was on either Mission St. or Market St. I don’t think that the hotel is still there. It may have been sold to another chain.

I did not rent a car; I took BART from and to the airport, and I walked from the hotel to Macy’s headquarters. I may have taken a taxi once or twice. I only remember one meal that I ate in San Francisco. Gary Beberman and I walked to one of his favorite restaurants that was, I think, in Chinatown. I remember no further details. My meals on other occasions were probably grabbed in passing from fast food places.

I am pretty sure that on one occasion I took the cable car from the turnaround on Powell Street up to the top of the hill. I did not visit the Cable Car Museum. It was in my price range. So, either I did not know about it, or I might have been pressed for time.

The people: I only have notes and memories of two people whom I worked with in the first twelve or thirteen years. Emily White was the Senior VP of the advertising department from May 1996 to October 1998. Doug knew her from their time together at G. Fox in Hartford. I later worked more closely with her at Meier & Frank in Portland.

Around the turn of the century there was a major upheaval in the department. This is what I wrote in 2000:

They have recently undergone wholesale personnel changes. We have done a lot of work for them designing interfaces. We have designed very few reports. They must use a number of queries to create reports. The original training was done by Gary Beberman, who lives in San Francisco, and was our first liaison at Macy’s East.

I do not have a good feel for what they are doing at Macy’s West. I imagine that they could benefit a great deal from a few days of our time.

Dan Stackhouse was our liaison in later years. He was in charge of the local network used in the department. He did not really know much about either the AS/400 or the AdDept system, but he was able to gather specs for new projects for us and address connectivity issues.

I remember that Dan was fired by Macy’s, and he sued them over this action. He asked me to submit an affidavit explaining our relationship. I did what he asked, but I doubt that it helped his cause much. I searched the Internet for references to his lawsuit. I did not find much.


AxN: Because of Gary’s close involvement with the project, almost all of the work that we did for Macy’s West was in the establishment of interfaces with their corporate accounting systems. We customized very few reports for them.

One very unusual project was the coding and installation a menu that could be used by people in the merchandise departments to look at information about their ads. They set up user IDs for each department or group that were restricted to the programs and queries available from this menu.

The only other project that I remember in much detail was involved with AxN, TSI’s system for sending and managing insertion orders for newspaper advertising space. Unlike Macy’s East1, the people in San Francisco were very enthusiastic about delivering insertion orders via the Internet.

TSI’s initial contact with the newspapers that would hopefully be subscribing to the service was a letter written by me and signed by someone at the advertising department. I remember vividly that the woman whom we asked to sign it had no additions or changes to the letter, and she definitely wanted us to send it. However, she did not want to take the time to sign the letters herself. She said, “You can just sign them.” So, for the first and only time in my career I added the role of forger to the long list of activities that I did for the company.

The AxN installation at Macy’s West provided TSI with a few far-flung clients. Macy’s purchased Liberty House, the chain of department stores and resort-wear stores based in Hawaii, in 2001. One of those stores was in Guam, and the Pacific Daily News subscribed for several years.

The last trip: My last trip to Macy’s West was for two days at the end of July 2007. I learned that Sheila Field was the Senior VP of marketing. She had in fact been there for several years and before that at Foley’s in Houston, where I spent a lot of time in the mid-nineties. I never had met her, and she was also not available on this occasion. I did meet with many other people. I did not do a great job of learning names. Here is the unedited list from my notes:

Sheila Field.

Sheila Field2 is the Senior VP. She is from Foley’s. I almost certainly know her, but I did not get to see her on this trip. Kedar Stanbury3 is in finance, which means planning at Macy’s West. So is Von Jones4. Their boss is Chuck Allen5. The business office manager is Gary Veran6. His assistant is Diane _______. Laurie Hamilton7 is the print media director. Jennifer Hung8, Kelly ____, and Terry _____ work for Laurie.

They reported quite a few anomalies that they had been living with. I made it clear that they should report these to TSI. We always fixed things promptly. They gave me a list of areas that they were interested in using AdDept for:

  1. Contracts.
  2. Work group limitations for purchase orders. Does this even work? They want to make sure that the direct mail people create nothing but direct mail purchase orders. Do we have a way to do this?
  3. Components.
  4. Foley’s effectiveness (advertising productivity) reports.
  5. Expense invoice upload.
  6. Co-op upload.
  7. Month end:
    1. Media accruals.
    2. Non-media accruals.
    3. Prepaid to expense.
    4. Prepaid reconciliation.
  8. Run lists.
  9. Stage’s Internet ads.

The plan was for me to return in “a few weeks”. I cannot overstate how psyched they were for using AdDept more productively. My notes stated that I thought that they would approve whatever programming was needed for every item on the list.

Alas, the plan never was carried out. In February of 2009 management of all advertising for all Macy’s divisions was consolidated in New York. Within a few years none of the people mentioned above were still working for Macy’s. I don’t think that any of them made the transition to New York.

This consolidation was a major blow to TSI. I knew that there was little or no chance of persuading the consolidated Macy’s to use AdDept. Macy’s West was a big client for both AdDept and AxN.


1. For some reason Macy’s East never used AdDept for insertion orders. They did not even use it to print copies. Instead they called each paper and described each ad that they wanted to run to the newspaper’s rep. It baffled me that they could not appreciate how much faster and easier it would be to use AdDept, which had all of the information on the order, to send orders to all papers at once. Everyone who used AxN—both newspapers and advertising departments—were very happy with it.

2. Sheila Field’s LinkedIn page can be found here.

3. Kedar Stanbury’s LinkedIn page is here.

4. Von Jones’s LinkedIn page is here.

5. Chuck Allen’s page is here.

6. Gary Veran’s LinkedIn page is here.

7. Laurie Hamilton’s LinkedIn page is here.

8. Jennifer Hung’s LinkedIn page is here.

2005-2013 TSI: The Billion Dollar Idea

I am not sure when the Billion Dollar Idea began to coalesce in my brain. After the first few years of the twenty-first century it was becoming obvious to me that the rapid consolidation of the number of large retailers … Continue reading

I am not sure when the Billion Dollar Idea began to coalesce in my brain. After the first few years of the twenty-first century it was becoming obvious to me that the rapid consolidation of the number of large retailers had drastically diminished the prospect for sales of the AdDept system. So, I was constantly on the lookout for ways to apply TSI’s assets in a potentially profitable manner.

Here is a list of what I thought that the company’s most valuable assets were:

  • The ability to deliver high-quality custom programming expeditiously.
  • The proven ability to design functional databases.
  • A good understanding of all forms of advertising except for Internet advertising, which was still experimental and rapidly evolving.
  • A good understanding of retail concepts.
  • A growing understanding of U.S. newspapers.

The market that I had long coveted was the development of a universal database for storing medical histories. Because of the complexities involved in such a task, most software developers would shrink from it. However, even then I could see that there must be many billions of dollars at stake. Maybe TSI could claim at least a small share, which would, of course, not seem small to us. However, in order to make any sensible plans, the company would need some sort of entrée into the market. That is, we would need client #1 first, and I could not imagine how that might come about.

So, I tried to think about where we might use our knowledge of advertising and newspapers. At this point I should explain the sources of profit for newspapers. The revenue from subscriptions and single-issue sales never came close to covering the costs of newspapers. Newspapers have always relied strongly on income from advertising, which mainly came from three sources:

Sunday newspapers were jammed with inserts.
  • Display ads within the text of the newspaper were called “ROP”1, which stood for “run of press”. These ads were billed by the amount of space used, either in pages (or fractions thereof) or in column-inches. Advertisers might pay extra for color or for prime positions, such as in the sports section or the back page of the main section.
  • Classified advertising included help wanted and personal ads.
  • The preprinted flyers that were stuffed into some issues of the paper were called “inserts”. They were billed by the size (number of pages or weight) and the quantity, and the distribution in thousands of copies. Some large papers allowed for selection of distribution by zip code or some other method.

Later, as their circulation numbers dropped, a third option called “polybags” was embraced by many newspapers . These were plastic bags that served as flimsy raincoats for inserts that were delivered willy-nilly to people without subscriptions.Sometimes the inserts were enclosed within an abbreviated edition of the paper that often contained news of mostly local interest.

TSI’s department store clients were almost always the largest purchaser of ROP ads in each of their newspapers. The AdDept installations had required us to learn how to handle the most complicated contracts and ROP strategies. Inserts seemed relatively simple to us. We knew almost nothing about classifieds.

One aspect of inserts struck me. They had nothing to do with the contents of the newspaper. Whereas the ROP ads had to be fitted into the spaces not taken up by news and other articles,2 the inserts were totally independent of the paper’s content and of one another. Therefore, the inserts could just as easily be delivered by any other organization with the infrastructure to do so.

The newspaper’s advantages was that it was contracted by the readers’ subscriptions to deliver the papers anyway, and so the papers incurred only minimal additional costs. The printing was done elsewhere. The inserts were just stuffed into the middle of each copy of the newspaper. For the newspaper they were almost pure profit.

On the other hand, many advertisers ran exactly same insert in a very large number of newspapers. ROP ads could be sent electronically to the papers, but the inserts needed to be physically delivered. That process must necessarily be both expensive and subject to errors.

It seemed to me that any organization that had a large number trucks and drivers in every market could potentially compete with the newspapers for the insert business provided that:

  1. The trucks and drivers were available every Sunday, the day that inserts were ordinarily delivered.
  2. The inserts could be packaged in an attractive manner so that they were bound to be opened and read.
  3. By minimizing the number of locations to which the advertiser must deliver, shipping costs for them could be held to a minimum.
  4. Key advertisers could be persuaded that they would receive both lower shipping costs and more targeted marketing for the same cost.
  5. A foolproof system could be devised for online ordering that would automatically do billing or Electronic Funds Transfer. To my knowledge TSI was the only company that had developed a sophisticated system for ordering of newspaper advertising.

It seemed to me that three organizations could surely meet the first four criteria: Federal Express3, United Parcel Service, and the U.S. Postal Service. Adjustments would be necessary, but all of the requirements are close to their core business. I was pretty sure that, with the proper hardware, TSI could handle the fifth item. At least I was willing to consider making such a commitment.

I thought a lot about how such a project could come into being. I would need to set up a meeting with a high-level executive at one or more of the organizations. This was a big stumbling block. Over the years I had dealt with a large number of influential people. Most of those relationships were quite good, but none of them, at least to my knowledge, had much to do with any of those organizations or any other group with a large number of trucks. I could put a letter in the mail, but when no one responded, then what?

I fantasized about getting a meeting with Fred Smith, the founder and CEO of FedEx. I had heard that as a young man he had had a difficult time persuading people of the practicality of his concept of a central hub in Memphis for deliveries all over the country. It was based on a paper that he wrote for an economics class at Yale.4 My idea—of advertisers bringing their inserts to the nearest FedEx office instead of bringing them to every newspaper—was no more off-the-wall than his had been, and he was now worth billions.

I could envision workers wearing red and blue delivering “FedExtra” packages all around the country on Sunday mornings. People would tear open the packages like Christmas presents.

If I did manage to get someone to take a meeting, I would need to make a compelling presentation. It was hard for me to figure out how I would do it. I would need to downplay the difficulty of implementing a delivery system and emphasize (1) the large amount of revenue that was potentially at stake and (2) the importance of a customized ordering system (which we had sort of developed with AxN).

I just could not visualize how I could make this work. I was confident of my abilities to assess whether a system that a potential client described could be feasibly implemented by TSI. However, in this case I had to convince the prospective client that it had the wherewithal to implement part of the system but not a critical aspect of it. If I were in their shoes, I would either dismiss the idea out of hand, or I would ask for more time and then call my IT department to see if they could handle the fifth step.

I was not even sure that I could convince anyone of the feasibility of the project. None of the groups that might be able to pull this off were accustomed to dealing with advertisers who used print media. They would need to locate the people who buy the service from the papers and convince them one at a time of the superiority of the new approach.

Someone would need to provide the capital. I certainly did not have it. I did not even have knowledge sufficient to indicate that $X of capital would be required, and it could likely be made back in Y years. That is what people generally want to hear at the first meeting.

I had a strong suspicion that the companies that distributed flyers that contained lots of manufacturers’ coupons would be key. The other companies would probably want their flyers to be in that package because that was the one that frugal buyers would seek out. We might need to give the coupon distributors a discount.

UPS workers were Teamsters. Gulp.

I could anticipate other difficulties as well. Both the USPS and UPS were heavily unionized. Making deliveries on Sunday would probably be a very big deal. FedEx was not as heavily unionized, but its pilots were, and this project would likely affect them a lot. I could foresee that it would provide the shipping company with a lot of business, but it might complicate its relationship with its labor force. We could be of no help in that regard.

One good aspect was that the project could be rolled out market by market. There was no need for a national launch. When the second market was launched, presumably the national advertisers from the first market would be happy to participate. Only the local advertisers would need to be recruited.

So, I put a lot of thought into this idea but no effort beyond a little research. I still think that the project could probably have been done. I needed to find a partner who had worked at a large newspaper and was familiar with both the difficulties of working with the advertisers and the difficulties involved in obtaining the flyers and assembling them. Together we might be able to construct a presentable business plan. Unfortunately, I never met such an individual and for several years I had my hands full with AxN and AdDept.

A big concern for me at the time was that, if the project succeeded in wresting the insert business away from the newspapers, many of them would go out of business, and the country would lose its major source of investigative journalism. In retrospect it seems risible that I would suppose that turning trees into pulp would always be the principal source of information for people.

When I started thinking about the project I was in my late fifties. A few years later my penchant for finding new worlds to conquer abated.


1. Although ROP is a true acronym and the periods were almost never included when it was written, I never heard anyone pronounce it as a one-syllable word. It was always called “are oh pee”.

2. On a visit to the Springfield Union News/Republican I learned that actually the papers were often laid out the other way—the ads were placed first, and the text was placed in the empty spaces that remained. The editor told me that they once had held a space open for an missing Filene’s ad that right up until the very last minute before press time.

3. I was able to locate no reliable information (both advertisers and newspapers were vague) as to how much money was spent annually on inserts. $20 billion per year was my best estimate.

4. Smith’s paper received a C. The concept must have seemed outrageous in the mid-sixties.

2021 Part 1: The Aftermath of the Election

Not yet posted. Continue reading

Savior or villain?

Deciding how to approach this subject was very difficult. Just listing the events of early January of 2021 would be one possibility, but the period was so bizarre and such a unique moment in American history that it seemed necessary to supply a good deal of context. At the center was, of course, Donald J. Trump. Almost half of the country considered him a great president, if not the second coming of Christ. The rest of us looked at his very well-documented history and recognized a spoiled rotten, lying, cheating, cowardly, philandering, racist, misogynistic, selfish, godless, bullying criminal whose only association with any government should be in the confines of the penal system.

The first group was apparently convinced (or let themselves believe) that the election had been rigged or stolen or some combination of both. How did they come to this conclusion? I don’t know. All of their lawsuits (save one) were dismissed out of hand even by judges that Trump had appointed. Perhaps they were prompted by Trump’s continued insistence over the preceding few months that the only way that he could lose was if the election was rigged. Some were probably swept away by the enthusiastic reception he got at his carefully staged rallies. Some may have been persuaded by Fox “News” and other media outlets that served as megaphones and echo chambers for his claims. Some may have been persuaded by their pastors that the preservation of the (white) Christian religion required that this psychopathic narcissist be elected.

Trump himself set the stage for this. He has always called himself a winner. He started his business with his nine-figure inheritance, but his whole “empire” was on the verge of bankruptcy. Many of his companies ended in abject failure. His TV show won a few Emmys, but they lost in the last few years to The Great Race because, according to him, the elections were rigged.

Hilary Clinton got three million more votes than he did in 2016. He never accepted this fact even though his hand-picked people could find no evidence whatever to support his oft-repeated repeated lie that he had somehow won the popular vote. To the best of my knowledge he has never admitted that he made a mistake or even a questionable decision. Everything that he does is as “perfect” as the phone call that he made to Volodymyr Zelensky on July 25, 2019.1

To me he was a dangerous and evil person. Fortunately he was not very smart, and he was stunningly ignorant.


Loeffler and Warnock.

Georgia: Most eyes were on the runoff election on January 5 for the two U.S. Senate Seats. Rev. Raphael Warnock was challenging the incumbent Republican, Kelly Loeffler (who had been appointed by the governor), and Jon Ossoff faced off against the incumbent Republican David Perdue. The polls showed indicated that both races would be too close to call.

Ossoff and Perdue.

Trump traveled to Georgia and held a few rallies, but he did not really promote either Republican candidate or even attack the Democrats. Instead he insisted without any evidence that he had been cheated, both in Georgia and in the other “swing” states. The people that he mostly attacked were two Republicans, Governor Brian Kemp and Secretary of State Brad Raffensperger. He also called on both of them to resign.

Trump had telephoned Raffensperger on January 2. He urged him to use any means he could to overturn the election in Georgia. Raffensperger recorded the call. Trump’s exact words were “What I want to do is this. I just want to find, uh, 11,780 votes, which is one more than [the 11,779 vote margin of defeat] we have, because we won the state.” He also phoned officials in at least two other states to urge them commit election fraud and overturn the authenticated results.

The two attorneys who had crafted and presented many of Trump’s losing lawsuits, Sidney Powell (a woman) and Lin Wood (a man) held a rally in Alpharetta, GA, in which they encouraged Republicans not to vote in the runoff election! Perhaps some Republicans were persuaded. In any rate both Warnock and Ossoff were elected on January 5. So, after the two winners took their oaths of office, Congress contained fifty senators from each party.


January 6: While most Democrats were celebrating the victories in Georgia and fashioning their legislative agenda, Trump and his minions focused their attention on a ceremony that always occurred for the Capitol. A joint session of the Congress was scheduled for 1 o’clock on January 6 to receive the electoral counts from the states. The President of the Senate, Vice President Mike Pence would then presumably utter the words that made the election official: “The announcement of the state of the vote by the president of the Senate shall be deemed a sufficient declaration of the persons elected president and vice president of the United States.” This ritual had been performed after each election. When it was implemented in the eighteenth century it took days to get from some states, where the votes had been counted and the electors chosen, to arrive at the capital. As long as one candidate had a majority of the electors, there had never been any controversy of note.

Trump and/or his minions had long ago targeted this day as the final step2 in preventing Biden’s inauguration. Their primary hope was to pressure Mike Pence into refusing to validate the results. The secondary hope was to pressure the states, some of which were controlled by Republicans, to submit an alternate slate of electors who had supported Trump.

Trump had tweeted at 1:42 in the morning on December 19, making reference to an analysis by Peter Navarro3: “Statistically impossible to have lost the 2020 Election. Big protest in D.C. on January 6th. Be there, will be wild!”

National Public Radio posted a timeline of the events of January 6 in and out of Washington. It can be viewed here. It is stunning to read because it makes it very clear that this was an organized and coordinated attempt to thwart the wishes of the people—Trump lost by eight million votes!—and violate the spirit and letter of the law through the deployment of a bunch of deluded fascistic vigilantes.

A rally was scheduled to take place on the Ellipse just south of the White House. Trump addressed the crowd,a large percentage of which were outfitted in camos and military gear, in person. He stood in front of a line of American flags. The White House was visible behind him. He spoke for an hour, which was rather short for him. He emphasized that the election had been stolen from him and that it was up to patriots like those assembled in front of him to fight—a word that he used in one form or another twenty times in the speech—for a just resolution of this outrage.

He concluded his speech just as the Speaker of the House, Nancy Pelosi, was convening the joint session. His last words were “We’re going to the Capitol. We’re going to try and give them [Republicans] the kind of pride and boldness that they need to take back our country.”

Too far for ‘Ol Bonespurs to walk.

Needless to say, Ol’ Bonespurs had no intention of personally leading his ragamuffin army to the Capitol. Instead he returned to the White House and tweeted. His twenty-five tweets for that day have been archived here.

The plan did not work, but it was almost a disaster. The attack on the Capitol was not repulsed until after 6PM. After many interruptions by right-wing congressmen Pence finally uttered the magic phrase at 3:43 on the morning of January 7. Because of the outlandish lies and the dog-whistle calls for violence Facebook and Twitter both suspended Trump’s accounts.

The articles of impeachment.

On January 11 a single article of impeachment charging Trump with “incitement of insurrection” against the U.S. government and “lawless action at the Capitol” was introduced to the House of Representatives. It was passed two days later with ten Republicans and all the Democrats voting in favor.

Although almost every senator—even Lindsey Graham—had denounced Trump’s attempted coup, the vote in the Senate for conviction on February 13 was 57-43, far short of the 67 votes needed for conviction. Most Republicans argued that even the process of impeachment would do more harm than good and/or that it was not legal to impeach a former president. Few, if any, had much to say about the criminality of Trump’s actions.

Over the next two years almost one thousand people were charged with crimes related to the attempted coup. Hundreds pleaded guilty or were convicted. At least one hundred have been sentenced to prison. Two leaders of the Oath Keepers were convicted of seditious conspiracy. Trump has several times promised to consider pardoning everyone involved in the attempted coup if he is elected president in 2024..


1. The first impeachment of President Trump is described here.

Proud Boys.

2. I had feared that Trump would just not leave. I hypothesized that he would gather together the Proud Boys, the Oath Keepers, and others of their ilk and order them to protect him. He might even order members of the armed forces and/or the Secret Service to join him in a coup. I was not a bit sure that the military could be counted on to defend the orderly transition of power after the president, their Commander in Chief, had been calling the election “rigged” (by a party not in power!) for at least six months.

3. Navarro’s training and experience are in economics, not statistics. However, he was never shy about voicing radical opinions beyond his expertise. He was also one of the most vocal advocates of the worthless drug hydroxychloroquine as a treatment for COVID-19 and disparaged actions endorsed by the public health community.