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1966-2024 Bleeding Maize and Blue

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Michigan football and me. Continue reading →

I undertook this entry to explain what it was like to be a die-hard fan of a football team for fifty-eight years. I supposed that this might be of passing interest to some people (outside of New England, where no one gives a fig about college football), but, in fact I undertook it mostly to see if I could figure out to my own satisfaction why I have cared so much about an institution with no intrinsic value. Furthermore, over the years it has changed so dramatically. The only constants were the huge stadium, the winged helmets, and the school colors—maize and blue (mostly blue).

Before attending U-M: When I was still in grade school (not before—my family did not have a television set) my dad and I often watched professional football games on our black and white television set. This was remarkable for two reasons: 1) my dad seldom watched anything on television; 2) it was one of the few things that we did together. I distinctly remember that a white football was used for night games. Also, until the rule was changed, a runner was not considered “down” until his forward progress was completely stopped.

I knew Otto as #14, but in the days before face guards he must have been #60.

My dad was a fan of the Chicago Bears. My recollection was that his favorite player was Ralph Guglielmi, but he never played for the Bears. I must be wrong. My favorite team was the Cleveland Browns. In the early days my favorite player was #14,Otto Graham. Later, of course, I lionized the incomparable #32, Jim Brown.

Before I went to Rockhurst my dad also took me to one game in Atchison, KS. It involved my dad’s Alma Mater, Maur Hill. I don’t remember the opponent or result. However, Maur Hill was 2-6 in both 1960 and 1961, and so they probably lost.

The Dallas Texans moved to Kansas City in 1963, my sophomore year at Rockhurst, and were rechristened the Chiefs. Through his company, Business Men’s Assurance (BMA), my dad had two season tickets. He went to all the home games, and sometimes he brought me with him to the games at Municipal Stadium. I became a fan of Lenny Dawson1, Curtis McClinton2, Fred Arbanas3, the one-eyed tight end, and the rest of the players. I remained a big fan of the Chiefs while I was in the army and for a decade or so after that.

While I was in High School I attended every football home game. So did all of my friends and most of the other guys. My attitude was really more of a “be true to your school” thing than an appreciation of the game at the high school level. In fact, we all attended all of the basketball games as well. The guys at Rockhurst were proud that they were able to go to one of the very best schools in the area, and they supported all of the teams.

Before arriving in Ann Arbor I did not yet hate Woody or the color scarlet.

Undergrad at U-M:While I lived in Kansas City I did not follow college football very closely. Only three major colleges in Kansas and Missouri had football teams, and one of those—Kansas State—was perennially a doormat. I knew very little about Michigan football. I knew about the intense rivalry between Ohio State and Michigan. I had heard the song, “We don’t give a damn for the whole state of Michigan.” I had read about a few Michigan greats such as Tom Harmon and Germany Schulz. I knew that Michigan had the largest stadium in the country and usually won the Little Brown Jug. Woody Hayes (but not his counterpart Bump Elliott) was already famous.

The student section started on the 50-yard line and went around to the middle of the end zone.

However, it was not until I actually started living at U-M that I came to appreciate the importance of football at the university. Cazzie Russell had led the Wolverines to three consecutive Big Ten titles and to final four appearances in 1964 and 1965. Nevertheless, in the fall of 1966 when I arrived at my dorm absolutely no one talked about basketball even though the previous year’s football team had been a horrendous disappointment. The 1964 team had won the Big Ten and clobbered Oregon in the Rose Bowl. The 1965 team finished only 4-6 despite outscoring the opponents 185-161. Nevertheless, like nearly everyone else in Allen Rumsey House, I purchased season tickets in the student section of Michigan Stadium (no one ever called it The Big House) for a very low price and never gave a thought to going to basketball games.

I followed the marching band up

The Game in 1969.

to the stadium for almost every home football game4 during the four football season in which I lived in the dorm. I have recounted in some detail those experiences in the 1966 season here. The last two games of my senior year were ones for the ages. On November 27, 1969, Ohio State was 8-0 and widely considered the best collegiate team of all time. They were riding a twenty-two game winning streak.. Michigan was 7-2, but one of its losses was out of the conference. Since this was the last game of the season, if U-M won, they would be tied with OSU for the the Big Ten championship. The league’s rules dictated that if there was a tie, U-M would go to the Rose Bowl because OSU had been there more recently. Michigan, a huge underdog, won the game 24-12. Wikipedia devoted a very long entry to this historic game. It is posted here.

Who helped TD put on his helmet?

I knew two of the stars of that game fairly well. They were both sophomores who had spent their freshman year living on the second floor of A-R. At the time I was the president of the house and had some interactions with both Thom Darden, a defensive back who was an All-Pro with the Cleveland Browns, and Bill5 Taylor, who scored the most famous touchdown in that game.

Michigan had hired a new coach, Bo Schembechler, for the 1969 season. He had a heart attack just before the Rose Bowl6, and so he was unable to coach. The team lost to the University of Southern California 10-3. In retrospect it is hard to believe that one of the most famous Michigan teams of all time did not score a touchdown in its last six quarter.

I mostly fought in New Mexico.

1970-1973: During the next four years it was somewhat difficult for me to follow the team too closely. In 1970 I was at my parent’s house in Leawood, KS, for the first three games, all of which were won by the Wolverines. For the remaining games I was at Fort Polk, LA (introduced here), for basic training. I learned the scores of the games, but there was no television available, and so I missed the second game of the “Ten Year War” between Schembechler’s troops and those of Woody Hayes. OSU won in Columbus 20-9. The two teams again tied for the Big 10 title, but OSU went to the Rose Bowl because of the “no repeat” rule. In those days Big 10 teams were not allowed to participate in other bowls.

BT and TD were still at U-M in 1971.

In 1971 I was in the army at Sandia Base, NM (introduced here). The barracks had only one television, and none of the soldiers could afford to purchase one for their rooms. Michigan was 10-0 going into the OSU game in Ann Arbor, where they won a squeaker 10-7. I am pretty sure that I watched that one in the MP Company’s Rec Room. That team lost to Stanford in the Rose Bowl 13-12. Michigan was heavily favored and held the lead, but the team was done in by a fake punt by Stanford on a fourth and ten and a last second field goal. I must have watched that game in Leawood. A few days later I flew to upstate New York to finish my military career at Seneca Army Depot (described here).

In 1972 I was working as an actuarial student at the Hartford Life Insurance Company (introduced here). I watched the team on television whenever they appeared. I remember going to Jan Pollnow’s house for one of the regular-season games. I do not remember which one it was, but it was definitely not the season-ender (better known as The Game) at Ohio State. I am certain of that because Michigan won all of its first ten games, but they lost that one 14-11. This was a heart-breaker. Michigan had a first down at the OSU one-yard line and could not punch it in. The two teams tied for the conference championship, but OSU went to Pasadena, and U-M stayed home.

This man deserved to play inn the Rose Bowl.

In 1973 I was still at the Hartford. Once again the Wolverines won their first ten games. The Big Ten by then was known as the Big Two and the Little Eight. “The Game” was held in Ann Arbor. At the end of the third quarter the score was 10-0 in favor of OSU, but U-M tied it with a touchdown and a field goal. I am pretty sure that I watched that sister-kisser by myself in my apartment in East Hartford. I had a Zenith color portable with rabbit ears. The reception from the two ABC stations (New Haven and Springfield) was not great.

U-M’s quarterback, Dennis Franklin8, broke his collarbone in the fourth quarter. This was a decisive factor in the vote that sent the Buckeyes back to California. In two years U-M had lost only one game, but it did not get to go to a bowl game.

By this time Bo Schembechler had installed an option offense that emphasized running. For quite a few years U-M’s quarterbacks were better known for running and blocking than for throwing the pigskin.

Back in Ann Arbor for 1974-1976: In 1974 Sue and I moved to Plymouth, MI, and I enrolled at U-M as a graduate student in the speech department. I bought a season ticket in the student section. A few details about my personal involvement with the team during those years have been posted here.

Wide left.

A little more should be written about the 1974 season. The Wolverines breezed through the first ten games. They even had a 10-3 lead at halftime of The Game. However, OSU kicked three field goals and Mike Lantry9, who had earlier kicked a 37-yard field goal, pushed a shorter one very slightly to the left as time ran out. The miss cost U-M the conference championship and a berth in the the Rose Bowl.

Dennis Franklin, who lost only two games in his entire career as starting quarterback at U-M, never got to play in a Rose Bowl, or any other bowl for that matter. That was simply a travesty.

Bob Wood made 11 of 14.

Detroit 1976-1979: For the next three football seasons Sue and I lived and worked in Detroit. I watched every game that was shown on television, but my memories are not too distinct.

The 1976 team lost a conference game at Purdue when the kicker, Bob Wood, missed an attempted 37-yard field goal at the end of the game. It was the first conference loss to one of the Little Eight since my senior year seven years earlier.

However, this team pummeled Ohio State in Columbus two weeks later to win the conference championship and qualify for the Rose Bowl. They lost that game to USC (whom else?).

The story the next year was eerily similar. The Wolverines were shut out in the Little Brown Jug game, but they defeated Ohio State in Ann Arbor. They then lost to Washington in the Rose Bowl 27-20.

Rick Leach was the cover boy in 1976.

It sounds like a broken record, but the 1978 team led by Rick Leach10, Harlan Huckleby11, and a very stout defense, somehow lost to Michigan State before beating the Buckeyes again in the last game of the Ten Year War. USC then defeated the Wolverines in the Rose Bowl again thanks to a “Phantom Touchdown” awarded to Charles White12 by a Big 10 ref.

I have two very vivid memory of this period of Michigan football. I remember that I was on a debate trip for Wayne State. For some reason one Saturday afternoon I was absolved of the responsibility of judging for one round. I found a television set and watched Michigan beat up on one of the Little Eight.

The other memory, of course, was the dramatic touchdown pass from John Wangler to freshman Anthony Carter on the last play of the Indiana game in 1979. The game, which was crucial for Michigan’s title hopes, was not televised. But the film was shown on all the highlight shows.

It was a period of frustration. It appeared that Bo’s coaching style could easily produce very good teams. They were always in the top ten and often the top five/. However, they were never good enough to win the last game of the year. Nevertheless the players were heroes to me and to all of the other die-hard fans.

I later read Bo Schembechler’s autobiography, Bo, co-written by Mitch Albom. In its pages he speculated that he might have driven the guys too hard on their trips to Pasadena. They did little besides practice. Most Michigan fans just thought that the team needed a passing game.

Jim Brandstatter and Dan Dierdorf.

Michigan Replay: Most U-M football games were not telecast in the Detroit area while we lived there. However, every Sunday evening Bo Schembechler appeared on a half-hour interview show with Jim Brandstatter13, who had been an offensive tackle on some of his very early teams. Sue and I watched these programs every week. When we moved to Enfield, one of the few things that we missed about the Motor City was watching Michigan Replay on channel 4.

I recently discovered that the Michigan Replay shows have been archived by the university and posted on the Internet here. I recently watched the show about the 1980 version of The Game in which neither side scored a touchdown. The first thing that I noticed was that Brandstatter just dwarfed Schembechler, who was himself a lineman in college. The second thing that caught my eye was Bo’s outfit. He was decked out in plaid pants and a grey sports jacket with a Rose Bowl pin. It was 1980, but Bo;s wardrobe was still in the seventies. I wondered if his wife saw this outfit before he left the house.

On the show Bo was charming and gracious. He always credited the players. What was so attractive about his approach on the show was how clear it was that everyone on the team gave 100 percent, and Bo loved them for it even when they failed. When Brandstatter heaped praise on the team’s defense, Bo insisted that the offense, which did not score a touchdown, did its part by running twice as many plays as the Buckeyes. His slogan—”Those who stay will be champions”—never rang truer.

Butch Woolfolk.

Bo v. the world as seen from Enfield 1980-1989: The Wolverines finally found a passing game, or rather a receiving game, in #1, Anthony Carter14, who was by almost any measure the most amazing player in the history of college football. He was named a consensus first-team All-American three years running. During those three years Michigan was definitely a running team. In the first two Butch Woolfolk15 rushed for more than 1,000 yards. In 1981 he set the single-season U-M record with a total of 1,459 yards.

Nevertheless, the “go to guy” was Carter. He was always the first read on a pass attempt and the last read on most. The two quarterbacks who passed to him, John Wangler16 and Steve Smith17, are remembered mostly as footnotes in tales of Carter’s heroics.

The 1980 season was the most memorable one for me. Bo’s coaching staff had been depleted in the off-season. He had to hire many new coaches, including Gary Moeller, Lloyd Carr, and Jack Harbaugh17. The team had a very shaky start. It barely beat Northwestern in the opener and the lost two non-conference games. The fans were dejected, but the team—especially the defense—seemed to get better with each game. The three games before The Game were all shutouts, and the Wolverines racked up 86 point. The 9-3 win in Columbus was ugly, but the victory over Washington in the Rose Bowl was absolutely beautiful.

I have several vivid memories of the period. Most of them are disappointments. I can picture in my mind Cris Carter18 making a fabulous catch for a touchdown. My recollection is that it won the game for the Buckeyes, but this was not the case. Jim Harbaugh, my favorite Wolverine of all time, rewrite the record book in that game and threw a 77-yard touchdown pass shortly after Carter’s reception had brought the Buckeyes back to within a field goal.

The 1986 team fumbled away the Little Brown Jug that had been on display in the Michigan Union since 1977 and also lost decisively in the Rose Bowl. I do not remember either of those. I do remember that Jim Harbaugh guaranteed that U-M would beat OSU. They did, but only because of a missed field goal. I remember many field goals missed at crucial times, but this was the only one by an opponent that I can recall.

Michigan won the jug back in 1987, but that team won only seven other games. They did beat Alabama in the Hall of Fame Bowl.

Bo’s penultimate team might have been his best job as a coach. Without any great stars it lost its first two games and tied Iowa at Kinnick Stadium. It then won four straight decisively, edged Ohio State in Columbus, and then won the Rose Bowl by upsetting Southern Cal 22-14.

The first game of Bo’s last year was the worst. Rocket Ismail zoomed for two touchdowns on kick returns, and #1 Notre Dame defeated #2 U-M in Ann Arbor but won the remainder of its regular-season games. In the Rose Bowl the Wolverines lost to USC by a touchdown. Bo was incensed by a holding call on a fake punt that had gained twenty-four yards. After the game he resigned as head coach and took a job as president of the Detroit Tigers. He was fired from that job in 1992.

Bo had had heart problems for a long time before he died in 2006. His legacy was smudged by his son Matt’s claim that Bo knew about sexual shenanigans by long-time university doctor Robert Anderson.

Gary Moeller years 1990-94: I think that it was during Moeller’s five-year tenure at U-M that I stopped watching U-M games. His first team lost a close game to Notre Dame and two regular-season games. However, they closed out the season with five wins (tied for first in the Big 10) and handily defeated Ole Miss in the Gator Bowl. The team had developed a passing attack with Elvis Grbac19 and Desmond Howard20.

The next year the team lost to Florida State, but won its other ten regular-season games. The highlight was a completely horizontal 25-yard touchdown reception by Heisman-winner Howard on a 4th down against Notre Dame. However, the Wolverines were humiliated in the Rose Bowl by Washington.

Desmond Howard’s incredible catch.

The team had three ties but no losses in Grbac’s last year. It went to the Rose Bowl again and this time defeated Washington. Tyrone Wheatley was the star

Todd Collins took over at quarterback in 1993. The team lost four regular-season games, but they closed out the season with a 28-0 mauling of OSU and and equally decisive bowl victory over NC State.

Ty Law, one of the greatest defensive backs ever, could not prevent the miracle.

1994 was the last year in which I watched Michigan football live. The disastrous game at home against Colorado was followed by losses to Penn State, Wisconsin, and OSU.

I remember storming out of the house at the end of the OSU game. I went for a long walk, and I was still upset when I returned. The team’s victory over Colorado State in the bowl game did little to mollify me. The stress of these games was becoming too much for me.

Gary Moeller was allowed to resign after being arrested in May of 1995 for drunk and disorderly conduct at Excalibur, a restaurant in Detroit. He served as an assistant coach in the NFL until 2002. He died in 2022.

Lloyd Carr with four-year starter Chad Henne.

Lloyd Carr’s years 1995-2007: Lloyd Carr was named interim head coach after Moeller’s untimely exit. It was made official after the team won eight out of the first ten games. I expected U-M to lose the finale against #2 OSU, and I did not get to see the 31-23 upset in which Tim Biakabutuka rushed for an astounding 313 yards. That team ended the season at the Alamo Bowl, where lost to Texas A&M. The 1996 team also beat OSU and lost its bowl game.

During Carr’s thirteen years as U-M’s football coach I was extremely busy at work. If I was not traveling on a given Saturday, I was certainly in the office from dawn to dusk. I had a small TV on which I occasionally watched football, but I don’t think that I ever watched a Michigan game. I did not even check the scores until I was sure that the game was over. I told people that my favorite weekend was U-M’s bye week.

Woodson should have worn a cape.

The 1997 team featured perhaps the greatest defensive back of all time, Charles Woodson, who had been a freshman phenom in 1995 and a consensus All-American in 1996. He was also used—to great effect—as a kick returner and wide receiver. The team won all of its games, but in The Game it needed a tremendous effort from the defense and special teams to overcome a moribund offense. It faced a very good Washington State team in the Rose Bowl.

I watched the game with my friend Tom Corcoran. Woodson was Superman without the cape, but the rest of the team struggled. With a 21-16 lead U-M had the ball with 7:25 to play. Michigan got two first downs passing (once to Woodson) before Wazoo took over on its own seven yard line with sixteen seconds to play. After a hook and lateral play and the most egregious example of offensive pass interference that I have ever seen WSU moved the ball to the Michigan twenty-six. The clock ran out as the WSU quarterback tried to spike the ball. They should have had a play ready to run. I remember telling Tom that I could not believe that this was what I was hoping for. I never wanted to go through anything so nerve-wracking again.

So, U-M was named national champion by the Associated Press, but the coaches voted for Nebraska, which was also undefeated.

The GOAT and the third baseman.

The next three years were bizarre. Michigan turned into “quarterback U”. Tom Brady24 and Drew Henson25 battled for the starting job for two years. Brady eventually prevailed. Henson started for U-M in his junior year, which was typified by a 54-51 loss to Northwestern that must have made Bo rip his hair out (if he had any left). Nevertheless, those three teams won bowl games over Arkansas, Alabama, and Auburn.

The last seven years of Carr’s coaching career were drearily predictable. There were only two quarterbacks. U-M beat OSU in 2004, John Navarrre’s senior year. Henne lost four times in The Game. They were all good teams, but …

Yours on Ebay for $4.99.

I watched onlyone game. I was visiting my dad in Overland Park, KS, the weekend in 2004 when U-M played San Diego State (coached by Brady Hoke) in Ann Arbor. U-M, which had lost to Notre Dame the previous week, were behind at the half. The on-the-field female correspondent stuck a microphone in Coach Carr’s face and asked him what he expected in the second half. He said, “I expect a comeback.” U-M did win, but it was really ugly.

The worst and best games were in the last year, 2007. The loss to Appalachian State in Ann Arbor was, at the time, the low point of Michigan Football in my lifetime. The victory over Florida (coached by Urban Meyer and led by Tim Tebow) in the Capital One Bowl was a pleasant surprise. U-M had four turnovers, but Henne passed for 373 yards and was named MVP.

Coach Carr was living in Ann Arbor in 2024.

Rich Rodriguez and Brady Hoke 2008-2014: I felt strongly that after Carr retired U-M should have hired Jim Harbaugh. After a long career as a quarterback in the NFL he had coached the Raiders’ quarterbacks for two years and then transformed a horrible University of San Diego team into conference champions in only two years. Stanford hired him in 2007, but I suspected that he would have accepted any reasonable offer from U-M. Instead someone decided to pay West Virginia University $2.5 million to allow its coach, Rich Rodriguez, to forsake the Mountaineers and come to Ann Arbor.

I saw two of the games of the Richrod/Hoke era in person. Sue and I were in Ann Arbor in 2008 for the team’s home debut against Miami University. It was a horrendous game. I suspected that Miami would have won if its quarterback had not been injured.

It took a couple of years, but Rodriguez was able to field a pretty good offense built around Denard Robinson. The big problem was on defense. Richrod hired Greg Robinson to coach the defense, and the results were absolutely pathetic. U-M fans were not accustomed to teams running up the score on them, but it became commonplace.

The other game that I viewed in person was in Hoke’s regime, but it was also horrendous. It was a night game played at Rentschler Field in East Hartford in 2013. More than half the fans were wearing Michigan’s colors. It was very close up to the end. Michigan ended up with a 21-14 victory.

That game increased my appreciation of the alcohol-free atmosphere of Michigan Stadium. Some UConn fans were really obnoxious. However, the team’s play did not impress me at all.

Michigan somehow beat OSU in Brady Hoke’s first appearance in 2011. That team also defeated Virginia Tech 23-20 in the Orange Bowl. However, it was downhill from there. The 2014 team’s record was 5-7, which caused Hoke to be fired. The Athletic Director who had hired him, Dave Brandon, resigned.

Harbaugh was different.

Jim Harbaugh pre-Pandemic 2015-19: My career as a cowboy coder had just ended when Jim Harbaugh’s stint as U-M’s head coach began. He brought “an enthusiasm unknown to mankind” and a basket of new ideas. He took all of the players to Rome as part of Spring practice. He conducted coaching clinics in the southeastern U.S. These radical approaches to the job and the fact that he almost always spoke his mind engendered a lot of enmity against him in the community of coaches.

The 2015 team was much improved. After losing to Utah on the road to open the season the Wolverines won nine of the next ten games. The only blemish was a loss to MSU in Ann Arbor that was reminiscent of Keystone Kops, On the last play of the game the snap to the punter went astray leading to a 27-23 victory for Sparty. In The Game at the end of the season the team was clobbered by OSU, but the Wolverines delivered an even worse thrashing to the Florida Gators in the Capital One Bowl.

Harbaugh with Wilton Speight, who lost an entire season to a back injury.

The next four years were more of the same—one or two stumbles early, lots of very promising victories, and a blowout loss in The Game. In these years, however, the bowl games were also losses. Fans were becoming upset with Harbaugh, but those OSU teams were extremely good. Their teams were loaded with five-star recruits, and U-M’s quarterback always seemed to get hurt near the end of the season.

Brian Cook.

MGoBlog and BPONE: MGoBlog was founded by Brian Cook in 2004. I must have discovered the website that covered all of Michigan’s sports shortly after that because I am pretty sure that my dad told me that he was impressed by how much I knew about the U-M football team even before he moved to Enfield in 2005. The emphasis of the blogs was on football, of course. The most amazing aspect was that someone (Brian at first, later Seth Fisher) charted and analyzed every play of every U-M football game.

Brian and Seth also appear on the Michigan Insider radio show that was hosted weekly by Sam Webb on WTKA and was streamed on MGoBlog.com. Craig Ross, a lawyer who was born a year or two before I was, also appeared on the show. Ross was a super-fan of all of the U-M sports.

Top row: Sam and Seth. Bottom row: Craig and Brian.

I have spent an inordinate number of happy hours reading and listening to these guys and the other members of the MGoBlog crew. I especially appreciated the analysis of the strengths and weaknesses of U-M’s opponents that was provided by Alex Drain.

Brian, who was a very talented writer, often bared his soul about sports and his personal life. He invented the acronym BPONE, which stood for Bottomless Pit of Negative Expectations. It described a state of mind when one can no longer appreciate the positive aspects of viewing sports because he/she (hardly ever she) is convinced that they will be overwhelmed by negative aspect in the end. BPONE is precisely the reason that I gave up watching the Wolverines on television. Once you have seen Colorado’s “Miracle at Michigan” or the bungled punt attempts against MSU and Appy State it was difficult to keep them out of your mind.

Harbaugh’s glory years 2021-23: I should pass over without mentioning the monumentally stupid college football season of 2020. U-M won two of the six games in which it was able to field a team of players who did not have Covid-19. I blame Trump, who insisted that all the teams should play during the second wave of the most infectious disease anyone had seen.

Aidan Hutchinson was the best defensive player since Woodson.

In preparation for the 2021 season Harbaugh had dramatically reshuffled his assistant coaches. The primary goals were to design offenses and defenses that would be effective against the ones used by Ohio State. The players recruited for these new schemes were big, tough, and smart. Harbaugh promised that he would beat Ohio State or die trying.

McCarthy and Mc

Expectations for the 2021 season were not high in Ann Arbor, but there were some scraps of good news. Aidan Hutchinson30, the All-American defensive end, returned. Cade McNamara and five-star freshman J.J. McCarthy seemed promising as quarterbacks.

In fact, this was a very good team. It lost a heart-breaker to MSU in the middle of the season when Kenneth Walker III ran for 197 yards and five touchdowns, but the Wolverines still entered the Ohio State game with a surprising 10-1 record. The team played an inspired game and defeated the Buckeyes by a score of 42-27. They then annihilated Iowa in the conference championship 42-3. They were ceded #3 in U-M’s first appearance in the College Football Playoff. The team was outclassed by eventual champion, Georgia, 34-11. Nevertheless, this was was the most accomplished Michigan team since the 1997-98 team that was named national champion by the AP.

When Corum got hurt, Edwards stepped up.

Even Brian Cook was optimistic about the 2022 team. Hutchinson was gone, but this team had two legitimate quarterbacks, two outstanding running backs, Blake Corum and Donovan Edwards, outstanding receivers, and the best offensive line in the country. The questions were on defense were quickly answered. The team breezed through its first ten games. A stubborn Illinois defense nearly engineered an upset in Ann Arbor, but the team was still undefeated and ranked #3 for The The Wolverines prevailed in Columbus for the first time since 2000 by a score of 45-23. They then sleepwalked past Purdue in the Big Ten championship and entered the CFP ceded #2.

Sherrone Moore (left) and Jesse Minter were probably the best offensive and defensive coordinators in college football.

Their opponent in the semifinal was Texas Christian. Michigan was favored by almost everyone, but J.J. McCarthy had a terrible game, and Blake Corum had been severely injured late in the season. The defense also had trouble stopping TCU’s attack; it did not help that two or McCarthy’s early passes were intercepted and returned for touchdowns. In the end the Horned Frogs won 51-45. Perhaps it was just as well that U-M lost that game. Georgia overwhelmed TCU in the final.

The 2023 team had one goal: to win the national championship. Almost all of the important players and coaching staff returned. The team was ranked #2 behind Georgia for nearly the entire season in both polls.

Connor Stalions.

Two silly “scandals” were distractions. Because of allegations of recruiting violations in the Covid-19 year31 Harbaugh did not attend the first three games, which were blowouts of non-conference teams. Because of bizarre behavior of a low-level analyst with the unlikely name of Connor Stalions. He apparently bought tickets for people for games of prospective U-M opponents. Some of them allegedly took videos of the signs used to signal plays32 to the field. The Big Ten’s investigation resulted in the firing of one coach and the requirement that Harbaugh not be on the field for the team’s last three regular season games.

Corum was the star in overtime, but everyone contributed.

Those three very important games—were overseen by the Offensive Coordinator, Sherrone Moore. The results were decisive victories over Penn State, Maryland, and Ohio State. Michigan then shut out Iowa in the last conference championship game ever. After Seth Fisher analyzed each play of U-M’s semifinal overtime triumph over Alabama in the Rose Bowl he called it the greatest of Michigan’s 1,004 victories. The victory over Washington in the final game was less dramatic but equally satisfying.

In the end Michigan was the unanimous choice as #1, and the NCAA said that they had won the title fairly.

Denouement: Nick Saban, the long-time extremely successful coach at Alabama retired. Harbaugh resigned after agreeing to become the head coach for the Chargers, one of his old teams. Sherrone Moore was named U-M’s head coach. McCarthy, Corum, and quite a few others went pro. Some of the coaches accompanied Harbaugh to wherever the Chargers play these days.

In February of 2024 I watched the entire Rose Bowl game v. Alabama. I could not have watched it live. There were too many times in which Michigan committed unbelievable blunders that threatened to blow the game open. The FIRST PLAY was an interception that was overruled! BPONE would have overcome me. At least one vital organ would have failed.

How will Michigan do in the future? I sincerely doubt that the heroics of team #144 will ever be matched by any Michigan team in the future. College football has changed so drastically in the early twenties, and most of those changes do not bode well for the Wolverines.

I am quite happy that I got to experience this event even though I refused to make the kind of emotional investment in the team that others did. Their reward was no doubt greater.

1. Len Dawson, a Purdue graduate, led the Chiefs to victory in Super Bowl IV. He died in 2022.

2. Curtis McClinton, who went to the University of Kansas, was the AFL’s Rookie of the Year in 1962. He played nine years for the Chiefs. He was still alive and living in KC in 2024.

3. Fred Arbanas was a graduate of Michigan State. In January of 1965 he was assaulted in KC and lost vision in one eye. He nevertheless was an All-Star for the Chiefs for several years after that. He died in 2021.

4. The only one that I missed was one of the greatest U-M games of all time, the 1969 Ohio State game. I opted to attend a debate tournament in Chicago instead. This was one of the poorest choices that I ever made. I even gave away my ticket, which was on the 50-yard line halfway up.

5. I never heard anyone call him “Billy” in the year that he lived in A-R. He was generally known as BT, just as Darden was commonly called TD.

6. This game was attended by my parents while I watched on TV in Leawood! I was on my holiday break from classes.

7. Michigan easily won all ten games before the OSU game. The combined scores of it first three home games was 140-0.

8. Dennis Franklin had a cup of coffee with the New York Lions. He lived in Santa Monica, CA, in 2024.

9. Mike Lantry was my age. If he had gone to U-M after high school, he would have played when I was an undergrad. Instead he went to Vietnam. Although he held many records for kicking when he graduated, and he was a first team All-American, he is best remembered for three crucial kicks that he missed in the 1973 and 1974 OSU games. In 2024 he was living in Florida.

10. Rick Leach was still alive in 2024. His professional career was as a baseball player, mostly riding the pine with the Detroit Tigers.

11. Harlan Huckleby played six years for the Green Bay Packers. He was still alive in 2024.

12. Charles White played for the Cleveland Browns and the Los Angeles Rams. He led the NFL in rushing in 1987. He died in 2023.

13. Jim Brandstatter was in the same class as TD and BT. He tried out for the NFL but never played. He had a very long career in broadcasting. He was still alive in 2024.

14. Anthony Carter’s official height was 5’11”, and his weight was 168 lbs. I was two inches taller and 23 lbs. lighter when I entered the army. So, I was much skinnier than Carter. However, compared to nearly all football players, Carter was a midget. He set an incredible number of records. You can find them on his Wikipedia page, which is posted here. Carter was still alive in 2024.

15. Butch Woolfolk was a track star as well as one of the all-time great running backs at U-M. He also had an outstanding professional career. He was still alive in 2024.

16. John Wangler had to fight for the quarterback job his entire career at U-M, and he did not make the grade in the NFL. Nevertheless he will always be remembered for that pass in the Indiana game and his victories in The Game and the Rose Bowl. He was still alive in 2024.

16. Steve Smith started at quarterback for U-M for three years. He played for a couple of years in Canada. He was still alive in 2024.

17. Jack Harbaugh was the head coach at Western Michigan and then Western Kentucky, where his team won the Division I-AA national championship in 2002. The most important aspect of his career at U-M was probably the introduction of his son Jim to the nicest football town and best program in the country. Jim hired him as an assistant coach in 2023 (at the age of 84), and he was on the sideline coaching away when the Wolverines finally won it all in 2024.

18. Cris Carter was a phenomenal receiver, perhaps the best ever, but he had difficulty staying out of trouble. He was suspended for his senior year (1988) at OSU and then had a long and checkered NFL career. The high spots were lofty enough to get him into the Hall of Fame. Since his retirement after the 2002 season he has had had a few jobs in sports broadcasting.

19. Elvis Grbac had a reasonably successful, at least in financial terms, eight-year career in the NFL. He retired to become athletic director of his old high school in Cleveland. Believe it or not, he had a brother named Englebert.

20. Desmond Howard, who went to the same high school as Grbac, had a very successful NFL career and an even more successful career as an analyst at ESPN. I sat next to him on an airplane once during the early days of his career there.

21. I was astounded to learn that in 2023 Tyrone Wheatley had been hired as the head football coach at Wayne State in Detroit. He had a long and successful NFL career with the Giants and Raiders.

22. Todd Collins was never a big star at U-M, but his NFL career, which started in 1995 lasted until 2010, although on two different occasions he took a few years off. He was never a starter, but he evidently was widely considered a reliable backup.

23. Charles Woodson was just as good in the NFL as he had been in college. He played from 1998 to 2015, an astonishingly long career for a defensive back. The greatest interception of all time can be viewed here. In 2024 Woodson worked as an analyst for Fox.

24. Tom Brady became the greatest quarterback of all time in the NFL.

25. Drew Henson dropped out of school after his junior season and signed a contract with the New York Yankees. He bounced around in the minors before and played only eight games with the Yankees before retiring in 2004. He then tried the NFL, where he saw very limited action over a five year career. He was still alive in 2024, apparently working for a company that advised players on economic matters.

26. John Navarre was drafted by the NFL, but he played in only two games. In 2024 he lived in Elmhurst, IL.

27. Chad Henne played fifteen years in the NFL, mostly as a backup quarterback. His last few years were with the Chiefs. He retired in 2023.

28. This is my favorite figure of speech. It is called preterition.

29. Thankfully Walker played only one season for MSU. He was drafted by the Seahawks.

30. In 2024 Aidan Hutchinson was the cornerstone of the rebuilt Detroit Lions.

31. Brian Cook and the other MGoBloggers call this incident “hamburgergate”.

32. I was shocked to learn that it was illegal to go to other teams’ games to scout. I also assumed that everyone tried to “steal” signals and that teams took measures to make this nearly impossible. The NFL has installed technology that allows the coaches to talk to the players on the field. College coaches refuse to consider this arrangement.

2022 January-July: Providence NABC Preparation

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The super-spreader in Providence. Continue reading →

In the spring of 2019 the American Contract Bridge League (ACBL) named Providence as the site for the summer North American Bridge Championship (NABC) in 2021. The bridge players in New England were very excited about the prospect. It had been a very long time since a summer edition of the NABC had been held in New England.

Lois and Joe.

At the time of the announcement Bob Bertoni was the District Director, and Lois DeBlois was the President of the New England Bridge Conference (NEBC). Bob immediately appointed as co-chairs Lois and Joe Brouillard, who had shared the same responsibility for the 2014 Fall NABC that had been held in Providence. Their first acts were to notify the state and local officials that the tournament would be held in Providence in July and to reserve space in the Rhode Island Convention Center (RICC), the same site that had been used in 2014.

Joe, who was the Treasurer of the NEBC, also was in charge of finance. Hospitality was to be handled by Helen Pawlowski, who had the same job in 2014, and Sally Kirtley, the district’s Tournament Manager. Sponsorships were assigned to Phyllis Chase, another veteran of the 2014 event, and Megan Mihara DiOrio. Brenda and Neil Montague reprised their roles as chairs of registration and prizes. Sue Miguel was again in charge of the Intermediate/Newcomer program.

I immediately volunteered to help with the massive project of organizing, promoting, and running the tournament and anything else that they wanted me to do. I was not on the first list of committee chairs. At that point I was one of the “ministers without portfolio”. The other member at the outset were Bob, Jim Rasmussen, Meg Gousie, Paula Najarian, Sonja Smith, Linda Ahrens, and Paul Burnham.

At some point Joe asked me to write and send a few sets of promotional emails using the database that I had developed for the district. I was happy to take that on. It meant a lot of work preceding the tournament, but I was still full of vim and vinegar, and I had enjoyed working at the 2014 NABC in Providence immensely.

This was an all-star cast if ever there was one, and it only got better over time. The first meeting was held during the lunch break on Friday, August 30, 2019, at the Ocean State Regional in Warwick, RI. The emphasis was on the need to begin planning and execution as soon as possible because July of 2021 was not that far away. I think that the logo had already been designed by then. Everyone at the meeting liked it.

I attended several of the meetings at regional tournaments, but I did not participate much. I was there to get ideas about marketing the event in Providence. I remember that at one meeting the discussion was about what type of souvenir shirt should be sold. A few samples were passed around. Someone asked for my opinion, but I deferred to the others, explaining that “I have no taste.”

On June 30, 2020, a one-year-out Zoom meeting was held with Mark Hudson of the ACBL. The only additions to the committee at that point were David Rock, who had been the Partnership Chair in 2014, and Debbie Ouelette. I did not attend the meeting.

COVID-19’s effect: At least since I had been involved with tournament bridge, the American Contract Bridge League had every year sponsored three NABC tournaments—one in March, one in July, and one in November. They were dubbed “spring”, “summer”, and “fall”. Each lasted ten or eleven days. Games were available for players of all ages and experience levels. At the beginning of 2020 everyone planned on three NABC events.

COVID-19 forced the cancellation of all three NABC events in 2020—March in Columbus, OH, July in Montreal, and November in Tampa. Even so, plans continued to be made for the July event in Providence. By the end of the year incredibly effective vaccines were being produced, and seniors—by far the dominant age group for bridge players—were among the first in line to receive them. My most pressing question was when I should start promoting the “Big Deal” in Providence.

Then in fairly rapid succession two important events took place. In an abundance of caution the ACBL canceled the NABC scheduled for March 2021 in St. Louis. The Marriott Hotel in Washington, D.C., that had hosted the 2016 Summer NABC and was scheduled to do so again was no longer available. So, despite the fact that the number of new cases decreased rapidly in the late spring and early summer of 2021, the NABC scheduled for Providence was moved to July 13-24 of 2022. We received notice of this in February of 2021. No NABC was held in the summer of 2021. In fact, the ACBL also canceled all sectional and regional tournaments through the end of August, thus wiping out the Ocean State Regional, District 25’s largest tournament.

So, the organizers of the Providence tournament were provided an additional year to prepare for the big event, but the committee members would have little or no opportunity for face-to-face communication for much of that period. Because of the ACBL’s action, there would only be at most one regional tournament in District 25 in all of 2021. In fact, however, the one tournament, the Harvest Regional in Mansfield, MA, that might have been allowed by the ACBL was also canceled by a vote of the district’s Executive Committee.

The other event that dramatically affected the preparations for NABC Providence was the death of Bob Bertoni on June 29, 2021. He had been our direct link to the ACBL, a role that Lois and especially Joe had to assume.

The ACBL resumed holding NABC tournaments in Austin, TX, in November of 2021 and in Reno, NV, in March of 2022. Vaccination cards were checked at both tournaments. Masks were required in Austin, and the number of new COVID cases reported was relatively small. In Reno masks were not required, and the number of cases was much larger. By that time the protocol was determined by the CDC rating for the incidence of new cases for the county in which the event was held. Since Washoe County was rated low throughout the tournament, no masks were required1 in Reno.

Attendance at both of these tournaments was very low by historical standards. People at both ends of the spectrum were upset by the ACBL’s approach. Roughly one-third of the United States refused to get vaccinated. The percentage of the anti-vaxers was probably lower among bridge players, but it was significant. A significant percentage of the rest of the players had great difficulty with wearing masks. Some found them unbearably uncomfortable, and some just did not like the idea of never seeing a smile. On the other hand, a large number of bridge players, including me, thought that the ACBL’s policy was too lax. I thought that the event in Austin was lucky to escape with few infections and that the idea of hold a tournament in a casino in Reno was crazy. I did not attend either event, but both Joe and Lois attended both events, and Sally attended at least one.

In MailChimp you can paste your code in the window on the right, and it displays the email on the left.

The first email campaign: I exchanged a few emails with Joe about which vendor to use to process our emails. I was most familiar with MailChimp; he had used a different vendor in 2014. There were a few things about MailChimp that annoyed me, but the district already had a contract that provided an incredibly cheap rate of 800 for $1. If we used another service, it would be at least a little more expensive, and I would need to learn it. MailChimp allowed me to design my emails in HTML. I could therefore make sure that their appearance was exactly what I wanted. If we used another service that did not allow this, I would undoubtedly have felt frustrated. Joe agreed with my choice of MailChimp.

I questioned whether it was permissible to use the district’s account—which at the time contained enough credits for over one million emails—for this project. Joe assured me that it was kosher. I trusted his opinion. After all, he was also the district’s treasurer.

The database2 that I set up for District 25 contained one record for each ACBL member. It also contained records for tournament attendance at events in New England and for NABCs, including the 2014 event in Providence. My plan was to craft several emails based on whether players had attended any recent NABCs and whether they were within driving distance of Providence. New England players would receive separate emails depending on whether they had attended the previous event in Providence.

I began working on the first batch in January of 2022 and communicated my basic strategy for the first mailing on January 21:

I plan four distinct emails:
1. Attended 2014 Prov: 1,067 players.
2. D25 not in 1 above: 4,826
3. D3, D24 (at least 50 points) not in 1 above: 2,838 + 2,327
4. Attended recent NABC not in 1, 2, or 3 above: 10,107

I will send tests for approval as I finish them–probably today.

Joe, Lois, and Sue provided feedback on the four emails. They asked me to swap out a few of the photos that I had chosen. I don’t recall that they asked me to change any of the text. We had to hold off sending for a while because the ACBL had not published a schedule yet. Then when they did, the schedule for the first Saturday was obviously wrong. The emails finally were sent on February 5, 2022.

A sample of #1 can be viewed here. It was opened by 60.9 percent of recipients. 11 percent clicked on one or more of the links. A sample of #2 can be viewed here. It was opened by 46.9 percent of recipients. 2.9 percent clicked on one or more of the links. A sample of #3 can be viewed here. It was opened by 46.4 percent of recipients. 2.7 percent clicked on one or more of the links. A sample of #4 can be viewed here. It was opened by 43.1 percent of recipients. 4.2 percent clicked on one or more of the links.

The reaction was mostly positive. Quite a few people asked about the COVID-19 policy, which the ACBL did not publish until March. Joe and Lois received the following email from Joann Glasson, Grand Life Master and President of the ACBL:

Hi Joe and Lois,

I just received the terrific email about your upcoming NABC.  I hope this got a wide circulation – did it go to all ACBL members?

The website looks great as well – really professional.     I can’t wait to get to Providence this summer… Thanks for all your great work.

The locally maintained website3, which you can visit here, certainly was professional. Joe did all the work on it.

The one complaint was in regards to the captions on a few of the photos. There was nothing wrong with the code, but some email clients (including Microsoft Outlook, which is what I used on my desktop PC) did not interpret the code correctly. I spent several hours trying different methods of displaying the caption, but I never was able to get them to display correctly. You can see how email #3 looked when it was opened and then printed in memo form in Outlook here. So, I very reluctantly decided not to use captions on subsequent tournaments.

Hotel Reservations: On February 28 I felt confident enough that the ACBL would not cancel the tournament that I made hotel reservations. I decided that I would like to play in (or at least be around for) ten of the eleven days of the tournament. The schedule for the first Thursday did not appeal to me.

I redeemed 170,000 IHG Rewards points to pay for seven nights at the Crowne Plaza in Warwick, which is about fifteen minutes south of the site of the tournament. I also redeemed some Hilton Honors points at the Warwick Hampton Inn for the two preceding nights. I had to pay an additional $155. Since the lowest bridge rate in downtown Providence was $179 per night, I felt that nine nights for $155 was a pretty good deal.

Months later Joe offered to provide a free hotel room for me in Providence. I told him that I had already cashed in my hotel points. In addition I preferred to stay in Providence while I was playing.

The Partnership System: Joe wrote a program to handle requests for partnerships and teammates. It was tested out during the district’s first regional in Marlboro, MA. Denise Bahosh managed partnerships there and deemed the programs to be working successfully. Since I was on my European River Cruise (documented here), I was not part of the testing process.

Meanwhile, the Chairs of the Partnership Committee for the NABC had been named. Jan Smola handled pairs, and Carol Seager was in charge of teams.

Partners: In the previous few NABC tournaments that I had attended I designed my schedule around playing in a couple of national (as opposed to regional) events. However, the schedule for Providence did not provide any national events—other than the GNT, which required qualification at the district level—that appealed to me. I had too many points for the Red Point Pairs and the lowest flight of the Life Masters Pairs. So, I would just try to play in as many bracketed team events as possible.

Shortly after making the hotel reservations I sent notices of my schedule to all of my usual partners and a few others with whom I had played at tournaments. Responses were very slow in arriving. The first confirmation came from Sohail Hasan. I had played with him in Mansfield in 2019, and we did pretty well together. On June 20 we agreed to play together the last three days of the NABC in Providence in team games if we could find teammates.

At about the same time Paul Burnham, with whom I had played a handful of times, agreed to play with me on Monday, Wednesday, and (the second) Thursday. That still left open Friday, Saturday, Sunday, on the first week and Tuesday.

Donna Lyons, whom I have known for years, finally claimed the first two spots. Mike Heider and Jim Osofsky had asked me to play teams with them on the first Saturday and Sunday. So, Donna and I planned to play with them on Saturday. I decided to take Tuesday off.

This was my schedule going into the tournament.

I tried to use the tournament’s partnership system to secure a partner for the bracketed team game on the first Sunday. I had to decide whether to fill out the partnership form or the team form. Since David Rock had told me quite clearly many times that the first step is to get a partner, I tried to fill in the partnership form. I was stifled when I had to specify the event, a required field that did not allow specification of a team event.

So, I filled in the team form and specified that our team was looking for one person. The only person that Carol paired me with was Abe Fisher. Here is the email that I got from him:

Hi Mike—

While in principle I’d love to play with you, if I’m reading the thread correctly, you’ve got 3 and need a 4th.  I’ve also got 3, and need a 4th.  So that doesn’t seem like it works.

Good luck,

Abe

I asked Carol if it was OK for me to fill out a pairs form and lie about the event. Then I might be able to persuade the prospective partner to play in the team event instead of the pairs. She said that was not allowed. I told her that, in my opinion, this was a very large flaw in the system.

So, the new partnership form failed both Abe and me. At the start of the tournament I still had no partner for Sunday. Nevertheless, I was not too worried. I expected a large number of people would have filled out cards for themselves by Friday or Saturday.

The second emailing: Here is the email that I sent to Joe and Lois about the plans for the email to be sent in April of 2022, three months before the tournament.

Joe and Lois,

I have set up segments for the next set of emails. There will be five basic emails based on masterpoints:

2-300: Emphasize 299er, Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 18,140

300-750: Emphasize Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 5,255

750-2500: Emphasize bracketed Round Robin, three-flighted events, and some national events. Sent to all districts. The D25 one will be a little different from the one for the other districts. I don’t know this number yet. 19,480

2500+: Emphasize national events. All districts, but D25 one will be a little different. 6,077

Players who have attended a recent NABC or the 2014 Providence NABC will be excluded from the four just listed.

NABC attendees (all masterpoints): Emphasize national events and why Providence is different, but D25 one will be a little different. 12,071

It bothers me that this misses a lot of snowbirds, but I don’t know how to find them.

I tried three new approaches to captioning images. All of them work fine in the displays inside MailChimp, but my Outlook client did not display any of them correctly. So I will not use captions for now.

I have almost finished the 299er version. I will send it to you some time today.

Mike

Joe, Lois, and Sue all liked the approach, but they had small but important suggestions for the photos and the copy. I incorporated them before I sent them out.

Samples of the mailings: 299er, 300-750, 750-2500, Over 2500, Attended NABC. I made an embarrassing mistake in the dates for one of the more obscure national events, and no one caught it before it went out. I communicated with a few people who noticed it, but I decided that it was not critical enough to send a correction.

Site visit and walk-through: On May 25 I received this email from Joe:

The ACBL site visit in Providence will be on June 2 at 10 am.   If you will be working during the NABC please plan to attend if you are available.  If your committee work will be completed prior to the NABC you are welcome to attend but not required.  We will meet on the third floor which is the level the exhibition halls are on. 

Please let me know if you will be attending by Friday, May 27, if you will be attending.

The Rhode Island Convention Center.

I quickly responded that I would attend. I had a few questions to ask the ACBL people about educational events at the NABC. At that point they had posted very little information about that area. I also wanted to take some photos of the site. Most of all, I wanted to see other members of the committee. I had great respect for all of them, and a few of them were good friends. I had not talked with any of them (except Sally Kirtley, the director of the Simsbury game) for more than two years. I decided to bring both my camera and my audio recorder.

My one misgiving concerned Sally. I knew that she had recently tested positive for COVID-19. I wondered if she would make the trip. Although she now lived fairly close to me, I certainly did not volunteer to car pool with her. Whether she was there or not, I definitely intended to wear my N95 mask.

I slightly underestimated how long it would take me to reach Providence. I arrived at the parking lot a few minutes before ten and parked on the fourth floor, which matched up with the third floor in the RICC. I saw the Montagues in the parking structure and said hello to them. Before I joined the group, which did include Sally, I visited the men’s room to dispose of the large coffee from McDonald’s that I had consumed on the drive from Enfield.

Sara Beth Raab left the ACBL a few months after the NABC in Providence.

In attendance were, by my recollection, all of the Chairs. That group now included Paula Najarian, who created the restaurant guide, and the two Chairs of volunteers, Linda Ahrens and Meg Gousie. The ACBL sent Sara Beth Raab and at least one other person. Lisa Watson represented the RICC. Erin Degulis of the Convention and Visitors Bureau was also there.

The traveling “Beyond Van Gogh” exhibit4 was occurring in the RICC while we were visiting. Therefore, we would not be able to see some of the playing areas. Everyone on the committee remembered them from 2014. The setup for playing was simple. The 299er and Gold Rush games would be held in one of the big rooms on the third floor. The other two big rooms would be used for team games and pairs games. The meeting rooms were on the fourth floor. The national events were on the fifth floor.

A good bit of the visit was devoted to determining the best places for the ancillary activities and exhibits—the partnership desk, the vendor area, the “In Memoriam” exhibit, etc. Others had strong opinions about these matters. Since I was only tangentially involved, I kept my mouth shut.

Afterwards we met in one of the fourth-floor conference rooms. I took advantage of this opportunity to ask about the educational programs. Sara Beth consulted her phone and then replied that the list of speakers and events had just been added to the ACBL’s version of the website for the tournament. When I returned to my house that evening I checked the website. There was no such list. I kept checking for three weeks, but nothing appeared. I sent an email to Joe to see if he could check up on this.

Eventually it did appear. They put it under the Intermediate and Newcomer (I/N) section. I guess that someone at the ACBL decided that once you have earned a few hundred points, you no longer have a desire to get better at bridge

The best part of the day, from my perspective, was the lunch at Murphy’s, a pub that was within a block or two of the RICC. I sat on the end of a long table. I made sure that Sally was far away from me. On my right was Paula, one of my favorite people. No one was on my left or across from me. Across from Paula was Lisa Watson, our contact at the RICC.

Lois and Paula won the Mid-Flight Pairs at the Presidential Regional in 2018.

Paula had not heard about my vacation in Europe. So, I actually had something to add to the conversation. I also told her about my two clients in East Greenwich, her home town.

The food was good, too. I had a huge Reuben sandwich and broccoli on the side. People were amazed that I cleaned my plate. I told everyone that if I had left food on my plate, my sainted mother would haunt my dreams.

This might have been my most enjoyable day since the pandemic hit.

Email campaigns in June: On June 5 Sue Miguel sent me the materials for an email that she wanted sent to 299ers. I had figured out how to do this for her. I opened the email in Outlook. I then took print screens of each image in the email, made jpg files of them, and stored them in the MailChimp folder. Then I saved the HTML code for the email as a text file. I removed the parts of the email that were not meant to be sent. I loaded the jpg files up to Mailchimp using the “Content Studio”. Then I replaced the URL’s on the “src=” parameters of the img statements in the email with the ones on the MailChimp server. I then enclosed the entire email in a table with one column that was six hundred pixels wide. That last step seemed to be the only way to set the width of any email in a way that all email clients recognized.

I selected all members of D25 with between 20 and 299 masterpoints. A sample of the email that was sent on June 7 can be seen here. 813 the 3,000 emails were opened, and 13 recipients clicked on a link. Those are not good results, but one must remember that most of those people had probably never played face-to-face bridge. It would not be an easy task to convince them that they should try it out at a national tournament.

On June 12 I received an email from Linda Ahrens, who was the co-chair with Meg Gousie of the Volunteers:

I was hoping you could use your creative genius to send out an email to everyone in District 25 requesting volunteers.

For every two-hour shift we will provide a $5 chit towards an entry fee.  Volunteers will be able to play in any event as they will be scheduled prior to events or directly afterwards.

To sign up they should go to ProvNABC.org and then click on the blue volunteer tab on the left hand side of the page.

There is youth bridge on the Thursday, Friday and Saturday of the second weekend and we need volunteers for either half days or full days to work with beginners to provide support at the tables as they play.  These volunteers will probably not be able to play on those days. 

Meg and I will send out a schedule ten days prior. Volunteers will be asked to go to the volunteer/information desk prior to their shift where they will check in, get their assignments and upon completion of their shift they will get their chit.

If you need any more info please let me know.  This might be too much info for one email so I will defer to what you think is best.

I wasted no time composing the email that you can view here. It was sent to about 6,000 people. 3,189 people opened it, and 51 clicked on the link.

Lois and Sue decided to sponsor a Zoom call that they labeled as an “Open House”. Sue designed the following image to serve as an invitation.

This went out to 6,000 New Englanders. Although only 38.2 percent opened the email, 110 clicked on the image, which allowed them to download the link.

On June 27 I finally received the email from Sue that she wanted to send to players with less than twenty points. You can view it here. I sent it out on the same day. Of the thousand or so recipients, 476 opened it, but only two clicked on a link.

In May Lois had sent me an email asking if I possessed or knew someone who possessed high-resolution photos of two recently deceased players from the Boston area, Bill Hunter or Shome Mukherjee. They were needed for the “In Memoriam” area of the tournament site in Providence. I looked through the photos that I had posted on the website, but I did not find anything that was usable.

A few weeks later she was frantic about obtaining the photos. She asked me to send an email immediately. I sent the email that is posted here on June 13. It went to about 1500 players in the Eastern Massachusetts Bridge Association (EMBA). 824 of them opened it, and six clicked on the link. She was only looking for two photos, and eventually one of the respondents helped her obtain them.

Victor King.

In 2022 I was on the Board of Trustees of the Hartford Bridge Club. We voted to sponsor a day at the NABC to honor Victor King, a Grand Life Master who was a member of the club. He had been murdered in his own house by a tenant. I was asked by Felix Singer to send an email to people in the rest of New England who might be interested in donating to the project. I wrote and sent an email to players in central and eastern Massachusetts with over 1,000 points. Quite a few people donated. Al Muggia offered to curate the photos.

Steve Diamond, a player from Shrewsbury, MA, who knew me pretty well, sent a large check to my home address. I put it in the bottle with the rest of the donations. I overheard Felix telling someone that he could not believe that one of the participants in the novice group had been so generous. I told him that this was a different Steve Diamond.

Emails in July: Lois provided me with a list of items that she wanted to make sure that the people who were planning on attending the tournament knew about. I composed an email that contained these “nuggets” as well as the link to the ACBL’s well-hidden schedule of celebrity appearances. On July 1 I sent short emails to players in D25 and its two neighboring districts in the United States, a total of approximately 14,000 players. About 45 percent of recipients opened the email, and over six hundred clicked on one of the links. A sample has been posted here.

A week later I was asked by Sue Miguel to send an email to people in the district to promote the “Learn Bridge in a Day” program. I am not sure why the ACBL could not do this, but not enough time remained to argue about it. I sent out roughly six thousand emails. You can view the email here.

A scene from Bridge to Nowhere.

The last email that I composed and sent was designed to promote a play written by bridge teacher, columnist, and professional playwright, Adam Parrish. Bridge to Nowhere was scheduled to run for three nights in a small theater near the RICC.

This innocuous email, which I have posted here, generated as many replies as any that I had sent. Several tournament veterans challenged my claim that an NABC had never included a play about bridge. I deferred to their superior knowledge.

One person, who did not sign the email, said the following:”Remove my name from your mailing list.  This email is an abuse of the bridge federation list if that is where it came from.”

Here was my reply:

I have done as you asked.

I have no interest in this play. I do not know the author or anyone associated with the theater. I sent the email at the request of the co-chair of the tournament committee in order to apprise potential attendees of a last-minute addition to the entertainments available in Providence during the NABC.

The Providence NABC Tournament Chairs: Here is a complete list of the chairs and co-chairs of the local committee.
Tournament: Lois DeBlois and Joe Brouillard
Hospitality: Sally Kirtley and Helen Pawlowski
Sponsorships: Megan Mihara and Phyllis Chase
Welcome and Prizes: Brenda and Neil Montague
Volunteers: Linda Ahrens and Meg Gousie
I/N and Gold Rush: Sue Miguel
Partnerships: Jan Smola and Carol Seager
Email Marketing: Mike Wavada.

Volunteering: I knew that I would be in the area for ten days. I volunteered to help whenever I might be useful. I also said that I had had a lot of experience working at partnership desks. When I filled out the form on the website, I indicated that I would be available from the first Friday through the second Sunday, but I would like to take Tuesday off. On July 1 I received the following email from Meg Gousie.

Thank you very much for volunteering at the Providence NABC. Your assistance will go a long way to helping make this event a big success! We notice that you have generously offered to volunteer, and have taken the liberty of assigning the following shifts to you:

Saturday, July 16.    1:30pm.   Registration Desk
Sunday, July 17.    8:30a,    Partnership Desk
Tuesday, July 19.    1:30pm.   Partnership Desk
Thursday, July 21.    8:30am.    Partnership Desk

Please review and confirm your availability ASAP so we can plan accordingly.

Please plan on going to the volunteer desk 15 minutes before your scheduled assignment. The desk is located on the third floor by the escalators. After your scheduled shift, please come back to the desk to pick up your $5 chit which is good for $5 off an entry fee in Providence. You will also receive discounted parking.

I persuaded them to remove me from the Tuesday afternoon assignment. Shortly before I left for the tournament I checked my emails again and sent the following to Meg and Linda:

The email that you sent on 6/30 had me listed two shifts on 7/16: registration in the morning and partnership in the afternoon. The email sent on 7/1 had me working on registration in the afternoon on 7/16.

Two questions: 1) What is my schedule for 7/16? 2) Do I have any additional responsibilities other than the ones for 7/17 and 7/21 that are on this email?

By the time that I shut down Outlook my desktop computer5 before leaving for Providence I had not received a reply. I figured that I could check on it when I arrived.

My adventures at the Providence NABC itself are chronicled here.

1. Of course, only a very small percentage of the players at the tournament in Reno were from Washoe County. More than a few were from Europe or Asia. Using the rating for the county was like the old joke about the drunk looking for a lost coin under a lamppost that was a block away from where the coin was dropped—because the light was better. Furthermore, the event was held in a casino.

2. Starting in 2014 I designed and implemented every aspect of the database using MySQL and php.

3. The ACBL also had a webpage for the tournament, but it could not hold a candle to the one that Joe designed and implemented.

4. No one in our group went in on June 2. A description of the exhibit is posted here.

5. Incoming email was configured to download automatically downloaded to the Outlook application on my desktop computer in Enfield. If I did not close down Outlook, I would not be able to get email on my laptop for either of my email accounts.

1994-2000 TSI: AdDept Client: Filene’s Basement

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Bahgains, bahgains, bahgains! Continue reading →

During the period that TSI had a business relationship with Filene’s Basement, the company operated a chain of off-priced department stores. Most of the locations were in New England.

The Basement’s former headquarters now is used by several physicians.

It is pretty easy to guess how the company started. The Filene’s department store in downtown Boston had been in operation for twenty-seven years when, in 1908, it opened up its basement for the sale of surplus, overstock, and closeout merchandise. It proved to be a very popular concept. Filene’s opened similar stores in other areas. In 1988 Filene’s Basement Inc. was spun off as an independent entity with its headquarters in Wellesley, MA.

In 1994 Doug Pease signed up the advertising department of the Basement to purchase the AdDept system to run on one of the AS/400’s that they already owned. In two ways it was an ideal installation. The fact that our proposal included only software made it much easier to justify the cost, and its location within driving distance meant no costly airplane tickets or hotel rooms.

However, the advertising department was much smaller than at our other installations and the analytical requirements were much less sophisticated. There was no co-operative advertising, and the planning was not complicated. We therefore needed to implement some sophisticated interfaces to justify the installation. We could not count on reducing the payroll much.

I announced the contract to the other retail clients and prospects in an issue of Sound Bytes, TSI’s newsletter:

Filene’s Basement, the off-price retailer based in Wellesley, MA, has installed AdDept in its advertising department. The AS/400 on which the advertising programs reside is actually located in the company’s nearby data processing center. The system was installed with the twin purposes of organizing the advertising department’s work and improving communication with the stores about late-breaking changes in advertising and merchandising strategy. The latter goal is being implemented through connections with the AS/400 and other computers (one an AS/400, the other a mainframe) in the data center. When advertising calendars are released from the advertising department they are automatically sent to printers located in the stores. In addition, store managers will be able to view the latest calendars for their region on their own terminals or PC’s whenever they wish.

The communication abilities of the AS/400 are critical to the successful implementation of this scheme. Stores cannot actually sign on to the advertising department system because they are not connected directly to the AS/400. However, because all computers are connected, they get all the information that they need from their own local computers.

In addition to the connection with the stores, we also constructed an interface with the company’s accounts payable and general ledger systems, which, if memory serves were Software 20001 products.

Shortly after I installed the system the advertising director2 revealed to me that he planned to use his staff and AdDept to get other retailers in the area to let the Basement do their advertising for them. In effect, he intended to run an ad agency as a sideline. This was, of course, an area in which TSI was very familiar, and we had written (but never sold) a version of the ad agency system that ran on the AS/400. It was called ADB, which stood for Agency Database. Unfortunately, this was the only time that I heard anything about this venture.

I have only one clear recollection of the installation at the Basement. We had a meeting in a conference room in their office to discuss some proposed change; I don’t remember precisely what it was, but it did not concern accounts payable or the general ledger. Nevertheless a woman from Software 2000 calmly sat through the entire discussion, which lasted perhaps two hours. She said nothing, and she took no notes.

Macy’s somehow staved off this invasion on the upper west side.

At some point during this period I was driving in my Saturn with the radio turned to NPR’s evening edition, I think. There was a nightly economic report done by the Wall Street Journal. The headline almost made me drive off the road. They claimed that department stores were moving back into downtown locations. The devil was in the details. They reported that Filene’s had opened a new store in Manhattan. This sounded preposterous to me. Why would Filene’s want to challenge Macy’s, Saks, Lord & Taylor, A&S, and Bergdorf-Goodman on their home turf, and where would they find affordable real estate in the Big Apple? When I looked it up online, I discovered that it was not Filene’s, it was Filene’s Basement that was testing the waters by opening a small off-price store. The store was closed within a few months..

For several years the installation at the Basement was very successful. We did only a few custom projects for them, but they seemed to be very happy with their system.

In 1999, however, the company filed for Chapter 11 bankruptcy protection. They owed us a few thousand dollars, and they never paid us a penny of it. However, the company continued as a client until 2000, when the business, by then owned by executives of the corporation, was sold to Value City3 in Columbus, OH, which was owned by the Schottenstein family.

I4 flew to Columbus to meet with the IT director of Value City. We thought that we were pretty well positioned. They had AS/400’s, and the advertising department had no software. We expected people from that department to attend the meeting, but none did. This was a very bad sign.

In the late afternoon the IT guy said that he would take me out for an evening on the town. He said that he had “filed a flight plan with the wife.” When I declined his offer, he called me a lightweight.

Nothing came of it. I suspect that I was only invited so that the guy could enjoy an evening at his favorite watering holes or strip clubs when someone else was paying for. If I was going to go carousing, the very last place in the world that I would want to be was Columbus, OH, where someone might ask me where I went to college. I was too proud to lie.

After Doug left TSI he stopped in at our office once. In his new job he had spent a little time with some people who had worked at the Basement. They told him that they never considered abandoning the AdDept system. In fact, they were constantly discovering new ways to use it.

1. Software 2000 (not the developer of video games) still seems to be in business. It is located in Hyannis MA and is a subsidiary of Summit Partners. Its website is here.

2. I don’t remember the name of the advertising director or anyone else at Filene’s Basement, and I could not find any names in my notes. I found this link on LinkedIn for Lesa Anthony. I think that I must have worked with her, but the memories refuse to coalesce. She also worked at Harte-Hanks, which was where Doug went after he left TSI. The quote about finding new uses for the system probably came from her.

3. Value City went out of business in 2008. The Value City Furniture chain is separate.

4. My fairly clear recollection is that Doug was with me on this trip, but he was not employed at TSI in 2000. Perhaps we knew that the sale was coming and went in 1999.

1991-2012 TSI: AdDept: The Whiffs

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A few notable failures. Continue reading →

We had a very good record of closing AdDept sales. Most of the whiffs fell into one of two categories:

  1. Divisions of Federated Department Stores. Our relationships with various Federated divisions are described in detail here. They are not included in this entry.
  2. Companies that did not advertise enough to justify a high-quality multi-user centralized database. We actually sold the AdDept system to a couple of these anyway.

TSI’s first efforts to market AdDept were concentrated around New York and New England. I figured that there were not very many retailers who could afford the system to keep track of advertising, but, then again, I did not really expect to justify the cost of the system at Macy’s in the very first module that we activated—ad measurement.

The strip mall in which the Enfield store was located was named after Caldor.

Our first attempt was a quintessential whiff. Kate Behart (much more about her here) had been in contact with someone in the advertising department at Caldor, a discount department store based in Norwalk, CT. Kate arranged for me to give a presentation to them at the IBM office in Norwalk. Of course, we had to make sure that the office had the BASIC program, and I had to install both the AdDept programs and some data that I had dummied up from Macy’s real data.

My presentation was flawless. The only problem that I encountered that day was the lack of an audience. No one from Caldor showed up. We never did find out why not. Kate called them repeatedly, but no one returned her calls. It may have had something to do with the fact that in 1989, the year that we installed the first AdDept system at Macy’s, the May Company sold Caldor to a group of investment houses.

Caldor went out of business in 1999.

I also paid a visit to another local retailer, Davidson and Leventhal, commonly known as D&L. Theirs were not exactly department stores, but they had fairly large stores that sold both men’s and women’s clothing. So, they had quite a few departments. The stores had a good reputation locally. The headquarters was in New Britain, CT.

This D&L ad was on the back cover of the issue of Northeast that featured my story (described here).

The advertising department only employed three or four employees. They wanted to know if they could use the computer for both D&L ads and ads for Weathervane, another store that they owned, as well. That seemed vaguely feasible to me, and so I said they could. In fact, we later did this for Stage Stores and for the Tandy Corporation, but both of those companies were much larger, and I had a much better understanding by then of what it entailed.

I didn’t even write up a proposal for D&L. The person with whom I spoke made it clear that what we were offering was way out of their price range.

D&L went out of business in 1994, only a few years after our meeting. Weathervane lasted until 2005.

I have only a vague recollection of doing a demonstration at IBM’s big facility in Waltham, MA, for a chain of auto parts retailers from Phoenix. The name of the chain at the time was Northern Automotive. My recollection is that I spoke with a man and a woman. If they told me how they heard about AdDept, I don’t remember it. After a very short time it was clear that AdDept was much more than the company needed. Although Northern Automotive had a lot of stores with four different logos, it only ran one ad per week. So there was really not much to keep track of. I had the distinct impression that the demo was just an excuse for the couple to take a vacation in New England on the company’s dime.

I don’t remember either of their names, but the experience list on LinkedIn for a guy named Paul Thompson (posted here) makes him a strong candidate. Northern Automotive changed its name to CSK Auto, Inc. not long after our meeting. In 2008 CSK was purchased by O’Reilly Auto Parts.

Won’t Paul be surprised to be busted thirty years later in an obscure blog?

Tom Moran (more details here) set up an appointment with employees of Genovese Drugs at its headquarters in Melville, NY. The two of us drove to Long Island to meet with them.

I probably should have talked to someone there over the phone before we left. The only impression that I remember getting from the meeting was that they were not at all serious about getting a system. We had a great deal of trouble getting them to describe what the advertising department did at the time and what they wanted to do. I was frustrated because I had considered this a relatively cheap opportunity to learn how chains of pharmacies handled their advertising. It was actually a waste of time and energy.

Tom tried to follow up, but he got nowhere. We did not submit a proposal.

J.C. Penney bought the company in 1998 and rebranded all the stores as Eckerd pharmacies.

Woodies’ flagship store in downtown Washington.

While I was working on the software installation at Hecht’s in 1991, Tom Moran coordinated our attempt to land the other big department store in the Washington, DC, area, Woodward & Lothrop, locally known as Woodies. I found a folder that contains references to correspondence with them. Tom worked with an IBM rep named Allison Volpert1. Our contacts at Woodies were Joel Nichols, the Divisional VP, and Ella Kaszubski, the Production Manager.

As I browsed through the file, I detected a few warning signs. The advertising department was reportedly in the process of asking for capital for digital photography, which was in its (very expensive) infancy in 1991. Tom was told that they hoped to “slip in” AdDept as part of the photography project. Furthermore, the fact that we were not dealing with anyone in the financial area did not bode well.

Someone wrote this book about Woodies.

Finally, we had no choice other than to let IBM propose the hardware. Their method of doing this always led to vastly higher hardware and system software costs than we considered necessary. I found a copy of IBM’s configuration. The bottom line was over $147,000 and another $48,600 for IBM software. This dwarfed what Hecht’s had spent. If the cost of AdDept was added in, they probably were facing a purchase price of over a quarter of a million dollars! That is an awful lot to “slip in”.

I don’t recall the details, but I remember having an elegant lunch during this period with someone from Woodies in the restaurant of the main store. It may have been Joel Nichols. It seemed like a very positive experience to me. He seemed eager to automate the department.

We lost contact with Woodies after early 1992. I seriously doubt that the advertising department even purchased the photography equipment that they had coveted. The early nineties were very bad for retailers. By 1994 the owner of Woodies and the John Wanamaker chain based in Philadelphia declared bankruptcy and then sold the stores to JC Penney and the May Company. Many of the stores were rebranded as Hecht’s or Lord and Taylor.

In some ways Fred Meyer, a chain of department stores based in Portland, OR, seemed like a perfect match for TSI. At the time they were almost unique, and we usually excelled at programming unusual ideas. Their approach to retail included what are now called “hypermarket” (department store plus groceries) stores, although they definitely had some much smaller stores as well. The one in downtown Portland was very small. I really thought that we had a good shot at getting this account, largely due to the fact that the IT department already had one or two AS/400’s. So, the hardware cost would probably be minimal.

She would be lucky to make it in nine hours; there were no direct flights.

I was asked to work with a consultant who, believe it or not, commuted from Buffalo, NY, to Portland, OR. I can’t remember her name. She knew computer systems but virtually nothing about what the advertising department did. She wanted me to tell her what AdDept could do, and she would determine whether the system would work for them. I have always hated it when a “gatekeeper” was placed between me and the users. I understand that they do not trust the users to make a good decision, but advertising is very complicated, and almost no IT consultants know much about it. I would not have minded if the consultant sat in on interviews that I conducted with people in advertising.

If I was allowed to meet with anyone from the scheduling or financial areas of the department, I do not remember it at all. I do remember spending an afternoon with the head of the company’s photography studio. AdDept had a module (that no one used) for managing shoots and another (used by Macy’s East) for managing the merchandise that is loaned to the studio for a shoot.

I remember the photo studio guy mentioning that they also did billable work for outside clients. He mentioned Eddie Bauer by name. He could not believe that I had never heard of it/him.

I probably botched this opportunity. Before agreeing to come out the second time, I should have insisted on meeting with whoever placed their newspaper ads and the person in charge of advertising finance. I did not want to step on the toes of the lady from Buffalo, but I probably should have been more aggressive.

Kate accompanied me on one of these trips. We probably flew on Saturday to save on air fare. On Sunday we drove out to Mt. Hood, where we saw the lodge and the glacier, and visited Multnomah Falls on the way back.

Freddie’s was acquired by Kroger in 1998, but the logos on the stores were maintained. There still is a headquarters in Portland, but I don’t know if ads are still created and/or placed there.

Aside from our dealings with Federated divisions2 TSI had very few whiffs during the period that Doug Pease (described here) worked for us. After one of our mailings Doug received a call from Debra Edwards3, the advertising director at May Ohio, a May Company division that had its headquarters in Cleveland. Doug and I flew Continental non-stop to Cleveland and took the train into downtown. My recollection was that we were able to enter the store from the underground train terminal.

The presentation and the demo went very well. I am quite certain that we would have gotten this account were it not for the fact that in early 1993 the May Company merged the Ohio division with Kaufmann’s in Pittsburgh. Management of the stores was transferred to Pittsburgh. Debra was hired as advertising director at Elder-Beerman Stores.

We stayed overnight in Cleveland and had time to visit the Rock & Roll Hall of Fame, which was right down the street from the huge May Co. building. I cannot say that I was greatly impressed with the exhibits.

A few years later Doug and I undertook a second trip to Cleveland to visit the headquarters of Sherwin Williams. Doug had talked extensively with the lady who was the advertising director there. He was very enthusiastic about the prospect of making this sale. By that time Doug had already closed a few big deals for us, and so I trusted his judgment. However, I could not understand how a company that really only sold one product could possibly need AdDept. Yes, they have thousands of stores, but how many ads do they run?

I don’t honestly remember anything about our discussion with them. Needless to say, Doug did not close this one, although he never stopped trying to revive it.

I don’t really count it as a whiff, but Doug was unable to close the deal with Liberty House in Honolulu after our epic trip to Hawaii in December of 1995. The details are recounted here.

I drove past two of the stores in Texas, but I never went inside.

Just as Marvin Elbaum had backed out of his contract with TSI for a GrandAd system in 1986 (as described here), so also one company signed an agreement for TSI’s AdDept system and, before we had installed the system, changed its mind. There was one big difference in the two situations. The second company was the Tandy Corporation, which had actually ordered installations of AdDept for all three of its retail divisions. At the last minute the company decided to close down Incredible Universe, one of the three divisions. The other two companies became TSI clients in 1997, as is described here.

It was not a big loss for TSI. IU was one of a kind. Its stores were gigantic multi-story combinations of electronics and theater. There were only seventeen stores, and only six were ever profitable. Those six were sold to Fry’s Electronics. The other eleven were sold to real estate developers at pennies on the dollar.

I did a demo for Mervyn’s California, a department store based in Hayward, CA. I think that I must have done the demo after finishing a training/consulting trip at Macy’s West in San Francisco. I cannot imagine that I would have flown out to the west coast to do a demo without spending a day or two gathering specs.

The IBM office nearest to Hayward was in Oakland. I took BART in the late afternoon from San Francisco to Oakland. There was quite a bit of excitement at the Holiday Inn at which I was staying. Someone had been murdered on the street in front of the hotel the previous night. There was one other very peculiar thing about this stay. I checked into a Holiday Inn with no difficulty, but I checked out of a different hotel (maybe a Ramada?). The hotel had been sold, and its ownership had changed while I was asleep.

The demo went fine. The guy who had contacted me—his name was Thiery or something like that—liked what he saw. However, the sale never advanced any further. This was almost always what happened whenever I got talked into doing a demo without taking at least a day to interview the potential users. At the time that I did the demo Mervyn’s was, unbeknownst to me, owned by Target. This might have explained the lack of progress. Target may have been restricting or rejecting any capital purchases at the time.

Mervyn’s was sold to some vulture capitalists in 2004. A much smaller version of the chain went out of business in 2009.

For some reason Doug and I once had a very short meeting with the president of Gottschalks, a chain of department stores based in Fresno, CA. He told Doug and me that he would get all of the other members of the Frederick Atkins Group to install AdDept. This organization (absolutely never abbreviated by its initials) somehow enabled its members to shop for foreign and domestic merchandise as a group. Nearly every department store that was not owned by the May Company or Federated belonged to it.

A few years after he made this promise he (or someone else at Gottschalks) arranged for me to speak before the members at one of their conventions in Naples, FL. I flew to Fort Meyers and rented a car from there. Naples was beautiful and reeked of new money. I gave my little spiel, but I did not have an opportunity to interact with any of the members of the audience. So, I did not get any direct feedback.

We eventually did sign up a few members of the group—notably the Bon-Ton (described here) and Elder-Beerman (described here). I don’t know whether my speech had any effect.

I think that the Frederick Atkins Group is defunct in 2021. The references to it that I could find on the Internet were all from decades past.

In (I think) 1999 Doug Pease and I made an unproductive trip to Columbus, OH, to talk with the IT director of of Value City about the possibility of installing the AdDept system for use by the advertising department. That adventure is described here.

First stop: Norfolk.

TSI got a phone call from a chain of furniture stores in coastal Virginia, Norfolk4, as I recall. As part of my crazy automotive support trip, I stopped by to talk with the advertising director at this company on my journey from Home Quarters Warehouse in Virginia Beach to Hecht’s in Arlington. I spent a couple of hours with him. When I discovered that the company had only three stores, I knew that this was a mistake. I told him that our software could address his problems, but the cost and effort would not be worth it for either of us. I advised him to hire someone who was a wiz with spreadsheets.

I think that I got a free cup of coffee out of it.

I can’t tell you what happened to the company thereafter because I don’t even remember its name.

We had two reasonably hot leads in 2000. I had to handle both of them myself. The first was at Bealls department store, which has its headquarters in Bradenton, FL. This was another situation is which I had to deal with the IT department rather than the advertising department. I am pretty sure that the company already had at least one AS/400. I have a few notes from this trip, but it is not clear whether I intended to do the demo on their system or on one at a nearby IBM office.

In any case I think that there was a technical problem that prevented a successful installation of the software needed for the demo. So, I had to improvise, and I did not get to spend much time with the people who would have benefited from the system. The whole thing made me very depressed.

I had some free time, and so I went to the beach. I stopped at a Jacobson’s store to buy a tee shirt to wear at the beach. The cheapest tee shirts in the store cost $100!

The beach was lovely, and it was unbelievably empty. The weather was pretty nice. A beach in Connecticut would have been packed in this type of weather.

All of these stores are gone.

We did not get the account, but the tale has an interesting coda. Bealls is still in business today. For years Bealls could not expand outside of the state of Florida because a different store with exactly the same name was already using it in other states. These Bealls stores were run by Stage Stores, a long-time AdDept client that was based in Houston. Stage Stores was still using AdDept when TSI went out of business in 2014.

In 2019 Stage announced that it was changing all of its stores into Gordmans, its off-price logo (which did not exist while I was working with them). When the company declared bankruptcy Bealls purchased, among other things, the right to use the Bealls name nationwide.

I remember going to Barneys New York in late 2000 to talk with someone in advertising. I also have discovered three emails that I sent to Christine Carter, who was, I think, either in charge of the advertising department or in charge of the financial side. Barneys only had twenty-two stores, and that included some off-price outlets. I don’t know how much they actually advertised.

Flagship store on 60th Street.

We never heard from them after my last email, which emphasized how easily AdDept could be adapted to differing needs even for companies the size of Barneys. By this time the very affordable AS/400 model 150 had been introduced. It would have been perfect for them.

I think that Barneys is dead or nearly so in 2021. All of the stores in the U.S have been closed, and even the “Barneys New York” brand was sold to Saks Fifth Avenue. However, the company also had a Japan division, which is evidently still operational.

I received a very unexpected phone some time in 2001 or 2002. It came from a man who had formerly worked at Saks Fifth Avenue and had taken a job as a Vice President at Sears. He knew that the advertising department at Saks had been doing things with its AdDept system that Sears’ advertising department seemed utterly incapable of. He invited me to the Sears headquarters in Hoffman Estates, IL, to investigate the possibility of installing AdDept at Sears.

At about the same time I had been in contact with the agency in a nearby town that Sears used for buying newspaper space and negotiating newspaper contracts. They wanted to talk with me about the possibility of working together. The agency’s name was three initials. I think that one was an N, but I am not sure.5

I arranged to spend consecutive days at the two places. It was cold on the day that I visited the agency. I learned that it recruited new clients by claiming that they could negotiate better rates for them because they also represented Sears. I suspected that this was baloney. Sears was a bid dog nationwide, but the amount of newspaper ads that they bought in any individual market was not that impressive. They were just in a lot of markets.

After the people explained the services that they offered to clients, I remarked that about 10 percent of what they did overlapped with about 10 percent of what we did. Privately I could not imagine that any of our clients who would benefit from their services.

I told them about AxN, our Internet product. They informed me that the papers did not want to sign on to their website for insertion orders. Of course, they wouldn’t, and they had nothing to hold over the papers.

We ended the meeting with the usual agreement to stay in touch and look for synergies, but privately I considered them the enemy.

I did not see a parking structure. Maybe I entered on the wrong side of the pond.

The next day was bitterly cold, and there was a strong wind. I located the sprawling Sears complex and parked my rented car in a lot that was already nearly full. I had to walk a long way to the main building, and I have never felt as cold as I did on that walk.

I could hardly believe it when I walked into the building. The ground floor was billed with retail establishments—a drug store, a coffee shop, a barber shop, and many more. I had to take the escalator up to get to Sears. I was met there by the woman with whom I had been in contact. She was from the IT department.

OK, now I get it. Our problem was that we did not have enough architects.

She took me up to meet the “advertising team”. Six or eight people were assembled in the room, and they all had assigned roles. I remember that one was the “system architect”, and one was the “database manager”. I almost could not suppress my amusement. What did all these people do? There was no system, and there certainly was no database. At TSI I handled essentially all the roles that everyone at the table described.

They asked me some questions about the AdDept system. When I told them that it ran on the AS/400, the system architect asked me if that system was not considered obsolete. I scoffed at this notion and explained that IBM had introduced in the AS/400 64-bit RISC processors that were state-of-the-art. I also said that, as far as I knew, the AS/400 was the only system that was build on top of a relational database. That made it perfect for what AdDept did.

I wonder how many “OS/2 shops” there were in the world.

They informed me that Sears was an OS/26 shop. I did not know that there was such a thing. In the real world Windows had already left OS/2 in its dust by that time. In all my time dealing with retailers I never heard anyone else even mention OS/2. It might have been a great idea, but IBM never did a good job of positioning it against Windows.

Besides, just because the corporation endorsed OS/2 should not eliminate consideration of multi-user relational databases where appropriate. The devices with OS/2 could serve as clients.

They explained to me that Sears’ advertising department had hundreds of employees, most of whom served as liaisons with the merchandise managers. Most of the ads were placed by agencies. I presume that the newspaper ads were produced in-house. No one whom I talked with seemed to know. The people on the committee did not seem to know anything about how the department did budgeting or planning.

The competition.

Someone talked about Sears’ competitors. The example cited was Home Depot. I don’t know why this surprised me. I must have been taken in by the “softer side of Sears” campaign a few years earlier.

After the meeting my escort took me to a remarkable room that was dedicated to the advertising project. It was a small theater that had ten or so posters on the wall with big Roman numerals at the top: I, II, III, IV, etc. There were no statues, but otherwise I was immediately struck by the resemblance to the Stations of the Cross that can be found in almost any Catholic church in the world. I asked what the posters represented. The answer was that they were the “phases of the project”. I was stunned by the assumption that the project required “a team” and that it was or indefinite duration. No one ever allowed us more than a month or two to have at least portions of the system up and running.

At some point I was allowed to give my presentation. The man who had worked at Saks attended along with a fairly large number of people. Maybe some were from advertising. I was never allowed to speak with them individually.

I never got to read the advertising department’s Wish Book.

My talk explained that AdDept was a relational database that was specifically designed for retail advertising departments. I described a few of the things for which it had been used by other retailers. I could not do much more than that. I had not been able to talk with any of the people in the department, and the IT people were clearly clueless.

When I returned to Connecticut I wrote to both my escort and the man from Saks. I told both of them that I did not know what the next step might be. I had not been given enough access to the advertising department to make a proposal. The whole experience was surreal. If someone had asked me to return, I would only have done it if I were granted unfettered access to potential users.

No one ever contacted us. I told Doug not to bother following up.

One puzzling whiff occurred during the very short period in which Jim Lowe worked for us. The strange case of Wherehouse Music is explored here.

Perhaps the strangest telephone call from a genuine prospect that I ever received was from Albertsons, a very large retailer with is its headquarters in Boise Idaho. The person who called was (or at least claimed to be) the advertising director there.

I had heard of Albertsons, but I did not know very much about the company. All I knew was that they were a chain of grocery stores in the west. Since advertising for grocery stores is basically limited to one insert/polybag7 per week, they had never seemed to be great prospects for AdDept. However, I never hung up on someone who expressed interest in the system.

The problem was that this lady insisted that I fly out to Boise to meet with her and her crew the next day. I tried to get her to explain what the situation was, but she said that she had no time to talk. She needed to know if I would make the trip. It was a little tempting for a peculiar reason. Idaho was one of the few states8 that I had never visited. Still, this sounded awfully fishy. I passed.

The incredibly bumpy road that Albertsons has traveled is documented on its Wikipedia page, which is available here. I don’t remember when the call from the advertising director came. I therefore have no way of knowing whether she was in charge of advertising for a region, a division, all of the grocery stores, or none of those. I might well have passed up an opportunity that might have extended the life of the company. Who knows? It looked like a goose, and it honked like a goose, but maybe going to Boise would not have been a wild goose chase.

Jeff Netzer, with whom I had worked in the nineties at Neiman Marcus (recounted here), called me one day in 2010. He asked me if I remembered him. I said that I did; he was the Aggie who worked at Neiman’s.

He informed me that he was now working at Sewell Automotive, the largest Cadillac dealership in the Dallas area. He said that they were looking for help in automating their marketing. I was not sure how well AdDept would work in that environment, but I agreed to visit them. His boss promised to buy me a steak dinner.

I flew Southwest to Dallas, and for the first time my plane landed at Love Field. It was much closer to Sewell than DFW would have been.

I found a great deal out about their operation. I doubted that we could do much for the agency for a reasonable amount of money. On my computer I recently found a three-page document dated September 23, 2010, in which I had listed all of the issues that I learned about at Sewell. A woman named Tucker Pressly entered all of their expense invoices into a SQL Server database. It was inefficient, and there were no programs to help them compare with budgets.

The main objective of the marketing department was to make sure that they were taking advantage of all available co-op dollars from Cadillac and other vendors. We could not help with this unless we wrote a new module. I described my reactions to their issues in a letter to Jeff.

I never heard back from Jeff, who left Sewell in 2012. Nobody ever bought me a steak dinner.

Sewell Automotive is still thriving in 2021.

In 2011 or 2012 I received a phone call from a lady from the advertising department at Shopko, a chain of department stores based in Green Bay, WI. I don’t recall her name. She said that she worked for Jack Mullen, whom I knew very well from both Elder-Beerman and Kaufmann’s. Before Doug Pease came to TSI, he had worked for Jack at G. Fox in Hartford.

I flew out to Packer Land to meet with her. They had a very small advertising department. They basically ran circulars in local newspapers on a weekly basis. As I remember, she and one other person ran the business office.

I worked up a proposal for the most minimal AdDept system that I could come up with and sent it to her. When I had not heard from her after a few weeks I called her. She said that the company was downsizing and, in fact, her position was being eliminated.

Jack also left the company in July of 2012. His LinkedIn page is here. Shopko went out of business in 2019.

1. Allison Volpert apparently still works for IBM in 2021. Her LinkedIn page is here.

2. As I write this I can easily visualize Doug stabbing a box with a pencil after a frustrating telephone conversation with someone from a Federated division.

3. I worked fairly closely with Debra Edwards when I installed the AdDept system at Elder-Beerman stores in Dayton, OH. That installation is described here. She was the Advertising Director there. Her LinkedIn page is here.

4. The “l” in Norfolk is silent, and the “ol” sounds much more like a short u.

5. I later learned that there were actually two affiliated agencies across the street from one another. I encountered the other one, SPM, in my dealings with Proffitt’s Inc./Saks Inc., which are detailed here. The agency was still around in 2023. Its webpage is here.

6. In fact IBM stopped updating OS/2 in 2001 and stopped supporting the operating system in 2006. I cannot imagine how Sears dealt with this. I pity their employees with nothing OS/2 experience at Sears on their résumés.

7. Polybags are the plastic bags that hold a group of flyers from diverse retailers. they are ordinarily distributed to people willy-nilly.

8. The others are Wyoming, Montana, North Dakota, and Alaska. I am not certain of Arkansas. I might have gone there with my grandparents when I was a youngster. The only place that I have been in Utah is the Salt Lake City airport.