In “Pro-Am” events one player in each pair has a limited amount of experience, usually short of Life Master rank. Bob Bertoni ran such contests on Friday evenings at the sectionals sponsored by the Eastern Mass Bridge Association. As an … Continue reading →
In “Pro-Am” events one player in each pair has a limited amount of experience, usually short of Life Master rank. Bob Bertoni ran such contests on Friday evenings at the sectionals sponsored by the Eastern Mass Bridge Association. As an officer of District 25 he brought them to regional tournaments. The first one few were moderately successful. The last one before the pandemic, held in Nashua in June of 2018, was a huge success—21 tables! I attended the first Pro-Am, the last one, and all in between.
The last item discussed at the district’s Executive Committee meeting at the 2023 Gala in Marlborough, MA, was how to attract people to the evening games. At the last minute I, remembering that the Pro-Am had attracted so many players before the pandemic, suggested trying a Pro-Am pairs game. Susan Miguel, the district’s vice-president at the time, asked after the meeting if I would volunteer to “run it.” Thinking that she meant at the next tournament in February in Southbridge, I agreed.1
Well, the district’s February tournament was not held in Southbridge; it was in Mansfield, MA. Furthermore, it was not a real regional—it was limited regional with a simultaneous open sectional. So, there no Pro-Am was on its schedule.
There was a tournament in April in Southbridge, but Susan, who by this time was the president, wanted to have the Pro-Am at the June tournament, the Granite State Getaway, in Nashua, NH. I guess that I could have said no, but I did not want to go back on my word. She let me choose whether the event would be on Friday or Saturday. My wife Sue, who agreed to help with the project, and I selected Friday. I sent the first promotional mailing on Saturday, April 6. It is posted here.
While researching the 2016 event I discovered that one of the big attractions was the half-price entry fee. I emailed Sue Miguel to ask whether we could offer a similar incentive in 2024. Here was her incongruous reply.
This time we’ll charge the full amount BUT we’re going to make sure we have LOTS of things making it fun and are will be [sic]great to advertise.
For starters we’ll have special food. We can also offer raffles, prizes and a little trinket everyone can receive just for playing.
As soon as we wrap Southbridge, we’ll put our minds on it.
Let’s see if we can find a theme to run with…
This sounded horrible to me. The atmosphere at a Pro-Am is less relaxed than the atmosphere in an Open Pairs game, but the theme is well established. Pros are there to give tips and confidence; Ams are there to get better. Both are there to get acquainted with someone from the other group.
That’s the theme!!!
I’ll make an ad but I need a couple of days to regroup and recover.
Directors in Hawaiian shirts, themed party food and gifts. Everyone gets a lai [sic] at the door.
Can’t wait….
I had to wonder if she had ever been to a luau. Most people who vacation in Hawaii for a few days attend one, but no one ever goes more than once. The hula dancing and the juggling of flaming torches are rather spectacular, but the food is secondary.
When I told my wife about this scheme, she had the same reaction that I did: “Are they going to make people eat poi?”
Anyway the only way that I could imagine to connect luaus to Pro-Am events was that professional hula dancers in grass skirts often tried to train unsuspecting (and usually intoxicated) amateur tourists in the art of hip swiveling. I doubted that we could persuade many people at a bridge tournament to participate in anything similar.
So, I decided to keep promoting it as an event with interesting bridge and painless learning without emphasizing the luau angle. Several people responded to my first email. Two volunteered as Pros. I was able to match Curtis Barton up with the only Am who responded, Daniel Sheinen. So, counting Sue and me, we now had one full table and one extra Pro.
On April 29 I received an email from Stuart Showalter, who had been appointed editor of a newsletter that Sue Miguel dreamed up.
Sue Miguel tells me you could write a short piece for the District 25 newsletter concerning the Pro-Am returning to Nashua. I think something about 250- 300 words would work well. See the attached copy of our March issue. Your article could be along the lines of the “Bridge Fest Returns” article in that issue.
Thanks, and let me know if you have any questions.
I composed about 250 words and sent them to him with a bunch of photos. He thanked me, but I never saw a newsletter that contained any of them. Before writing this I looked on NEBridge.org for newsletters, but I found nothing.
On May 20 I sent an email to all of the non-Life Masters in the district with less than 750 masterpoints. It featured a photo of the hotel, some gold bricks that I found on the Internet, a full-width photo of the Pro-Am event in 2018, and a photo of a wahine throwing a shaka. I argued that Friday was the best day for a non-LM to attend the tournament. They could pick up some gold in the morning and afternoon at the Bracketed Open Pairs and get some tips from “pros” in a fun setting. It is posted here.
This email received quite a few responses. The one that I received from Sue Miguel was totally unexpected.
The countdown has begun to the Pro-Am. I can’t wait. Already have a date to play with Denise.
As much as we appreciate everything you’re doing to make the event a success, I have to remind you that the only person who is authorized to send out emails on behalf/for the District is Neil Montegue.
In addition, we added a new communications protocol to our governance routine…..ALL emails from EVERYONE (even me) need to be reviewed by Denise before they are sent. In this case, she would have pointed out you omitted Bridge FEST! from the list which is now going to create much confusion. Also, we already had an email scheduled to go out today. We promised our members we wouldn’t be over sending emails and we need to adhere to what we promise.
Let me know if there is anything you need for the Pro-AM and keep us in the loop about the level of BUZZ you’re feeling.
Thanks again,
I immediately crafted this response:
I was unaware of any such “protocol”. I certainly never tried to edit or approve emails sent by authorized others when I was Communications Manager. Nobody approved any emails that I sent.
The only BridgeFEST event on Friday is the bracketed pairs, which I definitely highlighted (although I did not use the term because I sent the email to all “Ams”, some of whom would presumably not be considered “New and Advancing Players”). It is difficult to promote a full-price red-points-only event held in the evening at a regional. I expect few (if any) players to participate who did not play on Friday. The only other event on Friday is an Open Swiss that is unlikely to appeal to many Ams. So, the focus of the email was on the unique bracketed pairs and the Pro-Am. I mentioned the Hawaiian theme, but I could not think of a way to tie it in to the Pro-Am, and the best Hawaiian foods are fresh fruits and freshly caught fish, neither of which are likely to be served in Nashua.
I hope to send out an email to Pros by the end of the weekend. I plan to emphasize three things: the bracketed pairs, the pleasure of playing with “advancing players” (unless you are married to one), and a wager that Sue and I have made as to whether more pros or ams will attend. I will send it to you and Denise for approval.
I had a few positive responses to the first email. One person asked if the pros could play for free. I matched up one pro with an am.
I did not mention that if she had told me that I would not be able to do my own marketing, I would never have agreed to manage this process in the first place. For the last couple of years I have submitted my emails for the Connecticut Bridge Association to the unit’s Communications Committee. The only negative comments were from Esther Watstein, and they always encourage more “WOW!”
The email that I proposed was ready to go on May 26. Denise, whom I hardly knew at all, kept it a few days and then sent it back to me with much of it rewritten. I was frankly insulted. Who did she think she was? I have written scores of emails promoting bridge. No one has ever tried to rewrite one. One of her complaints was that it was redundant. Nothing was internally redundant. Did she mean that it repeated information that was available elsewhere? It certainly did, but is that wrong? Of course not.
I replied as follows: “This is lifeless.”
She replied:
I am not sure what you are stating. Most of your email has remained. The lei insinuations have to be taken out. Some of our members would be offended. Pls consider a happy medium and let me read another draft. I have offered to help. I am at the partnership desk every morning and during the break between games. I would be happy to discuss this.
She left her phone number. The last thing that I wanted to do was to “discuss this” with her over the telephone. I would be trying to persuade her that I had much more experience and knowledge about how to persuade bridge players than she did. What do you think were the chances of being able to do that?
I wrote the following: “I am not going to argue about this. Send whatever you want, but leave my name off of the bottom.”
What they did send, a few days later was the following image with no text whatever:
Please note that it does not say anywhere where this will be held or the date. The email address on it was mine, but the reply-to address was not. Every inquiry that I received asked where and when it was. I had to apologize to them that that information had not been included.
I would never have sent an email that used the word “kahuna” to refer to a bridge event. Since the word has religious connotations, I probably would have avoided it entirely. Also, I noticed that the definitions of the three categories had changed from what Sue Miguel had told me previously. I had relayed the (suddenly erroneous) information to a few people who had asked about the event. All of this made me pretty angry because it made me look stupid or incompetent.
I decided to compose my own email and send it using my free MailChimp account. I made sure to make it clear that it was my personal requests, and I used my personal database and account. It did not violate the dictum: “the only person who is authorized to send out emails on behalf/for [sic] the District is Neil Montegue [sic].” On June 7 I sent it to all Life Masters in New England with more than 750 masterpoints. It is posted here.
910 people (68.3 percent of the addressees) opened this email, an astonishingly high number. I received many very positive responses. Some people volunteered to be Pros. Others said that they would have volunteered if they were going to be at the tournament on Friday.
On Monday June 10 I received an extremely disconcerting email from the ACBL. I scanned it and decided not to let it ruin my tournament. I postponed dealing with it when we returned from Nashua. The email and my response are discussed in the section below.
Sue and I divided the partnership task into two parts—making sure that everyone knew about the event and matching up “Pros” with “Ams”. Before the tournament we primarily used email to achieve the first goal. At the tournament we primarily relied on word-of-mouth. Sue also was asked to give an impromptu speech at one of the “”Fest” events.
I decided that we should use index cards to keep track of the people who wanted to play. There may be other ways of organizing a Pro-Am. If anyone had ever documented the process, I was unaware of it. I bought a pack of 100 at Target for the astounding price of $.80. According to the rules that Sue Miguel published, there would actually be three categories. Group 1 was composed of all non-Life Masters. Life Masters with over 750 masterpoints were in Group 3. Group 2 was the other Life Masters. In actual fact the only player in the middle category who contacted me was John Lloyd. He played with an Am.
We filled out a card for each player. I bought a Sharpie with a very wide nib. On each card we placed a very prominent P, A, or 2 to designate the category that the play was in. I waited until June 7 to do this so that I could use the most up-to-date rosters for the ranks and masterpoints.
If both a Pro and an Am contacted me, I sent an email to the Pro and asked him/her/them to contact the Am. Only one Pro told me that “it was not a good fit”. Every other Pro contracted the Am in question and both agreed to play. By the time that the tournament started we had matched up enough Pros with Ams that we were fairly certain of at least a four-table game. I used a paper clip to keep the matched-up pairs together.
I had also heard from several Pros who reportedly were not only coming but were actively working to increase attendance. I expected to discover a lot of activity concerning the event in Nashua. When we left on Tuesday afternoon I was projecting ten or so tables, a very respectable turnout that would mean that we could have a standard Mitchell movement.
Sue had a different idea about contacting people. She asked me to provide her with a database of Ams that she could manipulate on her ancient Hewlett-Packard laptop. She had somehow obtained a copy of Word and Excel, but she had almost no idea how to use them. I made a CSV file for her, put it on a flash drive, and gave it to her. I then showed her how to upload it into Excel. She spent several days working on this, and I had to be available for technical support for this entire period to teach her the control keys, how to select a large number of cells rapidly, and the vagaries of sorting.
She planned to contact people whom she knew personally, but she apparently ran out of time. As far as I know, she only talked with one or two people and received no commitments. Still, she invested a great deal of time, at least as much as I did.
On Wednesday, Thursday, and Friday mornings I arrived at a table in the information/partnership area of the hotel at 9am. I brought with me a resealable plastic bag that contained all of the index cards and the Sharpy. On all three mornings I got a cup of coffee and, except on the morning that Sue and I ate breakfast together, a bagel or roll from the concession area that was right across the hall from our table. No one ever approached the table to inquire about the Pro-Am game. It was a complete waste of time.
A better strategy would have been: 1) create handouts that explained the essence of the events and 2) wear something that identified me as the Pro-Am guy. I should then have gone out at 9:10 and 9:40, milled about with the players seated at the tables, distribute handouts, and inquire about interest and questions. This might have gotten a few more Ams interested in playing and would have made me feel less like an idiot for sitting idly at the table.
Meanwhile my wife never made it downstairs before the games started at 10. I was never sure what she did all day long while the rest of us were playing, but later discovered evidence that she had tried to put together her own list of who was going to play with whom on Friday evening.
Friday was different. By that time I had four or five unmatched Pros lined up and no Ams to pair them with. I abandoned the card system and instead kept two lists—one of unmatched Pros (memorized) and one of unmatched Ams (written). As soon as I learned of an Am, I chased down a Pro and tried to create a match. By Friday evening I still had a few matches to make. I was not too surprised when four or five pros came to the event unannounced. They were all friends of mine or friends of friends. I matched up as many as I could. In the end we had thirty-three pairs.
Even though someone allowed a pair of Pros to play together to avoid a sitout, I still had to send away a handful of unmatched Pros. The dismissal that bothered me the most was John Berry, a New Yorker who often attends events in New England. He had contacted me earlier in the week. I had given him a card with the name, email address, and phone number of an Am2 who had contracted me just before we left for Nashua. John tried both methods of communication, but he received no replies.
Three or four times I encountered an unmatched Am in the few minutes before the game I immediately sought out John Berry. On every occasion I could not find him in the chaos, and instead I placed them with the first unmatched Pro that I encountered. When I saw John on Saturday I apologized to him.
The Pro-Am game was a seventeen-table Mitchell. We played nine two-board rounds. Sue and I sat at table #2 North-South.
Every few rounds Sue Miguel interrupted play to present Hawaii-oriented door prizes to people. One went to the oldest player (99); one went to people who had been to Hawaii since the pandemic. I don’t remember the others.
The winning pair consisted of two guys from New Hampshire, Dan Maguire (one of the very first Pros to tell me that he would attend) and Graham Woerner. Note: When putting the finishing touches on this entry I tried to use the index page for the winners boards on NEBridge.org to find a photo of Dan. It had been deleted without warning.
I brought my camera, but I never felt like taking any photos. I didn’t feel like playing either, but I had committed to do so.
The “hospitality” consisted of two items. I tried the pizza that contained chunks of cheese and pineapple after the event when it was quite cold. I found it abominable. The other was chicken wings kept in a metallic semi-cylinder that clanged shut with a very large bang several times during the event. Neither Sue nor I tried the wings, but Sue noted that someone sitting South who had played the cards that she received must have. Her cards were sticky.
There was no coffee. I asked Sally Kirtley, the Tournament Manager, about this. She said that she thought that she had ordered it.
A renowned party-pooper, I found the interruptions and the theme-oriented food quite annoying. However, I must admit that everyone else seemed to be having a good time.
Here is the email that I received on June 10 from Gwynn Garthright, who identified herself as a “Marketing Specialist at the ACBL”:
Dear Mr. Wavada,
We have been informed of a recent communication you distributed to members of District 25 regarding an upcoming bridge event, which appears to have been sent on behalf of a club.
As stipulated in our Terms of Use, clubs are only permitted to use the personal contact information of members who have played at that specific club. We have received complaints from members who have not played at this club but nonetheless received your email.
Furthermore, while you are member of the District 25 Board of Directors, only district officers are authorized to use this list to promote a sanctioned bridge event. According to our records, you are listed as a teacher, and any communications you send to this list should be restricted to matters related to learning bridge.
Please remember that privacy laws regarding email marketing are very strict. When a member joins the ACBL, they only consent to what is outlined in the privacy policy and terms of use. Violations of these policies may result in disciplinary action by the ACBL, as per the ACBL’s Code of Disciplinary Regulations, and could potentially lead to civil lawsuits.
Note that merely having an unsubscribe option does not suffice. The policy explicitly prohibits contacting members who have not played at your club.
Any further violation of the ACBL’s Terms of Use may be reported to the ACBL’s Ethics Department.
Thank you for your attention in this matter.
I deliberately postponed researching an answer to this email until after the tournament. I did not want to spoil my concentration, and I did not want it to make me so angry that I was unable to enjoy anything about the experience.
I checked the “Terms of Use” that are currently posted on the “My ACBL” website that allowed me to download roster. Sure enough, the version dated September 2023 stipulated that only officers of districts and units could send out emails and that club owners/managers could only send emails to people who had already played at the club.
I sent this email in response:
It is hard for me to respond to this email since I do not know who you are. What does a Marketing Specialist do? I find it surprising that you would be involved in suppressing marketing.
Let me introduce myself. I have been a member of the ACBL for over twenty years. I belong to two clubs. I am on the Board of Trustees of the Hartford Bridge Club, which is the oldest in North America and the largest in New England. The other club is the Simsbury Bridge Club, an informal group that tries to scrape together a game on Wednesday evenings. I have been on the Board of Unit 126 for at least a decade. I am also on the Board of Delegates and the Executive Committee, the governing organizations for District 25, and have been so for several years. Prior to 2023 I spent ten years as the webmaster, database manager, communications chairman, and bulletin writer for the district. I also served as the email marketing director for the Summer NABC in Providence, RI. I have been on the ACBL’s Goodwill Committee for about a decade.
I apologize for the delay in responding to this email. For the last week I have been in Nashua, NH, at the regional tournament. My wife and I organized and promoted the Friday evening Pro-Am game, which attracted seventeen tables.
Over the last decade I have sent well over one million emails promoting bridge events in New England on behalf of both clubs, the unit, and the district. I think that it is fair to say that I actually invented email marketing for bridge events. Before I began downloading rosters in 2013 I read the Terms of Use very carefully and consulted with the officers of the district and unit to make sure that what I was doing was within what was allowed. I have never made a penny on any of these projects. Incidentally I have received hundreds of complimentary comments about my email projects. NO ONE has ever complained to me about them except for two people who thought that I should not have mentioned the Lone Ranger’s faithful Indian companion, Tonto, in one of them.
I am not really a teacher. For two years I volunteered to teach bridge at two middle schools in Springfield, MA, with the late Bob Derrah. I received no pay, but they did honor us as the Volunteers of the year in the Springfield school district. I have mentored many newer bridge players over the decades officially as part of the HBC’s mentoring program and unofficially because I love the game. I am NOT a professional teacher, and I have never received a penny for my efforts in that area.
I have sent no emails for the unit in the last year or so. The only emails that I have sent for the district were to promote the Pro-Am game described above. I probably will never send another email for the district. It took over a year to find people who were willing and able to do what I had done for a decade, but they are now handling those areas. I sometimes advise them on technical matters, but they make the marketing decisions.
That leaves the clubs. I have promoted two events for the HBC. The first was a set of limited sectionals that were held at the club’s building. These one-day events were wildly successful, drawing 57, 35, and 50 tables of non-Life Masters. The other was to promote the beginner lessons that were conducted by one of the club’s teachers. I wrote to players within fifty miles of Hartford asking them if they knew anyone who would be interested in taking these lessons. Unfortunately, the response was less than we hoped to achieve.
So, I must assume that the complaint is about my emails to potential players at the Simsbury Bridge Club. I have no access to any list of players at the club, which struggles to attract more than three or four tables to its weekly games. So, I have sent invitations to players in the area. Does the ACBL really want me to stop doing this? I have received dozens of replies from people who received them. Nearly all expressed thanks. A few people asked me to take them off the list (which they could have done themselves with one click). I, of course, promptly complied in every case.
The SBC has only one game per week on Wednesday evenings. No club within driving distance conducts games at that time. No one could conceivably have been materially injured. Could you please provide me with the name of the coward who contacted you about this? In America people are allowed to confront their accusers. I can hardly believe that someone would take legal action about something as innocuous as inviting people to play bridge on Wednesday evenings. If he or she had contacted me in person–nearly all bridge players in the area know me–I am sure that I could have addressed their concerns. If they wanted help with their own marketing, I probably would have helped. I have done it several times.
I must say that the rule that clubs can only contact people who have already played in their games is profoundly stupid. How in the world does the ACBL expect existing clubs to attract enough people to sustain the game if they cannot use direct marketing? Moreover, what if I wanted to start a new club? I have been asked to do so in my home town of Enfield, CT, many times. Are you telling me that I would not be able to use my email marketing skills and experience to promote it? If your specialty really is marketing, can you not realize how inane this is?
If the ACBL decides to take civil action against me, I should warn you that it will not be lucrative. I have never received any income whatever from any of my efforts.
Emails like yours infuriate volunteers like me and often impel us to wash our hands of the bureaucratic nonsense that has caused appreciation of our beautiful game to to deteriorate over time.
I copied Bronia Jenkins, the ACBL’s Executive Director, Regional Director Mark Aquino, Donna Feir, Sally Kirtley, and Peter Marcus3.
The only one who replied was Peter. His harangue included an accusation that I was hostile to Hawaiians because I made fun of poi.
In the end I told Gwynn that I would never do any marketing for the district and that I would only send emails to members of the clubs to which I belong. Only the second bothered me; I had no plans to volunteer for anything at the district level ever again. The restriction on club mailing will, in my opinion, probably lead to the demise of the Simsbury Bridge Club. It may also have a severe effect on the success of the HBC’s limited sectionals.
Nobody with whom I have talked thinks that the concern about privacy is a reasonable justification for the ACBL’s restrictions on direct marketing.
This whole affair left me depressed about the state of bridge. I had a hard time convincing myself to get out of bed in the morning.
1. This was a mistake. I should have remembered the admonition from my drill sergeant on the very first day of basic training: “Never volunteer for anything.” Of course, he amended that a few minutes later, as described here.
2. Suresh Subramanian, of Action, PA, attended the tournament and received .55 masterpoints. I do not understand why he did not return John’s calls and messages. I searched through the results to try to figure out what event(s) he played in, but I was unsuccessful.
3. At first I thought that this might have been about weekly emails that I sent for the Simsbury Bridge Club. However, Peter’s vituperative response made me think that it was actually prompted by my “personal” email about the Pro-Am. Sue Miguel probably talked with Peter about it and the emails that I sent out promoting the Hartford Bridge Club’s fantastically successful non-Life Master Sectionals (documented here). I could be wrong, but it now seems clear to me that she and Peter ratted me out to the ACBL. She was probably upset that I bypassed the “protocols” for emails that she invented, and he still felt enmity about the humiliation that resulted from the brouhaha about Tonto. They both were, in my opinion, bullies.
This entry, like the process that it describes, is absurdly long. In fact, it is much longer than it looks because it has links to a large number of documents that have more details. I don’t expect anyone to read this entry. I did it out of a combination of determination to leave nothing out and a sense of catharsis.
I really loved my job as webmaster for District 25 and all of the other functions that I had added (as described here). The only aspect of it that I found tiresome was the assembling of photos for the Winners Boards. I had decided unilaterally that I would no longer do that in 2020, but I was still enthusiastic about everything else that I did.
The pandemic struck New England in March of 2020. The game that I loved that involved card tables, chairs, playing cards, bidding boxes, human beings, and conversation vanished almost overnight. Some people enjoyed, or at least tolerated, playing on the Internet, but I did not like it at all. It did not seem like bridge to me.
At first I enjoyed my new life of leisure. As I described here, I started walking a lot, occasionally traversing as much as ten miles per day. I also read books much more frequently than I had previously, and I invented a method for the people who had played together in Simsbury to describe what they were doing in the new world of isolation. I discovered that a very large number of operas were available free on YouTube. I downloaded a free program, MP3Studio, to make mp3 files that I could download to my mp3 player. So, I could carry forty or fifty operas in my pocket.
In June of 2020 my schedule changed dramatically. I undertook the gargantuan 1948 Project that is described here. From that point on I sat in front of the computer for several hours per day writing and researching, and the more time that I spent on the project the larger that it grew.
In the summer of 2021 my friend and boss in District 25, Bob Bertoni, died after a long and debilitating illness. At that point almost all of the people with whom I had enjoyed working for so many years were no longer involved in the district’s leadership. Moreover, the ACBL had taken strong measures to promote online play as an alternative to real bridge. It seemed almost certain to me that the game that I knew was doomed.
The Hartford Bridge Club tentatively reopened in the summer of 2021, and Sally Kirtley and I figured out a way to schedule games of the Simsbury Bridge Club. However, no tournaments were held in New England except the poorly attended sectional in December sponsored by the Eastern Mass Bridge Association (EMBA). At the time I was a member of both the district’s Executive Committee and the Tournament Scheduling Committee. Both held occasional Zoom meetings. I wrote this about the decision-making:
I have been on the scheduling committee for a few years, but two crucial online meetings were held in the winter on Wednesday evening, the one time that I am committed to play at a very small club. Evidently a lot of decisions about the three tournaments in 2022 were made at those meetings or at the one in May, during which I was in Europe.
In the last quarter of 2021 I notified the Executive Committee that I intended to resign my positions tied to the webmaster job at the end of 2022. I modeled my decision on this with how Helen Pawlowski handled the termination of her long tenure as the district’s tournament manager. She had given a year’s notice that she was leaving. A committee was promptly formed, people applied for the job, Sally Kirtley was chosen, and Helen showed her the ropes at several tournaments.
After I resigned not much happened for several months. When I had started in 2013, absolutely nothing was documented in writing. By contrast, I had already produced on NEBridge.org about forty web pages that documented everything that I did in every area. Thereafter, I spent an enormous amount of time making sure that each of these pages was up to date. They can all be reached from here.
The oldest email that I could find about the subject of the transition was dated November 30, 2021. In It Curtis Barton, the president, asked me, “Do you have a candidate to replace you?”
The one thing that I did not want to do was to become an active participant in the search for my replacement(s). I thought that it was incumbent upon the people who would be running the district going forward to determine which of those functions was still important and to find people who were willing and able to perform them. I did not want to prejudice this effort with my own ideas.
I felt that I had done everything that I could to smooth the process. When I was chosen to be the webmaster, Bob Bertoni had assumed the responsibility of finding someone for the job, mostly because he was the only person who knew how the site worked, and there was no documentation whatsoever. In the intervening years had thoroughly documented how my various functions were performed.
So, on December 31 I sent the following reply with four attachments.
As promised, I have produced and attached documents that outline the duties of four functions that I currently perform: • Webmaster • Database Manager • Email Manager (MailChimp) • Bulletin Editor (printed, online, and Day 1).
Someone needs to decide on who, if anyone, should perform these functions in 2023 and following. The Database Manager and Email Manager are not official positions.
I am not sure if the Communications Committee still officially exists, but I formerly set the agenda for and presided over its meetings.
I also have been composing a high percentage of the emails used to promote tournaments. Whoever assumes that function in 2023 and following will need to work with the Database Manager on the selection criteria to be used and the Email Manager on the format to be used for text and images.
At some point Gary Peterson, who was a Tournament Director for the ACBL, expressed an interest in becoming the webmaster. He negotiated with Curtis about how he would be compensated for his efforts. I was not privy to those exchanges. My assumption was that he would be responsible only for maintaining the website. I suspect that Curtis expected him to do much more than that. It is also possible that Curtis only glanced at my write-up.
In April of 2022 I sent all the members of the Executive Committee an email that detailed open issues in areas that I was involved. I attached to this email a spreadsheet that served as the index to the documentation pages.
It has been a long time since I made a report, but I have been keeping a list of developments and issues.
Website: 1) I removed four items from the main menu in the left column that appears on every page of the site. Three of them I moved to the “Archive” tab: District Director Info, District Director Report, and Learn from the Experts. The other one was a link to the ACBL’s Partnership Desk, which the ACBL’s webmaster told me is no longer supported.
2) There are three issues. The Tournament Location option is a custom program that uses a list of the district’s tournaments to create a map. For a while it was broken, but Megahertz fixed it. I removed Cromwell and Sturbridge. I added Providence and Marlborough. I left Mansfield and Hyannis on, but added notes that they were canceled for 2022. This will need to be maintained (using the “Clubs” option in the admin section) when the 2023 schedule is set.
The second issue is the banner, which currently says “Exciting New Event Schedules for 0-2500 –Click Here for Tournaments”. It links the NEBridge.org calendar. I don’t know how to change it. Bob always did this. We should probably be highlighting Providence. After that, I don’t know.
The third issue involves reports from the Regional Director. The DD reports had their own custom option. Should I add the RD reports to this program (and bring it back from the Archive)? Should I create a new tab for RD reports? They are now emailed to members; posting them on the website is less critical than it was ten years ago.
3) The list of winners of NABC and NABC+ events has not been updated since 2019. The source of data was lists provided by the DD. I have not received any such lists since December 2019. What should the policy be for the future?
4) I have decided not to post Winners Boards (photos) for the 2022 tournaments. It is a lot of work, and I won’t be attending one of the three events. If someone else wants to take the photos of winners and solicit photos from the ones that were missed, I will post them. However, I don’t want to do this if the percentage of missing photos is high.
I also decided not to award the Best in Class prizes in 2022. With only three events, all in the eastern half of the district, it did not seem worthwhile to me.
5) Someone should check the conditions of contest on the website. I don’t think that the first five documents on the Conditions of Contest tab have been checked in a long time.
Database: 1) A decision should be made about whether the MySQL database, which I maintain on both my iPower account and my local server, will be used in 2023. If not, a suitable substitute to be used as the basis for emails should be found. The current database includes all ACBL members–active and inactive, living and dead–since 2014. It also contains pretty good records of who attended D25 and NABC tournaments since then. It also has a history of achievement of ranks of D25 members and points by month of everyone.
2) In the past I have received .LZH files from Keith Wells at the ACBL to use as the basis for the attendance (at tournaments) table. He did not respond to my last request. Does anyone know if he still works for the ACBL? If not, from whom could I get these files. I used the attendance tables both for targeted emails and for the attendance breakdowns after tournaments.
Email: I currently create the emails by using a text editor on my PC to write HTML statements. I then use the “Code your own” method to paste the code into MailChimp. As I was writing up the documentation for this process it occurred to me that it will probably be very difficult to find someone is who is both willing and able to do this. MailChimp has a lot of templates for emailing that would presumably be much easier to use, but I have never investigated them because I already knew how to make the emails look exactly as I wanted them to.
If templates are used exclusively, it will affect Sue Miguel’s emails. She sends me an email that looks the way she wants it. I extract the HTML from it and then post it using the “Code your own” method.
Bulletins: I was told that there will be neither a printed nor an online bulletin for the Gala. Eventually decisions should be made about the other two tournaments in 2022.
Documentation: I have documented almost everything that I do in “pages” on NEBridge.org. I have created a spreadsheet that serves as an index to these pages. I have attached a pdf of it to this document. I am confident that by later in the year it will be complete and as accurate as I can make it. I suspect that the person or persons who do these tasks will want to simplify the processes, but whatever process is used, it should be documented, and I think that the format that I chose is optimal, since anyone can see the most current version.
The starting page is 342. It can be accessed with the URL NEBridge.org/pages/342. All pages can be reached from there, but if you want to look at a particular page, the easiest way is to key in NEBridge.org/pages/ppp in your browser, where ppp is the three-digit page number on the spreadsheet for the index.
Communications Committee: I think that consideration should be given to restarting the CommComm in 2023 or maybe sooner. I am willing to serve on it, but I don’t want to be chairman in 2023.
Two regional bridge tournaments in New England in 2021 had been canceled because of the pandemic. The Presidential Regional that was scheduled for February 2022 was also canceled because no suitable site in the southwestern part of the district was available. A new event, which was called the Gala, was scheduled for late May, which was the time that my wife Sue and I had planned to take a cruise in Europe1. We had deliberately chosen the second half of May because, in all the years that I had been going to tournaments, the district had never held an event then.
Meanwhile Curtis was trying to figure out if, as an ACBL Employee, Gary would be allowed to be both webmaster for the district. Curtis finally determined that he could. In early July he asked me to set up a Zoom meeting with Gary, Peter Marcus2, and himself. I told him that I had no idea how to set up a Zoom meeting, and that I was very busy at the time.
The second half of July was dominated by the Summer NABC that was held in Providence. Curtis decided that he needed two people to replace me. He offered one of the jobs to Gary in this email sent on August 10.
The other candidate wasn’t interested. That puts you (Gary) back where you’ve been – my choice for NEBC Database and NEBridge.org Webmaster. If you accept the position we will discuss compensation (Mike gets free plays and some other stuff – not too valuable for you) on a per tournament basis.
I suggest you contact Mike for his write-ups on the efforts. If you accept I will also begin the search for a Communications lead to supplement (not replace) existing efforts.
Communications Lead:
• Voting member of the TSC • Cannot be an ACBL employee • Essentially a volunteer position; may, in the future be compensated with free plays or similar consideration. • This primarily a marketing function with technical considerations as agreed with the NEBC Database/NEBridge.org Webmaster • Coordinates the electronic aspects of tournament advertising and execution • Works with the Database/Webmaster • Edits the Tournament Bulletin as required • May use MailChimp email system to create messages as required.
NEBC Database/NEBridge.org Webmaster • Does not and cannot be a voting member of any NEBC Committee • Can be an ACBL employee • This is a compensated position on a “per tournament” basis • Maintains the NEBC website • Maintains the NEBridge.org database • Works with the Communications Lead and Tournament Coordinator to maintain Calendar
This was by far the longest communication that I had ever received from Curtis. It appeared that some progress was being made. The fact that he was conflating the webmaster and database jobs was, of course, disconcerting. The webmaster job had gotten easier over the years. The database job was quite another matter.
This missive pretty much confirmed my notion that no one wanted to revive the Communication Committee. The “as required” appellation applied to the bulletin position was also ominous.
An email from Peter asserted about the database that “It might be work, it might cost money, but I think we really don’t want to abandon it.” Nobody ventured a different opinion. The question then became where the database would be kept. I did not want other people with administrative authority to sign on to Wavada.org.
I am not sure that my next contribution was helpful, but I did not want anyone to claim that I was not forthcoming about the difficulties.
Now that I think about it, iPower is not a critical element. Assuming that two copies of the database (one live and one for testing/backup/disaster recovery) are used, what are needed are two installations of WAMP (Windows, Apache, MySQL, php) or the equivalent. I used iPower for the live version because I already was using its server for other projects on my personal website, and there was a lot of capacity. WAMP is available as a free download for windows-based computers. iPower uses a UNIX version of the three products, but they do not charge extra for MySQL and php.
Mark Oettinger, the newly elected (sort of) vice-president of the district, suggested that Sue Miguel could do some of the work of the Communications Lead. No one objected.
Gary officially accepted the job of webmaster and indicated that he and I might be able to meet together at the Ocean State Regional in Warwick, RI, (documented here) scheduled for the end of the month. I responded with the following:
I have created a user profile for you for the admin section of NEBridge.org. The user ID is GaryP. After I send this email, I will send the password in a separate email.
I will be in Warwick for all five days. I will be attending the meetings of the Tournament Scheduling Committee and the Executive Committee. I will have the other evenings free. I will be pretty busy until then.
I have documented almost everything that I do on numbered pages (the ones that have the green menu on the left) within the NEBridge.org website. The starting page for all communications functions is #342. The starting page for webmaster functions is #85. The full URL’s are https://nebridge.org/pages/342/ and https://nebridge.org/pages/85/, respectively. The easiest way to get to them is to go to NEBridge.org, click on “Tournament Results” and change the /3/ to the page that you want. I have attached a spreadsheet that has all the page numbers.
There are wysiwyg tools for editing the numbered web page. It is also possible to enter HTML code. I resort to the latter when the former doesn’t provide what I want. The concepts are pretty straightforward. When I started in 2013 there was no documentation, and Bob Bertoni’s training session only lasted thirty minutes.
I am looking forward to meeting you in Warwick.
I introduced myself to Gary when I played in the side game, but I never met with him in the evening. I did meet Steve Ackerman, a player from Vermont. Mark Oettinger had recommended that I get him involved in the transition. I sent him essentially the same email.
In September Curtis sent Gary and me a short email asking whether I could teach them to use MailChimp. I did not envision either of them using it much, but here is what I responded.
MailChimp is not hard. I will set up a user ID for NEBPres and for NEBWeb. I will send the passwords in a separate email. The steps for using MailChimp are documented on NEBridge.org. I will provide training if necessary. I know nothing about using Zoom for training.
The big issue is what is going to happen to the MySQL database that is used for, among other things, populating the lists on MailChimp. The database currently resides on an iPower server on which I have leased space for about ten years. I am willing to give the php scripts that I have written to maintain the files to the district, but the database and the scripts somehow need to be copied to a server owned or leased by the district. That is unlikely to be an easy task. However, there is a great deal of other stuff on my website on iPower, and I don’t really want anyone else to have read/write access to it.
The other big issue is that Keith Wells, who is now a contractor for not an employee of the ACBL, has not answered any of my emails in five months. His last one said that he was still the person that I should contact in order to obtain the .LZH files used by the scripts that update the attendance table. On the advice of Tim Hill I sent an email in September to tournaments@acbl.org. The unsigned response, with a cc to Keith, said that Keith was still “at the ACBL”.
So, I have been unable to maintain the attendance table by my usual methods. Someone needs to decide whether it is still necessary for the district to maintain the attendance table, on which I formerly recorded who attended each regional and sectional in New England and each NABC. If not, it might not be worth the effort to continue using the MySQL database to keep a comprehensive roster of players, their advancement, their attendance, and a few other things. In that case the whole emailing strategy may need to be rethought. Maybe it could be done with spreadsheets or some other method. To my knowledge no other district goes to so much trouble to target emails.
It is possible to update the attendance table without the LZH files. The alternative method uses the “Master Point Winners” report in the posted results on the ACBL tournament schedule. However, 1) It is both kludgy and very time-consuming because there are no ACBL numbers, and 2) there is no way that I know of to account for people who earned no points at the tournament. So, I have been reluctant to resort to that method.
I am doing what I can to help the transition, but I don’t want to be the one who makes important decisions that affect how the mailings are done in 2023 and following.
The first sentence was a mistake. The way that new user profiles are created in MailChimp is to “invite” other people through an option in MailChimp. They then are sent an email from MailChimp that explains how new users can create their own profiles.
As of this writing in June of 2023, I have still not been able to gain access to the LZH files.
Shortly thereafter someone brought up the possibility of using the Pianola software that a third party had customized for the ACBL When the product was introduced several years earlier, I had looked into this and shared my low opinion of it with the members of the Executive Committee. I repeated those points for Curtis and Gary.
Addendum: The ACBL allows direct but very limited access to its active player database for emails, but there are several limitations that render this approach less effective in targeting. I have not investigated this approach recently, but the limitations that I remember are:
1) You must use Pianola. My understanding is that it does not support images, tables, font changes, and other tricks that I sometimes have used within messages. Both Sue and I use a lot of embedded images.
2) You can only access the records for a limited number of districts/units.
3) The format is, to say the least, unimaginative. It is black on grey.
4) I am uncertain of how much targeting can be done. I seriously doubt that one can target (as I did for NAP) based on the May 6 ACBL roster. I also feel certain that targeting based on attendance or zip code (Cape, for instance) is not possible.
5) The rate charged U126 is four times what we paid, and the last time I looked that rate is still available.
6) Access to the database can only be for the purpose of emailing. If you want to use it for some other purpose, you must keep your own files somehow.
7) I am not sure that Pianola has all the reporting tools that MailChimp offers. People who have complained to me about not receiving an email are sometimes surprised that MailChimp knows whether each email was delivered, whether it was opened, and whether any links were clicked on.
8) A small number of people have provided me, but not the ACBL with their email addresses.
9) I think that if someone unsubscribes on Pianola, they can no longer be reached. MailChimp has the same rule, but because we have lots of lists, we can control the effect. For example, if a club manager unsubscribed to the recent club mailing, he/she would still receive emails about tournaments, letters from the president, surveys, and other types of emails. On the other hand Pianola does support attachments, and MailChimp doesn’t. I have not found this to be much of a limitation, but if we did not have a website on which to post the attachment so that we could link to it, it would be.
Nobody mentioned Pianola for quite a while after that. Somehow someone got the idea that I would host the database for the district. On October 28 I wrote the following to Curtis:
I don’t host the database now. I pay $200 per year to iPower to host it. I know very little about hosting databases. The district could get an account with iPower or some other hosting service that supports MySQL and php and has a way to import databases and programming files. I contracted with iPower a long time ago. I don’t remember why I picked them.
I will help with migrating the database and the scripts over. I don’t really want to support the php scripts, but if you cannot find anyone who knows php, well … I would have to think about it.
If you are really asking me if I would agree to set up user ID’s for others on my iPower account, the answer is no. I have a great deal of other stuff on my account, and I have spent hundreds of hours on it.
So, the first decision is whether it is worth the effort to maintain a relational database. If the district cannot find a reliable source for getting the lzh files, I would be inclined to doubt it. The roster files, which are the source for most of my selections, can easily be downloaded from ACBL.org and then opened in Excel. Someone who is a wiz at spreadsheets could probably do the selections from the spreadsheets. The uploads to MailChimp require csv files, and spreadsheets could–after some slicing and dicing–be saved as csv files for that purpose.
When the above issue has been addressed, one other remains: How many lists on MailChimp will be used and reused? I suggest at least one for presidential communications, one for regional tournaments, one for NAP/GNT, one for clubs, and one for I/N. We now have a very large number of lists–one for every email (as Bob recommended). This has been feasible because the database has a field to flag players who have unsubscribed. I never select these people for any mailing promoting a tournament. Without that field I would need to reuse lists, as I sometimes do now for other types of emails.
If you decide to reuse the lists, you should add fields for masterpoints and rank description so that you can “segment” the lists as required for the email. This is the way that I handled the five emails promoting the 2022 NAP. The only problem is that someone would need to decide whether people who unsubscribed in response to those emails should also be unsubscribed from one of the other lists.
Curtis put the burden on Gary and Steve with a short reply: “We need someone to host our data base, and we need that someone now. You guys are the experts. Figure out what we need to do, and let’s get it done. “
Gary said that he was not a database engineer, but he was an “Excel weenie.” Steve set up a Dropbox for me and asked me to put the database and the php scripts in it. It took me most of a day to do this because a great deal of what is on Wavada.org is related to my blogs, journals, and other projects. Even after I culled those out, the remainder barely fit in the Dropbox, and the company that sponsored it kept sending me emails that I should upgrade my subscription.
Not much else happened until I wrote up the following summary on November 28:
General: All of the tasks have been documented on pages of NEBridge.org. The appearance of a few MailChimp screens has changed, but the work flow has not. All the documentation pages can be reached from https://nebridge.org/pages/342/.
Webmaster: I have given the credentials for the email redirecting to Gary Peterson. I have also set the emails for webmaster to redirect to his email account.
Action item: The ad on NEBridge.org for the ACBL online regional was still there today.
Database: Peter said that LZH files should now be available from ACBL somehow. If so, it is still probably a good idea to keep up the database if someone can learn how to maintain it. Those files can help with both targeted mailings and analysis of attendance at tournaments.
Action item: I will communicate with Peter about how to get the LZH files from the ACBL. When I do, I plan to upload all of the files for D25 sectionals and regionals in 2022 as well as the Providence NABC. I will then submit attendance reports for the Providence and Southbridge regionals and the Providence NABC to the Executive Committee members via email.
The current database is MySQL. The scripting language php is used for maintenance and reporting. I will create a copy of the database, the php scripts (including the Javascript and CSS), and a file of the SQL statements that I have used for lists and other purposes. I will then send them to wherever the new home is. I will also help with the migration as much as I can.
Action items: If the database is to be continued, 1) Who will maintain it and use SQL to select lists for mailings? 2) Where will the data and programs be stored? The system can actually be run on any Windows or Unix computer that has the free download WAMP or XAMP, but I chose to run it somewhere that provided support, which I have used four or five times per year. 3) Will the person who manages the database also manage MailChimp?
MailChimp: Policy decisions need to be made about how many lists will be used. The issue is how to handle “unsubscribes”. If a person unsubscribes from one list, should they simultaneously be unsubscribed from all? This will not happen automatically on MailChimp, but there is an “OK to email?” field on the database. The “actives” view of the players table, which I often used for selections for email lists, eliminates players with an N in this field or any other disqualifying information.
Action items: Who will manage the site? What will the workflow for new emails be? Will there be any reporting?
Email composition: Sue Miguel.
Bulletin Editor: I have copies of all the ones that I have done. I can send in odt or word format.
Action items: Is this worth doing? Who will do it? Will we resume using online bulletins?
This email generated a lengthy thread of responses. Curtis established the parameters:
Mike has done his usual great job in laying out the tasks ahead. I will take the Bulletin Editor3 task for Southbridge 2 (Mike: please send me the last Bulletin in Word format, please.)
Who will take on the rest of the effort? Please advise soonest.
I sent a copy of the Bulletin that I had created for the Optical Regional in 2022 to Curtis.
Curtis sent the following to Steve Ackerman and Neil Montague, who had expressed some interest in handling the emails:
We need a Mailchimp email expert (or maybe two!) to do the email parts of Mike’s current job. You both are great candidates for this. Any interest? Note: this will, in effect, make you a part of Sue’s marketing campaigns. It’s fun.4
Neil told Curtis that someone would need to show him how MailChimp worked. I invited him to create his own account and wrote:
MailChimp is not difficult. I have documented everything that I do in it on the NEBridge.org website, and the MailChimp site has very good FAQ’s and support when one needs it. I figured it out with no training whatever.
The bigger issue is whether to continue using the MySQL database as the source for creation of lists, and, if so, where it will reside.
Curtis wrote that Neil would officially become the MailChimp person and that Sue Miguel would compose the emails. Steve attempted to address the database issue.
As far as the database goes, I’ve taken a look at the LZH files that ACBLScor uses to update its database. Unfortunately, it only ACBL numbers and Points, not names and addresses. We would need more information than that to maintain the database. Another option is Pianola. I understand they are pricey, but it might be possible to work out a deal with them. https://www.pianola.net
I could not let that go unanswered.
I use four sources of information for the database: 1) Once a month (on about the 7th) I download the entire ACBL roster, which has almost all the census information on all active ACBL members; 2) The ACBL sends Webmaster@NEBridge.org a list of the players who advanced in rank during the previous month; 3) The LZH files for attendance at tournaments; 4) Individual maintenance when I learn something such as a nickname, a new email address, or an unsubscribe. Here is what I have for each player:
I described the problems with using the ACBL’s program that uses Pianola on a previous email. I will look for it and resend it if necessary.
This exchange generated an overly optimistic assessment by Mark Oettinger that showed praise on all the participants. No emails were exchanged in December except one from Curtis that asked me how much I would charge to continue to send out the emails “for one more month”. I said that I would certainly continue to do it if it was necessary. In actuality I sent out all of the emails in the first five months of 2023.
In January Neil wrote this to me: “I think I am supposed to send out the e-mails to the district via MailChimp. I have an account but since I’ve never really used it before, some quick help from you would be appreciated.” Neil was referring to the computer-generated emails sent by BridgeFinesse.com to players who had advanced in rank. I explained to him that he did not need to get involved in this process.
On February 11 Curtis notified me and the other participants that there would be a Zoom meeting to discuss the succession issues. He then wrote that Peter would send the invitation. At some point it was changed to an in-person meeting at the Presidential Regional in Southbridge. That gathering was never canceled, but it did not happen.
An email that I received from Sue Miguel got my goat. Here is what I sent to everyone on the Executive Committee.
In November of 2021 I gave notice that I did not want to be involved in precisely this type of thing–promotion of online gold point events, which I am convinced will be the death of regional tournaments. I have not seen one inch of progress in removing this responsibility.
I will send this out, but I AM PLEADING that the district relieve me of this responsibility. It makes me furious to be promoting this sort of thing.
Curtis sent me an email that said that Sue should have sent the email to Neil instead of me. I sent out this email and several more over the course of the next few months.
Neil sent me an email on March 8 concerning an email that he had received from Paul Harris, the president of EMBA. He wanted to know the details of the district’s contract with MailChimp. I answered the inquiry with the following.
MailChimp charges D25 by the number of emails sent. Back in 2015 or 2016 Bob Bertoni negotiated the purchase of 2 million email credits for $2500 in a “pay as you go” plan. We had to purchase that many to get that rate. At the time we had no limits on the number of lists or the total number of contacts. We have about ninety lists (but they won’t let us create any new ones) and a very large number of contacts. In the old days I built a new list for each version of each email, and I had roughly seven or eight versions for each tournament.
808,020 credits remain. I am not sure that MailChimp still allows pay-as-you-go plans. It appears to me that it now sells four or five tiers of plans that require a monthly fee based on the total number of contacts. Each has other limitations as well.
In my opinion MailChimp’s best feature is that it allows you to “code your own” emails in HTML. It is much more time-consuming to do it that way, but you can–with a few small exceptions–make the email look exactly the way that you want it to. Of course, you have to be familiar with HTML and how email clients (as opposed to browsers) interpret various tags. The only thing that I have never been able to do is to get Outlook to show correctly a caption for an image.
Without the “code your own’ feature I do not know how anyone will be able to create the kind of emails that Sue Miguel likes to send. She creates the emails using a program on her Mac and sends me the finished product. I extract the HTML and make a few changes to fit MailChimp’s requirements.
By the way, MailChimp is now owned by Intuit, the QuickBooks company.
I know nothing about Constant Contact.
I have been promised that I will not be required to send any more emails, but the meeting that was scheduled for Southbridge to determine who would do it and (more importantly) how was never held. Then there was supposed to be a Zoom meeting about it, but it never occurred either. At this point I do not know whose responsibility it is to find a way to continue. I am pretty sure that Curtis does not want to hear any more about it.
Another Zoom meeting was scheduled for March 30 at 8 p.m. Peter sent out the following email at 6:56 a.m. on that day to the people scheduled to attend the 8:00 meeting and a few people from the Connecticut Bridge Association (CBA).
I just attended a webinar (not sure if any of you did, but I did see Ken there) about their new marketing program, sending out emails, and using Pianola. I don’t know enough to know if this is any good, but, unlike a lot of what ACBL does, it actually looked at least presentable.
One obvious benefit is an immediate access to ACBL data (email addresses, masterpoint holdings, etc.) without having to update them ourselves. A downside, to the extent we do it, is that it doesn’t seem to include information about tournaments attended though they said that could be added.
The tools for developing emails did seem reasonable and it does have the ability to include attachments, like a flyer.
Obviously, one issue is cost. I know, when Bob Bertoni investigated this, we ran from Pianola because of cost. They addressed this and said they are cheaper than MailChimp (what they compared themselves to), though they talked about buying 10K or 25K Mailchimp credits. If I remember correctly, D25 bought something like 250K, which was an upfront cost (almost like a capital cost, buying new equipment) and then it lasts for years.
Anyway, I do not have the technical expertise to make comparisons. So, my questions are
1) They recorded the webinar and are offering a masterclass in developing emails/marketing next Tuesday (for about an hour). I will forward the link to the recording and the masterclass if anyone wants to hear it or sign up for the class. I will not sign up, I don’t have the background to make an informed decision.
2) Where are we with MailChimp credits, i.e., are they about to run out or do we have years to go?
3) They are setting up credits for each unit and district and accounts to send emails will be done individually, i.e., a unit or district says who should have access and they will get their own login, not done with everyone in one organization sharing the login. But, is there any rationale to considering setting up credits for the units and district to share, as a way of lowering costs, particularly for smaller units?
I am not looking for answers, since I wouldn’t know how to evaluate them, just asking questions. We can discuss more tomorrow on the ZOOM call.
Will send out the info from them when I get it.
I watched the webinar later, but I wanted to provide answers to Peter’s questions before the Zoom meeting.
I could not attend the webinar because of a medical appointment. Incidentally, the message announcing the webinar was composed using the new tools. The last word or two of every line on the message was cut off when I opened it in Outlook. I tried changing the width of the window, but it did not help.
D25 bought 2 million credits from MailChimp. Over 800,000 still remain. Attachments, especially ones with images, use up a lot of band width. Requiring links rather than attachments is the main reason that MailChimp delivery is so fast.
I have never used Pianola, but I know where I ran into problems with MailChimp. Some of my questions are:
1) How are unsubscribes handled? If someone unsubscribes to an email sent by one user will other users still be able to reach them?
2) To which districts would we be allowed to send email?
3) Can pre-formatted emails like Sue’s be sent or must they be redone in Pianola’s tools?
Curtis took notes at the 8:00 meeting and sent them to the participants. I have posted them here. It is worth discussing his three “Takeaways”.
“Peter will transfer Mike’s data to a new source.” In fact, I sent an up-to-date copy of the database to Steve. Peter had nothing to do with it.
“Henceforth we will use Mike’s data from Peter’s source for emails and the like.” It was not until May that Steve’s copy of the database was available. In actual fact, the audience that I had been using on MailChimp was still used through the end of June. However, Neil did successfully process a couple of Sue Miguel’s emails in May and June.
“Peter and Steve will attend the Pianola Master Class to determine whether we can easily port the current system and data to that (ACBL) system.” I don’t think that anyone involved in the transition process ever attended the Pianola Master Class.
Peter, with whom I had a bizarre contretemps (described here) earlier in the year, recognized the crux of the problem in a friendly email:
I understand that Mike, who has been so good to do all this for us since forever, and had announced his departure as of the beginning of 2023, is still involved and really, really “wants out.”
If we need help to actually move this to final migration, I think we should consider actually getting a professional in this kind of work to help/do it for us. Even if this group has the skill (and I don’t), finding the time can be a much bigger problem, and, if we have to pay for it, so be it. We could speak first to Megahertz5, to hire them, and, failing that, find someone who could get it done. I don’t think their geography matters though, unlike the ACBL, I would suggest we don’t save money by using IT contractors from Poland.
Curtis favored a different approach:
Here’s what we can do to get Mike OUT of the loop, at least formally.
1) Neil: if you can take Mike’s stuff for storage, please do so.
2) Gary/Steve/Neil: please discuss this among yourselves, and determine whether we should take Peter’s suggestion and hire Megahertz to set things up. Let me know what you decide, and I’ll get it approved.
Then let’s finish this.
Steve immediately reported that he had a copy of the database, and he would find a place to put it. His email on May 3 listed the progress that he had made.
I have uploaded Mike’s database to a server on google as I had some issues attempting to sign up at Oracle.
I’ve created user accounts for everyone on this list. To log in, use your username portion of your email, and the number you enter into the bridgemates (so no letters).
I have updated the masterpoints based on the April version of the MP file available to ACBLScor. I understand that in the past we were able to get a more complete database listing from ACBL, but I don’t know who to contact for that.
Neil & Gary, let me know if you need help generating the queries to populate your mailchimp lists.
A few thing that he wrote were not quite accurate. Here is what I replied:
On your MyACBL page do you have a tab called “Member Rosters”? It should be right below “Ribbon”. If not, I think that either Curtis or Mark Aquino can designate you to have access to that feature from the ACBL.
A new roster will come out on 5/7 or maybe 5/8 since 5/7 is a Sunday. I have a list of email addresses that have unsubscribed in the last year or so. The “OK to email” field for all of them should be set to N. Should I send this to you, or is there some way that I can do it?
After I sent another email for Sue, a player replied with a request to change her email address. I forwarded it to Steve. He replied with some good questions.
Does the normal procedure include asking the player to make sure they also update their email with ACBL? I suspect that when I update next week from the roster this email address may be incorrect if the player doesn’t also notify ACBL.
In addition, I updated the player database to flag not to email the addresses you sent me. However, I found about 20% of the addresses were not in our database. I’m assuming these addresses may not be active ACBL members, or they are for some other list than D25? I’m attaching them for your review.
I was happy to respond to this. It indicated that someone was finally getting into the nitty gritty of the database.
When they give me a new address I also change the “email source” to Player. I should have told you this. My program for processing the the new roster does not change the email address unless the email source is ACBL.
Either the addresses were changed, or the players were added to the database after I sent it to you, most likely the latter. So, after the database is next updated, the update of the “ok to email?” field should be run again. Should I change the email that receives messages about unsubscribes to some other account? I received notice of one more yesterday.
This is only important if a different audience is used for a future email. As long as the audience that I have been using is employed, the fact that they unsubscribed from that audience will prevent them from getting any more emails.
A few days later I sent the following to all of the people involved in the transition.
1. A new roster came out over the weekend. Is there a plan for updating Steve’s copy of the database?
2. One more player has unsubscribed, carl_palmer@yahoo.com. Should I change the owner of all of the audiences (Mailchimp word for mailing lists) so that someone else gets the emails that indicate such changes?
3. Neil, when Sue has another email to send out, do you want to try to do it? NAP qualifiers and Nashua will probably be promoted soon. Since we have not gotten access to the .LZH files, they can all be sent from the audience that I have been using (2209_Southbridge_D3_D24_D25) for the last year, but a new selection should be made from the database to update it. Then already defined “segments” of the audience can be used in the definition of the mailing. If necessary, it is easy to define new segments. That audience includes fields for rank description, masterpoints, and district.
4. I have a folder of files with SQL statements that I have used in the past. I would be happy to share it.
Neil said that he would try to send out Sue’s next email, which arrived in my Inbox that same day. Most of my subsequent conversations were with Neil, who had told me that he was very familiar with SQL and had extracted HTML from emails.
Sue has just sent me an email that she wants sent to potential players in Flight B of the NAP.
I will forward it to you. It contains formatted text and an image with a link on it. It does not have a width, but I always set the width to 600px. The link she provided should work, but the image must be uploaded to MailChimp. Sue does not like her emails to have the masthead, but this one is signed by Peter Marcus. So, I would add the masthead at the top. I have enclosed an HTML file that has the width and masthead set. You should be able to paste the text (after removing the instructions in red) into the HTML file. Then find the image (<img) tag and whatever divs or spans are around it. After the physical image (which I get by using Prt Scr and then cropping in an image editor) has been saved as a file and uploaded to MailChimp. The “src=” in the image tag must be changed to the URL on MalChimp. An alternative is to ask Sue to send you the image in a jpg and then upload it.
I almost forgot: the image tag has style=”float: right” in it. Since Microsoft Outlook does not recognize that, I always add align=”right”, which it does recognize. Incidentally, the width in the HTML is set in a table because that was the only way that I could get Outlook to recognize a fixed width.
This is all described in the instructions in detail with pictures on NEBridge.org. The instructions begin on https://nebridge.org/pages/345/. You may very well be able to do all of this using one of MailChimp’s many templates. I have never tried that.
This afternoon I updated the audience (2209_Southbridge_D3_D24_D25) with the data from the latest roster. The SQL statement that I used was:
select familiar_name, last_name, email, name_town_key, rank_desc, masterpoints, district from actives where district in(3,24,25) and ytdpoints >= 1 order by last_name, first_name
It will be necessary to define a segment of the audience that is limited to records in which the district is 25 and masterpoints are less than 2800 or 2900. The limit is 2500, but the check is made against the database as of last August. It would be tricky to get that because there might be people who were not on that roster (late with dues or other reason) but are now eligible. It seems better to annoy people like me who are not actually eligible than to miss some who are.
I should be in most of the day.
Neil, who was still gainfully employed, said that he would work on it over the weekend. He did. He wanted to do the project from scratch, which began by making sure the list (“audience” in MailChimp) was up to date. I was happy to explain MailChimp’s concepts of audiences and segments.
In olden days I created audiences for each email. That made sense when other people (president, I/N director, and district director) were also using MailChimp. If they unsubscribed because of one of their emails, I did not want them to have automatically unsubscribed from mine. In addition I was sometimes using MailChimp for other purposes than event promotion (emails to clubs and for the Best-in-class competition). Furthermore, I also sent to people who had attended New England or NABC events, and the selection was too complicated for segments.
In the last year all of the emails have been composed by Sue, I no longer have access to the tournament attendance data, I did not contact the clubs, and I stopped doing the Best in Class. So, I have been using the 2209 audience for every event. It includes all active players in D3. D24, and D25, and I have updated it every month with the SQL statement that I sent to you. I had previously added the masterpoints, rank description, and district fields so that I could use simple segments to select from this audience for emails for both regional tournaments and Grass Roots qualifiers.
Peter is still, at least in theory, working on getting access from the ACBL to the LZH files again. If we had them, we could update the attendance table as before. This would allow us both to send emails to more people with some likelihood of attending and to evaluate our tournaments better. It would, however, necessitate recycling some of our previous audiences, of which there are 89. MailChimp no longer allows us to create new audiences.
I sent the following to Steve and Neil:
All the “unsubscribes” that I sent to Steve had unsubscribed from the 2209 … audience that I have been using for the last year. When I updated the audience last Monday I selected from the actives view, which excludes anyone with N in the OK to email field. It would not matter for the current email project because they would all be excluded by MailChimp anyway. It is not possible (as far as I know) to send an email in MailChimp to someone who has unsubscribed from the audience used in the campaign.
I got the list of unsubscribes by taking the “export” function in the audience section of MailChimp. It sent to my download folder a zip file that contained three csv files: subscribers, unsubscribeds, and cleaned. The last had email addresses that had repeatedly bounced back. These files all have a large number of fields. I deleted all of the columns except the email address from the unsubscribed file and sent it to Steve. Since I have been using this audience for many emails, and I have previously run this procedure to change the ok to email fields, I am sure that a good number of those on the unsubscribed file already had the ok to email field set to N.
My phone number is 860 930 8784. I am scheduled to play bridge at the Hartford BC on Saturday. I will leave my house at noon and return a little before 5. I have no plans for Sunday, but I wake up early in the morning and then take naps during the day.
I was actually a little excited about Neil taking on this project. It would have been much better if I had been next to him when he did it, as I usually was when I installed a new AdDept system at a client’s. He wasted a lot of time trying to clean up the HTML that had been generated by the software product that Sue used, and some of the things that he did made it worse. He sent me a test copy and an email with the following questions.
I think I have completed the work necessary to send out Sue’s e-mail but I have a few questions:
(1) I thought I put the code into centering the image at the top but it’s not centered. My HTML experience is minimal and from a few years ago, although I did successfully embed the link that Sue wanted in the image. The instructions talk about having text appear when someone is using an e-mail client that doesn’t support images, but when I did it, the text always appeared which isn’t what we want. Do I need to worry about this? If so, let me know what to change.
(2) I followed your instructions of pasting your e-mail into Outlook and saving the source and pasting that into Mailchimp. There are a lot of tags that probably don’t need to be there but probably some of them do. Should I not worry about this or should I eliminate the ones that don’t really belong. As both you and the instructions mention, different e-mail clients require different tags so I can’t really go by how it looks on my machine.
(3) The next e-mail you receive is the test e-mail. I sent it to myself first and verified that I did the href tag correctly (I have experience doing that as we convert statutory references in the law to links to the legislature’s web pages when the Massachusetts budget gets signed so I actually have done this before.
(4) Finally, can you verify that I did this all correctly? The segment should be fine and you shouldn’t have any trouble finding this new campaign.
I looked it over and then sent Neil what I had discovered.
1) The image at the top should be the banner, which was in the HTML that I sent you. It should NOT link to the flyer. The Chicago image should be where Sue placed it. I separated it out on its own line in the HTML editing screen. There is already a link around it. I am not sure if it works. You must change the src= on that image to that of the one that you used at the top. Don’t change any of the other attributes, but add align=”right”.
Also take out lines 8 and 9.
2) The tool that Sue uses inserts a lot of extraneous tags, but I never worry about them. I am worried about the extra line feeds. We need to figure out where they came from.
3) Make the above changes and send me another test. When I say that it looks OK, send a test to Sue.
Neil made some changes and sent me another test along with the following email.
I think I made all of the changes and I eliminated the “excess” html code – at least I think it is excess. I put <br> tags in to force line breaks in the right place. I’m getting three errors (code turns red) but it doesn’t seem to be causing a problem. If I remove the body tag, then the text only goes half way across the page. Please take a look. I also am sending you the test e-mail now.
His remark that “the text only goes halfway across the page” was a reaction to the code that set the width of the email to 600. I looked at the entire campaign more thoroughly this time. Here was my reply.
I had not checked the segment before. I noticed this morning that the total number selected was roughly twice what I expected. D25 has about 6,000 members. The audience also includes D3 and D24. Here is how it currently is defined:
2. From section: As it is,the replies will go to Gary (webmaster@nebridge.org). That should probably be changed to inchair, but Sue may want the replies to go to Peter. It is her call.
3. Subject section: I always have copied the subject from Sue’s emails and pasted it directly into the subject line. That would put it in all upper case. I don’t know if it would increase or decrease the number of people who open the email, but she gets to make decisions like this now.
4. Content: I removed the <html, <meta and the second <body tag. I put “Folks,” inside a <p tag.
On the second <img tag:
I removed align=center and replaced it with align=right. I know that was what she wanted because her original source said style=”float: right;”. I also replaced width=500 with width=400. I also added a ) at the end that she forgot.
After this I expected the test email to look like what Sue sent me, but it doesn’t. This is because you removed all of her <font tags.
You did a lot more work than was necessary. I am sorry that I did not describe this to you very well. Basically, Sue’s email was fine. It was not necessary to remove all of the extra stuff that her program puts in, and, in fact, those font statements were necessary to make it look the way that she wanted.
The only changes that I usually make are:
1) Start with my frame.html
2) Add the banner if necessary
3) Find all of her <img tags: upload the physical image or find the URL if it is already uploaded, change the src= parameter to the location on MailChimp, and add align=”right” if she used <style=”float: right”. By the way, it would make things easier if she sent the image as a .jpg file in addition to the one that is embedded in the message.
In this case the image itself is no longer showing up in my copy of the email that she sent. We may need to have her send it again. I decided to replicate the campaign you made, and show how I would have done the content. The campaign I created is titled 2023 Flight B GNT (Mike’s content). I hope that this makes things a little clearer. I do not understand why Sue’s original image is no longer showing up in the email that she originally sent. I would like to see what her image looked like in Outlook.
Neil replied in detail:
1. Sorry about that with the segment. I have added the criteria that the players have to be from district 25 and now there will be 5466 recipients which is about what you expect.
2. I’ll ask Sue who she wants the from to be. I guess Gary is the default but obviously we can put whatever we want in that box.
3. I’ll ask Sue whether she wants the subject in all upper case. I was taught that all upper case is “yelling” although it probably doesn’t make a difference whether it is all caps or not. I agree with you to defer to Sue on this.
4. There still were some red tags (errors) when I opened my version of this which you edited for me. However, I added a few more tags and close tags at the top and that seem to fix the problem without changing anything.
5. I added back the font tag towards the top. The font appearing on my computer is Helvetica 11 when I put the tab back and when I look at the original e-mail you sent me which was Sue’s e-mail. Yesterday, my version was sending it in Helvetica 10. As you know, fonts are at the mercy of what is on the users computer so what you are seeing might not match what I am seeing. I am looking at these in Chrome.
6. Your version of the e-mail is doing what some of my previous versions did which is only going half way across the page for the image at the top and all of the text. My version has the image at the top the same as yours but the text goes across the page entirely. I think that’s what we want, right? Your change to the Chicago image pushed it to the right and has the text wrap to the left. That’s not what came across in the original from you but I think it looks good your way. I guess I’ll find out how much Sue wants these e-mails to reflect “exactly” what she sends. Not sure what you mean when you say the image from her e-mail disappeared? So we can proceed one of two ways. First, I am sending you my updated campaign test e-mail. If that looks good to you, I will send it to Sue with the question for her from above. If it is still problematic, I guess we can use your version but I will ask Sue about the width issue since it looks weird only going half way across. If it is easier to talk, my phone number is 617-771-2527 if that is how you would like to next proceed. Looks like we’ll get this done today which is what I told Sue.
Our conversation ended with my reply:
3. I am virtually certain that Sue wants the subject in uppercase. When you talk with her, I would not mention about “yelling”. I was taught the same as you. I avoided all-upper case when I wrote emails or anything else. You also should probably ask her about the banner. She did not like it on the ones that she composed, but this one was mostly written by and signed by Peter.
4. The width of the email that I composed was 600 pixels, the standard size of an email window and also the size of the banner. If your window is wider than that, it might have seemed strange that everything everything wrapped at that spot. The 600 px setting was set in both the body and the table. Some email clients respect the one in the body, but Outlook only respects the table. So, if you closed the <body or <table at the top, it would be wider than 600, as it was in Outlook on the test you sent me.
5. On Outlook the font is now Calibri 11. On my version it was Arial 16, which was what was specified in Sue’s. Maybe my eyes were deceiving me, but this morning Sue’s original email had the word image001 where the second image was before. The computer on which her image was stored must have been down; the image is back now. It is smaller and has slightly different writing on it than the one whose URL I gave to you. If I had this to do over, I would try to use it or at least set the width to around 320.
What you sent me is, in my opinion, perfectly fine. You should see if Sue agrees.
Going forward (if you are still game) I advise using the method that I proposed in the replica. I can do one of her emails in about a half hour, and it always maintains her fonts and positions her images where she wants them. Sometimes in the middle of an email she likes to change the font size, color or even the font itself. The only mistake that I have made is failing to find an image that was down at the bottom of an email. If the src= parameter is not changed, it does not appear in the MailChimp version.
You also might want to investigate using a template. When I started, I had several years experience at writing emails in HTML, and I hated the restrictions of the templates.
A few security issues still remained, but the email went out on time. In a few days the security issues were resolved. I had to change the owner of the audience. That will probably need to be redone every time that a new audience is used, but since Neil has been designated as the owner of the account, that should not be difficult.
At the end of the Executive Committee meeting on June 24 in Nashua Neil button-holed me to assure me that he would handle Sue’s emails the way that I recommended. He seemed to enjoy telling me about how he had dealt with the issues. I did not voice my primary thought, which was, “Better you than me.”
After the email went out Neil asked me about the fourteen bounce-backs that were reported. I explained how MailChimp handles them:
The ones that have bounced will have a status of “cleaned”. I generally do not worry about them. They will no longer be sent emails by any campaigns in this audience. If you recycle an old audience for new emails and select them, they will be set to subscribed unless they were already unsubscribed or cleaned on the audience that you archived or deleted. If the first mailing bounces, they will be set to cleaned forever.
Just a reminder: the audience has one record per email address. The database has one record per ACBL number. A lot of players share email addresses.
There is a field on the players table called email_rejected. I have not kept this up, but if you wanted to, you could export the audience. One of the csv files in the zip that it produces will contain all of the cleaned ones. That could be used to make the database more accurate. However, if they later provide the ACBL with a new valid address, that one will appear after the next monthly update. The email_rejected fields are NOT currently automatically reset by the monthly update program. So, the email_rejected field would not be accurate.
The last issue (so far) was that Sue wanted an NEBridge account for TheFairyGOLDMother. I turned this request over to Gary Peterson, to whom I had provided the credentials for the software that redirected the emails. He had lost the password. I sent it to him again.
1. This trip did not come off as planned. However, I did go on a cruise, as is thoroughly documented here.
2. I am not sure why Peter Marcus, who was the principal tournament director for the district was involved at all. Perhaps Curtis thought that because Peter had worked for DEC, he would understand what I did.
3. No Bulletin was produced for the Presidential Regional, the tournament to which Curtis referred. I had produced the Bulletin for the Optical Regional in November. Thereafter the Bulletin, which cost to district $100 per tournament, was considered too expensive to continue after an informal email poll of members of the Tournament Scheduling Committee.
4. Over the years I sent out perhaps twenty email messages for Sue Miguel. I do not remember that any of those experiences was what I would call fun.
5. Megahertz Computer was Bob Bertoni’s company. In theory they supported the district’s website, but it was difficult to get them to respond to problems and questions.
In the spring of 2019 the American Contract Bridge League (ACBL) named Providence as the site for the summer North American Bridge Championship (NABC) in 2021. The bridge players in New England were very excited about the prospect. It had been a very long time since a summer edition of the NABC had been held in New England.
At the time of the announcement Bob Bertoni was the District Director, and Lois DeBlois was the President of the New England Bridge Conference (NEBC). Bob immediately appointed as co-chairs Lois and Joe Brouillard, who had shared the same responsibility for the 2014 Fall NABC that had been held in Providence. Their first acts were to notify the state and local officials that the tournament would be held in Providence in July and to reserve space in the Rhode Island Convention Center (RICC), the same site that had been used in 2014.
Joe, who was the Treasurer of the NEBC, also was in charge of finance. Hospitality was to be handled by Helen Pawlowski, who had the same job in 2014, and Sally Kirtley, the district’s Tournament Manager. Sponsorships were assigned to Phyllis Chase, another veteran of the 2014 event, and Megan Mihara DiOrio. Brenda and Neil Montague reprised their roles as chairs of registration and prizes. Sue Miguel was again in charge of the Intermediate/Newcomer program.
I immediately volunteered to help with the massive project of organizing, promoting, and running the tournament and anything else that they wanted me to do. I was not on the first list of committee chairs. At that point I was one of the “ministers without portfolio”. The other member at the outset were Bob, Jim Rasmussen, Meg Gousie, Paula Najarian, Sonja Smith, Linda Ahrens, and Paul Burnham.
At some point Joe asked me to write and send a few sets of promotional emails using the database that I had developed for the district. I was happy to take that on. It meant a lot of work preceding the tournament, but I was still full of vim and vinegar, and I had enjoyed working at the 2014 NABC in Providence immensely.
This was an all-star cast if ever there was one, and it only got better over time. The first meeting was held during the lunch break on Friday, August 30, 2019, at the Ocean State Regional in Warwick, RI. The emphasis was on the need to begin planning and execution as soon as possible because July of 2021 was not that far away. I think that the logo had already been designed by then. Everyone at the meeting liked it.
I attended several of the meetings at regional tournaments, but I did not participate much. I was there to get ideas about marketing the event in Providence. I remember that at one meeting the discussion was about what type of souvenir shirt should be sold. A few samples were passed around. Someone asked for my opinion, but I deferred to the others, explaining that “I have no taste.”
On June 30, 2020, a one-year-out Zoom meeting was held with Mark Hudson of the ACBL. The only additions to the committee at that point were David Rock, who had been the Partnership Chair in 2014, and Debbie Ouelette. I did not attend the meeting.
COVID-19’s effect: At least since I had been involved with tournament bridge, the American Contract Bridge League had every year sponsored three NABC tournaments—one in March, one in July, and one in November. They were dubbed “spring”, “summer”, and “fall”. Each lasted ten or eleven days. Games were available for players of all ages and experience levels. At the beginning of 2020 everyone planned on three NABC events.
COVID-19 forced the cancellation of all three NABC events in 2020—March in Columbus, OH, July in Montreal, and November in Tampa. Even so, plans continued to be made for the July event in Providence. By the end of the year incredibly effective vaccines were being produced, and seniors—by far the dominant age group for bridge players—were among the first in line to receive them. My most pressing question was when I should start promoting the “Big Deal” in Providence.
Then in fairly rapid succession two important events took place. In an abundance of caution the ACBL canceled the NABC scheduled for March 2021 in St. Louis. The Marriott Hotel in Washington, D.C., that had hosted the 2016 Summer NABC and was scheduled to do so again was no longer available. So, despite the fact that the number of new cases decreased rapidly in the late spring and early summer of 2021, the NABC scheduled for Providence was moved to July 13-24 of 2022. We received notice of this in February of 2021. No NABC was held in the summer of 2021. In fact, the ACBL also canceled all sectional and regional tournaments through the end of August, thus wiping out the Ocean State Regional, District 25’s largest tournament.
So, the organizers of the Providence tournament were provided an additional year to prepare for the big event, but the committee members would have little or no opportunity for face-to-face communication for much of that period. Because of the ACBL’s action, there would only be at most one regional tournament in District 25 in all of 2021. In fact, however, the one tournament, the Harvest Regional in Mansfield, MA, that might have been allowed by the ACBL was also canceled by a vote of the district’s Executive Committee.
The other event that dramatically affected the preparations for NABC Providence was the death of Bob Bertoni on June 29, 2021. He had been our direct link to the ACBL, a role that Lois and especially Joe had to assume.
The ACBL resumed holding NABC tournaments in Austin, TX, in November of 2021 and in Reno, NV, in March of 2022. Vaccination cards were checked at both tournaments. Masks were required in Austin, and the number of new COVID cases reported was relatively small. In Reno masks were not required, and the number of cases was much larger. By that time the protocol was determined by the CDC rating for the incidence of new cases for the county in which the event was held. Since Washoe County was rated low throughout the tournament, no masks were required1 in Reno.
Attendance at both of these tournaments was very low by historical standards. People at both ends of the spectrum were upset by the ACBL’s approach. Roughly one-third of the United States refused to get vaccinated. The percentage of the anti-vaxers was probably lower among bridge players, but it was significant. A significant percentage of the rest of the players had great difficulty with wearing masks. Some found them unbearably uncomfortable, and some just did not like the idea of never seeing a smile. On the other hand, a large number of bridge players, including me, thought that the ACBL’s policy was too lax. I thought that the event in Austin was lucky to escape with few infections and that the idea of hold a tournament in a casino in Reno was crazy. I did not attend either event, but both Joe and Lois attended both events, and Sally attended at least one.
The first email campaign: I exchanged a few emails with Joe about which vendor to use to process our emails. I was most familiar with MailChimp; he had used a different vendor in 2014. There were a few things about MailChimp that annoyed me, but the district already had a contract that provided an incredibly cheap rate of 800 for $1. If we used another service, it would be at least a little more expensive, and I would need to learn it. MailChimp allowed me to design my emails in HTML. I could therefore make sure that their appearance was exactly what I wanted. If we used another service that did not allow this, I would undoubtedly have felt frustrated. Joe agreed with my choice of MailChimp.
I questioned whether it was permissible to use the district’s account—which at the time contained enough credits for over one million emails—for this project. Joe assured me that it was kosher. I trusted his opinion. After all, he was also the district’s treasurer.
The database2 that I set up for District 25 contained one record for each ACBL member. It also contained records for tournament attendance at events in New England and for NABCs, including the 2014 event in Providence. My plan was to craft several emails based on whether players had attended any recent NABCs and whether they were within driving distance of Providence. New England players would receive separate emails depending on whether they had attended the previous event in Providence.
I began working on the first batch in January of 2022 and communicated my basic strategy for the first mailing on January 21:
I plan four distinct emails: 1. Attended 2014 Prov: 1,067 players. 2. D25 not in 1 above: 4,826 3. D3, D24 (at least 50 points) not in 1 above: 2,838 + 2,327 4. Attended recent NABC not in 1, 2, or 3 above: 10,107
I will send tests for approval as I finish them–probably today.
Joe, Lois, and Sue provided feedback on the four emails. They asked me to swap out a few of the photos that I had chosen. I don’t recall that they asked me to change any of the text. We had to hold off sending for a while because the ACBL had not published a schedule yet. Then when they did, the schedule for the first Saturday was obviously wrong. The emails finally were sent on February 5, 2022.
A sample of #1 can be viewed here. It was opened by 60.9 percent of recipients. 11 percent clicked on one or more of the links. A sample of #2 can be viewed here. It was opened by 46.9 percent of recipients. 2.9 percent clicked on one or more of the links. A sample of #3 can be viewed here. It was opened by 46.4 percent of recipients. 2.7 percent clicked on one or more of the links. A sample of #4 can be viewed here. It was opened by 43.1 percent of recipients. 4.2 percent clicked on one or more of the links.
The reaction was mostly positive. Quite a few people asked about the COVID-19 policy, which the ACBL did not publish until March. Joe and Lois received the following email from Joann Glasson, Grand Life Master and President of the ACBL:
Hi Joe and Lois,
I just received the terrific email about your upcoming NABC. I hope this got a wide circulation – did it go to all ACBL members?
The website looks great as well – really professional. I can’t wait to get to Providence this summer… Thanks for all your great work.
The locally maintained website3, which you can visit here, certainly was professional. Joe did all the work on it.
The one complaint was in regards to the captions on a few of the photos. There was nothing wrong with the code, but some email clients (including Microsoft Outlook, which is what I used on my desktop PC) did not interpret the code correctly. I spent several hours trying different methods of displaying the caption, but I never was able to get them to display correctly. You can see how email #3 looked when it was opened and then printed in memo form in Outlook here. So, I very reluctantly decided not to use captions on subsequent tournaments.
Hotel Reservations: On February 28 I felt confident enough that the ACBL would not cancel the tournament that I made hotel reservations. I decided that I would like to play in (or at least be around for) ten of the eleven days of the tournament. The schedule for the first Thursday did not appeal to me.
I redeemed 170,000 IHG Rewards points to pay for seven nights at the Crowne Plaza in Warwick, which is about fifteen minutes south of the site of the tournament. I also redeemed some Hilton Honors points at the Warwick Hampton Inn for the two preceding nights. I had to pay an additional $155. Since the lowest bridge rate in downtown Providence was $179 per night, I felt that nine nights for $155 was a pretty good deal.
Months later Joe offered to provide a free hotel room for me in Providence. I told him that I had already cashed in my hotel points. In addition I preferred to stay in Providence while I was playing.
The Partnership System: Joe wrote a program to handle requests for partnerships and teammates. It was tested out during the district’s first regional in Marlboro, MA. Denise Bahosh managed partnerships there and deemed the programs to be working successfully. Since I was on my European River Cruise (documented here), I was not part of the testing process.
Meanwhile, the Chairs of the Partnership Committee for the NABC had been named. Jan Smola handled pairs, and Carol Seager was in charge of teams.
Partners: In the previous few NABC tournaments that I had attended I designed my schedule around playing in a couple of national (as opposed to regional) events. However, the schedule for Providence did not provide any national events—other than the GNT, which required qualification at the district level—that appealed to me. I had too many points for the Red Point Pairs and the lowest flight of the Life Masters Pairs. So, I would just try to play in as many bracketed team events as possible.
Shortly after making the hotel reservations I sent notices of my schedule to all of my usual partners and a few others with whom I had played at tournaments. Responses were very slow in arriving. The first confirmation came from Sohail Hasan. I had played with him in Mansfield in 2019, and we did pretty well together. On June 20 we agreed to play together the last three days of the NABC in Providence in team games if we could find teammates.
At about the same time Paul Burnham, with whom I had played a handful of times, agreed to play with me on Monday, Wednesday, and (the second) Thursday. That still left open Friday, Saturday, Sunday, on the first week and Tuesday.
Donna Lyons, whom I have known for years, finally claimed the first two spots. Mike Heider and Jim Osofsky had asked me to play teams with them on the first Saturday and Sunday. So, Donna and I planned to play with them on Saturday. I decided to take Tuesday off.
I tried to use the tournament’s partnership system to secure a partner for the bracketed team game on the first Sunday. I had to decide whether to fill out the partnership form or the team form. Since David Rock had told me quite clearly many times that the first step is to get a partner, I tried to fill in the partnership form. I was stifled when I had to specify the event, a required field that did not allow specification of a team event.
So, I filled in the team form and specified that our team was looking for one person. The only person that Carol paired me with was Abe Fisher. Here is the email that I got from him:
Hi Mike—
While in principle I’d love to play with you, if I’m reading the thread correctly, you’ve got 3 and need a 4th. I’ve also got 3, and need a 4th. So that doesn’t seem like it works.
Good luck,
Abe
I asked Carol if it was OK for me to fill out a pairs form and lie about the event. Then I might be able to persuade the prospective partner to play in the team event instead of the pairs. She said that was not allowed. I told her that, in my opinion, this was a very large flaw in the system.
So, the new partnership form failed both Abe and me. At the start of the tournament I still had no partner for Sunday. Nevertheless, I was not too worried. I expected a large number of people would have filled out cards for themselves by Friday or Saturday.
The second emailing: Here is the email that I sent to Joe and Lois about the plans for the email to be sent in April of 2022, three months before the tournament.
Joe and Lois,
I have set up segments for the next set of emails. There will be five basic emails based on masterpoints:
2-300: Emphasize 299er, Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 18,140
300-750: Emphasize Gold Mine, and Bracketed Round Robin. Sent to districts 1, 2, 3, 4, 6, 24, and 25. The D25 one will be a little different from the one for the other districts. 5,255
750-2500: Emphasize bracketed Round Robin, three-flighted events, and some national events. Sent to all districts. The D25 one will be a little different from the one for the other districts. I don’t know this number yet. 19,480
2500+: Emphasize national events. All districts, but D25 one will be a little different. 6,077
Players who have attended a recent NABC or the 2014 Providence NABC will be excluded from the four just listed.
NABC attendees (all masterpoints): Emphasize national events and why Providence is different, but D25 one will be a little different. 12,071
It bothers me that this misses a lot of snowbirds, but I don’t know how to find them.
I tried three new approaches to captioning images. All of them work fine in the displays inside MailChimp, but my Outlook client did not display any of them correctly. So I will not use captions for now.
I have almost finished the 299er version. I will send it to you some time today.
Mike
Joe, Lois, and Sue all liked the approach, but they had small but important suggestions for the photos and the copy. I incorporated them before I sent them out.
Samples of the mailings: 299er, 300-750, 750-2500, Over 2500, Attended NABC. I made an embarrassing mistake in the dates for one of the more obscure national events, and no one caught it before it went out. I communicated with a few people who noticed it, but I decided that it was not critical enough to send a correction.
Site visit and walk-through: On May 25 I received this email from Joe:
The ACBL site visit in Providence will be on June 2 at 10 am. If you will be working during the NABC please plan to attend if you are available. If your committee work will be completed prior to the NABC you are welcome to attend but not required. We will meet on the third floor which is the level the exhibition halls are on.
Please let me know if you will be attending by Friday, May 27, if you will be attending.
I quickly responded that I would attend. I had a few questions to ask the ACBL people about educational events at the NABC. At that point they had posted very little information about that area. I also wanted to take some photos of the site. Most of all, I wanted to see other members of the committee. I had great respect for all of them, and a few of them were good friends. I had not talked with any of them (except Sally Kirtley, the director of the Simsbury game) for more than two years. I decided to bring both my camera and my audio recorder.
My one misgiving concerned Sally. I knew that she had recently tested positive for COVID-19. I wondered if she would make the trip. Although she now lived fairly close to me, I certainly did not volunteer to car pool with her. Whether she was there or not, I definitely intended to wear my N95 mask.
I slightly underestimated how long it would take me to reach Providence. I arrived at the parking lot a few minutes before ten and parked on the fourth floor, which matched up with the third floor in the RICC. I saw the Montagues in the parking structure and said hello to them. Before I joined the group, which did include Sally, I visited the men’s room to dispose of the large coffee from McDonald’s that I had consumed on the drive from Enfield.
In attendance were, by my recollection, all of the Chairs. That group now included Paula Najarian, who created the restaurant guide, and the two Chairs of volunteers, Linda Ahrens and Meg Gousie. The ACBL sent Sara Beth Raab and at least one other person. Lisa Watson represented the RICC. Erin Degulis of the Convention and Visitors Bureau was also there.
The traveling “Beyond Van Gogh” exhibit4 was occurring in the RICC while we were visiting. Therefore, we would not be able to see some of the playing areas. Everyone on the committee remembered them from 2014. The setup for playing was simple. The 299er and Gold Rush games would be held in one of the big rooms on the third floor. The other two big rooms would be used for team games and pairs games. The meeting rooms were on the fourth floor. The national events were on the fifth floor.
A good bit of the visit was devoted to determining the best places for the ancillary activities and exhibits—the partnership desk, the vendor area, the “In Memoriam” exhibit, etc. Others had strong opinions about these matters. Since I was only tangentially involved, I kept my mouth shut.
Afterwards we met in one of the fourth-floor conference rooms. I took advantage of this opportunity to ask about the educational programs. Sara Beth consulted her phone and then replied that the list of speakers and events had just been added to the ACBL’s version of the website for the tournament. When I returned to my house that evening I checked the website. There was no such list. I kept checking for three weeks, but nothing appeared. I sent an email to Joe to see if he could check up on this.
Eventually it did appear. They put it under the Intermediate and Newcomer (I/N) section. I guess that someone at the ACBL decided that once you have earned a few hundred points, you no longer have a desire to get better at bridge
The best part of the day, from my perspective, was the lunch at Murphy’s, a pub that was within a block or two of the RICC. I sat on the end of a long table. I made sure that Sally was far away from me. On my right was Paula, one of my favorite people. No one was on my left or across from me. Across from Paula was Lisa Watson, our contact at the RICC.
Paula had not heard about my vacation in Europe. So, I actually had something to add to the conversation. I also told her about my two clients in East Greenwich, her home town.
The food was good, too. I had a huge Reuben sandwich and broccoli on the side. People were amazed that I cleaned my plate. I told everyone that if I had left food on my plate, my sainted mother would haunt my dreams.
This might have been my most enjoyable day since the pandemic hit.
Email campaigns in June: On June 5 Sue Miguel sent me the materials for an email that she wanted sent to 299ers. I had figured out how to do this for her. I opened the email in Outlook. I then took print screens of each image in the email, made jpg files of them, and stored them in the MailChimp folder. Then I saved the HTML code for the email as a text file. I removed the parts of the email that were not meant to be sent. I loaded the jpg files up to Mailchimp using the “Content Studio”. Then I replaced the URL’s on the “src=” parameters of the img statements in the email with the ones on the MailChimp server. I then enclosed the entire email in a table with one column that was six hundred pixels wide. That last step seemed to be the only way to set the width of any email in a way that all email clients recognized.
I selected all members of D25 with between 20 and 299 masterpoints. A sample of the email that was sent on June 7 can be seen here. 813 the 3,000 emails were opened, and 13 recipients clicked on a link. Those are not good results, but one must remember that most of those people had probably never played face-to-face bridge. It would not be an easy task to convince them that they should try it out at a national tournament.
On June 12 I received an email from Linda Ahrens, who was the co-chair with Meg Gousie of the Volunteers:
I was hoping you could use your creative genius to send out an email to everyone in District 25 requesting volunteers.
For every two-hour shift we will provide a $5 chit towards an entry fee. Volunteers will be able to play in any event as they will be scheduled prior to events or directly afterwards.
To sign up they should go to ProvNABC.org and then click on the blue volunteer tab on the left hand side of the page.
There is youth bridge on the Thursday, Friday and Saturday of the second weekend and we need volunteers for either half days or full days to work with beginners to provide support at the tables as they play. These volunteers will probably not be able to play on those days.
Meg and I will send out a schedule ten days prior. Volunteers will be asked to go to the volunteer/information desk prior to their shift where they will check in, get their assignments and upon completion of their shift they will get their chit.
If you need any more info please let me know. This might be too much info for one email so I will defer to what you think is best.
I wasted no time composing the email that you can view here. It was sent to about 6,000 people. 3,189 people opened it, and 51 clicked on the link.
Lois and Sue decided to sponsor a Zoom call that they labeled as an “Open House”. Sue designed the following image to serve as an invitation.
This went out to 6,000 New Englanders. Although only 38.2 percent opened the email, 110 clicked on the image, which allowed them to download the link.
On June 27 I finally received the email from Sue that she wanted to send to players with less than twenty points. You can view it here. I sent it out on the same day. Of the thousand or so recipients, 476 opened it, but only two clicked on a link.
In May Lois had sent me an email asking if I possessed or knew someone who possessed high-resolution photos of two recently deceased players from the Boston area, Bill Hunter or Shome Mukherjee. They were needed for the “In Memoriam” area of the tournament site in Providence. I looked through the photos that I had posted on the website, but I did not find anything that was usable.
A few weeks later she was frantic about obtaining the photos. She asked me to send an email immediately. I sent the email that is posted here on June 13. It went to about 1500 players in the Eastern Massachusetts Bridge Association (EMBA). 824 of them opened it, and six clicked on the link. She was only looking for two photos, and eventually one of the respondents helped her obtain them.
In 2022 I was on the Board of Trustees of the Hartford Bridge Club. We voted to sponsor a day at the NABC to honor Victor King, a Grand Life Master who was a member of the club. He had been murdered in his own house by a tenant. I was asked by Felix Singer to send an email to people in the rest of New England who might be interested in donating to the project. I wrote and sent an email to players in central and eastern Massachusetts with over 1,000 points. Quite a few people donated. Al Muggia offered to curate the photos.
Steve Diamond, a player from Shrewsbury, MA, who knew me pretty well, sent a large check to my home address. I put it in the bottle with the rest of the donations. I overheard Felix telling someone that he could not believe that one of the participants in the novice group had been so generous. I told him that this was a different Steve Diamond.
Emails in July: Lois provided me with a list of items that she wanted to make sure that the people who were planning on attending the tournament knew about. I composed an email that contained these “nuggets” as well as the link to the ACBL’s well-hidden schedule of celebrity appearances. On July 1 I sent short emails to players in D25 and its two neighboring districts in the United States, a total of approximately 14,000 players. About 45 percent of recipients opened the email, and over six hundred clicked on one of the links. A sample has been posted here.
A week later I was asked by Sue Miguel to send an email to people in the district to promote the “Learn Bridge in a Day” program. I am not sure why the ACBL could not do this, but not enough time remained to argue about it. I sent out roughly six thousand emails. You can view the email here.
The last email that I composed and sent was designed to promote a play written by bridge teacher, columnist, and professional playwright, Adam Parrish. Bridge to Nowhere was scheduled to run for three nights in a small theater near the RICC.
This innocuous email, which I have posted here, generated as many replies as any that I had sent. Several tournament veterans challenged my claim that an NABC had never included a play about bridge. I deferred to their superior knowledge.
One person, who did not sign the email, said the following:”Remove my name from your mailing list. This email is an abuse of the bridge federation list if that is where it came from.”
Here was my reply:
I have done as you asked.
I have no interest in this play. I do not know the author or anyone associated with the theater. I sent the email at the request of the co-chair of the tournament committee in order to apprise potential attendees of a last-minute addition to the entertainments available in Providence during the NABC.
The Providence NABC Tournament Chairs: Here is a complete list of the chairs and co-chairs of the local committee. Tournament: Lois DeBlois and Joe Brouillard Hospitality: Sally Kirtley and Helen Pawlowski Sponsorships: Megan Mihara and Phyllis Chase Welcome and Prizes: Brenda and Neil Montague Volunteers: Linda Ahrens and Meg Gousie I/N and Gold Rush: Sue Miguel Partnerships: Jan Smola and Carol Seager Email Marketing: Mike Wavada.
Volunteering: I knew that I would be in the area for ten days. I volunteered to help whenever I might be useful. I also said that I had had a lot of experience working at partnership desks. When I filled out the form on the website, I indicated that I would be available from the first Friday through the second Sunday, but I would like to take Tuesday off. On July 1 I received the following email from Meg Gousie.
Thank you very much for volunteering at the Providence NABC. Your assistance will go a long way to helping make this event a big success! We notice that you have generously offered to volunteer, and have taken the liberty of assigning the following shifts to you:
Saturday, July 16. 1:30pm. Registration Desk Sunday, July 17. 8:30a, Partnership Desk Tuesday, July 19. 1:30pm. Partnership Desk Thursday, July 21. 8:30am. Partnership Desk
Please review and confirm your availability ASAP so we can plan accordingly.
Please plan on going to the volunteer desk 15 minutes before your scheduled assignment. The desk is located on the third floor by the escalators. After your scheduled shift, please come back to the desk to pick up your $5 chit which is good for $5 off an entry fee in Providence. You will also receive discounted parking.
I persuaded them to remove me from the Tuesday afternoon assignment. Shortly before I left for the tournament I checked my emails again and sent the following to Meg and Linda:
The email that you sent on 6/30 had me listed two shifts on 7/16: registration in the morning and partnership in the afternoon. The email sent on 7/1 had me working on registration in the afternoon on 7/16.
Two questions: 1) What is my schedule for 7/16? 2) Do I have any additional responsibilities other than the ones for 7/17 and 7/21 that are on this email?
By the time that I shut down Outlook my desktop computer5 before leaving for Providence I had not received a reply. I figured that I could check on it when I arrived.
My adventures at the Providence NABC itself are chronicled here.
1. Of course, only a very small percentage of the players at the tournament in Reno were from Washoe County. More than a few were from Europe or Asia. Using the rating for the county was like the old joke about the drunk looking for a lost coin under a lamppost that was a block away from where the coin was dropped—because the light was better. Furthermore, the event was held in a casino.
2. Starting in 2014 I designed and implemented every aspect of the database using MySQL and php.
3. The ACBL also had a webpage for the tournament, but it could not hold a candle to the one that Joe designed and implemented.
4. No one in our group went in on June 2. A description of the exhibit is posted here.
5. Incoming email was configured to download automatically downloaded to the Outlook application on my desktop computer in Enfield. If I did not close down Outlook, I would not be able to get email on my laptop for either of my email accounts.